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Tag: people movement

  • Volvo Car India appoints Jyotsana Singh Kaushik as director – marketing & PR

    Volvo Car India appoints Jyotsana Singh Kaushik as director – marketing & PR

    Mumbai: Volvo Car India has appointed Jyotsana Singh Kaushik as director – marketing & PR. With two decades of experience in the fields of brand management, performance marketing, PR & communication, product strategy, and customer experience (CX), Jyotsana brings a wealth of expertise to her new role. She has previously held Marketing roles in GE Money, Tetra Pak, Aviva, Roca and Canara HSBC Life Insurance.

    Jyotsana is a post-graduate in marketing & communications, known for her innovative and strategic approach to marketing and public relations. She has successfully navigated the intricacies of both B2C and B2B environments and will now be a valuable addition to the Volvo Car India team. In her new role as director – marketing & PR at Volvo Car India, Jyotsana will play a pivotal role in strengthening the brand’s presence in the Indian market, crafting innovative marketing strategies, enhancing public relations initiatives, and driving customer engagement through creative campaigns.

    “We are thrilled to welcome Jyotsana Singh Kaushik to Volvo Car India. Her extensive experience and remarkable track record in marketing and public relations will be invaluable to our team as we continue to strengthen our brand presence in the Indian market. We look forward to the innovative strategies and fresh perspectives she will bring to our organization. Jyotsana’s joining represents a significant step forward in our journey towards excellence, and we are excited about the opportunities that lie ahead with her on board.” said Volvo Car India MD Jyoti Malhotra.

    “I am truly delighted to join the Volvo Car India family. Volvo is synonymous with innovation, safety, and sustainability, and I am excited to be a part of a brand that embodies these values. I look forward to working with the talented team at Volvo Car India and contributing to the continued success and growth of this renowned brand in the Indian market. Together, we will create new milestones and deliver exceptional experiences to our customers.” said Jyotsana Singh Kaushik.

  • BetterPlace appoints Deepak Lamba as enterprise sales head for India

    BetterPlace appoints Deepak Lamba as enterprise sales head for India

    Mumbai: In a bid to accelerate their growth in the Indian market,  BetterPlace, Asia’s largest frontline workforce management SaaS platform, has appointed Deepak Lamba as enterprise sales head for India. With over 15 years of experience across companies like Dell, Hewlett Packard Enterprise, Oracle, Adobe etc, Deepak has been instrumental in managing and building robust lead generation and sales teams.

    Prior to joining BetterPlace, Deepak has played a pivotal role in building companies like Wingify and Hubilo as their head of sales for UK & Europe and VP of global sales respectively. In these roles, Deepak has driven sales and lead generation teams which helped the company expand their top and bottom lines.

    Welcoming Deepak onboard, BetterPlace co-founder & group CEO Pravin Agarwala said, “India continues to be a high growth driver for our SaaS business because of the high volume of workers and high level of digital adoption. With India experiencing rapid growth, enterprises across industries want to quickly adapt and increase their margins by optimizing their processes. This provides an immense opportunity for us, and Deepak’s expertise in driving sales across different markets will help us tap into this potential and consolidate our position in the market further. I am excited to have him on board as an integral part of our journey.”

    Deepak is also the co-founder of Revenue Circuit, India’s first B2B sales community. At BetterPlace, he would lead the entire Sales team in India and align India’s sales efforts with the global teams.

    Excited to join the BetterPlace team, BetterPlace enterprise sales head for India Deepak Lamba said, “Workforce management continues to be the highest cost center for enterprises but there are very limited technology companies that are solving these pain points and helping enterprises optimize. BetterPlace, with its full-stack horizontal SaaS platform, has been at the forefront of solving some of the toughest frontline workforce management challenges. I am excited to be part of this journey and help BetterPlace widen its market share and consolidate its position in the Indian market further to help enterprises in India thrive.”

    BetterPlace recently launched their GenAI-optimised unified tech-stack goBetter which provides seven product modules under one platform. goBetter aims to reduce costs by 50 per cent and increase efficiency by 100 per cent for enterprises.

  • FNP appoints Nitish Saxena as head brand marketing

    FNP appoints Nitish Saxena as head brand marketing

    Mumbai: FNP (formerly Ferns N Petals) India’s leading gifting destination, has announced the appointment of Nitish Saxena as head brand marketing. In his capacity, Nitish will play a key role in driving the brand’s growth and market dominance, implementing a holistic brand strategy as FNP innovates and continues to build on its full range of gifting experiences for users. His appointment coincides with the rapid expansion of the brand, marked by continual evolution in terms of enhanced brand ethos.

    Nitish brings rich expertise to the role, having most recently served as the head of brand at fintech startup CheQ. During his tenure, Nitish was responsible for end-to-end marketing & communications, leading CheQ’s GTM and subsequent growth. Prior to this, he led the social & creative mandate at Paytm, playing a pivotal role in enhancing the brand’s creative identity and social media presence. During his stint at Paytm, Nitish conceptualized and executed some popular campaigns including the viral fraud awareness video, ‘Phone par kaun tha’, the award-winning Women’s Day Film ‘The Divide’, and more recently Paytm’s much loved ‘Dil ke Account se #PaytmKaro’ to name a few. His creative work also saw him winning several industry recognitions.

    Speaking on the appointment FNP Global CEO and director Pawan Gadia said, “We are thrilled to welcome Nitish to our FNP family. His extensive experience in crafting and executing successful marketing strategies, particularly in the digital realm aligns perfectly with our vision for the brand’s future growth. As we embark on the upcoming chapter of expansion- technology, innovation and a personalised retail experience will emerge as pivotal components of our strategic vision. We are confident that his skills and experience will contribute significantly to our continued accomplishment, propelling FNP to new heights in the gifting industry.”

    “I am honored to join FNP, a brand that has demonstrated consistent and explosive growth, while maintaining an incredibly high level of customer satisfaction. I am excited about the opportunity to lead innovative marketing initiatives that will not only strengthen the brand’s presence but also create memorable journeys for our customers.” said Nitish.

  • BBH India appoints Ashwin Palkar as ECD and head of experience

    BBH India appoints Ashwin Palkar as ECD and head of experience

    Mumbai: BBH India, a leading creative agency within Publicis Groupe India, is pleased to announce the appointment of Ashwin Palkar as the executive creative director (ECD) and head of experience. Palkar’s mandate involves working across brands handled by both offices of the agency and reporting directly to BBH India chief creative officer Parikshit Bhattacharya,

    Welcoming Palkar to the BBH family, Parikshit Bhattacharya stated, “Ashwin’s appointment aligns with our objective of building a high-talent-density team. He is one of the best talents globally, and we are pleased that he will be playing for us. His enviable body of work, boatload of awards, and that easy smile make him an ideal creative leader for us. His ability to craft engaging brand experiences is precisely what we want for our clients. With Ashwin, Swati, and Arvind, we are nearing the formation of an optimally skilled creative leadership team. Here’s to some great Tiki Taka between them and a significant advantage for our clients.”

    A seasoned creative leader with 17 years of experience in advertising, Palkar is among the most awarded professionals in the industry. As a digital-first thinker, he excels at leveraging digital platforms to infuse creativity and technology, creating ideas at the intersection of internet culture and consumer brands. Palkar has led and mentored creative teams, art directors, designers, and animators whose work has been recognized at national and international award shows, including Cannes Lions, One Show, and D&AD. His portfolio includes impactful work for brands such as Flipkart, Google Pay, Vice Media, Uber, Swiggy, IKEA, Google Merchants, WeWork, and Airtel among others.

    For his work on “The Unfiltered History Tour” with VICE World News, he was ranked as the world’s top creative director at Cannes Lions 2022 and the world’s top executive creative director at the One Show Awards. Palkar appreciates brands that embrace bold creativity and marketing.

    His most recent role was on the brand side working at Singapore-based FMCG company Believe Pte Ltd, where he led the Creative & Digital teams for a portfolio of brands including Zayn, Myza, and The Lafz.

    Speaking about his new role, Ashwin Palkar said, “I have always been a fan of BBH’s vast global body of work. It is diverse, culturally rich, and filled with meaningful creativity. After my stint on the brand side, this was exactly what I was looking for. So, when this opportunity presented itself, I was certain I wanted to be part of the team. I am truly grateful to Parikshit for giving me this opportunity, and I am incredibly excited to work with him and the rest of the team at BBH. As Sir John Hegarty says, ‘All roads lead to the work.’”

  • Sociowash Mumbai appoints Amisha Gulati as business head

    Sociowash Mumbai appoints Amisha Gulati as business head

    Mumbai: Sociowash, one of India’s leading integrated advertising agencies, has appointed Amisha Gulati as its new business head to lead Mumbai operations. Amisha will be responsible for driving the holistic growth of Sociowash, both from new business and operations perspectives.

    With over 13 years of extensive experience as a seasoned marketing professional, Amisha possesses expertise on both the agency and client sides of the industry. She has previously made significant contributions to the growth of renowned agencies such as Schbang and Glitch, as well as the streaming platform ZEE5.

    In her role as business head at Sociowash, Gulati will report directly to the co-founders, Pranav Agarwal and Raghav Bagai. Her core objective will be to elevate the agency to one of the top integrated advertising agencies in India by producing impactful work that directly addresses business challenges while fostering a positive work environment. Her multifaceted role includes client relationship management, championing award-winning campaigns, P&L management and fostering a collaborative culture within the organization.

    Sociowash co-founder Pranav Agarwal commented on the appointment, “We are strengthening our core team to align with the company’s goal of global expansion. We are thrilled to welcome Amisha to our team of creative and energetic individuals. With her extensive experience and proven track record, we are confident that Amisha will play a pivotal role in shaping the future success of Sociowash Mumbai.”

    Sociowash co-founder Raghav Bagai said, “Amisha’s success and leadership in previous roles underscores her ability to drive growth and innovation within the agency. Her strategic vision and industry insights will undoubtedly elevate our innovative solutions. We’re excited about the positive impact she will bring to the team and look forward to achieving new milestones together.”

    On her appointment, Amisha Gulati said, “As Business Head of Mumbai, I plan to grow the business manifold while building campaigns that the team and clients will be proud of. Consistently achieving creative excellence while transforming business will be my main goal, which ties in with Sociowash’s mission to “Add Value”. We have some very talented people with lots of enthusiasm and passion and I intend to fuel that passion in the right direction.”

    The Sociowash team in Mumbai recently moved to a dedicated office. In less than four years, the team has expanded to a workforce of 100 employees, prompting the move to a bigger office; this strategic shift enables the team to seamlessly manage growing clientele with enhanced efficiency and dedication.

  • The Walt Disney Company appoints Amrita Choudhary as head of media and partnerships

    The Walt Disney Company appoints Amrita Choudhary as head of media and partnerships

    Mumbai: Wavemaker India’s former managing partner Amrita Choudhary has been onboarded as head of media and partnerships at The Walt Disney Company.

    With a career that began at DNA and included positions at Star India, Maxus, and Sony Entertainment, Choudhary brings a wealth of experience. Her tenure at Wavemaker involved crafting media strategies for brands, leveraging comprehensive business and market analysis, understanding consumer behavior, and ensuring alignment between brand building and demand creation.

  • Karan Baikampadi joins DeadAnt as head of business

    Karan Baikampadi joins DeadAnt as head of business

    Mumbai: DeadAnt a new-age media and entertainment business with a focus on Indian and international comedy, has appointed Karan Baikampadi as the head of business. With a stellar career spanning over 14 years in the media and entertainment industry, Karan brings a wealth of experience in team building, revenue generation, and workflow optimization. His last stint was at Netflix, where he was part of the global scaled launch team. His expertise includes successfully ideating and executing branded content, managing marketing campaigns for India and APAC at Netflix, and transitioning to the product team to establish global launch hubs in Mexico and India.

    During his distinguished career, Karan has played pivotal roles at renowned companies such as Viacom18, TVF, and ALTBalaji. Karan has led teams at MTV India and TVF, where he was responsible for providing innovative solutions and executing large-scale branded content initiatives. His role in creating and licensing fiction content in the comedy and kids genres during ALT Balaji’s launch phase further showcases his versatility and strategic vision.

    Speaking on the new appointment DeadAnt founder Ravina Rawal shared, ‘’We are thrilled to have Karan onboard. At DeadAnt, Karan will play an important role of accelerating growth across all three verticals and expanding the team in alignment with the company’s vision. He will be collaborating with partners across media and entertainment to build and launch new IPs that foster artistic creativity and collaboration.”

    In his new role at DeadAnt, Karan expresses his excitement, stating, “I’m thrilled about the potential and scale that comedy has in India, and DeadAnt is making groundbreaking moves in the right direction. In just four years, the company has solidified its position as an authentic and credible voice in the comedy space, not only through its online publication but also its creative studio and events division. I am particularly excited to work with Ravina, who brings unmatched expertise and knowledge of the craft’s impact. With 20 years of experience in media and entertainment, she has an incredible hold on the pulse of international comedy and has been following the comedy scene in India and abroad.”

    Karan will be taking on deeper exploration of regional markets and strengthening the international network with initiatives for the coming year. DeadAnt is India’s leading voice in comedy and platform for all the latest developments related to comedy in India and abroad. They also have a creative studio that specialises in content solutions in the space of pop culture. Additionally, they also organise ‘Laughing Dead’ a two-day comedy festival, featuring 35 of India’s biggest comedians at Mehboob studios, Mumbai.

  • Duroflex appoints Girish Appu as chief operating officer

    Duroflex appoints Girish Appu as chief operating officer

    Mumbai: Duroflex, a leader in the sleep solutions category, has announced the appointment of Girish Appu as its chief operating officer (COO). This strategic move is a step towards Duroflex’s ongoing mission to boost its operational capabilities and enhance its position as a pioneer in the industry.

    With a distinguished career spanning over 29 years in Manufacturing and Supply Chain operations across diverse industries, Girish brings to Duroflex a wealth of knowledge. His background in Mechanical Engineering and an Executive Master’s degree from IIM Kozhikode have honed his expertise in process optimization, strategic automation, and Robotic Process Automation (RPA). Girish previously served as the executive director of manufacturing and supply chain at 3M India, amassing an impeccable portfolio. His prior experience also includes working across sectors such as automotive, electronics, industrial, Chemical, Consumer, and Medical Devices & Drugs.

    With a strong track record of operational leadership, Girish Appu is set to spearhead Duroflex’s efforts to streamline processes, drive innovation, and ensure the delivery of consistent quality to its customers.  In his role as the Chief Operating Officer (COO), Girish assumes responsibility for the oversight of the entire Manufacturing and Supply Chain operations of the Duroflex. His role involves shaping operational strategies in close partnership with Business Heads and optimizing systems and processes.

    Commenting on his appointment, Duroflex CMD Mathew Chandy said, “We are delighted to have Girish join our team and be part of our growth journey. We have aggressive plans, and his expertise will help to elevate our operations, drive efficiency, and deliver comfort and quality with increased efficiency to our consumers. We look forward to his leadership in establishing plans to position ourselves as a leading player in the sleep solutions industry.”

    Duroflex chief operational officer Girish Appu said, “I am excited to join the dynamic team at Duroflex. The company’s commitment to innovation and its reputation for providing quality sleep solutions has made it a major contributor in this industry. I am excited to work alongside a dedicated team and look forward to contributing to Duroflex’s journey toward operational excellence and strategic growth.”

  • Publicis Groupe India appoints Kedar Teny as chief product officer

    Publicis Groupe India appoints Kedar Teny as chief product officer

    Mumbai: Kedar Teny has been hired in the newly created role of chief product officer for Publicis Groupe India. In his role, Teny will help strengthen connectivity, scale expertise and capabilities for clients. The strategic appointment reflects the Groupe’s continued investment in India as it continues on its strong growth trajectory.

    Teny will be overseeing and expanding on Groupe’s product offerings by tapping into its diverse capabilities across creative, media, commerce, PR, production, digital technology and analytics. Working in close collaboration with the leadership and strategy teams across businesses, the role will also entail designing business strategies that create value and drive long term growth for clients. He will report to Anupriya Acharya, South Asia CEO, Publicis Groupe.

    A seasoned business leader with about 25 years of experience, Teny brings with him a strong expertise across both advertising and marketing. He started his career at Lowe Lintas where he spent a decade in various locations across India and Thailand. Subsequently, he transitioned to marketing and took on significant brand and business leadership roles delivering brand success at Unilever, Airtel, McDonald’s, and Sony Entertainment. His most recent stint was as CEO for Lowe Lintas India.

    Publicis Groupe CEO of South Asia Anupriya Acharya said, “I am delighted to welcome Kedar to the Groupe. His strong marketing credentials across diverse categories in the most blue chip companies coupled with an equally strong understanding of the agency ecosystem make for a unique combination. Added to this, his affable and approachable demeanour made him the perfect choice for this role.” Acharya added, “Innovation and client-centricity is at the heart of everything that we do. And appointing a chief product officer at the Groupe level is yet another key initiative in that direction.”

    Kedar Teny said, “This role is both a great opportunity and responsibility. And I am very excited to take it on. Publicis Groupe not only has a great roster of clients but also some of the best agencies across creative, media, digital tech and PR, a strong growth momentum and an amazing array of scaled and deep capabilities. I look forward to working with Anupriya and the leadership teams across the Groupe to create significant business impact.”

  • L&K Saatchi & Saatchi appoints Debanjan Basak as executive creative director

    L&K Saatchi & Saatchi appoints Debanjan Basak as executive creative director

    Mumbai: L&K Saatchi & Saatchi has appointed Debanjan Basak as its executive creative director. He will be based in Gurugram and report to Rohit Malkani, Jt. national creative director at L&K  Saatchi & Saatchi.  

    With over 15 years of experience in the advertising and marketing industry, Debanjan brings with him a wealth of expertise across brand building, copywriting, storytelling and digital marketing. Prior to joining L&K Saatchi & Saatchi, Debanjan was with Havas India as a group creative director. His earlier stints include Contract Advertising, Dentsu Creative, and Percept.  

    Debanjan has developed communication for brands such as Ikea, Netflix, Bata, Carlsberg,  Reckitt, Amul Innerwear, Platinum Guild International, Hindustan Times, Maruti Suzuki, Shell  Lubricants, Westside, Toyota, and more. His other notable achievements include campaigns featured in Lürzer’s Archive and Kyoorius Elephants.  

    Commenting on Debanjan’s appointment, Malkani said, “Good things come to those who wait,  and I am certainly hoping the adage proves true with Debanjan (Debu). His hire comes after  a long hiatus, and we are excited to have him on board. Debu belongs to a rare tribe of young  creative leaders who combine new-age thinking with technology and culture. His passion for  crafting and polishing communication across mediums is commendable. He garnishes all of  this with a lop-sided grin and humaneness that is endearing. We can’t wait for him to add  muscle to an already buoyant Delhi office.”

    Debanjan, added, “I am very excited for the opportunity. Both Rohit and Hindol are great  individuals who have done some pathbreaking work. I really look forward to working with  them. Moreover, L&K Saatchi & Saatchi has been doing some stellar work across categories  and winning awards at the same time. Its continued focus on creating meaningful and  relevant work for clients is something I want to build on. I have always believed that  advertising is nothing but a conversation which the brand has with consumers. If you make  the conversation interesting, consumers will listen to you. After all, nobody wants to be part  of a boring conversation.”