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Tag: Paytm Movies

  • Paytm aims at 50% share of movie weekend collection

    MUMBAI: Paytm has announced that its movies segment is aiming to contribute 50% to the opening weekend online collection of leading Hollywood and Bollywood Movies by end 2017. The company will achieve this with extensive marketing partnerships to further increase its adoption and reach.

    Paytm Movies has received an exceptional response with more than Rs. 400 crore in GMV within a year of launch. Contributing more than 20% to the opening weekend collection of all major Hollywood and Bollywood movies, the platform is garnering major traction from Tier II and Tier III cities by upgrading traditional offline ticket booking systems in local theaters to online ticketing. It is also using its widely popular Paytm QR codes to implement easy scan-and-book offline ticketing at their box-office and F&B counters.

    “We are thrilled to have a great start to 2017 by achieving blockbuster sales for key movie releases. Our aim this year is to contribute more than half of opening weekend online collection for all major movies. We will continue working with all move theatre chains to increase online ticket sales by promoting them aggressively amongst our vast user base,” says Paytm vice president Renu Satti.

    Paytm’s online movie ticketing service is available at more than 3500 screens across 550 cities and the platform’s pan-India distribution reach has led to it currently accounting for around 20% share of opening weekend box-office collection for most movies.

  • Baahubali 2 emerges as highest grossing film on Paytm Movies

    MUMBAI: Paytm has announced that the much-awaited Baahubali 2: The Conclusion has been on a record-breaking spree, experiencing strong demand from more than 3500 screens across 520 cities in India – more than any other movie on the platform. The company is expecting sustained demand in the second week, with gross collections likely to cross Rs. 100 crore on Paytm alone.

    Baahubali 2 has opened to a great run at the box office and the film is running to houseful shows across the country from day one. With early sales showing an upward trend, Paytm has experienced an eight times surge in overall traffic in the film’s opening week and accounted for more than 30% market share to the Hindi version’s opening weekend. It has also leveraged its massive supply chain of regional theatres, with tier II and tier III theaters accounting for more than 60% of the movie’s overall business.

    Paytm’s convenient QR-based offline ticketing systems available at leading theatres across India have also helped ease the rush outside ticket counters. This has enabled the widest range of multiplex and local theaters to offer a quick and easy offline ticketing experience to Baahubali fans across the country.

    Baahubali 2 hit the big screen on 28 April 2017. Available in Telugu, Tamil, Malayalam and Hindi, the movie is a sequel to the visual wonder Baahubali – The Beginning. The initial film launched on 10th July 2015 invited tremendous appreciation from the local and international audience.