ITV

Tag: Pehla Silver

  • India cricket: Pehla-Ten Sports bag Mideast territory

    India cricket: Pehla-Ten Sports bag Mideast territory

    MUMBAI: The Pehla broadcast platform and Dubai-based Ten Sports have secured India cricket telecast rights for the Middle East region from Nimbus Sports for approximately $ 8-9 million.

    The deal has been done in principle and Ten Sports began airing the matches from Day 3 of the just-concluded Nagpur Test.

    According to a statement issued by Pehla, despite the huge cost of acquisition incurred by the Pehla-Ten Sports combine, the effect on the viewers has been kept to a minimum.

    As a direct result of this, the subscription rates for all packages showcasing cricket, including Pehla Silver and Gold, e-Pehla Silver and Gold, FirstNet Sports and Gold and e-FirstNet Sports and Gold packages have been increased by Dh 4.

    Ten Sports vice president programming Peter Hutton was quoted in a media report as saying, “We have always been very determined in our efforts in bringing top-class live cricket and other international sporting events to the viewers in the region. Perhaps it is this determination that has helped tilt the balance in favour of the Pehla-Ten Sports combine.”

    Hutton added that since Nimbus had to pay an astronomical amount to get the rights from BCCI, the television channels were expected to pay an equally high amount to obtain the rights from Nimbus.

  • NDTV channels complete a month on Pehla DTH platform

    NDTV channels complete a month on Pehla DTH platform

    MUMBAI: Prannoy Roy’s NDTV channels have just completed a month on air on Pehla, the DTH platform in the Gulf targeting viewers from the subcontinent.

    Pehla TV bouquet dedicated to Asian entertainment in the Gulf, began offering its subscribers the NDTV 24×7 and NDTV India from 1 March.

    Launched in both Hindi and English, the channels are available on the Pehla Basic, Pehla Silver and Pehla Gold bouquet.

    The NDTV channels are being beamed off the Nilesat & Hot Bird satellites for coverage in the Middle East and Europe.

  • Ten Sports, SET beaming into Europe on Pehla DTH platform

    Ten Sports, SET beaming into Europe on Pehla DTH platform

    MUMBAI: The Dubai-based Arab Digital Distribution (ADD) DTH platform’s Pehla bouquet has started beaming into mainland Europe.
     

    Pehla, which targets South Asian audiences, launched on 1 November as “Pehla – Premium Asian Entertainment Television in Europe”. Speaking about the launch, Vinod DMello executive vice-president, network development & marketing of ADD told indiantelevision.com, “We are building our platform on Hotbird with Irdeto conditional access system. At present during the introductory phase we are offering five channels (Sony Entertainment Television, Geo TV, Ten Sports, EuroSports and Eurosports News) and we will shortly be enhancing the bouquet with additional channels in the basic tier and increased subscription options (Pehla Basic, Pehla Silver, Pehla Gold). The recommended retail price (Introductory offer) is Euro 19.90 per month.”

    For Ten Sports, the Europe beam gives the Abdurrahman Bukhatir-promoted channel its first expansion outside South Asia and the Middle East. This is the fourth dedicated feed that Ten Sports will be offering, after the feeds that are currently in operation for India, Pakistan and the Middle East.

    D’Mello said Pehla Europe was targeting the south Asian audience of approximately 1.7 million living in mainland Europe with a competitive pricing strategy, flexible subscription and payment options.

    In the Middle East the ADD platform is on Nilesat. ADD operates three DTH bouquet offerings – Pehla, First Net (targeted at Westerners) and Al-Awael (aimed at Arabs). 

    As far as coverage is concerned, the Europe beam is one area where Ten has an advantage over ESPN Star Sports because ESS cannot broadcast outside the Asian region.