ITV

Tag: Peppy

  • Himalaya’s ‘Chennai Ponnu’ captures her essence in peppy video

    MUMBAI: The Himalaya Drug Company, India’s leading wellness brand launched the “Chennai Ponnu” (Chennai Girl) campaign for its flagship product Himalaya Purifying Neem Face Wash. The campaign aims to celebrate the spirit of the Chennai girl and captures her essence in a fun and peppy music video.

    Today’s Chennai girl has evolved in many ways, from her dressing style, grooming, eating to her beauty preferences, yet she enjoys her culture equally. The music video brings out this message beautifully, telling the story of the Chennai Ponnu through relatable experiences.

    The Himalaya Drug Company marketing manager Rahul Panchal said, “Our regular interaction with the consumers in Chennai highlighted that young girls in the city have changed in several ways. While they are confident, independent and modern, they still continue to enjoy the rich culture of Chennai, be it the local food, music, dance or movies.”

    The Himalaya Drug Company category manager – face care Hemang Vasani said, “Our TVC communication centers on the brand taking care of the teenagers’ skin troubles, especially pimples, giving her the confidence to enjoy life. With the Chennai Ponnu campaign, we wanted to further build on this communication by showcasing the energy, enthusiasm and confidence that today’s Chennai Girl.”

    “When the brief first came to us, the brand was definite that they wanted an upbeat, contemporary film around the “Chennai Girl”. So we had to develop a script that captured the essence of the “Chennai girl” who’s modern and at the same time loves her traditional culture,” said Roadrunner Productions director Rahul Bharti.

    Himalaya will tap the digital medium to promote this campaign, which will be rolled out across its social media properties including Facebook, Twitter, YouTube and Instagram. In addition, creative tie-ups with a music platform and influencers will further amplify the message. The music for Chennai Ponnu has been composed by famous composer Prashant Pillai, who has captured the local energy of Chennai in a catchy, feet-tapping melody. The quirky lyrics are written by Amrit Rao while the choreography is done by Bollywood choreographer Adil Shaikh, famous for his work for Bajrangi Bhaijaan, Kapoor & Sons, etc.

  • Disney’s ‘My School Rocks’ gears up for National roll out in November

    Disney’s ‘My School Rocks’ gears up for National roll out in November

    MUMBAI: Following the global success and drawing inspiration from Disney Channel’s original movie High School Musical, Disney in India is set to introduce a country wide interschool group-dance competition ‘My School Rocks.’

    Walt Disney Television International (India) executive director – programming and production Nachiket Pantvaidya said, “Disney Channel programming reflects real kids’ lives, their aspirations and dreams. ‘My School Rocks’ is all about encouraging kids to express themselves while learning the value of teamwork. As in the movie High School Musical, this contest is about believing in yourself and following your dreams.”

    The last date for schools to register with the Disney Channel is 10 November. Participating schools will choreograph a dance sequence on the High School Musical hit song ‘Ho ek hi aim’ and appear for auditions at select locations in cities across India. Bollywood choreographer Saroj Khan would then shortlist five finalists from the entries received. Disney Channel will air vignettes of these five performances in December and the final winner will be decided based on audience polls by Disney Channel viewers and Saroj Khan’s evaluation of the teams, informs an official release.

    The winning group will star in a special music video, which will be choreographed by the Khan that will premiere on Disney Channel on 25 December 2006. 

    Nachiket added, “High School Musical has created rating highs across the globe. Its popularity among Indian audiences symbolizes the popularity of Disney Channel’s contemporary and universally relevant content. ‘My School Rocks’ contest is an effort, in the context of the movie, to provide Disney Channel viewers delightful moments to be enjoyed with the peer group and the entire family.”

    Audition dates across select cities in India include: 
    – Amritsar: 9 November 
    – Kolkata and Delhi: 15 and 16 November 
    – Mumbai: 16 and 17 November 
    – Ahmedabad: 17 November 

    Khan and Nachiket today visited the Father Agnel School, Gautam Nagar, New Delhi to congratulate the school on being the first to register in this all-India event.

    Saroj Khan said, “Being associated with kids through a Disney Channel event is definitely a very different experience. I am extremely excited about this dance contest and am looking forward to meeting and dancing with a lot of kids! The uniqueness of the event is in its philosophy of self-expression and that’s a beautiful thing to teach our kids today.” 

    The foot tapping music of High School Musical was rendered in Hindi by industry stalwarts Sunidhi Chauhan, Naresh Kamath, Shweta Pandit, Neuman Pinto, and directed by John Stewart, programmed by DJ G and John Stewart. The on-ground events include the ‘My School Rocks’ school contact program across 650 schools in Delhi, Mumbai, Kolkata, Ahmedabad and Amritsar where principals and art teachers are being briefed about the contest. They are being presented with the ‘My School Rocks’ kit complete with the VCD, lyric sheets, dance moves etc. 

    My School Rocks is being presented by Cadbury Bournvita in association with Reynolds Pens, Nippo Batteries, Candyman Cofitino, Peppy and Pizza Corner.