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Tag: Pearl Academy

  • Pearl Academy students ‘find themselves’ on Lakmé runway, Ikigai gets a catwalk makeover

    Pearl Academy students ‘find themselves’ on Lakmé runway, Ikigai gets a catwalk makeover

    MUMBAI: Pearl Academy, in partnership  with the Fashion Design Council of India (FDCI), unleashed “First Cut” at Lakmé Fashion Week X FDCI, a student showcase. Inspired by the Japanese concept of Ikigai – the secret sauce to a long and happy life, apparently – the students didn’t just walk the runway; they strutted through the existential.

    This wasn’t your run-of-the-mill frock parade. Oh no, this was a deep dive into the emotional vortex of today’s youth, a sartorial therapy session if you will. The Ikigai pillars – passion, mission, vocation, and profession – were translated into four thematic acts, each a chapter in a style-driven self-help manual.

    “Make Nothing from Scratches” (passion) saw deadstock fabrics resurrected into rebellious silhouettes, proving that one person’s trash is another’s avant-garde treasure. “Juxtapose” (success) threw a curveball at conventional achievement, blending layers like a fashion smoothie gone wild. “Reimagine” (purpose) gave Indian pattern-cutting a global glow-up, marrying heritage with high-street swagger. And “Love is Blind” (love) was a technicolour celebration of connection, from digital dalliances to mature musings.

    FDCI chairman Sunil Sethi waxed eloquent  about nurturing young talent, stating, “Fashion was an evolving dialogue, and this showcase allowed students to engage with its transformative power.” Indeed, this wasn’t just about pretty clothes; it was about provoking thought, sparking conversation, and maybe, just maybe, finding oneself amidst the sequins and stilettos.

    Pearl Academy students, collaborating like a well-oiled fashion machine, proved that they’re not just learning the ropes; they’re rewriting the rulebook. With past themes tackling everything from post-pandemic blues to lunar landings, this year’s inward gaze was a refreshing twist. “First Cut” wasn’t just a show; it was a statement, a reflection, and a wink to the ever-evolving nature of identity. In a world spinning faster than a runway model, these students showed us that fashion can be a map to finding yourself, one stitch at a time.

  • Gaming extravaganza at Pearl Academy campuses, powered by Dell Technologies and Alienware

    Gaming extravaganza at Pearl Academy campuses, powered by Dell Technologies and Alienware

    Mumbai: As part of its Techathon, Pearl Academy is hosting the much-awaited Dell Technologies and Alienware gaming event, across all its campuses. The Alienware Arena at Pearl Academy promises an immersive and unparalleled experience for gaming and tech enthusiasts at its Delhi campus on 8 January, followed by Jaipur, Mumbai, and Bengaluru on 12, 15, and 18 January, respectively. The one-day offline celebration will feature EA FC 24 and Mortal Kombat esports tournaments.  

    Dell and Alienware offer the best gaming experience to gamers and consumers in India. The Alienware and G-series range of powerful gaming devices reflects the companies’ core principles of bold innovation, high performance, iconic design, and premium quality.

    Creating an adrenaline-pumping environment, the competition will offer thrilling showdowns with top-of-the-line Dell and Alienware gaming peripherals, including headsets, keyboards, and mice, up for grabs. Furthermore, every participant at the arena will receive exclusive Dell and Alienware merchandise, including t-shirts, caps, and wristbands as a token of appreciation.

    The event will not only allow participants to showcase their skills but will also provide them with an opportunity to interact and engage with gaming influencers like Aaditya D Sawant (Dynamo Gaming), Sahil Rana (AS Gaming), Anurag Singh (Game Flame), Mann Jain (TSG Mann) and Shashidhar M R (SMR Gaming).

    Commenting on the partnership, Dell Technologies, director of product marketing, consumer and small business, India Pujan Chadha “Dell Technologies and Alienware have always been at the forefront of redefining the gaming experience, and the Alienware Arena on the campuses of Pearl Academy is evidence of our efforts to grow our relationship with students and future gamers while providing top-notch experiences for everyone. The Alienware Arena further strengthens our engagement with the Indian gaming community and enthusiasts cementing our innovation and leadership in the industry.”

    “As we set the stage for a thrilling experience during Techathon, we invite all the tech and gaming enthusiasts to join us in celebrating the shared love and passion for the world of gaming and technology. The Alienware Arena is a platform to not only showcase your skills but also a chance to forge connections and witness the boundless possibilities that the world of gaming and technology holds. Being a part of this event reaffirms our commitment to foster creativity, and technological excellence and inspire the next generation of gamers and tech leaders,” said Pearl Academy president Aditi Srivastava.

  • Pearl Academy’s gaming extravaganza powered by Dell and Alienware

    Pearl Academy’s gaming extravaganza powered by Dell and Alienware

    Mumbai: As part of its Techathon, Pearl Academy is hosting the much-awaited Dell Technologies and Alienware gaming event, across all its campuses. The Alienware Arena at Pearl Academy promises an immersive and unparalleled experience for gaming and tech enthusiasts at its Delhi campus on January 8, followed by Jaipur, Mumbai, and Bengaluru on January 12, 15, and 18, respectively. The one-day offline celebration will feature EA FC 24 and Mortal Kombat esports tournaments.  

    Dell and Alienware offer the best gaming experience to gamers and consumers in India. The Alienware and G-series range of powerful gaming devices reflect the companies’ core principles of bold innovation, high performance, iconic design, and premium quality.

    Creating an adrenaline-pumping environment, the competition will offer thrilling showdowns with top-of-the-line Dell and Alienware gaming peripherals, including headsets, keyboards, and mice, up for grabs. Furthermore, every participant at the arena will receive exclusive Dell and Alienware merchandise, including t-shirts, caps, and wristbands as a token of appreciation.

    The event will not only allow participants to showcase their skills but will also provide them an opportunity to interact and engage with gaming influencers like Aaditya D Sawant (Dynamo Gaming), Sahil Rana (AS Gaming), Anurag Singh (Game Flame), Mann Jain (TSG Mann) and Shashidhar M R (SMR Gaming).

    Commenting on the partnership, Dell Technologies director of product marketing, consumer and small business India Pujan Chadha, “Dell Technologies and Alienware have always been at the forefront of redefining the gaming experience, and the Alienware Arena on the campuses of Pearl Academy is evidence of our efforts to grow our relationship with students and future gamers while providing top-notch experiences for everyone. The Alienware Arena further strengthens our engagement with the Indian gaming community and enthusiasts cementing our innovation and leadership in the industry.”

    “As we set the stage for a thrilling experience during Techathon, we invite all the tech and gaming enthusiasts to join us in celebrating the shared love and passion for the world of gaming and technology. The Alienware Arena is a platform to not only showcase your skills but also a chance to forge connections and witness the boundless possibilities that the world of gaming and technology holds. Being a part of this event reaffirms our commitment to foster creativity, and technological excellence and inspire the next generation of gamers and tech leaders,” said Pearl Academy president Aditi Srivastava.

     

  • Creators in M&E industry can’t substitute storytelling with technology: Experts at Pearl Academy’s Portfolio 2022

    Creators in M&E industry can’t substitute storytelling with technology: Experts at Pearl Academy’s Portfolio 2022

    Mumbai: At Pearl Academy’s Portfolio 2022, experts from the world of advertising, media, cinema and entertainment decoded the future of these industries in the metaverse during a panel discussion. The panelists for this discussion were Ogilvy chief creative officer Sukesh Nayak; director, producer Aakash Bhatia; director of the film “Bheja Fry” Sagar Ballary and film producer Vivek Agrawal. The session was moderated by Pearl Academy dean, School of Contemporary Media Viveck Vaswani.

    Commenting on the role of technology in these industries, Nayak said, “Technologies like Metaverse allow you to be braver in exploring different possibilities however stories and storytelling remain the key since there’ll not be any magic if the stories don’t mean anything.”

    “Content creators and artists in these industries cannot substitute storytelling with technology. You can dream bigger with technology, but it should not make you complacent,” said Agrawal.

    On being asked, what should millennials who want to join these industries be taught, Ballary said, “Art is the medium supported by science or technology therefore a beautiful balance between the two is required. Technology should be used as a tool to correct the art and not actually create it. Besides technology, gravitas and patience are important to be able to work on the art.”

    “One thing that technology has allowed is for people to watch more content and has given them multiple viewing canvases.  However, the usability of technology is on us as anything that moves you forward can take you backwards too,” opined director and producer Aakash Bhatia.

    Portfolio 2022, which provided the platform for this panel discussion, is an annual event that showcases students’ projects by Pearl Academy that sits at the intersection of technology and creativity.

  • Pearl Academy appoints Publicis India for creative mandate

    Pearl Academy appoints Publicis India for creative mandate

    MUMBAI: Leading educational institution, Pearl Academy, has mandated Publicis India to manage its brand and marketing communication efforts. The mandate, which was won via a multi-agency pitch, will be managed by the Delhi office of Publicis India. 

    As its communications partner, Publicis would assist in redefining brand strategy, positioning and related brand guidelines and also in the conceptual development and execution for projects as defined by mediums such as literature, marketing ATL and BTL activities, events, video assets among others. Pearl Academy partners with FDCI and ADI and stages some large scale events in the fashion and design space. Publicis would help in refreshing these.

    Pearl Academy vice president of marketing Stuti Gandhi says, “Publicis India has demonstrated the attitude, aptitude and ability required to consolidate and amplify Pearl Academy’s brand promise and subsequent reach among students, parents and other stakeholders. As we celebrate our 25 years of creative impact this year and are looking ahead, we found Publicis scoring high on all our key criteria and hence the perfect fit to deliver on our strategic goals.”

    Pearl Academy offers over 30 uniquely designed under graduate and post graduate courses through its campuses in Delhi, Mumbai, Noida and Jaipur.

    On winning the mandate, Publicis Capital executive director Ravpreet Ganesh adds, “We are pleased to associate with Pearl Academy as their creative agency in India. As a leading institute offering a plethora of academic courses in creative domain, they have set a high benchmark that’s pivotal to their success in India. We look forward to partnering with them to further the brand authenticity and appeal and thus make their brand relevant and engaging across students, industry, partners and society as a whole.”