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Tag: Penta Esports

  • Penta Esports partners with Loco to announce pan-India esports league for colleges and universities

    Penta Esports partners with Loco to announce pan-India esports league for colleges and universities

    Mumbai: A gaming and esports company Penta Esports has announced the launch of its latest IP, the ‘Penta Collegiate League’ presented by Loco, for colleges and universities throughout India. This league’s tournaments will stream exclusively on Loco’s app and website. This league’s other partners include ‘Leverage Edu’ as a study abroad partner and ‘GOQii’ as a healthcare partner.

    With Rs 30,00,000 as an annual scholarship award, the first year of the ‘Penta Collegiate League’ will feature two esports titles — Valorant on PC and Battlegrounds Mobile India (BGMI) on mobile — and will have two qualifiers each for both games. The registration for the first qualifiers has already begun and will continue until 19 June 2022. The matches of the first qualifiers will start on 21 June 2022. The dates for the second qualifier will be announced soon.

    Both the playoff matches of the qualifiers and the final match of the first season will be broadcast live exclusively on Penta Esports. Students can complete the registration process for the tournament by visiting ‘www.pentaesports.com’. The league’s complete information, including match schedules, match results, VODs of tournaments and leagues, content, news, announcements, and much more, can be found at the company’s official website.

    Speaking about the idea behind this new esports league, Penta Esports founder and CEO Anurag Khurana said, “Our major focus is to provide opportunities to the budding esports athletes at the grass-root level. Esports is rapidly gaining popularity as a viable path for many and we want to provide a platform similar to conventional sports to aspiring esports athletes. The scholarship aims to help esports athletes in their endeavours.”

    Commenting on the partnership, Loco founder Ashwin Suresh, said, “Game streaming is no longer looked upon as just a casual hobby. As more gamers become creators and start streaming, and new tournament organisers create more events, newer audiences are drawn to watch this content. The increased viewership will eventually lead to an increase in revenue for the overall ecosystem. As a pioneer of this industry, we’re excited to see it expand and we’re playing an active role in helping it grow. With our association with the ‘Penta Collegiate League’, we aim to support budding streamers and kickstart their esports careers.”

  • Anand Rajwanshi appointed as CCO at Penta Esports

    Anand Rajwanshi appointed as CCO at Penta Esports

    Mumbai: Penta Esports, the e-sports brand of India-based gaming and e-sports company Newgen Gaming, has announced the appointment of Anand Rajwanshi as chief creative officer (CCO). 

    In this new role, Rajwanshi will be heading the company’s creative initiatives and bringing the brand’s ideas to life, said the statement.

    Prior to joining Penta Esports Gaming, Rajwanshi worked with Azzura International as chief operating officer and Publicis Groupe as associate vice president. While his gaming experience spans back to Kreeda, Reliance Games and training faculties at Aptech. With more than two decades in the industry, he is a seasoned professional delivering award-winning creative products for brands like Disney, Tata Motors, Nestle, and Airtel among others.

    “I have worked with Anand in the past and have always admired his creative approach and vision. I believe his addition to the team will be immensely beneficial to the brand as he shapes the creative messaging going forward,” said Penta Esports founder and CEO Anurag Khurana.

    Newgen Gaming operates in e-sports with Penta Esports. Rajwanshi will be working alongside internal and external teams to lead the creative conception and execution for all of Penta Esports’ initiatives including live broadcast and video IPs.

    “I was fortunate to be in the first batch of people who were responsible for starting the gaming industry in India. Having worked in several verticals, I feel gaming is the only domain to challenge every talent present in me,” commented Anand Rajwanshi. “Getting back into gaming is the full circle that I needed. I look forward to teaming up with movers and shakers of esports in India.”

  • Akshay Paul joins Newgen Gaming founding team as CMO

    Akshay Paul joins Newgen Gaming founding team as CMO

    Mumbai: Homegrown gaming and esports company Newgen Gaming on Wednesday named Akshay Paul as the co-founder and chief marketing officer (CMO). Newgen Gaming operates in esports with its brand, Penta Esports.

    Paul will be working closely with the other co-founders and the executive team alike to chart out strategies, forge partnerships and lead the branding and marketing initiatives, said the company in a statement.

    Prior to joining Newgen Gaming, Paul worked with health and wellness company GOQii as head of marketing and before that, as marketing lead for games at Reliance Jio Infocomm.

    Newgen Gaming, co-founder and CEO, Anurag Khurana said, “Our plan is to scale up the business rapidly and contribute to the fast-moving esports industry. With his immense experience, we are confident that Akshay will lead the team to successfully mark our place in the growing esports ecosystem.”

    Paul has more than a decade of rich experience in product and marketing management and has been a part of known brands like Ubisoft, Reliance Games, and JetSynthesys, among others.

    Talking about his new role, Paul said, “I have been a gamer and an esports enthusiast since I can remember. Having played competitively myself, I know the thrills of the sport. I am excited to join the amazing team at Newgen Gaming – Penta Esports, who have some exciting plans for the esports ecosystem in India.”