ITV

Tag: People

  • Ashwani Gandhi appointed CEO of Niraamaya Life

    Ashwani Gandhi appointed CEO of Niraamaya Life

    Mumbai: Niraamaya Life has appointed Ashwani Gandhi as the new chief executive officer. With over 18 years of experience, he brings a strong background in the digital space, having worked with globally renowned brands such as Pfizer, Paras Pharma (Reckitt Benckiser), Himalaya as well as global start-up Believe Pte. He is also an alumnus of IIM Lucknow & holds multiple management degrees from prestigious institutes.

    Ashwani Gandhi will lead the three business verticals – retreats, D2C, and products verticals, aiming at transforming Niraamaya Life into a digitally native wellness platform. He plans to enhance retreats with personalized wellness programs, expand D2C reach through innovative e-commerce strategies, and introduce new wellness products driven by product innovation. Central to this initiative is the ‘Niraamaya Life’ Wellness app, offering services like yoga, ayurveda, sleep management, and mindfulness to promote overall health and tranquillity.

    “I’m thrilled to join the Niraamaya family, a well-established and strong brand with a prominent position in the global market in the wellness segment. Our move into the direct-to-consumer space is a natural progression, and I am eager to lead this transformative journey. By expanding our offerings and innovating across all verticals, including the introduction of the ‘Niraamaya Life’ D2C App, we are looking to further enhance and elevate the wellness experience for our patrons worldwide, creating an ecosystem that nurtures health and well-being,” said Gandhi.

    Niraamaya Life will be unveiling its own line of consumer products, reaffirming its steadfast commitment to luxury wellness. Niraamaya Life aims to emerge as the preferred choice for wellness enthusiasts globally, presenting an array of offerings to foster holistic well-being.

  • Coto appointed Shefali Anurag as VP of the marketing

    Coto appointed Shefali Anurag as VP of the marketing

    Mumbai: coto, the social community platform, by women, for women has appointed Shefali Anurag as vice president of marketing. Shefali will lead and execute the marketing strategy for the organisation. coto to accelerate the platform ‘enhancement its presence in the dynamic landscape of technology, information, and the internet.

    As a seasoned expert she has good experience in digital marketing, social networking, and global relations verticals. Shefali’s industry experience will be significant in strengthening the brand’s positioning as a niche platform for women, offering them opportunities for growth, connection, and empowerment in the digital world.

    She has worked predominantly in the tech, e-commerce, and fashion space, and spearheaded transformative marketing initiatives before. With a wealth of experience in some of the innovative tech companies including Amazon, Twitter (Zipdial), Booking.com (Agoda), and Pomelo Fashion, Shefali has managed multiple media launches, announcing funding rounds, acquisitions, product launches, and KOL campaigns across six Asian markets – India, Bangkok, Vietnam, Thailand, Philippines, and Singapore.

    Welcoming Shefali to the team, coto co-founder Aparna Acharekar said, “We’re delighted to have Shefali lead the marketing team at coto. Her rewarding industry experience and strategic vision speak volumes about her knowledge, expertise, and leadership. We’re confident that Shefali’s acumen in the digital world will help the platform build a safe and secure online environment for women.”

    Speaking about her new role to the media Shefali Anurag said, “Today, women make up 49.6 per cent of the world’s population; we are finally at the point where we can be equals and take the lead on the global scale. However, given how much time we spend in the digital space, we must stay ahead of the Web3 curve to thrive – coto serves as the perfect medium for this. coto’s team, its vision, and goals inspire me greatly and I’m looking forward to an incredible journey together.”

  • Ramana Babu appointed as director of marketing by DoT

    Ramana Babu appointed as director of marketing by DoT

    Mumbai – According to the latest notification circular of DoT ( Department of Telecommunications), Ramana Babu appointed as director ( marketing) at ITI Ltd with immediate effect from 16 January 2024.

    Earlier he served as principal general manager at BSNL. Earlier Ramana Babu was appointed as Director (Marketing) of ITI Limited, a PSU under the Department of Telecommunications ( DoT).

  • Norwegian Cruise Line announces Jeff Cuellar as new CEO of Sixthman

    Norwegian Cruise Line announces Jeff Cuellar as new CEO of Sixthman

    Mumbai:  Norwegian Cruise Line (NCL), the innovator in global cruise travel, and Sixthman, one of the global leaders of festival at sea vacation experiences, announced Jeff Cuellar to succeed Anthony Diaz as its new chief executive officer (CEO).  

    As the new CEO of Sixthman, a wholly owned subsidiary of Norwegian Cruise Line, Cuellar will focus on continuing the company’s upward trajectory of growth by focusing on bringing passionate communities together through diverse and exciting experiences.  He will also be responsible for continuing to position Sixthman as the leader in the entertainment-based cruise space.  

    Norwegian Cruise Line president David J. Herrera said, “Sixthman had an incredible year, welcoming new communities to experience the magic that the team delivers at sea. Much of that success was built upon the foundation laid by Anthony Diaz during his tenure, and we at NCL thank him for all of his efforts over the years. Now, I am excited to welcome the next chapter for Sixthman with Jeff Cuellar as the newly appointed CEO. Given his strong 24-year track record in the entertainment and hospitality industry, I am confident Jeff is the perfect person to lead Sixthman forward into its very bright future and continue to build on its 2023 successes.”  

    Cuellar joined Sixthman in October 2021 in what was then the newly created role of vice president of partnerships and most recently served as vice president of events, marketing and community where he was responsible for overseeing the creative development, marketing outreach and community management for all festivals at sea. Prior to that, he played a major role in the growth of AC entertainment, currently owned by Live Nation under the festivals division of C3, as one of the world’s leading festival operators. As a creative force and director of numerous music events including Bonnaroo Music & Arts Festival®, Forecastle, Railbird, High Water and many more, Cuellar came to Sixthman with a deep background in event strategy, immersive brand partnerships, community engagement, business development, experiential design, marketing outreach and event operations.  

    Newly appointed chief executive officer of Sixthman Jeff Cuellar said, “I am honoured and extremely humbled to have been given the opportunity to lead the passionate, hard-working and talented team at Sixthman. Over the last few years, I’ve been able to witness the incredible work the team does to produce the absolute best festivals at sea and bring guests from all over the world together to celebrate a shared passion and enjoy personal fan-to-artist experiences that go beyond what a vacation can be. I look forward to building on the strong momentum and legacy that Anthony Diaz and Andy Levine have created and charting new paths for our team and guests to embrace our ‘Live Loud’ culture.”

    In 2023, Sixthman boasted its most successful year to date. It hosted 18 unique events, welcoming nearly 45,000 guests and over 490 artists throughout 85 days at sea and across three continents, eight countries and five different ships. It also hosted its largest onboard event ever with EDSea, a global electronic music festival, aboard Norwegian Joy, featuring a nearly 3,900 guest capacity. In addition, the immersive experiences at sea organization expanded its repertoire of affinities with the first Broadway voyage and Hallmark Channel cruise at sea, as well as partnered with best-in-class artists in Comedy, Rock, Wrestling, EDM and YouTube.  

    Sixthman former chief executive officer Anthony Diaz said, “In the short time Jeff has been at Sixthman, he’s made a significant impact with the team, and guest and artist experiences. He played an integral role in the success of 2023, leading the strategy and outreach to strengthen and develop new artist relationships and debut first-for-the-brand festival concepts across all genres of music, sports, comedy, film, TV, and more.  Jeff has been an incredible addition to the team and will excel in continuing to grow the brand, fortify its reputation as a leading entertainment vacation experience, and most importantly continue to develop the dynamic team culture at Sixthman.”  

    Diaz will serve as a special advisor for the Company through June 2024.  

    As Sixthman celebrates the success of 2023, enthusiasts still have the opportunity to experience a vacation like no other with a variety of festivals scheduled in 2024, including:

    TruTV Impractical Jokers X Eric Andre Get Ship Faced (Jan. 22 – 26, 2024) Miami, FL to Nassau, Bahamas – The internet’s favorite jokesters join forces with Comedian Eric Andre aboard Norwegian Pearl for an epic array of hilarity on the high seas, featuring stand-up comedy, live music, podcasts, exclusive panels, exclusive panels, karaoke, and non-stop warm weather shenanigans from port to port.

    The Rock Boat XXIII (Jan. 30 – Feb. 4, 2024) Miami, FL to Great Stirrup Cay, Bahamas & Costa Maya, Mexico – Hosted by Sister Hazel aboard Norwegian Pearl, the thirteenth edition of the world’s greatest floating music festival features five days of live music, fresh collaborations, beautiful beaches, and opportunities to rub elbows with favorite artists.

    Jay & Silent Bob’s Cruise Askew (Feb. 23 – 26, 2024) Miami, FL to Nassau, Bahamas – Hosted by Kevin Smith and featuring Jason Mewes, this totally immersive voyage into the Cruise Askewniverse will offer a variety of activities such as live podcast recordings, musical performances, stand-up comedy show, autograph and photo sessions, and a wide array of enhanced experiences on Norwegian Pearl.

    Emo’s Not Dead Cruise 2024: Sailed on a Sea of Tears (Feb. 26 – March 1, 2024) Miami, FL to Great Stirrup Cay, Bahamas – The spectacular 2024 edition of the hugely popular alternative music and culture cruise on Norwegian Pearl boasts the event’s strongest lineup thus far, showcasing four days and nights loaded with electrifying live music from punk-pop legends like Yellowcard, Mayday Parade and more.

    The Broadway Cruise 2 (March 13 – 18, 2024) Miami, FL to Key West, FL & Grand Cayman – On Norwegian Pearl, the second sailing of The Broadway Cruise boasts five days of dazzling shows and intimate performances from Broadway’s top talent. Gain tips, tricks and trade secrets through immersive workshops and interactive panel discussions with some of the most inspiring creatives working today.

    Keeping the Blues Alive at Sea IX (March 18 – 22, 2024) Miami, FL to Cozumel, Mexico – Hosted and curated by Joe Bonamassa, the ninth voyage of the world-famous floating celebration of the blues and blues-rock on Norwegian Pearl will feature unique activities geared towards the ultimate blues aficionado, including singular performances, all-star tribute shows, autograph sessions, guest jams, guitar clinics, craft beer and whiskey tastings.

    Midland: The Last Resort Cruise (April 1 – 5, 2024) Miami, FL to Great Stirrup Cay, Bahamas  – On board Norwegian Pearl, guests will get their boots wet with a jam-packed four-day cruise of unique performances, curated activities, live podcasts and more.

    Bananaland at Sea (Oct. 14 – 18, 2024) Miami, FL to Bahamas – The first cruise of its kind, guests can dive into immersive experiences at sea with the sensational Savannah Bananas, the Party Animals and the entire cast for around-the-clock entertainment, epic activities and player interactions.  

    For complete information, remaining stateroom availability, and additional Sixthman festival cruises, please visit www.sixthman.net/festivals. 

  • SOCIAL’s partnerships with Netflix and Spotify with a vision to bring people together

    SOCIAL’s partnerships with Netflix and Spotify with a vision to bring people together

    Mumbai : SOCIAL, India’s neighbourhood café announced its partnerships with global entertainment giants, Netflix and Spotify, with the vision to bring people together over their shared love for music, friendship and communities.The collaborations leverage SOCIAL’s offline presence pan-India to tap into emerging trends and deliver never seen before experiences that blend entertainment, dine in, and tech innovation.

    Spotify X SOCIAL: Marrying Music and Mixology

    Ahead of Spotify’s moment in the year, it has announced an exclusive partnership with SOCIAL unveiling special #SpotifyWrapped cocktails at select SOCIAL outlets. Guests are invited to bring their gang, showcase their listening personality card on the Spotify app to the server, and receive a custom personality cocktail. As an added bonus, patrons can savour these signature cocktails on the house!

    #DisconnectToConnect with Netflix

    In partnership with Netflix, SOCIAL Offline is set to launch a campaign centred around the film”Kho Gaye Hum Kahan.” Embracing the theme of “Disconnect to Connect,” this campaign will unfold across 41 outlets in key cities including Mumbai, Delhi NCR, Chandigarh, Bengaluru, and Pune. Patrons can anticipate a fusion of cinematic and culinary experiences as they engage with the #DisconnectToConnect challenge. As part of the challenge, guests who dine in at a SOCIAL outlet need to keep their phones inside a locked box for an hour, in an effort to inspire people to make real life connections with the ones around them. Resilient winners who manage to not use their phones during this  time and engage with each other over fun and games, get to win a portion of shareable “Friendship Fries”  on the house.

    Commenting on the partnerships, Impresario Entertainment and Hospitality Pvt. Ltd chief growth officer Divya Aggarwal said, “Building quality partnerships that focus on synergies and impact are key to the growth of SOCIAL as a brand. The recent initiative with Netflix and Spotify doubled down on our commitment to reinvent and liven the social experience. From the enticing ‘Disconnect to Connect’  campaign with Netflix to the exciting #SpotifyWrapped Cocktails, we’re excited about working with  collaborators and brands who want the audience to break free and embrace the extraordinary.”

    #SpotifyWrapped outlets will be available at: 

    City 

    Outlet

    Mumbai 

    Khar SOCIAL

    New Delhi 

    Civil Lines SOCIAL

    Hauz Khas SOCIAL

    Saket SOCIAL

    Bengaluru 

    Koramangala SOCIAL

    Indiranagar SOCIAL

    Kolkata 

    Park Street SOCIAL

     *The free #SpotifyWrapped cocktails will be available until 25 December 2023, and the #SpotifyWrapped menu will be available till 31 December 2023 

    #DisconnectToConnect will be active in following outlets: 

    City 

    Outlet 

    Mumbai 

    Carter Road Social

    Colaba Social

    Nesco SOCIAL

    Versova Social

    Goregaon Social

    Chembur Social

    Vashi Social

    Thane Social

    Vikhroli Social

    Capital Social

    Dadar Social

    Malad Social

    Powai Social

    New Cuffe Parade Social

    Nesco Social

    Ghatkopar social

    Khar Social

    Palladium Social

    Delhi-NCR 

    Dwarka Social
     

    Nehru Place Social
     

    Cyber Hub Social
     

    Vasant Kunj Social
     

    Noida Social
     

    Aero City Social
     

    Civil Lines Social

    IFC Social Gurgaon 

     

    Sector 85 Social 
     

    Saket Social
     

    Hauz Khas Social

    Bangalore 

    Whitefield Social

    Churchstreet Social

    Koramangala Social

    Sarjapur Social

    Indiranagar Social

    New Bel Road Social

    Hebbal Social

    Nagavara Social

    Pune 

    Viman Nagar Social

    FC Social

    The Mill Social

    Koregaon Park SOCIAL 

    Chandigarh 

    Sector 7 Social

    Elante Social

    The #DisconnectToConnect campaign will run from 20 December 2023 to 4 January 2024 excluding 24 December 2023 and 31 December 2023

  • Eyetalk Media Ventures launches data-driven audience measurement tool

    Eyetalk Media Ventures launches data-driven audience measurement tool

    NEW DELHI: Content-driven integrated DOOH media company, Eyetalk Media Ventures has launched PEOPLE – a unified data management platform that gathers, organises and activates first, second- and third-party data.

    While the OOH industry post the Covid2019 pandemic moves from selling location – media to selling audiences, PEOPLE is an agglomeration of different data sets which come together to address four simple, but most important questions about the audience – who, where, how many & when.

    The data is collected from multiple sources like mobile, RFID, POS, IoT driven devices and integrated into the proprietary automated dashboard that provides granular insights at the hyper-local level, making media investment decisions easy. 

    Eyetalk Media Ventures group CMO Rahul Biswas said "In my various roles in top agencies and at the client side in the last decade, I have been working on many planning tools and data sets to harness the power of data for better ROI and to bring accountability to any media plan. That's exactly what PEOPLE does. With PEOPLE, you can do all four-market segmentation – Demographic, Psychographic, Behavioural and Geographic. People in Phase 1 will bring you location-based Audience Insights and help you do a pre-post campaign evaluation.”

    Eyetalk Media Ventures managing director Gautam Bhirani said, "Fresh data and accurate insights have never been more important. Covid2019 not only has shifted business trends but also consumer priorities and the entire marketing landscape. Amid the economic crisis in these uncharted territories, with PEOPLE, we have tried to bring answers in the form of data to questions a marketer would have while investing in Out Of Home media.”

    He added, “PEOPLE provides actionable audience insights daily, covering our network spread across 500+ unique locations. With this, the platform will help marketers Quantify – Classify audience and procure DOOH impressions at a price that complements footfalls. The platform also provides an opportunity to integrate our DOOH assets with mobile to amplify a digital campaign which will help measure brand lift and ROI.”

  • Experience Driven Businesses Likely To Grow Revenue 1.8x Faster Than Other Companies: Adobe – Forrester APAC Research

    Experience Driven Businesses Likely To Grow Revenue 1.8x Faster Than Other Companies: Adobe – Forrester APAC Research

    MUMBAI: New Adobe-commissioned research has confirmed that brands which invest in experience transformation across people, processes and technology, achieve superior business performance. By investing across these disciplines, businesses in Asia Pacific (APAC) can trigger a transformation in customer experience that results in increased revenue and a rise in the acquisition and retention of customers.

    Adobe commissioned Forrester Consulting to evaluate the business impact of investing in customer experience across the customer lifecycle. The study, The Business Impact of Investing in Customer Experience – A Spotlight On Asia Pacific, found that long term investment in customer experience is paying off for those brands willing to embrace it. The study found that APAC brands focusing on customer experience achieve an average revenue growth rate of 23%, compared with 13% of other companies surveyed.

    “It is amply clear that customer experience has moved from being a competitive differentiator to a business imperative for brands, said Kulmeet Bawa, Managing Director, South Asia, Adobe. “In evolving markets like India, significant advances in technology coupled with increasing internet penetration and mobile proliferation have had a huge impact in the way brands are interacting with their audience. The need to be able to provide rich and meaningful customer journeys across channels is leading brands to assume the role of experience makers, to succeed in today’s digital era.”

    Key findings of the study include:

    · Experience driven brands sacrifice short term wins in favor of creating holistic experiences.  Organizations that prioritize holistic customer experiences report higher costs, however they enjoy more than twice as much return on ad spend and are also 1.8x more likely to see revenue growth. They report 80 per cent higher year-on-year growth rates, and a doubling of their customer lifetime value.

    · Experience driven businesses are customer obsessed. They invest in specific customer experience and marketing initiatives such as loyalty programs and customer analytics; they are also twice as likely to increase their investment year-on-year.

    · Experience driven businesses report happier and more engaged employees. Employees in these businesses enjoy 60 per cent greater personal and team satisfaction than their counterparts in other businesses. They also feel 30 per cent greater company-wide satisfaction. 

    “The age of the experience driven business is well and truly upon us and it’s encouraging to see brands across APAC investing in experiences and customer loyalty,” said Scott Rigby, Head of Digital Transformation, Adobe.

    “There is a higher cost for these businesses, but the boost to their revenue growth rate, customer lifetime value, and even the happiness of their employees all mean the investment is worth it.

    “Customers are responding to businesses that are clearly dedicated to providing a unique and customized experience for their entire journey. As customers become more accustomed to this, businesses that don’t manage to deliver that experience are likely to be left behind.”

    Forrester conducted this survey with 1,269 marketing, advertising, CX, digital, and analytics business leaders at global enterprises to explore this topic. This spotlight focuses on the results of the 445 respondents surveyed in Asia Pacific (APAC): professionals with responsibility for CX technology decisions and metrics in Australia, China, India, and Japan.

  • Kerala MSO Asianet launches regional OTT service

    Kerala MSO Asianet launches regional OTT service

    MUMBAI: This is for those folks who gorge on regional content – especially southern Indian language content. And can’t get enough of it.

    Coming up is a mobile app or OTT service that offers them a 50 plus strong bouquet of select popular live TV channels in Malayalam, Tamil and other regional languages besides 100 internet radio channels. And it can be downloaded and played on both Android or iOs devices.

    Called Asianet Mobile TV+, the OTT service has been launched by leading Kerala-based cable TV and broadband service provider in Kerala Asianet Satellite Communciations. It can be downloaded from the Google Play store or Apple App Store. Registration and activation can be done at http://asianetmobiletv.com.

    The OTT platform’s bouquet consists of a mix of channels offering entertainment, news, travel, lifestyle and spiritual segments channels, company officials were reported as saying. The TV channels that are listed on its web site as being part of the subscription pack include: Asianet, ACV, Kairali, Sakhi, Janam, FlowersTV, Jeevan, Amrita, Kamudy, Kappa, People, Reporter, Shalom, Polimer, Captain TV, Kalaignar, Vasanth, Murasu, Enter10, Sankara, and Music India. Hungama, Pling, Box UK are some of the internet radio streaming channels that subscribers can sign on for.

    On offer are various subscription packs ranging from two months to six months and a year. But it is giving away a month’s free subscription of TV and radio channels.

    “It’s our endeavour to entertain the non-resident Malayalee community across the world with our bouquet of popular Malayalam channels. We have made use of the latest technology to enable our viewers to experience the best of Malayalam home entertainment, any time, any where and to access content across multiple platforms. We would shortly be extending our services to other Indian languages also. Additional features like Catch-up TV / Movies, TV Shows, video on demand and live events are being incorporated soon into our OTT service,” says the Asianet Mobile website.

    The company claims it is the first MSO in the country to launch an OTT service. It has partnered with XperioLabs as the platform for the mobile app service. Its management says it is readying to offer value added services through its OTT play to transform itself into a lifestyle services provider.

  • Kerala MSO Asianet launches regional OTT service

    Kerala MSO Asianet launches regional OTT service

    MUMBAI: This is for those folks who gorge on regional content – especially southern Indian language content. And can’t get enough of it.

    Coming up is a mobile app or OTT service that offers them a 50 plus strong bouquet of select popular live TV channels in Malayalam, Tamil and other regional languages besides 100 internet radio channels. And it can be downloaded and played on both Android or iOs devices.

    Called Asianet Mobile TV+, the OTT service has been launched by leading Kerala-based cable TV and broadband service provider in Kerala Asianet Satellite Communciations. It can be downloaded from the Google Play store or Apple App Store. Registration and activation can be done at http://asianetmobiletv.com.

    The OTT platform’s bouquet consists of a mix of channels offering entertainment, news, travel, lifestyle and spiritual segments channels, company officials were reported as saying. The TV channels that are listed on its web site as being part of the subscription pack include: Asianet, ACV, Kairali, Sakhi, Janam, FlowersTV, Jeevan, Amrita, Kamudy, Kappa, People, Reporter, Shalom, Polimer, Captain TV, Kalaignar, Vasanth, Murasu, Enter10, Sankara, and Music India. Hungama, Pling, Box UK are some of the internet radio streaming channels that subscribers can sign on for.

    On offer are various subscription packs ranging from two months to six months and a year. But it is giving away a month’s free subscription of TV and radio channels.

    “It’s our endeavour to entertain the non-resident Malayalee community across the world with our bouquet of popular Malayalam channels. We have made use of the latest technology to enable our viewers to experience the best of Malayalam home entertainment, any time, any where and to access content across multiple platforms. We would shortly be extending our services to other Indian languages also. Additional features like Catch-up TV / Movies, TV Shows, video on demand and live events are being incorporated soon into our OTT service,” says the Asianet Mobile website.

    The company claims it is the first MSO in the country to launch an OTT service. It has partnered with XperioLabs as the platform for the mobile app service. Its management says it is readying to offer value added services through its OTT play to transform itself into a lifestyle services provider.

  • Dish TV adds 9 Malayalam channels for Kerala market

    Dish TV adds 9 Malayalam channels for Kerala market

    MUMBAI: In yet another move to diversify its presence in the market, direct-to-home (DTH) operator Dish TV has added nine new Malayalam channels in its bouquet for viewers in Kerala.

    Dish TV now offers the maximum regional entertainment amongst all DTH players with a total of 27 channels and services on its platform in the state. The DTH player also has the widest overall content basket with a bouquet of 500+ channels and services.

    The latest addition of the channels include: Kaumudy, Reporter, TV New, People, Jeevan, Safari, Kochu, Kappa and Goodness. Dish TV offers various Malayalam channels across different subscription packs in all genres like movies, news, devotional and general entertainment for the Malayali speaking audience.

    Dish TV India chief operating officer Salil Kapoor said, “Being a pioneer and market leader Dish TV has always stood up to its promise of providing maximum width and depth of content with an overall of 500+ channels and services. Dish TV has always taken the lead in enhancing the value proposition and believes in providing the maximum and the best in entertainment to its subscribers. Our endeavor is to increase affinity with our audiences by providing them the choice of content they would like to watch. And now by adding nine exceedingly popular Malayalam news and entertainment channels in our channel bouquet, we take pride to offer maximum Malayalam content to our customers in Kerala and we will continue to expand our offerings with further additions.”

    The list channels as follows: