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Tag: Pepperfry.com

  • Rahul Nangia gets promoted as L&K Saatchi & Saatchi national creative director

    Rahul Nangia gets promoted as L&K Saatchi & Saatchi national creative director

    MUMBAI:  L&K Saatchi & Saatchi has elevated Rahul Nangia to the position of joint national creative director, alongside Charles Victor. The move is a clear indication of the emphasis the organisation wants to put in its creative leadership space in order to live up to its global iconic reputation. Nangia henceforth, will report to L&K Saatchi & Saatchi CEO and managing partner, Anil Nair.

     

    L&K Saatchi & Saatchi, co owner, chairman and managing director Praveen Kenneth said,  ““Our focus over the last decade has been to build a strong business foundation and strong client partnerships. We have a great reputation of being thought leaders and it is but natural for us to establish a strong creative reputation to maximize our to serve our clients.”

     

    Rahul has been credited with the creation of the iconic ‘Hum Mein Hain Hero‘ punchline during the launch of Hero MotoCorp that helped the brand catapult from being Hero Honda. His association with the organisation goes back by seven years and his contribution has been significant in some of its highly acclaimed work with accounts like Jockey, Thomas Cook, VIP Skybags and recently, pepperfry.com, to name a few.

     

    Charles Victor, with whom Nangia shares the designation, has been serving L&K Saatchi since 2006 and is placed as the National Creative Director.

  • Pepperfry unveils its first concept store ‘Studio Pepperfry’

    Pepperfry unveils its first concept store ‘Studio Pepperfry’

    MUMBAI: Pepperfry.com, India’s leading online Furniture & Home Marketplace launched its first concept store “Studio Pepperfry” in Mumbai today. The opening of the 2,500 sq. ft. studio represents the brand’s physical presence for showcasing products in an offline retail style setting. It has been conceived as an experience zone for customers, who are looking to enhance their living spaces. In addition to being the largest furniture retailer in the country, Studio Pepperfry forms an integral part of the brand’s strategy to provide design thought leadership and services to the evolving Indian home shopper.

     

    “Studio Pepperfry” showcases a curated range of furniture from Pepperfry’s online portfolio and serves as a design inspiration for customers interested in furnishing their homes. It has iPad wielding interior design consultants to understand consumers’ requirements and provide them consulting services on various aspects of design, specifically related to furniture. These experts have in-depth knowledge of the Pepperfry furniture portfolio. They can take customers through the various designs showcased at the Studio and the extended online Pepperfry range to suit their individual tastes and preferences.

     

    Additionally, the Studio offers customers the advantage of availing services ranging from customization to advisory related to design and other helpful tips enabling them to make the right purchase decision.

    Pepperfry understands that shopping for furniture is a complex process especially, for millennial customers setting-up homes for the first-time. They have high aspirations around design that reflects their global outlook and sense of self. These customers seek the best in terms of quality without compromising on their busy lifestyle and packed schedules.  At Studio Pepperfry they can benefit from a vastly superior furniture experience by acquainting themselves with cutting-edge designs to suit their contemporary selection. Besides that they can also understand and witness the quality and finish of Pepperfry furniture products.

     

    Talking about the first brick and mortar venture Ashish Shah Founder & COO Pepperfry said, “Customers are always posed with questions around quality and assurance while buying a high-value item like furniture. At Studio Pepperfry they will be able to get a better understanding of the quality of products and services that we offer. It will also help us build their confidence and trust in the brand.”

     

    He further adds, “Our Studio represents the best and latest from our range of thousands of furniture designs that are available on our marketplace. We looking at the Studio purely as an experience centre eventually all the orders will have to be placed on the website. We want our customers to enjoy the whole experience of designing their homes by taking them one step closer to choosing the right furniture to build their dream homes.”

     

    Pepperfry has the largest range of furniture online and offers free shipping and installation on all furniture items and ships to more than 1000+ towns in the country through its partners and their own last mile delivery infrastructure. The brand will introduce 16 similar concept stores in major metros by the end of 2015.

     

  • Pepperfry.com collaborates with Evok

    Pepperfry.com collaborates with Evok

    MUMBAI: Keeping up with the promise of offering the largest selection of furniture and home products, Pepperfry.com has now announced a tie-up with Hindware Home Retail Private Limited (HHRPL).

     

    Operating under the brand name Evok, HHRPL is a 100 percent subsidiary of HSIL. The collaboration will help Evok leverage Pepperfry’s large online customer base and expand its presence across the country. Evok retails its products through 19 outlets in key cities of India.

     

    Commenting on the association, Evok COO and business head Ajay Seth said, ‘Pepperfry will help us in reaching out to a larger customer base as in the last few years, E-commerce market has evolved in India and due to paucity of time, lot of customers are shopping from comforts of their homes Pepperfry will enable us in connecting with these customers.’

     

    In addition to the existing portfolio of over 11,000 furniture designs, Pepperfry will showcase the entire furniture range from Evok, which has been designed using high-quality materials and finishes to suit every type of style interior style and theme on the website. Through this partnership, it plans to expand its furniture range to offer differentiated furniture designs across the country and strengthen its leadership position.

     

    Talking about their focus on developing a strong merchant base in the online furniture segment, Pepperfry.com COO and founder Ashish Shah said, “Our alliance with Evok, one of the leading brands in the home interiors segment makes perfect sense as the products offered by the brand matches our ethos of providing a large range of high quality modern designs at affordable prices.”

     

    Currently, Pepperfry hosts a range of local and international brands and also offers a wide range of made-to-order solid wood furniture. “We have built a strong foundation in supply chain that has enabled us to distribute large quantities of furniture to hundreds of towns across the country. With this infrastructure we will continue to empanel more and more merchants and brands from across the country to fulfill our value proposition of providing our customers with an extensive choice of furniture designs at the click of a mouse,” he further added.

     

    Pepperfry.com will showcase entire furniture range from Evok including designs for living room, dining room & bedroom. It already offers a large portfolio of around 70+ furniture brands with leading names like Mudra, Nilkamal, Spacewood, @Home, Durian, Furniture Kraft and HomeTown selling on the website.