ITV

Tag: PayU

  • &TV ropes in multiple sponsors for two new weekend shows

    &TV ropes in multiple sponsors for two new weekend shows

    MUMBAI: &TV has roped in multiple sponsors for two new shows Deal or No Deal and Agent Raghav – Crime Branch, which are slated to go on air from 5 September.

    SnapDeal has come on board as the title sponsor of the game show Deal or No Deal, powered by PayU Money and supported by Syska Total Security. On the other hand, Agent Raghav is co-powered by Quick Heal Gadget Securance and Quikr Cars.

    As was reported earlier by Indiantelevision.com, &TV plans to ramp up its weekend programming starting 5 September with the family game show Deal Or No Deal in 8 pm slot and the crime thriller Agent Raghav – Crime Branch in the 9 pm slot.

    &TV business head Rajesh Iyer said, “Launch of Deal or No Deal opens up a new time slot of 8:00 pm for weekend viewing on &TV and Agent Raghav – Crime Branch will be replacing The Voice India which has established a loyal viewership. While Deal or No Deal as a format has been experimented with in the past, our approach is new and we are confident that the viewers will enjoy this show. Ronit as a host was our first choice. The kind of connect he has with the audience is immense and I am sure this will only encourage weekend viewing. Agent Raghav – Crime Branch marks our foray into the crime-mystery genre and we believe there is a considerable amount of appetite for the same.”

    To be aired twice a week, the show will be launched with a bank of 26 episodes for 13 weeks.

    Speaking to Indiantelevision.com, Endemol Shine India managing director and CEO Deepak Dhar said, “Deal Or No Deal is a hugely popular format internationally and has been aired in almost 130 countries. The show did fantastic in its time and it’s a classic game show of ours. So we are bringing it back in a different avatar – a game, which you can play with your family. Last time it was played with 25 models, this time it will be played with 26 friends and family.”

    With a contemporary look and international appeal, Agent Raghav – Crime Branch is the channel’s entry into the crime genre with popular actor Sharad Kelkar in a completely different avatar – that of Agent Raghav Sinha. Talking about the same, Iyer said, “With Agent Raghav – Crime Branch, we have aimed to present an intelligent crime and mystery series with sleek execution, fresh look that is designed for the Hindi GEC audience.”

    Commenting on commercial advertising, Madison Media COO Karthik Lakshminarayan said, “Deal Or No Deal is a tested format and has done well but the audience has moved on from then. It’s a dated show and it will be interesting to see its quote. As for Agent Raghav, I’m told it is on the lines of an international detective show and I’m sure it’s bound to do very well as it’s exciting.”

  • Mindshare bags e-commerce & digital biz worth Rs 700+ crore in 2015

    Mindshare bags e-commerce & digital biz worth Rs 700+ crore in 2015

    MUMBAI: GroupM’s Mindshare India has won several new accounts in the first four months of 2015, predominantly in the ecommerce and digital industries.

     

    The account wins amount to over Rs 700 crore in new business for the agency. The new accounts include the digital mandate for Snapdeal, media mandate for PayU, Saavn, Practo, Housing.com, NewsHunt, Novi Digital Entertainment and TTK Skore to name a few.

     

    Saavn co-founder and executive chairman Paramdeep Singh said, “As a category leader in the music streaming space, Saavn was looking for a befitting partner, who could leverage learnings from their vast portfolio of brands and combine proprietary tools that can help optimize media spends. The Mindshare team has exceptional experience in strategic and dynamic planning which is the need of the hour and we believe this association will help Saavn achieve our business ambitions.”

     

    PayU CEO Nitin Gupta said, “In Mindshare we find a partner that not only understands the emerging digital economy in India, but has the insights, expertise and commitment to help us become a world class brand.”

     

    Speaking on the new account wins, Mindshare South Asia CEO Prasanth Kumar, who took on the mantle in March this year, added, “We begin 2015 on a very promising note as Mindshare consolidates its leadership position in the market by adding several blue-chip clients especially in the ecommerce and digital industry. We are channelizing our services and talent towards frameworks and tools that include adaptive and real- time marketing, giving our clients the edge in an ever evolving media market- The Loop at Mindshare is one such example. Mindshare also includes a full service digital and social media agency to ensure seamless planning across all media for brand campaigns.”

  • Ola Cabs gets aggressive in Kolkata, to add 3,500 new taxi sign-ups

    Ola Cabs gets aggressive in Kolkata, to add 3,500 new taxi sign-ups

    KOLKATA: Indian online car rental aggregator firm Ola Cabs is looking at expanding its operations in Kolkata. The company is planning to increase its driver sign-ups in Kolkata from the current 1,500 to 5,000 in the coming three months, informs Ola Cabs head of strategic initiatives, Puneet Singh Arora. 

     

    Ola Cabs has also switched its primary payment gateway to PayU from Zaakpay as the startup competes with Uber and Meru to offer customers the facility of seamless mobile payment transactions.

     

    Arora said that the company does not own the cars but signs-up with the drivers who are the actual owners of the cars. The company operates its services on a revenue sharing model.

     

    It also has an auto-rickshaw rental service in seven cities.

     

    “Nationally, we have over one lakh driver sign-ups, of which 80 per cent are cars including sedans and hatchbacks and the rest 20,000 comprises auto rickshaws,” he said.

     

    Arora said the organised car rental market in India is still at a nascent stage and comprises only 10 per cent of the car rental market.

     

    When asked if the company is considering launching auto-rickshaw rentals in Kolkata or expand to other cities, Arora said, “We consider introducing new services based on the city’s requirements.”

     

    The company is growing by 40 per cent on a month-on-month basis and wishes to retain the momentum, an official said.

     

    The company also announced the extension of its ‘Ola Pragati’ program in Kolkata in association with Shriram Transport Finance Company, SBI and Mahindra Finance.