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Tag: PEP Technologies

  • Kriti Sanon unveils next-gen Retinal Reset Serum with HYPHEN

    Kriti Sanon unveils next-gen Retinal Reset Serum with HYPHEN

    Mumbai: HYPHEN, a high-performance skincare brand born out of the collaboration between industry leader PEP Technologies and celebrity entrepreneur Kriti Sanon, is making waves in the personal care industry with its diverse product portfolio. Renowned for simplifying skincare routines by hyphenating the power of nature and the potency of science, HYPHEN has now introduced the Retinal Reset Serum. Marking the brand’s first launch of the year, the Serum, available in 0.05 per cent and 0.1 per cent encapsulated retinal variants, stands as an unprecedented breakthrough in the Indian skincare industry.

    What sets HYPHEN’s Retinal Reset Serum apart in a world where retinol has made its mark?

    HYPHEN’s Retinal Reset Serum contains encapsulated Retinal, which acts up to 30 per cent faster than regular retinol! The Serum is crafted meticulously with a unique blend of potent natural ingredients like Bakuchoil and Plant Stem Cells, along with active ingredients like Dipeptides, two per cent Squalane, 10 per cent Cica extracts, seven power cent antioxidant blend, and advanced scientific formulations to reset your skin’s clock and boost collagen production, promoting firm and radiant skin! The Serum is available in two variants, catering to both beginners and those accustomed to Retinoids:

    ●    0.05 per cent Retinal Cream Serum Beginner – For someone just starting their retinoid journey, this is a gentle yet lightweight, non-sticky serum that reduces fine lines, preventing any early signs of ageing while boosting collagen up to 80 per cent for firm skin, It also hydrates & soothes your skin with a high percentage of soothing natural ingredients

    ●    0.1 per cent Retinal Cream Serum Pro – For people who have already been using retinoids, this serum is more potent and effective! It acts rapidly on minimising fine lines, preventing any early signs of ageing while boosting collagen up to 80 per cent for firm skin. It also hydrates & soothes your skin with a high percentage of soothing natural ingredients

    Having understood the pulse of the current generation, HYPHEN recognised the need to incorporate retinoids into skincare routines as early as the 20s. And acknowledging the evolving skincare needs of today’s discerning consumers, HYPHEN co-founder & chief customer officer Kriti Sanon responded to the growing demand for Retinal over Retinol with the Retinal Reset Serum. She expressed, “Using retinoids in my night routine has been a game changer for me in the past 3 years! We at HYPHEN are excited to have created the Retinal Reset Serum with 0.05 per cent & 0.1 per cent Encapsulated Retinal. Unlike traditional Retinol, Retinal acts 30 per cent faster, promising unparalleled benefits like an 80 per cent boost in collagen while firming your skin, reducing fine lines, and so much more. If you haven’t started your Retinoid journey yet, it’s never too late to hyphen it to your routine!”

    HYPHEN’s products are now available in 18000 pin codes. Consumers can purchase the Retinal Reset Serum in two variants – 0.05 per cent and 0.1 per cent, on the brand’s official website and leading e-commerce platforms, including Nykaa, Amazon, and Flipkart.

  • Conran Design Group Mumbai partners with PEP Technologies to create Kriti Sanon’s first beauty label, Hyphen

    Conran Design Group Mumbai partners with PEP Technologies to create Kriti Sanon’s first beauty label, Hyphen

    Mumbai: Conran Design Group Mumbai worked collaboratively with PEP Technologies, the parent company of mCaffeine, and celebrity, co-founder, and chief customer officer, Kriti Sanon to launch everyday skincare label, Hyphen.

    Driven by PEP Technologies’ and Sanon’s collective vision to transform skincare, Conran Design Group Mumbai brought to life Hyphen’s vision of creating a differentiated logo that helped it create a distinctive visual identity.

    The world of skincare is daunting with jargons and polarized with either nature-led products that aren’t as effective or potent science-led brands that are intimidating. The vision behind the launch of Hyphen is to bridge this gap – and create a brand that unlocks simple yet effective solutions to achieve skincare goals using the power of nature and potency of science. Hyphen’s foremost mission is to provide performance-driven solutions that encapsulate the best of both worlds. With a mission to provide budget-friendly beauty solutions, Hyphen’s products range from Rs 449 to Rs 649.

    Speaking about the launch, Hyphen co-founder and chief growth officer Vaishali Gupta said, “Conran Design Group Mumbai shines with unique expertise and creative thinking. They blend design and strategy flawlessly, giving Hyphen’s brand logo a distinct edge.”

    Conran Design Group Mumbai managing partner Geet Nazir said, “At Conran Design Group, we’re constantly looking for challenges and opportunities to demonstrate our capability in designing simple and effective brand-led solutions to complex business problems, that make a meaningful difference to clients and their businesses. We leverage our proven global methodologies to craft insight-led, differentiated design solutions, and Hyphen is a perfect example of how we delivered a clutter-breaking and ownable brand grammar in the beauty industry.”

    “The creative process for Hyphen was a meaningful blend of Kriti’s vision, unique visual assets and a jargon-free information architecture,” said Conran Design Group Mumbai head of design Mayuri Nikumbh. “We aimed at creating a brand where the user would find confidence in its efficacy and pride in its ownership! The results were a simple, yet ownable brand identity that subtly cues its philosophy and a measured yet vibrant packaging system that lends approachability as well as aspiration,” she added.