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Tag: Pearl Media

  • CCL’s Pearl Media acquires rights to air ‘Tom & Jerry’ in Southern market

    MUMBAI: Century Communication Limited (CCL), has announced that it’s media sales arm Pearl media has tied up with Saregama Films Ltd for airtime sales rights to Cartoon network’s programme, Tom & Jerry.

    With this strategic alliance, Pearl Media will have the airtime sales right of the programme, available to be telecasted on major south based channel- Sun Network, informs an official release.

    As reported by Indiantelevision.com, CCL currently holds complete ownership of Pearl Media after it bought out ex-UTV Anil Mishra’s 30 per cent stake for an undisclosed amount last month.

    The versions of this Tom & Jerry available on a daily basis on each of the channels are follows: Kuttees Choice in Tamil on Sun TV at 5 pm, Chinnoos Choice in Kannada on Udaya TV also at 5 pm and Kutties Choice in Malayalam on Surya TV at 5.30 pm.

    Commenting on this development, Century Communication Ltd COO Parvinder Bhatia said, “Pearl Media is the market leader in media ad sales for general entertainment programs on the Sun Network. With this association, CCL has furthered its foray into the international world of quality content and has added kids’ genre to its current bouquet of programs. This will mark a good opportunity for marketers to sell their products to the southern market using the kids’ genre.”

    Century Communication Limited is an integrated media and entertainment company with interests in airtime sales, post production of video and film, radio, digital news room services and other growing aspects of the media business.

  • Century Communication buys out ex-UTV Mishra’s 30% stake in Pearl Media

    Century Communication buys out ex-UTV Mishra’s 30% stake in Pearl Media

    MUMBAI: Delhi-based Century Communication Limited (CCL) has bought out ex-UTV Anil Mishra’s 30 per cent stake in Pearl Media for an undisclosed amount.

    Pearl Media will now become a division of the company. “Earlier Pearl Media was functioning as a subsidiary of CCL. We have bought out Mishra’s stake,” CCL chairman PK Tewari tells Indiantelevision.com. CCL will consolidate its air-time sales, TV software, outdoor media and radio ad sales businesses under the umbrella of Pearl Media.

    CCL had joined hands with Mishra in 2004 after he quit UTV as COO of air-time sales and syndication. Pearl Media was formed to start the ad sales business with particular focus on Sun TV’s group of channels. Pearl Media since then has grown to a turnover of Rs 700 million, handling 15 shows on Sun Network and two on Doordarshan.

    “I have sold my stake and parted ways with CCL,” says Mishra who functioned as CEO of Pearl Media.

    A new team is now being put in place with Sanjay Reddy roped in from Walt Disney to head Pearl Media.

    CCL, which posted a turnover of Rs 1.5 billion for the fiscal 2005-06, has recently ventured into the FM sector and has bagged nine radio licenses in various cities across India. The company is targeting Rs 2 billion this fiscal. Apart from ad sales business through Pearl Media, CCL is into post production under the brand name of Pixion.