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Tag: Peppa Pig

  • Zeno Group India to expand Peppa Pig’s presence in Indian market

    Zeno Group India to expand Peppa Pig’s presence in Indian market

    Mumbai: Hasbro’s global content studio Entertainment One (eOne) has awarded the integrated communications mandate of their popular children’s property Peppa Pig to Zeno Group India.

    Zeno will be responsible for leading the brand’s communication strategy, delivered across traditional and new-age media channels. The agency will also help to expand Peppa Pig’s audience reach and presence in the Indian market.

    Zeno was chosen following a competitive pitch that challenged agencies to focus on storytelling concepts that would work across multiple platforms.

    Speaking on the partnership, Global Franchise Strategy & Management vice president Robin Gay said, “Zeno India delighted us with their ability to go beyond the tactical, giving depth and definition to ideas that synergized with how we wish to build Peppa Pig in India. Their understanding of the media and influencers and their ideas to draw Indian audiences to Peppa Pig excited us, and we are delighted to be working with the extremely driven and creative team of Zeno.”

    Zeno India managing director Rekha Rao added, “We are thrilled to partner with eOne, a global leader in delivering splendid content, at a time when content is the single most powerful driver of growth and viewership. At Zeno, we have a proven record of delivering creative solutions through profound storytelling. The aim is to build the Peppa Pig experience beyond the screen through engaging content and activities across touchpoints to deliver impactful, integrated marketing campaigns.”

  • Peppa Pig named Save The Children child ambassador

    Peppa Pig named Save The Children child ambassador

    MUMBAI: Child rights organisation Save the Children is emphasising on Right to Play as fundamental to the health and well-being of children and has announced Peppa Pig as their child ambassador to promote the importance of leisure time.

    Peppa Pig has been one of the most celebrated characters amongst kids and has a strong influence to instil positive behavioural change. In 2019, Viacom18 (also the official merchandising and licensing partner to Peppa) in association with Save The Children had come together for the ‘Peppa Plays Cricket’ campaign to unlock the potential of young cricketers. This year’s edition also saw eOne and Viacom18 Consumer Products engage kids to unleash their creativity by designing Peppa’s cricket jersey as kids were quarantined at home.

    This partnership will see several activities in the next one year, beginning with a collaboration with Hasbro’s Play-Doh brand through the ‘Cans of Kindness’ initiative. Over 1,000 children from underprivileged communities will receive cans of colourful and reusable Play-Doh for endless hours of fun and learning. With Play-Doh, children can make and create anything they imagine. The aim is to spark creativity, encourage the practice of fine motor skills and hand eye coordination. This first-of-its-kind collaboration between Peppa Pig and Play-Doh will encourage learning, creativity and most importantly – fun!

    With early childhood services, playgrounds, schools, and other public spaces for children still closed in India, there is limited access for play in the physical spaces. Save the Children and Peppa Pig will amplify and urge authorities to provide suitable conditions for children to play and #ProtectAGeneration at a time when children are locked up in their houses.

    While Peppa has become a global phenomenon, Viacom18 has been instrumental in building a stronger affinity towards the character in India by creating multiple touchpoints through its on-air, digital, merchandise and events verticals. Currently, Peppa Pig On Nick Jr India is amongst the top three properties in the pre-school genre, India and amongst Voot Kids pre-school properties as well. Viacom18 Consumer Products also recently announced a range of Peppa merchandise to delight kids while they continue to stay home.

    Save the Children CEO Sudarshan Suchi said, “Play is essential for children as it helps in developing their imagination, dexterity, physical, cognitive and emotional strength. It allows children to conquer their fears and master the world. Undirected play allows children to learn social behaviours, to share, to negotiate and to resolve conflicts. More than anything, play allows a child to experience happiness and joy, which is a fundamental building block to any other right.”

    “There has been a groundswell of affection for Peppa Pig after we first launched in India in June 2016 on Voot Kids before making its debut on Nick Jr India in January 2017. We are excited to spread happiness and joy at such a time when kids need it most. We will have Peppa engage in something that is extremely meaningful to kids and, with each activity meticulously planned for every child’s palate, we are looking forward to yet another great campaign,” said  global brand & marketing, family brands executive vice president Rebecca Harvey.

    Mahesh Shetty, head – network sales, Viacom18 said, “While the perils of the pandemic continue to exist, Right to Play is pertinent, especially in today’s times where kids continue to stay confined and are unable to engage, interact with the world around them. We are extremely delighted that Peppa has been chosen by Save The Children to be the child ambassador to promote Right to Play. We believe that Peppa has a strong influence on the minds of young kids and will play a key role in changing mindsets and reinforcing the value of play. Since 2016, Viacom18 has created a strong ecosystem for Peppa Pig with forays into broadcast, digital, merchandise and events. We look forward to partnering with eOne and Save The Children on the exciting initiatives planned in the coming months.”

    Hasbro South Asia country manager Bhavesh Somaya said, “At the heart of everything we do, lies our commitment to make the world a better place for all families and children. With concerted efforts, the Cans of Kindness campaign is a step towards building the Value of Play in India through creative, imaginative and fun play sessions using Play-Doh.”

  • Entertainment One’s Peppa Pig concludes India’s visit with a package full of celebrations at their Grand Finale Event

    Entertainment One’s Peppa Pig concludes India’s visit with a package full of celebrations at their Grand Finale Event

    MUMBAI: Peppa Pig and George have created unforgettable memories for children during their visit to India this summer for their cricket campaign #PeppaPlaysCricket. From teamwork, trust building to sportsmanship – kids experienced everything cricket with their favourites for two whole months! And with their visit coming to an end, Peppa and George culminated the campaign with a grand event in Mumbai today.

    With immense love and warmth, Peppa and George welcomed Save the Children and Ayushman, Lusi, Soni and Waris from Team India North, the gender equal team who represented India at the Street Cricket World Cup 2019 in Lords. The event was also graced by one of the pioneers of women’s cricket in India – Mithali Raj, Captain of Indian Women’s Cricket Team who spoke about the sport, everything that goes behind becoming a sportsperson and her support for Save the Children and Team India North.

    Today I spent an amazing day with Peppa, George and the true champions from Team India North – engaging and educating the children present on Cricket and everything it takes to become a sportsperson. It was heartening to see so many families and children come together for their love of Peppa, George, and the spirit of the sport! I thank Save the Children for inviting me to be a part of such a great event and thank Peppa and George for coming all the way to India to celebrate cricket and also, spread awareness on India's street connected children, I am sure this will help children get the right start early in their lives”, said Mithali Raj, Captain India Cricket Team and Goodwill Ambassador Team India North, Save the Children

    The event additionally had a great surprise in store – Mithali Raj, Team India North, Peppa Pig and George unveiled a special cricket-themed video starring Soha Ali Khan, daughter of former Captain of the Indian Cricket Team Mansoor Ali Khan Pataudi and famous Indian Film actor, who, along with Team India North is seen offering kids some fun tips and advice on sportsmanship and teamwork. Created by Nick Jr., the video is now live on the channel as well as Voot Kids.

    While kids and their families were in awe of Captain Mithali, and were seen taking inspiration from Team India North, they also indulged in some fun Peppa Pig themed activities including a storytelling session on the book Peppa Plays Cricket, followed by a special meet and greet with Peppa and George.

    The day was full of fun activities, quizzes, games, great time for kids and their families – giving them yet another reason to love and remember their dearest Peppa and George!”

  • Peppa Pig bowls India over with nationwide ICC Cricket World Cup promotion #PeppaPlaysCricket

    Peppa Pig bowls India over with nationwide ICC Cricket World Cup promotion #PeppaPlaysCricket

    MUMBAI: Peppa Pig is joining families across India this summer to celebrate the Cricket World Cup with a two-month long campaign namely #PeppaPlaysCricket. The campaign spans over retail, broadcast and promotional activities in association with Viacom18 Consumer Products, Voot Kids, Nick Jr, Hamleys, Penguin Random House, leading child rights NGO Save the Children and the UK Government.

    The promotion aims to get children interested in the sport to unlock the potential of young cricketers across the country. Celebrations were kick-started with retail promotions at Hamleys toy stores across Mumbai, Delhi, Chennai, Hyderabad, Bengaluru, Kolkata, and Pune, which featured Peppa Pig in cricket-themed artwork displayed throughout the store on POS. It also saw an exclusive gift with purchase offer giving 12 lucky kids the chance to appear in a cricket-themed video shoot with Peppa and George, and social media promotions attracting shoppers into the stores. Exclusive Peppa Pig merchandise, licensed by Viacom18 Consumer Products, is now available at Hamleys Stores across these cities which includes plush toys, activity sets, and much more.

    To amplify the promotion, broadcast partner Nick Jr is creating a special cricket-themed video featuring Soha Ali Khan, granddaughter of Iftikhar Ali Khan Pataudi and daughter of Mansoor Ali Khan Pataudi, former Captains of the Indian Cricket Team, who appears alongside Peppa and George to offer kids some fun tips and advice on sportsmanship and teamwork.

    eOne is also building on its global charity partnership with Save the Children and invited children from team India North, who represented India at the inaugural Street Child Cricket World Cup 2019- the first Cricket World Cup for street-connected children which took place at Lord’s London, to be a part of the campaign

    “Peppa Pig has been receiving a phenomenal response from children in India. With the ongoing World Cup, when the entire country is on an uproar, our aim is to engage with children through the sport and celebrate touch points such as teamwork, friendship, sportsmanship, and trust – bringing out the brand values of Peppa Pig as well. We are excited to see how Peppa connects with families through cricket. With promising collaborations with various stakeholders including the UK Government, Save the Children, Penguin Random House, Viacom18 Consumer Products, and various key influencers, we very much look forward to creating unforgettable memories for families in the region,” said EOne SVP international marketing | family & brands Sarah Dempsey.

    “Peppa Pig’s widespread popularity, especially amongst the kids has made it a household name in India. Over the years, we have built on its powerful fandom, ranging from a wide range of consumer products, to curating special content for Voot Kids that has made it one of the strongest characters of the Nickelodeon ecosystem. Riding on the cricket fever, we aim to bring Peppa Pig in India through these esteemed associations that will further strengthen its presence across platforms, catering to a wide variety of audience. We are looking forward to witness this unique combination of Peppa Pig and cricket and take the level of entertainment a notch higher,” Viacom 18 business head – consumer products Sachin Puntambekar.

    Speaking about the partnership, Save the Children head of campaigns Pragya Vats said, “This is a one of its kind partnership, a creative effort to promote the essence of sports among children while spotlighting issues faced by those who live on the margins. During the course of Street Child Cricket World Cup, we identified great interest and potential for the game among children to not just play but to voice their concerns. Together, through the association, we would like to promote the spirit of the game and ensure that every last child gets the right start.”

    Additionally, the UK government is endorsing this campaign through ‘Creativity is Great’, where through their social media will promote #LetsGoPlayCricket.

    The campaign will culminate with a grand finale event at Oberoi Mall in Mumbai on the 7 July 2019 where kids and their families will get a chance to indulge in some fun in Peppa Pig themed activities including a meet and greet with Peppa and George, and a storytelling session on the book Peppa Plays Cricket by Penguin Random House. This finale event will be graced by Indian Cricketer and Captain of Indian Women’s Cricket Team, Mithali Raj along with Team India North, where they will be seen interacting with Peppa, George and all the kids present.

  • Viacom18 & E&Y partner licensing expo, Fashion TV & Universal, etc. to participate

    MUMBAI: India Licensing Expo (ILE), India’s first business-to-business brand licensing show, will kickstart in August at Sahara Star in Mumbai and see participation of over 100+ global and domestic brands for retail industry. The show sponsors are Viacom18, Orian Installations, Dream Theatre and Bradford License India.

    Ernst & Young are process tabulation partners for India Licensing Awards, concurrent event of ILE 2017.

    Viacom 18, Fashion TV, Marie Claire, Universal Music, Mondo TV, JCB, Polaroid, NBA, Sesame Street, Authentic Brands Group, Green Gold Animation, are a few amongst list of top brands participating at the first ever licensing show to be held in the country.

    The show will be organised by exclusive licensing media company, License India, and is supported by global licensing body, Licensing Industry Merchandisers’ Association (LIMA), Indo-French Chamber of Commerce and Industry (IFCCI) and Sports Goods Foundation of India.

    “We intend to position India Licensing Expo as a dedicated hub where the industry unifies to shop brands for business across all industries. We bring together brands of every kind – sports, character, corporate, music, art, entertainment, for retailers to embed in their business / products,” License India chairman Gaurav Marya said.

    The exposition displays all kind of licensing opportunities for manufacturers & retailers across products, such as in characters, Chhota Bheem, Peppa Pig, PJ Masks, Dora, Popeye, Motu Patlu, Toki Doki, Jungle Book, Ben 10, Power Puff Girls, Mighty Raju, Sponge Bob, Jumanji movie, Emoji Movie, Sesame Street, and much more. In corporate brands, the galore offers brands like Juicy Couture, Aeropostale, Spyder, Misook, Airwalk, Lamborghini, Compaq, JCB, Fashion TV, University of Oxford, Marie Claire, Absorba, Shell, Pepsi, Mountain Dew, Route 66, Polaroid, Femina Flaunt, Kuber, Mechanix, and much more. Music & Art brands would be Universal Music with wide pool of top artists, MTV, Billboard, Michael Jackson, Marilyn Monroe, Elvis Presley, Romero Britto and much more; and sports properties would be NBA, Delhi Daredevils, Extreme Sports, VOIT, Mancity FC, FC Barcelona, Roland & Garros, Cycle Polo Federation of India, Maui & Sons, Muhammad Ali, Shaq and much more.

    Bradford license India director Chitra S. Johri said, “This would be a bigger movement in our domain of licensing, benefitting each product category in actual sense.”

    ILE has also tied up with Indo-French Chamber of Commerce and Industry (IFCCI). “We look forward to enabling multiple French licensors eyeing Indian market to capitalize and leverage this show,” said IFCCI secretary-general Payal. S. Kanwar.

    The conference puts forth a strong panel with industry stalwart’s like Dan Frugtniet (VP-Licensing & Business Development, Nickelodeon, Viacom Consumer Products), Saugato Bhowmick (Head of Viacom18- Consumer Products), Yannick Colaco (MD-NBA), Siddharth Chury (Senior Director – NBA India), Manan Mehta (VP-Marketing & Merchandise, Yashraj Films), Sandeep Dahiya (Director – Brand Extensions, Bennett Coleman & Co. Ltd), Samir Jain (ED & COO, Green Gold Animation), Shivram Saran (AVP & Head Consumer Products, JCB), Roberto Bre (Director, Private Collection, Marie Claire), Rajan Madhu (President, FTV India), Maura Regan (Sr. Vice President, LIMA), Manish Mandhana (CEO, Mandhana Retail – Being Human), Jason Sutton (Director, Polaroid), Jiggy George (Head, LIMA India & CEO, Dream Theatre), Ishmeet Singh (Country Manager, Mattle Toys India), Anurag Sachdeva (Director, Rovio, Angry Birds), Afsar Zaidi (MD, Exceed Entertainment, HRX) and many more. Witness the veterans of licensing industry coming together to discuss the challenges, explore the kind of engagements and further work towards uplifting of the L&M industry as a whole in India.

    ILE 2017 ‘exclusively’ also hosts India’s foremost licensing recognition platform, India Licensing Awards 2017 partnered with Marie Claire. Celebrating the best in Indian Licensing Industry, these awards would remain to be one of its kind recognition where the whole fraternity will come together to celebrate excellence, right from the brand owners, brand custodians to entrepreneurial retailers, latest licensees on the block, to raise a toast to outstanding achievements in the industry so far. Judged, curated and tabulated by panel of experts, the awards are supported by Ernst & Young as process partners. With 21 focused categories for licensing fraternity, the awards would acknowledge top brasses of the industry. To name a few categories – Licensor Of The Year (Entertainment, Celebrity, Sports, Corporate, Bollywood, Art, Character, Music), Licensee Of The Year (Apparel, Fashion Accessories, Toys & Games, Gifts & Novelties, Back To School, Electronics, Retail Innovation & Business Concept, Home Décor, FMCG, New Media & Publishing), along with Special Categories like IP Firm Of The Year and Licensing Agent Of The Year.

  • Viacom18 welcomes Peppa Pig & George, largest party with Hamley’s

    MUMBAI: Viacom18 Consumer Products, the consumer products arm of Viacom18, is all set to welcome the internationally acclaimed character of Peppa Pig and her brother George, to India this July. The show – Peppa Pig, started to air in India on Nick Jr. from December 2016 along with our fast growing video on demand platform Voot and rapidly gained a massive following among tiny tots and their parents in India; following which, Viacom18 is gearing up to enhance the viewer’s experience further by providing an exclusive meet and greet with their favourite characters across Hamley’s outlets in Delhi on 22 July, Chennai on 30 July and Mumbai on 5 August.

    The mega launch of the characters will be hosted in association with none other than kid’s leading toy brand- Hamley’s. A never-seen-before ‘Peppa Pig Party’ will be organized and a meet and greet exclusively in Hamley’s stores across four cities. Kids will get to interact with Peppa Pig and George while participating in fun activities such as coloring contests, Peppa maze game, Peppa pong game, and an exciting magic show. An extensive marketing and communication plan has been activated to maximize the reach of the Peppa Pig characters.

    Peppa is one of the most celebrated animated characters internationally. British pre-school animated series- Peppa Pig provides for healthy kid’s content like creative lessons and other elementary learnings for kids.

    Viacom18 Consumer Products and Integrated Network head Saugato Bhowmik said, “We have previously launched iconic international characters like Dora-the explorer, Spongebob, Teenage Mutant Ninja Turtles, Peanuts and Charlie brown with a wide range of consumer products for kids along with our home-grown beloved characters Motu Patlu. With the launch of Peppa Pig Viacom18 Consumer Products truly establishes itself as the leader in bringing the world’s best licensing programs to India.”

  • Nick Jr to premiere ‘Peppa Pig’ show in India

    Nick Jr to premiere ‘Peppa Pig’ show in India

    MUMBAI: Viacom18 is all geared up to bring the popular international preschool property Peppa Pig experience to India. The show that can be experienced digitally on Voot, is now available in stores and on- air. Viacom18 consumer products, the merchandizing and licensing arm of Viacom18, has been appointed by Entertainment One (eOne) as the licensing partner for Peppa Pig in India.

    After its success on the network’s digital platform, Viacom18 will soon debut the show on India’s Nickelodeon’s preschool channel Nick Jr. The addition of Peppa Pig to the existing shows like Ninja Hattori, Motu Patlu, Pakdam Pakdai, Shiva and SpongeBob SquarePants will further cement Nickelodeon’s eminence as the most the most preferred channel among the country’s kids.

    “Peppa Pig is an international sensation and has been gaining popularity in India. Along with being the media network that introduced Peppa Pig to India, we are delighted to be the partner of choice for the brand’s retail entry into India. The launch has come at an opportune time when the consumer products industry in India is on the cusp of significant growth and Peppa Pig will be a valuable addition to our kids’ portfolio which has rapidly expanded over the past couple of years,” said Viacom18 consumer products and integrated network solutions business head Saugato Bhowmik.

    As the representative of the licensing rights for the brand across India and the Indian subcontinent, it recently rolled out the first line of Peppa Pig merchandise in the Indian market boasting a product line that includes plush toys, activity sets and much more. The products are available across all Hamleys Toy Stores in India and various other leading retail outlets, including e-commerce sites such as Amazon.

    “The latest international adventure takes Peppa Pig to India. The territory is a key component of our global growth strategy and by working with local experts, Viacom18, to steward the brand’s entry into India, we’re extremely excited about the commercial possibilities this territory presents,” added Entertainment One head of international licensing Ami Dieckman.

    The award-winning TV series made a strong debut in the country in June 2016 on Voot. Initial viewing figures demonstrate that the animated series is consistently one of the platform’s most frequently watched kids’ shows, alongside popular home grown animations such as Motu Patlu, Shiva and Pakdam Pakdai.

  • Nick Jr to premiere ‘Peppa Pig’ show in India

    Nick Jr to premiere ‘Peppa Pig’ show in India

    MUMBAI: Viacom18 is all geared up to bring the popular international preschool property Peppa Pig experience to India. The show that can be experienced digitally on Voot, is now available in stores and on- air. Viacom18 consumer products, the merchandizing and licensing arm of Viacom18, has been appointed by Entertainment One (eOne) as the licensing partner for Peppa Pig in India.

    After its success on the network’s digital platform, Viacom18 will soon debut the show on India’s Nickelodeon’s preschool channel Nick Jr. The addition of Peppa Pig to the existing shows like Ninja Hattori, Motu Patlu, Pakdam Pakdai, Shiva and SpongeBob SquarePants will further cement Nickelodeon’s eminence as the most the most preferred channel among the country’s kids.

    “Peppa Pig is an international sensation and has been gaining popularity in India. Along with being the media network that introduced Peppa Pig to India, we are delighted to be the partner of choice for the brand’s retail entry into India. The launch has come at an opportune time when the consumer products industry in India is on the cusp of significant growth and Peppa Pig will be a valuable addition to our kids’ portfolio which has rapidly expanded over the past couple of years,” said Viacom18 consumer products and integrated network solutions business head Saugato Bhowmik.

    As the representative of the licensing rights for the brand across India and the Indian subcontinent, it recently rolled out the first line of Peppa Pig merchandise in the Indian market boasting a product line that includes plush toys, activity sets and much more. The products are available across all Hamleys Toy Stores in India and various other leading retail outlets, including e-commerce sites such as Amazon.

    “The latest international adventure takes Peppa Pig to India. The territory is a key component of our global growth strategy and by working with local experts, Viacom18, to steward the brand’s entry into India, we’re extremely excited about the commercial possibilities this territory presents,” added Entertainment One head of international licensing Ami Dieckman.

    The award-winning TV series made a strong debut in the country in June 2016 on Voot. Initial viewing figures demonstrate that the animated series is consistently one of the platform’s most frequently watched kids’ shows, alongside popular home grown animations such as Motu Patlu, Shiva and Pakdam Pakdai.

  • Nick to launch four new shows in May

    Nick to launch four new shows in May

    MUMBAI: Nick has a scorching hot line-up this summer. After launching Trollz in February, Gili Gili Gappa in March and Drake & Josh on 1 April, Nick is launching four new shows in May.

    This brings the tally of new shows on Nick in 2006 so far to seven, not to mention new episodes, a fully made-over programming schedule and marketing events.

    Nick India vice president and general manager Hema Govindan said, “The four new shows are in line with Nick’s programming plans to introduce more than 500 episodes of new programming for the kids this year. We’re also making some major changes to our programming grid so watch out for that. With a philosophy that puts kids first, Nick strives to keep the excitement alive for kids given their short attention span and quest for newer things.”

    First up, the Nick Jr. pre-school block sees a complete makeover with three new shows including Peppa Pig, Dougie in Disguise and Lazy Town all launching on 8 May.

    Peppa Pig is a cheerful pre-school show about a family of pigs. Peppa is a loveable, cheeky little piggy who lives with her little brother George, Mummy Pig and Daddy Pig. Peppa’s favourite things include playing games, dressing up, days out and jumping in muddy puddles. Her adventures in growing up and making friends always end happily with loud snorts of laughter.

    Dougie in Disguise is a pre-school show about Dougie, an ordinary kid. He loves to play with his sticker albums which turn into a living world through Dougie’s imagination. In each episode Dougie, with his viewers, meets new friends and enjoys exciting adventures in a unique environment, with songs and beautiful animated stickers. It’s a world of magic and wisdom where Dougie overcomes situations with his little dog while interacting with the audience.

    Lazy Town is a one-of-its-kind comic live action-cum-animation series about health and fitness for kids. Eight-year-old Stephanie has just moved to a strange new place called Lazy Town where people like to lounge and do nothing, where the word “healthy” brings her blank stares and the word “broccoli” can cause people to scream.