Tag: Paytm

Nestlé, Google & Paytm join hands for new Maggi

MUMBAI: In a first-of-its-kind association, Nestlé India has collaborated with Google and Paytm Mall to roll out an exciting new promotion for the launch of the new variants of Maggi Noodles. Inspired by the regional cuisines, Maggi Masalas of India will cater to distinctive local tastes with signature herbs and spices. The objective of this engagement is to build anticipation and excitement around the new variants, where consumers have to guess the four flavours from the eight options provided.

Nestlé India CMD Suresh Narayanan says, “At Nestlé we constantly use platforms and technology to deliver differentiated brand experiences. We are confident that our consumers, who have always demonstrated an unconditional love for their favourite Maggi Noodles, will be excited with this association. I am thankful to both our partners, who are leaders in their respective areas, for this association, to provide consumers with a unique and innovative experience that is a win-win for all.”

This innovative association with Google allows users to key in “Meri Maggi” in the search bar, and be presented with eight options of Maggi Masalas of India variants. The user has to then choose four out of the eight options displayed and submit their vote. Upon submission of vote not only will the user become eligible to participate in the contest to win the Masalas Of India Goodie Box, but can also pre-book, the yet to be launched, Maggi Masalas of India Noodles, exclusively through Paytm and Paytm Mall.

Google India director – sales Vikas Aghnihotri adds, “Google is always innovating to create unique experiences for users and this innovation is an example of how we can work with organizations to drive engagements at a mass scale.”

Paytm Mall has created a special Maggi Brand Store to sell the Maggi Masalas of India box from 22 April. The company has also launched a unique campaign – Catch the Maggi Train, in which four new flavor packs will appear as icons forming a train on Paytm and Paytm Mall app. Consumers who will click on the train icons & buy the product will be gratified with exclusive cashbacks on their purchase.

Paytm Mall vice president Saurabh Vashistha said, “India is a richly diverse country with countless cultures, languages and cuisines. Nestlé has done an excellent job of creating a special range of Masala Noodles drawing inspiration from this culinary diversity and we’re happy to bring this delight to the doorsteps of millions across the country. This is truly aligned with our ideology to build unique products handcrafted in India that acknowledge and celebrate our diversity.”

April 13, 2017
MIB: Check permission of ads using emblems & important names, Paytm, Jio apologise

MUMBAI: The Department of Consumer Affairs sought clarification from Paytm and Reliance Jio regarding use of the photograph of the prime minister in their respective full page advertisement contravening the ‘prior permission’ stipulation in such cases under ‘The Emblems and Names (Prevention of Improper Use) Act, 1950’.

Paytm and Reliance Jio apologised for their inadvertent mistake. Further, based on a request from the Department of Consumer Affairs, Ministry of Information and Broadcasting has issued an advisory to print medium to check-up the permission/authority from Competent Authority before issuing any advertisement wherein the Emblem and Names Specified under the act are mentioned.

Section 3 of ‘The Emblems and Name (Prevention of Improper Use) Act, 1950’ stipulates that ‘no person shall, except in such cases and under such conditions as may be prescribed by the Central Government, use, or continue to use, for the purpose of any trade, business, calling or profession or in the title of any patent, or in any trade mark or design, any name or emblem specified in the Schedule or any colourable imitation thereof without the previous permission of the Central Government or of such officer of Government as may be authorized in this behalf by the Central Government.’ A committee is in existence in Department of Consumer Affairs for inter-alia examining proposals regarding prior approval stipulation under ‘ the Emblems and Names (Prevention of Improper Use) Act, 1950’.

This information was given by the minister of state for consumer affairs, food & public distribution C.R. Chaudhary in written reply to a question in Rajya Sabha.

March 11, 2017
Collegedunia tops at India Digital Awards

MUMBAI: Collegedunia, one of India’s largest college information aggregator and review site, has bagged first rank at the 7th edition of India Digital Awards organized by Internet and Mobile Association of India (IAMAI). The Award Ceremony was accompanied by 11th India Digital Summit, which is the premier digital event of the country.

Collegedunia, India’s largest College Information Aggregator and Review site of India, bagged first rank at the 7th edition of India Digital Awards organized by Internet and Mobile Association of India (IAMAI). The Award Ceremony was accompanied by 11th India Digital Summit, which is the premier digital event of the country.

This 7th edition of India Digital Awards, which was a part of 11th India Digital Summit, held at The Lalit Hotel, New Delhi, was attended by an audience full of Founders and Co-Founders of numerous successful startups. Collegedunia.com had been nominated for the Education category in the Website Awards genre.

India Digital Summit is an annual event organized by IAMAI and is attended by startup enthusiasts from all over the country. With an aim to spread awareness and an agenda to discuss numerous pre-defined topic over some expert sessions, the event has received success in its old editions. The 11th edition also remained one of the biggest events of the nation.

The summit acted as a playground for more than 1,500 Senior Executives from companies spread in genres including Mobile Tech, AdTech, Consumer Tech, Cloud Services, Digital Payments, Digital Startups, etc. Flow of knowledge took place during the summit in the form of keynote speeches by founders and co-founders of services like PayTM, Freecharge, Flipkart, Saavn, etc. which was followed by the much-awaited Award Ceremony.

The 7th edition of India Digital Awards constituted nominations spread across seven categories and 38 sub-categories. The jury comprised of personalities spread throughout the genres of the awards who ranked the nominations based on the various parameters laid down. The awards surely do provide the top-performers, a totally different outlook in the world outside.

Collegedunia bagged the first position in the category it was nominated for Sahil Chalana, founder of Collegedunia Web Pvt. Ltd. overwhelmingly said, “Education industry has a scope of tremendous growth and development. It must always be remembered that providing best-suited information to the seekers should be the aim of every such company.” He added, “The company has been able to grow exponentially and always aims at growing further. For the company being at such a young age and making this achievement is something that I feel pride in.”

Collegedunia has aimed at providing detailed information about numerous colleges and courses and also provide free counselling to students who are confused by this huge plethora of options. The website plays host to information of more than 20,000 colleges and 5,000 courses. The information is updated regularly so that each student could get the exact information he needs through this medium.

With a dynamic growth model, Collegedunia has become the largest of its kind in this genre and is continuously setting new benchmarks for the others to achieve. The daily traffic on the site is averaged at three lakh visits per day.

The mobile app variant of Collegedunia is also flagging on heights of success as it has reached a number of 100,000 installs and the numbers are growing further. The Live Counselling session is also being extended to WhatsApp version for a further outreach.

February 14, 2017
Eros Now partners Paytm, Mobikwik & Freecharge

MUMBAI: Eros International pls, a leading global company in the Indian film entertainment industry, announced that Eros Now, its cutting-edge digital over-the-top (OTT) platform, has entered into multiple significant partnerships in India with three major electronic payment platforms — Paytm, Mobikwik and Snapdeal-owned Freecharge — who are the forerunners in the online payment industry in India.

Eros Now, with 55 million registered users worldwide, is Eros International plc’s leading on-demand Bollywood entertainment network, on most Internet-connected screen including mobile, web, and TV.

Paytm, one of India’s largest electronic payment platform, has seen over five-fold rise in active users post demonetization at over 150 million users. Mobikwik, the Gurgaon-based company, has recorded a user base of 40 million with a growth of 40% in their daily app downloads and Freecharge, a Bangalore-based company, has been witnessing a steady growth of 15% in their monthly transactions with over 50 million users. Eros Now has tied up with these leading online payment platforms for easier and effortless transactions for its users.

Commenting on the associations, Eros Digital Rishika CEO Rishika Lulla Singh said, “With the recent demonetization move in India, the online payment industry has seen a surge and we see that as beneficial for our world class OTT platform Eros Now as more of our users now can use any of the leading Indian e-wallet service providers such Paytm, MobiKwik or Freecharge to subscribe to Eros Now’s massive library of premium content and other unique features. I am excited about our exponential growth and confident we will continue to establish leadership position with first mover advantage.”

Eros Now offers the widest library of films, music, premium television and regional content for packages of Rs 49.00 and Rs 99.00 per month in India.

Eros International pls is a leading global company in the Indian film entertainment industry that acquires, co-produces and distributes Indian films across all available formats such as cinema, television and digital new media.

Also Read:

http://www.indiantelevision.com/iworld/over-the-top-services/global-ott-may-expand-at-145-per-cent-cagr-170117

http://www.indiantelevision.com/iworld/over-the-top-services/ott/vod-disrupted-traditional-appointment-viewing-in-india-spuuls-subin-subaiah-170116

http://www.indiantelevision.com/iworld/video-on-demand/netflix-facilitates-downloads-on-android-memory-cards-170127

http://www.indiantelevision.com/iworld/over-the-top-services/indian-digital-industry-to-be-worth-rs-20k-cr-by-20-ey-report-170114

January 28, 2017
Eros Now partners Paytm, Mobikwik & Freecharge

MUMBAI: Eros International pls, a leading global company in the Indian film entertainment industry, announced that Eros Now, its cutting-edge digital over-the-top (OTT) platform, has entered into multiple significant partnerships in India with three major electronic payment platforms — Paytm, Mobikwik and Snapdeal-owned Freecharge — who are the forerunners in the online payment industry in India.

Eros Now, with 55 million registered users worldwide, is Eros International plc’s leading on-demand Bollywood entertainment network, on most Internet-connected screen including mobile, web, and TV.

Paytm, one of India’s largest electronic payment platform, has seen over five-fold rise in active users post demonetization at over 150 million users. Mobikwik, the Gurgaon-based company, has recorded a user base of 40 million with a growth of 40% in their daily app downloads and Freecharge, a Bangalore-based company, has been witnessing a steady growth of 15% in their monthly transactions with over 50 million users. Eros Now has tied up with these leading online payment platforms for easier and effortless transactions for its users.

Commenting on the associations, Eros Digital Rishika CEO Rishika Lulla Singh said, “With the recent demonetization move in India, the online payment industry has seen a surge and we see that as beneficial for our world class OTT platform Eros Now as more of our users now can use any of the leading Indian e-wallet service providers such Paytm, MobiKwik or Freecharge to subscribe to Eros Now’s massive library of premium content and other unique features. I am excited about our exponential growth and confident we will continue to establish leadership position with first mover advantage.”

Eros Now offers the widest library of films, music, premium television and regional content for packages of Rs 49.00 and Rs 99.00 per month in India.

Eros International pls is a leading global company in the Indian film entertainment industry that acquires, co-produces and distributes Indian films across all available formats such as cinema, television and digital new media.

Also Read:

http://www.indiantelevision.com/iworld/over-the-top-services/global-ott-may-expand-at-145-per-cent-cagr-170117

http://www.indiantelevision.com/iworld/over-the-top-services/ott/vod-disrupted-traditional-appointment-viewing-in-india-spuuls-subin-subaiah-170116

http://www.indiantelevision.com/iworld/video-on-demand/netflix-facilitates-downloads-on-android-memory-cards-170127

http://www.indiantelevision.com/iworld/over-the-top-services/indian-digital-industry-to-be-worth-rs-20k-cr-by-20-ey-report-170114

January 28, 2017
MSO Ortel strengthens digital payment services

MUMBAI: Multi-system operator Ortel Communications Limited (Ortel) has launched its new digital bill payment option using Paytm.

Ortel has made several efforts to bring in an easy way of paying bills for its customers. Apart from debit cards, credit cards, and net banking, customers of Ortel Communications can now pay their bills through mobile wallet, Paytm, without using cash. It further strengthens its digital payment options to reduce cash transactions for its customers offering more simplicity in their bill payment systems.

Commenting on the development, Ortel CEO and president Bibhu Prasad Rath, “We had already adopted online payment facilities in 2010 with an endeavor to provide our customers with multiple payment options. In addition to our online payment gateways, we will continue to provide more digital options to our customers as per their choice and convenience.”

Ortel services providers focused in the Indian states of Odisha, Chhattisgarh, Andhra Pradesh, Telengana, Madhya Pradesh, and West Bengal.

January 2, 2017
MSO Ortel strengthens digital payment services

MUMBAI: Multi-system operator Ortel Communications Limited (Ortel) has launched its new digital bill payment option using Paytm.

Ortel has made several efforts to bring in an easy way of paying bills for its customers. Apart from debit cards, credit cards, and net banking, customers of Ortel Communications can now pay their bills through mobile wallet, Paytm, without using cash. It further strengthens its digital payment options to reduce cash transactions for its customers offering more simplicity in their bill payment systems.

Commenting on the development, Ortel CEO and president Bibhu Prasad Rath, “We had already adopted online payment facilities in 2010 with an endeavor to provide our customers with multiple payment options. In addition to our online payment gateways, we will continue to provide more digital options to our customers as per their choice and convenience.”

Ortel services providers focused in the Indian states of Odisha, Chhattisgarh, Andhra Pradesh, Telengana, Madhya Pradesh, and West Bengal.

January 2, 2017
Paytm Marketplace files complaint against ‘fraudulent’ users

MUMBAI Ever since Prime Minister Narendra Modi brought down the surgical strike against black money in the form of demonetization in November 8, the Alibaba backed online wallet service PayTM found itself in news, and its usage growing by leaps and bounds.

It was further enhanced when the common rhetoric of demonetization shifted from ‘curbing black money’ to promoting a cash less economy in India, in line with the PM’s digital India dream.

In fact, within hours of the Prime Minister’s announcement, the company registered a 200 per cent hike in number of app downloads and 250 per cent surge in number of overall transactions and transaction value.

The number of Saved Cards also grew by 30 per cent, pointing at a strong set of repeat customers the platform has now acquired. The company has noted 1000 per cent growth in money added to the wallet and 400 per cent growth in transaction value of offline payments.

If that wasn’t enough, the service was in news after releasing an advertisement that belittled the sufferings of those affected by demonetization. It complied with the netizens with a revised advertisement that was later well received.

With usage on the platform reaching it all time high owing to the current slow influx of liquidity in the market, the company had arranged for a number of consumer friendly policies to make it easy for its users. The policies extended, not just for its online wallet and money transfer service but its digital market place as well.

According to an official statement from the ecommerce/ e wallet player, “Paytm has identified about 48 fraudulent users in the physical goods marketplace business, who were trying to game the company’s consumer friendly practices.”

“Paytm regularly monitors its marketplace business to identify any fraudulent or suspicious behaviour. This is a part of the company’s security practices to ensure that genuine users are able to continuously avail the benefits brought to it by Paytm marketplace,” a statement from the company reads.

Paytm marketplace has robust risk management practices and regularly reports users who try to game the company’s fair usage policies.”

Considering the current series of developments arround PayTM, whether it is through paid campaigns or organic, demonetisation has plummeted PayTM’s brand recall effortlessly.

December 16, 2016
Paytm Marketplace files complaint against ‘fraudulent’ users

MUMBAI Ever since Prime Minister Narendra Modi brought down the surgical strike against black money in the form of demonetization in November 8, the Alibaba backed online wallet service PayTM found itself in news, and its usage growing by leaps and bounds.

It was further enhanced when the common rhetoric of demonetization shifted from ‘curbing black money’ to promoting a cash less economy in India, in line with the PM’s digital India dream.

In fact, within hours of the Prime Minister’s announcement, the company registered a 200 per cent hike in number of app downloads and 250 per cent surge in number of overall transactions and transaction value.

The number of Saved Cards also grew by 30 per cent, pointing at a strong set of repeat customers the platform has now acquired. The company has noted 1000 per cent growth in money added to the wallet and 400 per cent growth in transaction value of offline payments.

If that wasn’t enough, the service was in news after releasing an advertisement that belittled the sufferings of those affected by demonetization. It complied with the netizens with a revised advertisement that was later well received.

With usage on the platform reaching it all time high owing to the current slow influx of liquidity in the market, the company had arranged for a number of consumer friendly policies to make it easy for its users. The policies extended, not just for its online wallet and money transfer service but its digital market place as well.

According to an official statement from the ecommerce/ e wallet player, “Paytm has identified about 48 fraudulent users in the physical goods marketplace business, who were trying to game the company’s consumer friendly practices.”

“Paytm regularly monitors its marketplace business to identify any fraudulent or suspicious behaviour. This is a part of the company’s security practices to ensure that genuine users are able to continuously avail the benefits brought to it by Paytm marketplace,” a statement from the company reads.

Paytm marketplace has robust risk management practices and regularly reports users who try to game the company’s fair usage policies.”

Considering the current series of developments arround PayTM, whether it is through paid campaigns or organic, demonetisation has plummeted PayTM’s brand recall effortlessly.

December 16, 2016
Demonetisation: Paytm & SBI most talked about on Twitter and Insta

MUMBAI: It’s been close to a month since PM Narendra Modi announced the demonetisation of higher currency notes and the buzz around the topic hasn’t receded still. After all, several sections of the market remain affected by the scarcity of liquidity in the economy.

While the country debates on whether the move has been successful in curbing black money or not, one thing is for certain, it caught everyone’s attention.

Maxus Kaleidoscope has released data that reveals the location-wise mood of India from Twitter and Instagram.

The conversations were mapped between the 8 to the 24 of Nov 2016 by when we would get a clear picture of the how the initial euphoria of the demonetization panned out over time.

Location based Tweets and Instagram Posts oscillated largely between Action oriented and Calm Moods in the fortnight since the demonetization from an All India basis. Calm moods were dominant in the North Eastern states of Mizoram and Meghalaya as depicted in the map below.

Nearly 5 Lakh conversations on Twitter & Instagram made up the top 10 trending topics. Demonetization accounted for 6 of the top 10 trending topics since the announcement, of which the PM accounted for half of the trending topics. #IamwithModi and #Modi were the topics that made up for 19% of the conversations within the top 10 trends. Cricket shared a bit of the spotlight from demonetization thanks to the ongoing England-India test series.

Brands too shared some of the light light that demonetization drew. A total of 23 brands of were linked to the top 10 trending topics during the past fortnight. These brands factored in slightly over 30 per cent of the total conversations. PayTM leading the bunch (avg. 53% association) and SBI (avg. 16% association) carved out the larger part of the Brand Share of Conversation.

The top 5 metros reflected similar patterns of Moods where Action dominated the moods however there were some days especially like 17 Nov in Delhi when the expression of Calm gave way to Action. Additionally Tamil Nadu showed a blip towards Anxiety on the 18, 19 and 21 Nov 2016 when subsequent announcements of the demonetization easing by the government and news of the CM Jayalalithaa seemed to have driven up the specific mood.

According to Maxus Kaleidoscope’s mapped data over Twitter and Intagram, there is a sense of patient restraint in cities across India as the demonetization moves on into the 3rd week and nears the critical end of the month period when cash flows really come into play.

December 5, 2016