ITV

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  • Ekalavya Bhattacharya appointed Offbeet Media Group’s chief digital officer

    Ekalavya Bhattacharya appointed Offbeet Media Group’s chief digital officer

    Mumbai: After successfully launching and running the OTT platform of Balaji – ALT Balaji, Ekalavya Bhattacharya has joined the new age media and content company, Offbeet Media group to set up and lead the esports and web3 verticals for the group. With this move, FusedBulb, a creative-tech company started by Bhattacharya that offers web3 and blockchain strategy, would also be merging into Offbeet Media.

    He joins Offbeet Media after a stint at Alt Balaji as chief strategy officer & creative director. Prior to that, as MTV India digital head, he was also instrumental in charting the map for the digital and social growth for MTV India with many award winning campaigns and properties to his credit.

    “The gaming industry today, globally, is bigger than movie + sports combined. It’s growing rapidly across mobile, PC and console markets in India as well. Within gaming, esports is capturing the imagination of everyone in the media industry and is the most attractive route to connect with GenZ and millennials today. With streaming and game-casting audiences growing month-on-month, this is a super exciting space to be in! We want to set up India’s most definitive Esports Academy and be the leaders in the event space for competitive gaming!” he said.

    He will also be setting up the web3 vertical for the group. “Web3 is the natural progression for the evolution of the web. The opportunities in the Metaverse, decentralised eco-systems, NFTs and blockchain tech is endless. Right from consumer engagement, immersive experiences, efficiency in supply chains, Web3 is the way to go and we are excited to be the go-to guys for brands in this space,” he said.

    Offbeet Media Group founder & CEO Jaideep Singh said “At Offbeet we have been continuously evolving and expanding, entering into new streams of business lines in sync with our vision of being a New Age media and content company and we are super excited to have Bhattacharya joining us. He will bolster our business offering and overall capabilities in the digital footprint across all our rapidly growing business lines.”

  • Lenovo elevates Shailendra Katyal to lead India business

    Lenovo elevates Shailendra Katyal to lead India business

    NEW DELHI: Lenovo has elevated Shailendra Katyal to managing director of its PC and smart devices business group (PCSD) India and site leader for Lenovo Group in the country. The appointment comes into effect 1 May 2021.

    Katyal will take over from Rahul Agarwal, who has decided to move on after 20 years at the technology company.

    “I am confident in Shailendra’s success thanks to his extensive experience in Lenovo and in the industry. I would also like to thank Rahul for everything he has done to maximise Lenovo’s growth over the past two decades,” said Lenovo Asia Pacific president Amar Babu.

    Katyal is currently executive director at Lenovo India PC and smart devices group, leading the consumer business. He first joined Lenovo in 2011, and has held roles in marketing, consumer PC and tablets, home and small business, as well as e-commerce.

    Prior to joining Lenovo, he spent a decade building iconic FMCG brands.

  • Vivo, Denver, Syska, PC, Manforce & Hike board Splitsvilla on MTV

    MUMBAI: With India’s original dating reality show celebrating a decade, MTV, the iconic youth brand, brings back the most watched game of love ‘Splitsvilla’ with a renewed take on the concept of dating, with an all-new exciting theme – ‘Catch Your Match’. In its latest season, Vivo Presents MTV Splitsvilla X, powered by Denver Deodorants, Syska Personal Care, PC Jeweller & Manforce, connected by Hike Messenger will not be any less than a carnival for sponsors who will ride high on the longest running dating reality show’s massive viewership amongst the youth of the country. The latest season of the show will be hosted by MTV VJ, Rannvijay Singha and Bollywood’s femme fatale, Sunny Leone who will enable the contestants to discover whether there is any science behind falling in love as the tenth season of Splitsvilla goes on air on 23 July at 7pm, on MTV.

    Splitsvilla, the cult show revolving around dating and relationships has only been steadily rising in popularity since hitting the Indian Television scene ten years ago. Its last season attracted massive viewership from amongst its core target audience which stood at 19 million across the All India 15-21 Youth audience and 100 million across the All India All 2+. With such strong following, the latest season promises to bring in more audiences with its unique new twist while retaining the fun-filled flavour that Splitsvilla is known for.

    Owing to the massive reach of the show amongst youngsters, some of the top brands and new entrants in the industry grabbed the opportunity to be associated with the show. Loaded with sponsors, Splitsvilla X has been successful in clinching lucrative deals with leading brands in the country. With Vivo Smart Phones as the title sponsors, the show also has Denver deodorants, Syska Personal Care, PC Jeweller & Manforce as the powered by sponsors while Hike Messenger is onboard as the connected by sponsor.

    Elaborating on the concept of the show and the sponsorship deals, Viacom18 head – youth, music and English entertainment Ferzad Palia said, “Splitsvilla is the biggest youth reality show in India. In its landmark tenth season, it is watched by 150 million Indians across platforms every year. And we keep growing with every passing season in both viewership and advertising revenues! We at MTV take great pride in this being a ‘home grown original’ format. This year we’re upping the game to a new theme – ‘Catch Your Match’, where it’s ‘heart vs head’. Great excitement in store for our 10th anniversary.”

    Vivo India CMO said, “Splitsvilla embarked on to establish new rules of youth programming over a decade ago and today enjoys being one of the most watched show by youth. Spiltsvilla showcases relationships, relevant for today’s young generation much like Vivo, a brand that believes in surprising the audience with its innovation. With Splitsvilla witnessing its 10th anniversary this year, we are hopeful that our core target audience i.e youth will find it even more thrilling and will be a memorable season for the contestants and the millennial generation. We congratulate MTV on running nine successful seasons and we wish Splitsvilla X Season 10 tremendous success.”

    Along with VIVO Camera and Music who has come in as the title sponsor on Splitsvilla X, MTV has also brought on board Denver Deodorants, Syska Personal Care, PC Jeweller and Manforce as the powered by sponsors; Hike Messenger as the connected by sponsor; Iarra and Macho as the associate sponsors; Voot as the streaming partner, Red FM as the Radio Partner, Jawed Habib as the Salon Partner, Café Creame as the Café Partner, Gianis as the Hangout Partner and Florista as the Gifting Partner.

    With every new season of Splitsvilla, MTV comes up with a fresh new theme to keep the youth glued to their TV screens. The theme for the latest season of Splitsvilla has been conceptualized keeping in mind the psyche of the youth of today. With so many dating apps available to them and the mathematical formula involved to find ‘the one’, MTV thought it would be great to employ the same thought and see whether there’s any science involved behind falling in love in today’s day and age with the theme ‘Catch Your Match’. To reach out to the youth across the nation the show will be supported by a 360degree marketing push by creating multiple touch points using mediums like TV, Outdoor, Print, radio, brand associations and digital. And with Rannvijay and Sunny back as the hosts, the excitement is just about beginning!

  • Priyanka Chopra’s ‘Quantico’ makes smashing debut on ABC with 7 mn viewers; India awaits premiere

    Priyanka Chopra’s ‘Quantico’ makes smashing debut on ABC with 7 mn viewers; India awaits premiere

    MUMBAI: This girl tread on the trail that none before her have. She wiped out all boundaries and it seemed as if to her, no goal or dream was unachievable or out of bounds. We’re talking about the golden girl of Indian cinema – Priyanka Chopra, who is currently making waves on American television courtesy Quantico and living her dream Queen size. With 7.1 million viewers tuning in for the premiere episode, Quantico has shattered ratings records on ABC.

     

    It was a bold move on Disney owned ABC Network’s part to cast an Indian actress as the lead for their television series but the ‘no risk, no gain’ policy seems to have paid off for the network. Quantico’s premiere episode has given ABC its best Sunday ratings since the 2012 telecast of Desperate Housewives’ finale.

     

    Be it the larger than life scripting and narrative, the top notch production, or the fan base that Chopra has in the US as a Bollywood actress as well as a pop singer — the fact is that Quantico may just be perfect answer to what ABC Network was looking for. With an average demo rating of 1.9, the pilot episode aired on 27 September topped other popular shows on the network like Revenge and Once Upon A Time by a good margin, as per reports from international media. To reiterate, that’s over seven million viewers in a single day!

     

    Chopra’s growing popularity internationally, especially after her pop album release, is no secret. Her recent public appearance during the NBA match between Warriors and Cavaliers where they played the Quantico promo, made headlines instantly. However, having said that, it certainly doesn’t compare to her fan base back home in India.

     

    It’s a proud moment for Chopra’s fans, who are waiting with bated breath for Star World and Star World HD to premiere the show in India on 3 October.

     

    Chopra was recently seen reassuring a fan on Twitter, who questioned why her Indian fans have to wait seven days for the show to air in India. “@priyankachopra -:))) we are so deprived in India…why do we have to wait for one whole week to see your first episode? Not fair #Quantico,” a fan tweeted.

     

    Chopra responded back saying, “Tried my hardest @priyaguptatimes to show in India ASAP! Can’t wait for u all to c it on 3rd October!”

     

    It does seem a tad uncanny that while shows like Downton Abbey, Modern Family, Homeland and The Late Show with Stephen Colbert, are being simulcast in both the US and Indian network on Star World and Star World HD, a show likeQuantico, which has an obvious Indian connect and the potential to be more successful on home turf, is airing seven days after its airtime in the US.

     

    It will be interesting to see, if the broadcaster buckles under pressure from Indian fans, if they continue to demand Quanticoto be simulcast after the pilot episode is released.

     

    While it will be a one of a kind fan service for Chopra on the network’s part to allow the show to be simulcast here, the current air-time schedule might actually work in the show’s favour. Some argue that it couldn’t have been a better way to introduce the show in India — among a flurry of excitement of its international success. After all, having a Bollywood star as a cast isn’t always an assurance of the show’s success, as we observe from the fate of shows like Yudh, which starred none other than Amitabh Bachchan.

     

    While the show’s fate in India will only be decided after the pilot episode on 3 October, the broadcaster can easily piggy back ride its marketing and promotions on the buzz, which is already stirring around the show. What’s more with Chopra and the entire Bollywood fraternity cheering her on social media, the excitement is palpable.  

     

    Social networking platforms like Facebook, Twitter and Instagram are already abound with gossip about the show. Whatever little screenshots, dialogues and status updates that Indians can source online is effective in working them up for the premiere. Now, whether the show and Chopra’s role as an FBI agent will be able to live up to this hype, we will know soon enough.

  • Games, network services raise Sony Q2-2015 revenue, impairment of goodwill widens loss

    Games, network services raise Sony Q2-2015 revenue, impairment of goodwill widens loss

    BENGALURU: Sony Corporation (Sony) reported sales of ? 1,901.5 billion (US$ 17,445 million) in Q2-2015, (quarter ended 30 September 2014, current quarter) an increase of 7.2 percent compared to ? 1774.2 billion in Q2-2014. An operating loss of Y 85.6 billion yen (US$ 785 million) was recorded in the current quarter, compared to operating income of 13.9 billion yen in Q2-2014. This significant deterioration was primarily due the ? 176.0 billion yen (US$ 1615 million) impairment of goodwill recorded in the company’s Mobile Communications (MC) segment says the company.

    Sony says that increase in sales was primarily due to a significant increase in its games and network services segment (G&NS) sales, reflecting the contribution of the PlayStation 4 (PS4), a significant increase in devices segment sales primarily due to the strong performance of image sensors, as well as the favourable impact of foreign exchange rates. This increase was partially offset by a significant decrease in sales in All Other, primarily related to Sony’s exit from the PC business, explains the company.

    Mobile Communications Segment (MC)

    Sony’s MC segment’s sales increased 1.2 percent in Q2-2015 to ? 308.4 billion (US$ 2829 million) from ? 304.6 billion, primarily due to the favourable impact of foreign exchange rates, partially offset by a decrease in sales mainly in Japan.

    Operating loss of ? 172.0 billion (US$ 1578 million) in Q2-2015 was recorded, compared to operating income of ? 8.8 billion in Q2-2014. As mentioned above, this deterioration was primarily due to the impairment charge of goodwill recorded in this segment. Further, in the current quarter, marketing expenses and research and development expenses increased year-on-year in order to expand sales channels adding to the loss says Sony.

    Games & Network Services Segment

    G&NS sales increased 83.2 percent in Q2-2015 to ? 309.5 billion (US$ 2839 million) from ? 169 million in Q2-2014. This significant increase was primarily due to the contribution from PS4 hardware sales, a significant increase in network services revenue related to the introduction of the PS4 and the contribution from PS4 software sales, partially offset by a decrease in PlayStation3 (PS3) hardware and PS3 software sales. Sales to external customers increased 97.0 per cent year-on-year.

    Operating income of ? 21.8 billion (US$ 200 million) was recorded, compared to an operating loss of ? 4.2 billion in Q2-2014. This improvement was primarily due to the impact of the above-mentioned increase in sales related to the introduction of the PS4, partially offset by the impact of the above-mentioned decrease in PS3 software sales says the company.

    Imaging and Print Services (I&PS)

    I&PS sales increased 1.8 percent year-on-year to ? 178.6 billion (US$ 1639 million) in Q2-2015 from ? 175.5 billion in Q2-2014. Sales were essentially flat year-on-year primarily due to the favourable impact of foreign exchange rates and an improvement in the product mix of digital cameras reflecting a shift to high value-added models, partially offset by a significant decrease in unit sales of digital cameras.

    Operating income of ? 20.1 billion (US$ 184 million) was recorded, compared to an operating loss of ? 2.3 billion in the same quarter of the previous fiscal year. Sony says that this improvement was mainly due to a reduction in selling, general and administrative expenses, the above-mentioned improvement in product mix reflecting a shift to high value-added models and the favourable impact of exchange rates.

    Home Entertainment & Sound (HE&S)

    HE&S sales increased 7 percent year-on-year to ? 282.4 billion (US$ 2590 million) from ? 263.8 billion in Q2-2014. This increase was primarily due to a significant increase in sales of televisions and the favourable impact of foreign exchange rates. The company says that unit sales of LCD televisions increased significantly in Europe, North America, and Asia-Pacific, partially offset by a significant decrease in unit sales in Latin America. Audio and video  category sales decreased mainly due to a decrease in sales in Latin America reflecting adverse market conditions.

    Operating income of ? 8.0 billion (US$ 73 million) was recorded, compared to an operating loss of ? 12.1 billion in the same quarter of the previous fiscal year. This improvement was primarily due to cost reductions and an improvement in the product mix reflecting the shift to high value-added models, partially offset by a decrease in the average selling price of LCD televisions.

    Sony reveals that television sales increased 14.7 per cent year-on-year to ? 199.7 billion (US$ 1832 million) in Q2-2015. This significant increase was primarily due to the above-mentioned significant increase in unit sales of LCD televisions, and the favourable impact of foreign exchange rates.

    Operating income of ? 4.9 billion (US$ 45 million) was recorded, compared to an operating loss of ? 9.3 billion in Q2-2014. This improvement was primarily due to cost reductions and an improvement in the product mix of LCD televisions reflecting a shift to high value-added models, partially offset by a decrease in the average selling price.

    Devices

    Devices segment sales increased 23.1 percent in Q2-2015 to ? 247.7 billion (US$ 2273 million) from ? 203.1 billion in Q2-2014. This increase was primarily due to a significant increase in sales of image sensors reflecting higher demand for mobile products, an increase in sales of camera modules, as well as the favourable impact of foreign exchange rates. Sales to external customers increased 25.1 percent in Q2-2015 reveals the company.

    Operating income increased ? 17.7 billion to ? 29.6 billion yen (US$ 271 million). This increase was primarily due to the above-mentioned increase in sales of image sensors, the favourable impact of foreign exchange rates and an improvement in the results of the battery business.

    Pictures

    Pictures segment sales increased 2.4 percent to ? 182.2 billion yen (US$ 1671 million) in Q2-2015 from ? 177.8 billion in Q2-2104 primarily due to the favourable impact of the depreciation of the yen against the US dollar. The decrease on a US dollar basis was primarily due to a decrease in sales for Motion Pictures, reflecting lower theatrical revenues, partially offset by higher home entertainment and television licensing revenues.

    Theatrical revenues decreased as the same quarter of the previous fiscal year benefited from a higher number of theatrical releases. Home entertainment and television licensing revenues were higher as the current year benefited from the home entertainment releases of ‘The Amazing Spider-Man 2’ and ‘Heaven is for Real’ and from the television licensing sales of ‘Men In Black 3’ and ‘The Amazing Spider-Man’.

    Operating loss decreased ? 16.7 billion y-o-y to ? 1.0 billion (US$ 10 million), as Q2-2014 included higher marketing expenses as a result of a higher number of theatrical releases as well as the underperformance of ‘White House Down’.

    Music

    Music segment sales increased 1.5 percent in Q2-2015 to ? 116.8 billion (US$ 1071 million) from ? 115 billion. The decrease in sales on a constant currency basis is primarily due to lower music publishing and recorded music sales, partially offset by higher visual media and platform sales. On a constant currency basis, sales of music publishing decreased primarily due to a decrease in revenue outside of the US recorded music sales decreased slightly as the worldwide decline in physical and digital download sales were partially offset by higher digital streaming revenues. Visual media and platform sales increased mainly due to higher sales of animation products. Best-selling titles included Barbra Streisand’s ‘Partners’, Chris Brown’s ‘X’ and Sia’s ‘1000 Forms of Fear’.

    Operating income increased ?2.1 billion in Q2-2015 to ? 11.8 billion (US$ 108 million). This increase was primarily due to an improvement in equity in net income (loss) from EMI Music Publishing and a reduction in selling, general and administrative expenses.

    Financial services

    Financial services revenue increased 10.6 percent in Q2-2015 to ? 269.6 billion (US$ 2473 million) from ? 243.7 billion primarily due to an increase in revenue at Sony Life. Revenue at Sony Life increased 12.1 percent in the current quarter to ? 242.5 billion (US$ 2225 million), mainly due to an improvement in investment performance in the separate account resulting from a larger rise in the Japanese stock market compared to the same quarter of the previous fiscal year, as well as an increase in insurance premium revenue reflecting an increase in policy amount in force.

    Operating income increased ? 9.3 billion to ? 47.7 billion (US$ 437 million). This increase was mainly due to an increase in operating income at Sony Life. Operating income at Sony Life increased ? 9.3 billion y-o-y to ? 45.7 billion (US$ 419 million) primarily due to an improvement in investment performance in the general account.

    All Other

    All Other segment sales decreased 48.8 percent in Q2-2015 to ? 108.6 billion yen (US$ 997 million) from ? 212 billion in Q2-2014. This decrease was primarily due to a significant decrease year-on-year in unit sales of PCs reflecting Sony’s exit from the PC business.

    Operating loss increased ? 15.7 billion year-on-year to ? 18.2 billion (US$ 165 million). This deterioration was primarily due to a gain of ? 12.8 billion from the sale of certain shares of M3 recorded in the same quarter of the previous fiscal year and the recording of PC exit costs in the current quarter.

  • Tonic Media takes digital experience to a new level with Skyfall on Sony Pix

    Tonic Media takes digital experience to a new level with Skyfall on Sony Pix

    MUMBAI: The landscape of digital marketing in India is changing at a rapid pace. Smart marketers are on top of this dynamic trend, as they mirror their strategies to consumer behavior.

    Sony Pix is one such example, creating a unique, engaging digital experience for their audience every time. Its latest campaign for the Skyfall’s television premiere on 27 October used innovative technologies to glue their audience.

    Devised by Tonic Media, its digital agency, the campaign aimed to bring about the biggest Skyfall Bond experience ever! Through this campaign, the user was given a taste of Bond’s secret missions. It was an opportunity for them to become a special agent under MI6, and win a trip to Bond in Motion London. Similar to the plot of Skyfall, the crux of these missions were to save people the users were close to (from their Facebook accounts).

    Using integrated communication not just limited to social media, the users were led to the Skyfall game on the Sony Pix Facebook tab, where they were tested through a series of skill drills required to be a secret agent.

    Apart from testing their focus and control skill in the first level of the bomb diffusion game, the most unique proposition was that, the users could convert their mobile phones into a remote control gun and directly play interacting with their desktops/PC’s.

    The gaming experience was extended to innovative rich media banners on leading platforms like Yahoo India, MSN India and Times of India’s digital platform. Users coming to these platforms were given an experience of converting their mobile phone into a remote control gun and directly shooting in the Banner eliminating the villians.

    And, the last phase of the secret mission was to enter secret codes flashed during the television premiere/telecast of Skyfall on Pix. This ensured sustained interest till the day of the premiere driving viewership on the grand finale day. Appointment viewing on television was taken to the next level.

    On the digital campaign Tonic Media CEO Chetan Asher said: “The objective was to use digital experiential marketing and create excitement and buzz for Skyfall on Pix leading to viewership. Using innovative properties, we successfully used digital to bring alive the experience across all digital platforms.”

  • Electronic Arts shares surge 9 per cent on strong earnings

    Electronic Arts shares surge 9 per cent on strong earnings

    MUMBAI: Electronic Arts beat earnings expectations in the most recent quarter, the first since Larry Probst took over as CEO in March, and an accomplishment that sent its stock nine per cent higher in after-hours trading on Tuesday.

     

    The maker of video games said digital sales soared as revenue from packaged goods dropped during its fiscal first quarter.

     

    Still, the company reported a net loss of $121 million in the latest quarter on adjusted revenue that rose by a per cent to $495 million. On a per-share basis, Electronic Arts lost 40 cents while analysts predicted it would lose 60 cents.

     

    During the regular trading session on Tuesday, the stock fell by a per cent to $23.83. The stock surged more than $2 a share, though, after the closing bell.

     

    Among the highlights was a record quarter for sales of The Simpsons: Tapped Out. Also, FIFA 13 digital net revenue surged 92 per cent to top $70 million in the quarter.

     

    “EA had a solid quarter, driven by continued digital growth and disciplined cost management,” said Probst. “We are also executing on a clear set of goals for leadership on mobile, PC, current and next-generation consoles.”

     

    Probst was a former CEO who took back the position in March after John Riccitiello stepped down, blaming himself when the company fell short of certain financial goals.

  • NBCUniversal’s PictureBox gets UK relaunch

    NBCUniversal’s PictureBox gets UK relaunch

    MUMBAI: NBCUniversal has started offering its movie video on demand (VOD) service PictureBox Films direct to consumers in the UK and Ireland following a redesign and rebrand of the platform.

    With the relaunch, customers can directly access 60 films on their PC, Samsung Smart TVs and iOS and Android mobile devices for ?4.99 a month. Titles will be refreshed every week. The lineup includes The Eagle, The American, Bridget Jones‘ Diary, 2 Fast 2 Furious, Jarhead and The Bourne Identity.

    PictureBox first rolled out in the UK in 2006 in conjunction with various pay TV partners and is still accessible via Virgin Media, TalkTalk, BT Vision and Top Up TV. The service is also accessible in Poland, Russia, Latin America, Brazil and Singapore via local platform providers.

  • BigFlix records 1 mn registered users

    BigFlix records 1 mn registered users

    Mumbai: BigFlix, a movie-on-demand service that caters to movie buffs across the world, has recorded 1 million registered users.

    According to the company, with the recent addition of diverse catalogues and an upgraded user interface, BigFlix has been the preferred personal blockbuster theatre among film enthusiasts. “With consumers across the world watching films on-the-go at anytime, anywhere, the BigFlix app, which is available across platforms, has revolutionised the movie watching culture.”

    To celebrate the milestone achieved, BigFlix has announced a special celebratory offer for all its existing subscribers who have been a part of the journey of BigFlix since the very beginning. As a part of the offer, subscriptions worth Rs 1 million are to be gifted to certain invaluable customers who have been a part of the journey.

    BigFlix business head Shreyash Sigtia said, “This is indeed a milestone for BigFlix. We have come a long way from where we first began, and every single user who has joined us in the journey has made it possible for BigFlix to grow. It has been an honour for us to serve 1 million registered users so far by means of constantly introducing interesting movie catalogues in a number of languages and by consistently improvising on the user interface and customer service. With this success, our endeavour is to continue providing high quality, ad-free films across languages and genres to consumers across the world on PC, tablets and mobile.”

    Commenting further on the celebratory subscription offer he added, “The success of our service is attributed to the users of BigFlix. The subscription offer is a small token of appreciation from our side to the users who have been an integral part of the BigFlix journey.”

    The celebratory subscription offer is being conveyed to the customers by means of personalised mailers. The offer is valid throughout the month of May 2013.

  • Tvinci to power MediaCorp’s OTT platform Toggle

    Tvinci to power MediaCorp’s OTT platform Toggle

    MUMBAI: Tvinci, the Israeli pay-OTT platform provider, has been selected by MediaCorp, Singapore‘s leading media company, to power its new cross-device lifestyle service, Toggle.

    The deployment is Tvinci‘s first in the Asia-Pacific market as it looks towards expansion in the region.

    Toggle will be available on PC, iPhone, iPad and connected TV, available to consumers as a subscription service or as a pay per view service, offering linear and video on-demand (VOD) content and access to a library of over 1000 hours of programming.

    "Consumers are increasingly using connected devices as both companion devices and second screens, so we made a strategic decision to make Toggle not only a direct way for them to watch MediaCorp content anytime, anywhere, but also a gateway to a new TV experience," said MediaCorp Convergent Media Division MD Philip Koh.

    Toggle provides rights protected content across iOS, Android and Windows devices using Tvinci‘s multi-DRM capabilities: supporting Microsoft PlayReady and Google‘s Widevine DRM simultaneously. Tvinci also allows Toggle users to rate, share and interact around TV shows, with Twitter and Facebook integrated from the backend level to the interface.

    "We are excited to have launched Toggle with MediaCorp as our first project in the pan-Asian region, and are looking forward to deploying our platform in other territories in 2013," Tvinci CEO Ofer Shayo.