Mumbai: Peerless Hospital, a leading healthcare institution in Eastern India, has collaborated with Liqvd Asia, a renowned digital marketing agency, to spearhead its marketing campaign aimed at promoting its emergency ward services. With a focus to establish top-of-mind recall (TOMR) among patients, Liqvd Asia will leverage its expertise to enhance awareness about Peerless Hospital’s emergency ward expertise by spotlighting its cutting-edge facilities and expert medical staff.
The campaign aims to highlight the crucial importance of having a reliable healthcare provider during emergencies, utilising outdoor print and above-the-line (ATL) activities. Drawing from the insight that emergencies can strike unpredictably and affect anyone, the initiative emphasises Peerless Hospital’s readiness to handle such situations 24×7 with expert medical staff and cutting-edge facilities. Through statistical data, it underscores the way Peerless Hospital stands as a beacon of hope in such critical times, offering a pathway from crisis to recovery. With the message – “The Emergency Expert”, the campaign seeks to drive recall and encourage the public to choose Peerless Hospital for their emergency care needs.
Liqvd Asia’s extensive experience in the eastern region, coupled with its recent expansion with a branch office in Kolkata, positions the agency well to execute the campaign effectively. The agency’s past collaborations with Bisk Farm, Legrand, in Kolkata underscore its commitment to the region’s healthcare landscape.
Commenting on the partnership, Peerless Hospitals deputy MD Ravindra Pai said, “At Peerless Hospital, our priority is to ensure top-quality care for every patient. We are committed to providing the highest standard of treatment, ensuring that everyone who visits our facility leaves with a sense of satisfaction and well-being. Liqvd Asia’s impeccable reputation and capabilities made them the automatic choice for crafting & promoting the campaign. It allows us to amplify our message and reach more individuals in need of emergency services. We are confident that this collaboration will not only increase awareness about our 24×7 exceptional emergency ward but also reinforce our dedication to providing compassionate healthcare.”
Liqvd Asia business head Monish Sanghavi added, “At Liqvd Asia, we believe that health is paramount and it is our core belief to prioritise the well-being of individuals. Joining forces with Peerless Hospital for this campaign is a testament to our shared commitment to excellence in healthcare. This campaign is particularly close to our hearts as it aligns with our mission to educate and disseminate the right information, so that no one is deprived of expert care in case of a medical emergency. We chose the path of honesty by sharing real-world numbers to elevate awareness about Peerless Hospital’s world-class emergency services and empower individuals to make informed decisions about their healthcare needs, when it really matters.”
The campaign has already commenced and will continue for several more months, with the hope of making a lasting impact on healthcare awareness and accessibility.