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Tag: penetration

  • Gizmobaba joins hands with Franchise India to get a national presence

    Gizmobaba joins hands with Franchise India to get a national presence

    MUMBAI: Gizmobaba – Portal for innovative gadgets and gizmos – is looking for rapid expansions. In order to expand its national penetration, the portal has joined hands with Franchise India, one of Asia’s leading franchise and retail management consultancy.

    By partnering with Franchise India, Gizmobaba is aiming to cross the penetration phase and get into the fast track growth phase. Gizmobaba.com was established in 2012, looking at fulfilling the needs of Indian consumers looking for the latest innovative gadgets and gizmos. Parallel to electronic industry growth, ecommerce has emerged as one of the biggest platform to sell gadgets.

    Gizmobaba managing director Alok Chawla exults: “The brand has aggressive growth plans and intends to approach a standardised and benchmarked franchise strategy – A sustainable format for future growth that eases out operations, and ensures faster growth and a large brand presence. Thus, we have approached the business through a standardised franchise strategy on the basis of industry norms.”

    Franchise India chairman Gaurav Marya asserts: “Considering the ‘Gizmobaba’ business model and the Industry, we have strategized a Franchise approach, UNIT Franchise which is a feasible option at this growth phase and the approach of Multi-Unit Franchise will be considered at the penetration phase of newer markets. Property should be ideally a Kiosk at a low rental place, but visibility factor should be considered.”

    He further added, “We feel there exists high opportunity for the fantastic innovative products in the given segment offered by Gizmobaba and there is a shortage of such concepts which are customised as per end consumer needs. However, the model is most suitable with the franchise owned and franchise operated model targeting the tier-II and tier-III cities in the initial phase.”

    Franchise India uses a stage wise approach has been formulated with the objective to create more realistic approach to franchising for the Gizmobaba business.

  • India has biggest appetite for mobilecCommerce states SAP Study

    India has biggest appetite for mobilecCommerce states SAP Study

    BENGALURU:  Consumers in India are leading the demand for mobile commerce services, with 97 per cent of consumers asking for more mobile interactions with banks, telcos, retailers, utilities and other businesses. SAP AG recently announced the study findings for India which indicates an impressive traction of mobile commerce in the country with 80 per cent of the population making parallel usage of the mobile phones other than just calls and text messages.

    More than half of the consumers in India indulge in maximum mobile purchases for entertainment service like cinema, theatre shows, DVDs, sport games (53 per cent) followed by music downloads (48 per cent) says the study.

    The surging popularity of mobile commerce in the country also highlights the increase in the internet penetration with 63 per cent of consumers accessing the internet on their mobile at least once a day.  65 per cent of the users feel mobile is a convenient mode of transaction leading to a greater consumer adoption in this segment.

    The study found that India scores high in using mobile for banking transactions when compared to other countries in the world. As per the statistics, excluding voice messages, most of the mobile owners turn to their mobile phones for bill payments (78 per cent), bank transactions (72 per cent) and for setting up a new account (74 per cent).

    “The dynamic nature of business as well as the freedom to operate from different parts of the world and at odd times has created a need for mobile commerce becoming mainstreamed,” said SAP Platform & Technology Business at SAP  Head – Sales -Neeraj Athalye, “Our strategy and solutions – unwired by mobile apps and fueled by in-memory and advanced analytics – underscore our unique ability to enable companies from the boardroom to shop floors, to better anticipate, accelerate and differentiate their business.”

    Mobile Transactions in India

    The research shows how mobile based transactions have gained popularity in India and has become an integral part of the consumer’s life.

    *More than half of the consumers in India indulge in maximum mobile purchases for entertainment service like cinema, theatre shows, DVDs, sport games (53 per cent) followed by music downloads (48 per cent)

    *The other key purchases via mobile are clothes/footware/other attires (47 per cent) and books or e-books (40 per cent)

    While embracing the appetite for mobile purchase adoption, it is vital that organisations looking to develop products and services for India are able to balance the desire for ease and convenience with security requirements:

    *In the study, 57 per cent of users in the country believe that once they gain confidence in mobile security, they will increase their mobile payment activity

    *Providing services that are lower cost (24 per cent) and personalised (33 per cent) will encourage mobile owners to make more bank transfers through their mobile phones, in turn increasing the mobile based consumption in India

    *Consumers in India are driven to buy goods using their mobile phone by exclusive offers (33 per cent) and coupons (26 per cent).

    The research also reflects that ease of use is a core principle that will accelerate overall user adoption in the telecommunications industry

    *Free minutes, texts and Web use (26 per cent), personalized services (28 per cent) and lower cost services (26 per cent) will encourage consumers in India to use their mobile to check usage data for their mobile account.

    Research Methodology

    3,288 interviews were conducted with adults aged 18+ who own a mobile phone (basic or smartphone) in APAC (China n=1000, India n=1050, Japan n=651, Australia n=587).

    Respondents completed an online survey in March/April 2013. Research conducted by Loudhouse, an independent research agency based in London.

  • Digitisation penetration reaches 90 per cent, says Varma

    Digitisation penetration reaches 90 per cent, says Varma

    NEW DELHI: Three weeks after the switch-off of analogue signals in a majority of the 38 cities covered under Phase II, the level of digitisation has touched ninety per cent, according to information& broadcasting ministry secretary Uday Kumar Varma.

    The I&B ministry secretary told Indiantelevision.com that a total of fifteen cities have crossed 100 per cent digitisation, while one more city has crossed 98 per cent digitisation mark. Another three cities have crossed a level of 90 per cent, he added.

    He also asserted that there is no shortage of set top boxes (STBs) in the Phase II cities.

    The government, he said, was still in the process of collating all the figures from the nodal officers and would bring a detailed report after its review.

    He also clarified that while announcing the switch-off of analogue on 31 March, the government had said that it would watch the situation for around two weeks and was now reviewing the reports coming in on the achievement so far.

    The ministry had announced earlier this month that analogue signals has been completely switched-off in the five states of Maharashtra, Punjab, Rajasthan, West Bengal, Haryana, and the Union Territory of Chandigarh.

    Meanwhile stays continued to be in force in the cities of Bhopal, Indore, Jabalpur, Hyderabad, and Visakhapatnam. The Karnataka and Gujarat high courts had last week quashed petitions seeking extension of DAS thereby paving way for the analogue signals to be switched-off.

    Meanwhile, the Supreme Court is expected to hear tomorrow a special leave petition by the Indian Broadcasting Foundation seeking to quash all pending cases in various high courts and also ensure there is no postponement of the date of digitization.