ITV

Tag: Peeyush Bachlaus

  • Birlanu seals the deal with leakproof promise in playful new campaign

    Birlanu seals the deal with leakproof promise in playful new campaign

    MUMBAI: When it comes to plumbing promises, Birlanu isn’t letting a single drop or secret slip. The CKA Birla Group company has rolled out a cheeky new brand campaign built around the pledge of “Infinite peace of mind with Birlanu Leakproof Pipes”, tackling one of homeowners’ biggest frustrations: leakage.

    The star of the show is Birlanu’s Trufit Technology, an engineering precision process that ensures perfect alignment between pipes and fittings, delivering truly leakproof joints. The company’s pipes span more than 20 product categories, from CPVC, uPVC and SWR to silent, underground drainage, HDPE, MDPE, gas lines, water tanks and more.

    The film, conceptualised by DDB Mudra with media handled by Madison, takes a refreshingly light approach: two mischievous kids share secrets through a pipe, with not a whisper or a drop escaping. The metaphor is clear: what happens inside a Birlanu pipe, stays inside a Birlanu pipe.

    Birlanu chief marketing officer Peeyush Bachlaus said the campaign reflects “the trust our customers place in the Birla name every day” and presents the leakproof solution “in a loving manner”. Birlanu chief business officer for Pipes, Arun Kumar Magoo, added that Birlanu is also the first in the industry to adopt Organic Based Stabilizers (OBS) for uPVC pipes and fittings, offering a 100 per cent heavy metal-free formulation, a move that reinforces its nature-positive, safety-first credentials.

    Backed by advanced mould design, precision extrusion, and a future-focused product portfolio, BirlaNu aims to blend engineering excellence with sustainable practice. The integrated campaign is hitting TV, OTT, digital, OOH and BTL channels, targeting both urban and rural markets for maximum reach.

    With its pipes promising to hold water literally and figuratively Birlanu is making sure leakage is nothing more than a childhood game.
     

  • Kansai Nerolac transforms Indira Bhavan as a tribute to the legacy of Maha Kumbh

    Kansai Nerolac transforms Indira Bhavan as a tribute to the legacy of Maha Kumbh

    MUMBAI: In an endeavour to transform India through transforming lives, Kansai Nerolac Paints Ltd. (KNPL), pioneer of ‘Healthy Home Paints’, has beautified Indira Bhavan in Prayagraj in sync with the theme of ongoing Kumbh Mela 2019. The art-depiction on Indira Bhavan is to commemorate saints, sadhus, and pilgrims from all walks of life.

    Speaking on the occasion Kansai Nerolac Paints Ltd GM – marketing Peeyush Bachlaus said, “As Pablo Picasso had once said, the purpose of art is to wash the dust of daily life off our souls. The Kumbh Mela is graced by millions of devotees who travel to the pilgrim centre from all cultures and walks of life to take the holy dip at the sacred ‘Triveni Sangam’. Depicting this spirit of MahaKumbh and synergising it with our belief of transforming India through transforming lives, we at Kansai Nerolac found it opportune to connect with our audiences by showcasing our homage to the city / the festival.”

    YUVA Foundation founder and Kumbh Art Festival curator Shantanu Gupta quoted, “It gives us immense delight to have partnered with Kansai Nerolac and be a part of the Kumbh. We have tried to assimilate the spirit of Kumbh through Nerolac shades that we have used in the mural on the facade of Indira Bhavan. Over the past few years, there hasn’t been enough attention given to artistic aesthetics in urban regions and the visual appeal it can bring to the cities in our country. And hence large-scale wall artwork during festivals is what our team looks at to change that trend. Under #AyodhyaArtFest and #KumbhArtFest, we have created cultural artwork on public and private walls in Ayodhya and Prayag respectively.”

    Apart from the painting the 30,000 sq ft area of the building, Kansai Nerolac has also actively participated with Delhi Street Art in beautifying the town of Prayagraj, by painting 10,000 sq ft of the city walls. Nerolac, along with extensive support from its paint trade dealer network will also act as distribution centres, will make over 3-lakh customised cans available for the devotees to carry the holy-water from the Ganges home. To retain the purity of the canned liquid, they will include a shankha made of alum to champion the cause of purifying the holy Ganges.

  • Ranveer Singh shows how Nerolac Paints are also on your car

    Ranveer Singh shows how Nerolac Paints are also on your car

    MUMBAI: Paint company Kansai Nerolac Paints has launched its new corporate brand campaign, featuring its newly appointed brand ambassador, Ranveer Singh.

    The campaign revolves around a powerful message of Nerolac Paints being already present in homes in many different forms that protect and beautify household belongings, thereby choosing Nerolac to adorn the walls as well.
    The campaign emphasises on the presence of Nerolac Paints in various products in a household bringing to life the thought of ‘Little Bit of Nerolac’. With a hilarious comic twist, brand ambassador Ranveer Singh, who plays a role of a common man is seen enlightened by his wife and friends to an astonishing fact that a notable number of automobiles white goods, etc. in India are painted by Nerolac Paints. The campaign thus reinstates the idea to bring Nerolac Paints on the walls as well for long lasting beauty and shine.

    The creative has been ideated by FCB ULKA under their national creative director Keegan Pinto and directed by Shujaat Saudagar.
    Kansai Nerolac Paints head of marketing Peeyush Bachlaus says, “The new campaign focuses on the idea of giving our consumers, a thought of re-looking at their household products like refrigerators, cars, washing machines etc. with a perspective of Nerolac’s everlasting shine on it. And gradually shifting their attention to the walls that need a stylish makeover too, with Nerolac Paints. Ranveer Singh’s vivid and energetic personality resonates well with the thought and reflects the transformation just right – humorous and witty, yet prominent.
    Performing persistently in reinforcing its position as one of the best Indian marketers in the category, Kansai Nerolac Paints has been at the forefront of paint manufacturing for more than 90 years pioneering a wide spectrum of quality paints.

    The company manufactures a diversified range of products ranging from decorative paints coatings for homes, offices, hospitals and hotels to sophisticated industrial coatings for most of the industries. Nerolac Paints as a brand has always stood for joyous transformations of the home. FCB Ulka Mumbai president Kulvinder Ahluwalia adds, “For over 9 decades, Nerolac , has been a remarkable part of the paints industry. It is a leader in paints across a variety of product lines. So much so that a staggering number of vehicles, white goods, two wheelers in India are painted by Nerolac. With this campaign we are aiming to bring alive that Nerolac is already present in your homes in many different forms protecting and beautifying your products, then why not choose it to revamp the walls of your house as well. Bringing in Ranveer Singh is a conscious decision to enhance the brand appeal and to complement its evolving philosophy.”

  • Nerolac made Mumbai flyers’ Diwali #AShadeBetter

    Nerolac made Mumbai flyers’ Diwali #AShadeBetter

    Kansai Nerolac Paints recently launched an on-ground campaign at the Terminal 1 of the Chhatrapati Shivaji International Airport.

    The campaign, titled – Making our world#AShadeBetter, utilised the luggage conveyor belt at the airport as the primary media. With the aim to present the vividness and variety of shades that Nerolac offers, one of the many conveyor belts present at the airport was converted to a giant, moving shade card, which not only gave the passengers a break from otherwise boring airport surroundings but also allowed them to select their favorite colour for their home or work.

    The conveyor belt was a natural choice and to ensure that colour reproduction is as close to the real colours of the paints, Nerolac’s team conducted rigorous testing to avoid poor reproduction of colours, smudges on the media and hassle-free functioning of the conveyer belt. After a testing of approximately four months, they arrived at an optimum solution to carry out this activity.

    The passengers who experienced the belt on the day of Diwali were in for a surprise as there were personalised gifts waiting for them at the Nerolac Conveyor belt.

    Kansai Nerolac Paints GM marketing Peeyush Bachlaus said, “We want our consumers to experience their surroundings and colours in a unique way wherever we can and doing something for the Diwali time for passengers seemed to be a right way to kick start the integration.”

  • Kansai Nerolac renews commitment to Gujarat with ‘Man of the Match’ grant

    MUMBAI: Staying true to its commitment of supporting skill development initiatives and to inculcate the spirit of performance amongst youth, Kansai Nerolac Paints Ltd (KNPL), one of the leading paint companies in India, in association with Gujarat Lions, has announced a unique initiative – ‘Man of the Match’ grant.

    The Man of the Match Grant will match the Man of the Match award amount from each IPL home game played by Gujarat Lions and release it on behalf of the best player of the Gujarat Lions team. The grant will be used towards imparting painting training to unemployed youth and equip them with a livelihood skill.

    Kansai Nerolac Paints GM – marketing – decorative paints Peeyush Bachlaus and Gujarat Lions CEO Arvinder Singh were present at the ceremony to announce the initiative. Gujarat Lion’s star players Dinesh Karthik, James Faulkner, Ishan Kishan and Coach Brad Hodge, were also part of the ceremony.

    Bachlaus said, “We at Kansai Nerolac are excited to initiate the ‘Man of the Match’ grant in association with Gujarat Lions. This initiative empowers the unemployed youth and offers them an opportunity to enhance skills through classroom as well as practical training by our experts.”

    Singh said, “We are proud to be associated with Kansai Nerolac Paints Ltd, by supporting skill development in our community we are supporting a bright future for India. Gujarat Lions believe that there is no dearth of talent in this country and we must do our bit to create an environment which is conducive to nurturing talent, helping them excel and realise their true potential.”

    “We share a special relationship with Gujarat and initiatives in the field of education, sports and cultural heritage among other fields, we aim to bring to the fore benefits of our healthy home paints range to create a better living environment for the people of Gujarat,” added Bachlaus.