ITV

Tag: PBS

  • AOL co-founder Case apologies for Warner merger

    AOL co-founder Case apologies for Warner merger

    MUMBAI: The co founder of US internet service provider AOL Steve Case has apologised for merging his company in 2001 with Time Warner.

    The merger proved to be a disaster and the company lost $200 billion of its value. The entity was called AOL Time Warner but then embaressed executives at Time Warner decided to drop AOL from the company’s name a few years down the line.

    In an interview on US pubcaster PBS with Charlie Rose Case expressed frustration that the merger did not develop in the manner that had been hoped for. He however, still belives that it was a good idea.

  • Microsoft, PBS create global web resource to enhance AIDS understanding

    Microsoft, PBS create global web resource to enhance AIDS understanding

    MUMBAI: A quarter-century after the first diagnosed cases surfaced, HIV/AIDS continues to spread rapidly throughout the world. To help shed more light on the history of this pandemic and educate people about what can be done to stop it, Microsoft Corp. principal researcher Curtis Wong has teamed up with producers of the PBS television series Frontline to develop an enhanced broadband television web site for a new documentary titled The Age of AIDS.

    Wong, who manages the Next Media Research group within Microsoft Research, worked closely with WGBH Interactive and the producers of Frontline to design the technology for the web site. Beginning on 2 June, the web site at http://www.pbs.org/frontline/aids will allow visitors to view The Age of AIDS video on demand, in its entirety or chapter by chapter, along with related, interactive online content that is tightly integrated with the video footage.

    “What’s unique about this approach is that it seamlessly combines a compelling television program with rich web resources to significantly enhance people’s understanding of a complex topic like AIDS. It highlights the tremendous potential of Internet television with rich interactivity to deliver in-depth content to a global audience,” said Wong.

    As people watch The Age of AIDS documentary online, contextual links appear beside the video to inform viewers about topics directly related to that portion of the program. Clicking on any link automatically pauses the video, allowing viewers to explore related resources at their leisure and then return to the documentary without missing a moment.

    Other links will take the viewer to a detailed explanation of the science of HIV/AIDS or an interactive timeline cross-referenced to the video and other resources in the site. The site also hosts an oral history archive of extended interviews with the top scientists, physicians, public-health officials and activists who have been fighting this battle for 25 years.

    Wong’s group at Microsoft Research explores how advances in connectivity, data storage, computing devices, network bandwidth and other technologies influence traditional as well as emerging forms of media. “The HIV/AIDS epidemic has so many facets — from the science to the politics to the social ramifications to the human stories — that cry out to be examined in greater depth and dimension than a four-hour television program can deliver,” Wong said.

    “It’s an honor to work with WGBH Interactive and the Frontline producers to provide innovative ideas and technology as a tool for enhancing public understanding and hopefully shaping public policy on HIV/AIDS. And this has been a great opportunity to support public television and build on Microsoft’s insights into the future of media,” Wong added.

    Filmed in 19 countries, The Age of AIDS features interviews with dozens of scientists, political figures, activists and HIV patients. The documentary is a co-production of WGBH/Frontline and Paladin InVision Ltd. with Silverbridge Productions Ltd. and Channel 4.

    PBS stations will air the two-part Frontline documentary.

    “Curtis has brought crucial expertise to this production in terms of combining interactive web technology tools and deep stores of online information with the rich storytelling power of television. The Age of AIDS companion web site will enable us to convey far more in-depth information about this pandemic to a much larger global audience than would otherwise be possible with this documentary alone,” said Frontline creator and executive producer David Fanning.

  • PBS and Discovery Education partner to distribute PBS programs to schools

    PBS and Discovery Education partner to distribute PBS programs to schools

    MUMBAI: PBS and Discovery Education have inked a major multi-year media partnership through which PBS has licensed hundreds of hours from its most acclaimed series and specials for distribution to schools through Discovery Education’s digital learning services.

    PBS titles to be made available via Discovery Education include The Civil War and other Ken Burns documentaries; Freedom: A History of US; the complete CyberChase series; and selected episodes from Nova, American Experience, Frontline and others.

    A number of local PBS stations already partner with Discovery Education in delivering its flagship video-on-demand service and united streaming as part of their portfolio of local education offerings.

    “For both PBS and our local stations, this new partnership represents an important opportunity to bring PBS content to a growing audience of educators. PBS is entering into a number of new, non-exclusive licensing relationships to broaden the reach of our award-winning education resources, and we are pleased that the first of these new partnerships is with Discovery Education,” said PBS president and CEO Paula Kerger.

    Beginning this fall, schools nationwide will have the opportunity to receive the PBS library as a supplement to united streaming. As with all content delivered through united streaming, the PBS programs will be correlated to state curriculum standards, chaptered into content-specific video clips and offered for teachers to stream or download for instructional use.

    “This expansion of Discovery Education’s relationship with PBS underscores the alignments of our values and missions. We’re delighted that this arrangement will give teachers and students the opportunity to access these high-quality titles — on-demand — through our award-winning platform,” said Discovery Education president Steve Sidel.

  • PBS Kids Go! channel to launch in October 2006

    PBS Kids Go! channel to launch in October 2006

    MUMBAI: PBS will be launching a new 24-hour digital broadcast channel for early elementary school-age children, called the PBS Kids Go! channel in October 2006. The new channel, which follows the success of the PBS Kids Go! afternoon programming block on PBS member stations, will be entirely devoted to early elementary school kids, an audience with limited choices for media content that is educational and entertaining.

    The announcement was made by PBS Kids Next Generation Media senior vice president Lesli Rotenberg.

    “This age group is just entering school and is experiencing unique, first- time life events but they have limited educational entertainment choices that support this very important developmental stage. As an extension of the PBS Kids Go! block, the PBS Kids Go! Channel provides this inquisitive, curious and media savvy age group with fun, educationally based programming that fulfills our mission of empowering today’s ‘big’ kids to discover themselves, explore new relationships and embrace a love of learning,” said Rotenberg.

    Fetch! with Ruff Ruffman, produced by WGBH Boston, premieres during PBS Kids Go! on PBS member stations’ national broadcast service beginning 29 May and will be a part of the PBS Kids Go! Channel in October.

    Other new additions to the PBS Kids Go! Channel will include:

    KidsWorld Sports, WishBone and Kratts’ Creatures in 2006, and Animalia in 2007. Each of these programs will also have a new companion internet site on pbskidsgo.org.

    Favorites from the current PBS Kids Go! programming line-up will also be a part of the channel including Maya & Miguel, Postcards from Buster, Arthur, CyberChase, Zoom and DragonFly TV. The PBS Kids Go! programming block launched in October 2004 and continues to be a success with early elementary school viewers. PBS has seen a 17 per cent increase in national viewership among 6 six to eight year olds, while remaining steady with preschoolers during the afternoon time period.

    Also new to the PBS Kids Go! Channel will be a Spanish language block called Vayan! (which means “go” in Spanish). The one-hour block will include existing PBS Kids Go! series, such as Maya & Miguel and CyberChase, in Spanish with English subtitles. With the addition of this block, not only is PBS continuing to serve the fastest growing segment of the US population but it is also providing tools for students who are learning Spanish as a second language. PBS’ daytime audience already exceeds the percentages of minority breakdowns that make up the US population — for example, Hispanics compose 12.5 per cent of PBS’ Daytime audience but only 9.8 per cent of the US population.

    The PBS Kids Go! Channel is part of the PBS Kids Next Generation Media initiative, the previously announced broad-based five year initiative that provides a framework for addressing the changing digital children’s media landscape and the way kids consume media today. Consistent with that mission, the PBS Kids Go! Channel will feature age-appropriate interactive content at pbskidsgo.org and on the Internet sites for the new broadcast series.