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Tag: Pepper Content

  • Paridhi Bhatiya Moves On from Ogilvy, Joins Pepper Content as National Head – Content, Creative & Strategy

    Paridhi Bhatiya Moves On from Ogilvy, Joins Pepper Content as National Head – Content, Creative & Strategy

    Paridhi Bhatiya created and led Ogilvy’s Content Force for the last five years. She is stepping down from her role on 28th April 2025, marking the end of a powerful chapter and the beginning of an ambitious new one.Known for building high-performing digital teams and culture-first content ecosystems, Paridhi’s departure signals more than a transition—it signals a shift in how brands think about the future of storytelling.

    During her time at Ogilvy of nearly more than half a decade, Paridhi scaled a team of digital natives into strategic content architects, delivering some of the agency’s most awarded and culture-shaping campaigns. From creator-led narratives to trend-responsive IPs, her work consistently pushed the boundaries of how content could drive real business and cultural impact.

    She now joins Pepper as National Head – Content, Creative & Strategy, where she will drive the platform’s next phase of growth—bridging technology, creativity, and storytelling at scale.

    Anirudh Singla, CEO & Co-founder of Pepper Content, said:
    “Paridhi brings rare energy—part creator, part strategist, all heart. She has built scalable systems, visionary teams, and cultural relevance at scale. As we build for the future of content, we need leaders who don’t just move with it—but charge toward it. Paridhi is that force, and we’re thrilled to have her steer what comes next.”

    On joining Pepper, Paridhi shared:
    “Content isn’t just a medium anymore—it’s the marketplace, the movement, the moment. At Pepper, I want to build an ecosystem that isn’t siloed—where content, creativity, and strategy aren’t separate verticals, but one agile, living force. We’ll build systems and people that are multi-skilled, culturally tuned, and ready to lead, not follow. This isn’t just a new role—it’s a new mission.”

    About Paridhi Bhatiya:
    With 18 years of experience across digital storytelling, brand strategy, and culture-first content creation, Paridhi Bhatiya is a force in the Indian marketing and advertising landscape. She has led high-performing teams at some of the country’s most iconic agencies, most recently heading the Content Force at Ogilvy. Known for her ability to blend creative instinct with strategic thinking, she has shaped award-winning campaigns, built scalable content ecosystems, and nurtured next-gen talent.

    Paridhi also teaches digital and AI-led marketing, helping future professionals decode the ever-evolving content economy. Outside the boardroom, she’s an advanced scuba diver and runs a passion-led weekend baking kitchen—proof that creativity doesn’t clock out when the laptop shuts.

    She thrives at the intersection of insight, innovation, and influence—making her one of the sharpest minds leading the future of content in India today.

    One Liner:

    Paridhi Bhatiya is a content strategist, digital marketing educator, scuba diver, and weekend baker—building brands by day, baking dreams by night, and diving deep into both.
     

  • Pepper Content partners with Skillshare to grow the creator economy

    Pepper Content partners with Skillshare to grow the creator economy

    Mumbai: The SaaS marketplace Pepper Content has announced its partnership with Skillshare, an online learning creative community.

    The vision behind this association is to empower creators. Together these two platforms aims to help creators upgrade their skill sets and deliver engaging in-depth content.

    With the total size of the creator economy estimated to be a little over $100 billion, this partnership will further build credibility for the content ecosystem.

    As a content marketplace, Pepper Content skillfully connects organisations with its large database of content creators. To enable this profusely, the partnership will empower content creators with better skills to deliver on-ground impact for brands. Through an AI-enabled platform, Pepper Content helps create unique and custom made content for each organisation. Further to this, their ultimate aim is to empower the passion economy that offers alternative ways of making money, innovative paths towards professional fulfilment, and unprecedented career opportunities.

    Under this partnership, Skillshare will provide a special discount coupon code on their annual subscription and scholarship to 10 Pepper Content creators every month. The winners of the scholarship each month will be announced on Pepper Content’s social media. Creators can also explore thousands of hands-on creative classes giving them an opportunity to build on their existing writing skills in an institualised framework from the comforts of their home.

    Working on a new way to get content done, Pepper Content is building for the world from India and also looking at entering the US market by end of the year. Currently, about four to five per cent of the company’s revenues come from outside India and the company is looking to expand the creator network and demand-side globally.

    On this association Pepper Contenr lead community, events and partnership Pawan Rochwani said, “We are extremely excited to work with a brand like Skillshare that truly understands the power of content. At Pepper Content, our larger mission is to build a virtual content team for any company globally. Creators and brands are at the core of our business and content, our superpower.  Therefore, we aim to enable the ambitions of our creators to articulate their creativity and help brands communicate their story to the audience.”

    Speaking of this partnership Skillshare India market head Aayur Kaul commented, “The creator economy has seen tremendous growth in the past year and is expected to boom in the coming years. Skillshare, is at the forefront of empowering creators by providing access to learning resources to help them inspire and explore their creative instincts. Our partnership with Pepper Content, is  definitely a step taken in the right direction with a mission to enable the next generation of content creators in India.”