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  • Maddys 2025 crowns India’s best in creative brilliance

    Maddys 2025 crowns India’s best in creative brilliance

    MUMBAI: When creativity squared off against innovation, India’s ad world took centre stage. The 43rd edition of Maddys, presented by Dinamalar and powered by Peps, celebrated the finest in creative, media, digital, design and strategy excellence under the theme “AI vs AI – Awesome Ideas vs Awesome Ideas.”

    Held in Chennai, Maddys 2025 attracted a record 929 entries across 155 categories from over 106 agencies and clients spanning India and Nepal, making it one of the most competitive editions in its storied history. After a rigorous two-round judging process, 340 entries were shortlisted, culminating in 184 awards, including 4 Grand Prix, 31 Gold, 61 Silver and 76 Bronze.

    The gala also featured a high-profile panel discussion, “Awesome Ideas in the Age of AI”, with industry leaders sharing insights on blending human creativity with technological transformation.

    Key winners at Maddys 2025 spanned a diverse range of creative and strategic categories. In Creative Maddys, Mind Your Language! was named agency of the year, while Way 2 News took the client of the year title. In Digital Maddys, Advertout Ventures secured agency of the year and ITC Classmate was recognised as client of the year. 

    The Sight won agency of the year in Media Maddys, with Lingo India Private Limited as the client honouree. In Film & Audio Craft, Kadhai Films was named producer of the year. For Design & Print Craft, Be positive 24 Innovation Design was awarded agency of the year, with art directors Rakesh Gandla and Velu Radhakrishnan, and copywriter Abhishek D Shah receiving individual accolades. In the Regional Pride (Tamil) category, Mind Your Language! and Way 2 News once again took the top honours as agency and client, respectively.

    The two-stage evaluation system, overseen by 8 Jury Chairs and 27 industry experts, ensured transparency and fairness, awarding points that contributed to the coveted agency and client of the Year titles across categories.

    Advertising Club Madras president S. Balasubramanian said, “Maddys 2025 is about celebrating ideas, celebrating culture, and showcasing how awesome ideas meet awesome ideas. With entries from outside India, this year’s event hints at the global potential of Maddys.”

    The evening combined awards, entertainment, and networking, highlighting the evolving creativity landscape while reinforcing Maddys as a benchmark for excellence in India’s advertising and media sectors.

    From AI-inspired campaigns to timeless creative brilliance, Maddys 2025 reminded everyone that in the world of ideas, there are no boundaries, only imagination.

  • Maddys 2025 celebrates creativity with record entries and global reach

    Maddys 2025 celebrates creativity with record entries and global reach

    MUMBAI: The Advertising Club Madras proudly announced the successful completion of the 43rd edition of Maddys, presented by Dinamalar and powered by Peps, marking a grand celebration of creativity, media, digital, design and strategy under the theme “AI vs AI: Awesome Ideas vs Awesome Ideas.”

    The gala evening brought together the best of India’s creative, digital, and media industries and witnessed one of the most competitive editions in the award’s storied history, with 929 entries across 155 categories from over 106 agencies and clients spanning India and Nepal.

    Advertising Club Madras, secretary, Surej Salim said, “Maddys 2025 was an incredible celebration of ideas that inspire culture and transform businesses. Congratulations to all the winners whose creativity continues to be the heartbeat of our industry.”

    Demonstrating its credibility and fairness, Maddys 2025 employed a two-stage judging process, with each entry independently scored by at least three jurors in the first round and then deliberated upon in the second round by panels chaired by respected leaders, under the guidance of eight jury chairs, 27 industry experts, and jury convenor and process auditor Gokul Krishnamoorthy.

    This rigorous system resulted in 340 shortlisted entries and ultimately 184 awards, including four Grand Prix, 31 gold, 61 silver, 76 bronze, and 12 special recognitions across creative, media, digital, design, print, film, and audio categories, making this year’s edition a milestone in scale and competitiveness.

    With its legacy of 68 years and an active calendar of more than 50 programmes in just the past two years ranging from adtalks to student initiatives, the Advertising Club Madras reaffirmed its role as a driving force in the creative ecosystem, and through Maddys 2025, proved once again that this is where legends begin.