ITV

Tag: Pears

  • HUL to take legal action against Sebamed for recent campaign

    HUL to take legal action against Sebamed for recent campaign

    NEW DELHI: FMCG giant Hindustan Unilever Ltd (HUL) is in the process of filing a legal case against German skincare brand Sebamed for targeting its soap brands Lux, Dove, and Pears in a series of ads released last weekend, media reports suggested. Sebamed in its Filmstars Kee Nahi Science Kee Suno (listen to science, not filmstars) campaign had called out the aforementioned soap brands for their pH levels. 

    "Our brands are best-in-class and deliver fully on the promises…backed by strong tech, science, clinical evidence and decades of expert and consumer-backed testing, enjoying strong brand loyalty. We will take suitable action as we deem fit," HUL has said as per several reports. 

    HUL also responded to the bold campaign by Sebamed, claiming that dermatologists trusted Dove. Sebamed claimed Dove soaps have a pH level of 7, while Pears and Lux have a pH level of 10, same as that of detergent bar Rin. The ads also named Santoor soap. 

    Previously, Sebamed India head Shashi Ranjan had said, “We stand for truth and transparency. During these unprecedented times, our wide portfolio of skin and hair care products with unique pH 5.5 benefit offers the new gold standard to the consumers. We remain  strategically committed to investing in attracting the best talent, creating engaging brand stories and driving  rapid distribution expansion across channels.”

  • Rahul Mathew quits McCann

    Rahul Mathew quits McCann

    MUMBAI: Rahul Mathew, the executive creative director at McCann Erickson has put in his papers.

     

    Speaking about his association with the company, Mathew says, “McCann is more than just another agency for me. My two stints here account for eight years of my advertising career. It has also helped me shape a lot of my craft. It has not been an easy move to make. It became even more difficult because of the fact that I will also have to leave behind a great art partner in Akshay Kapnadak.”

     

    Mathew has been in the advertising industry for about 15 years. He has been a part of many award winning campaigns that have received acclaim at both domestic and international levels. At McCann, he along with his team has won three Cannes Lions, four One Show pencils, over a dozen Adfest metals and many metals and honours at International award shows.

     

    “But the pride of place on the very crowded mantelpiece belongs to the Grand Prix that the Mumbai office won at the recently concluded Spikes. Even at Goafest 2013, McCann Mumbai was one of the most awarded offices, accounting for a lion’s share of McCann’s metals including a Grand Prix. We also tasted similar success at effectiveness awards, both nationally and internationally,” he says proudly.

     

    Talking about his work at the agency, he adds, “We’ve had great fun creating work on brands like Parachute, ACC, Pears, Western Union and many others. And have managed to fill the creative pool with some rare talent. And thus, there is reassurance that I’m leaving after making a positive impact at the place. And that I leave it in a good place.”

     

    Prior to joining McCann, Mathew was with Rediffusion, Young & Rubicam, Ogilvy (Healthcare), Leo Burnett, JWT, Enterprise Nexus. He has been ranked among the top five creative professionals in India in 2009 by Campaign Brief Asia and was ranked the 8th most awarded copywriter in Asia (as per Haymarket Publications and Campaign Asia) in 2012.

     

    Rahul finds the building and reinventing process a lot more exciting and challenging. And thus, he will look for an opportunity that allows him to do that all over again.