Tag: Paytm Mall

Anand Chandak joins Arzooo as VP – categories

Mumbai: B2B e-commerce platform Arzooo has brought Anand Chandak on board as vice president – categories. With more than a decade-long experience in building e-commerce categories, Chandak will be trailblazing the company’s efforts to build strategies and operational plans for Arzooo’s core categories of appliances and electronics.

Chandak’s prior experience with esteemed brands like Paytm Mall, Amazon India, Novartis, ITC, and Nokia to name a few, will be instrumental in bringing versatility to Arzooo’s growth and expansion, said the company in a statement. “Chandak will be leveraging his experience and expertise to scale Arzooo’s distributor relationship, enhance its brand recall and chart out consumer research to create high-impact marketing campaigns,” it added.

“Anand’s intrinsic understanding of the distribution strategies and the intricacies involved in Appliances and electronics categories will help us build upon our efforts to establish sustainable growth. We are elated to have him on board,” said Arzooo co-founder and CEO Khushnud Khan.

During his stints at various organisations, Chandak played important roles in changing the dynamics of retail in India. He has been part of the initial core team of setting up and scaling Amazon’s sourcing arm, Cloudtail and played a crucial role in establishing and growing various categories for Amazon India. He also played a central role in Paytm’s e-commerce foray as vice president of Paytm Mall.

“Arzooo has a unique proposition that appeases to the retailers and simplifies their sourcing,” remarked Anand Chandak. “It is exciting to embark on this novel journey with the team and bring in exciting ideas to the platform that will help us set new milestones.

February 9, 2022
Paytm Mall targets $10 bn annualised gross sales by 2019

MUMBAI With the aim to garner a bigger slice of India’s growing online retail market, Paytm Mall, owned by Paytm e-commerce, has ramped-up its efforts to expand the business. The company is aiming for a three-fold rise in annualised gross sales and aims to achieve the $10 billion mark by March 2019.

Paytm e-commerce, which runs the online marketplace, achieved $3.5 billion in annualised gross sales in June 2018. This robust performance has made it a strong No. 3 contender in the local e-commerce market within a year of its launch. By March’19, Paytm Mall expects unit orders to jump to 1-1.5 million orders per day, from about 625,000 currently.

Paytm Mall has raised about $650 million since its inception in April 2017. During its latest fundraise the company raised about $450 million from Japan’s SoftBank Group, and it is currently valued at about $2 billion. Shareholders in Paytm e-commerce include Alibaba Group, Ant Financial, SAIF Partners and founder Vijay Shekhar Sharma.

For Paytm Mall, the largest categories by value include appliances, laptops, and mobiles with the daily needs category generating the maximum number of orders. The company plans to expand its fashion and home business this year. Paytm Mall plans to create differentiation in the market by not having an inventory-led business model. Instead, it aims to promote the O2O (offline to online) model in India.

It currently offers same-day delivery and O2O deliveries in the top 15 cities including New Delhi, Mumbai, Bengaluru, Chennai, Hyderabad. The company plans to further expand its services to 25 cities including Kota, Jabalpur, Dehradun, and Indore, among others by Diwali.

Paytm Mall COO Amit Sinha says, “We are excited to witness the growth of the Indian retail market and we have ramped up our efforts to expand our business to meet its ever-growing demands. We are building an O2O model offering same day deliveries to top 15 cities and will be further expanding our services to 25 cities across the country. Our partnership with brands/merchants and their offline retail stores is driving an important opportunity for them to increase their business while building engagement with their customers.”

Paytm Mall’s O2O operating model is aiming to leverage India’s 15 million offline retail shops to participate in India’s e-commerce boom. The company currently works with offline stores in partnership with brands such as Samsung, LG, Lenovo, Intel, Red Tape, Canon, HP, Godrej, and Hitachi.

August 18, 2018
Alpenliebe launches new product with 47% fruit pulp

MUMBAI: Long gone are the days when the sole sign of the discerning Indian shopper, aka mom, was squeezing maximum value from her budget. Today she is not only looking for value for money offerings but equally important are the wellness benefits delivered by the product.

Organisations attuned to changing shopper needs are responding with exactly that – A Better for You (BFY) portfolio. Nothing epitomises this truth more than two recent releases from the house of Perfetti Van Melle India – all new Alpenliebe POP and Alpenliebe Juzt Jelly Goody Bears.

The first one is the relaunch of the Alpenliebe POP, a long popular brand of lollipops in India in two variants, with added fortification. First is the caramel variant which is added with calcium and second is cream-strawberry variant, with added vitamin C. Available at two price points, Rs 5 for a single lollipop and Rs 30 for a multi pop family pack.

The second introduction, Goody Bears, is an extension under Alpenliebe Juzt Jelly, a brand which is a leader in the jellies segment and popular for its ‘made with 25 per cent fruit pulp’ credentials according to the company. Taking the wholesomeness credentials further, Goody Bears has 47 per cent fruit pulp and is enriched with vitamin C. These bear shaped jellies come in a handy sachet which a mom can easily add to the child’s tiffin. One sachet fulfils 10 per cent of the daily vitamin C needs of a kid.

And it’s for this reason that this innovation could be a perfect ‘tiffin treat’ for the concerned Indian mom, constantly seeking to walk the fine line between kids’ desire for sweet treat on one side and ensuring some nutritional value on the other. Goody Bears are priced at Rs 120 for a box containing 11 sachets.

Perfetti Van Melle India managing director Ramesh Jayaraman says, “We passionately care about consumers and their ever-evolving needs. I am excited about the two new offerings, both in the Better For You segment.”
The support plan for these innovations includes TV communication for Alpenliebe POPs and digital and on ground activations for Goody Bears.

To leverage e-commerce opportunity, Alpenliebe Juzt Jelly Goody Bears was rolled out exclusively on Paytm Mall. Paytm Mall COO Amit Sinha adds, “We are glad to have partnered with Perfetti Van Melle for the exclusive launch of Alpenliebe Juzt Jelly Goody Bears. This collaboration has given us the opportunity to bring this appealing jelly to kids across the country while offering a truly distinct retail experience. It is encouraging to see a larger number of FMCG brands appreciating the power of e-commerce while bringing new offerings to the Indian market.”

May 17, 2018
Patanjali to partner e-tailers to boost sales

MUMBAI: In its most recent move to provide a fillip to sales, Baba Ramdev-led Patanjali Ayurved is likely to partner with eight leading e-tailers and aggregators to give a big push to online sales of its swadeshi range of fast-moving consumer goods (FMCG) products. Some of Patanjali’s products are already available on several online platforms through various other sellers but this would allow the Haridwar-based firm to systematically place its range of products, said a company official.

The Haridwar-based company is expected to enter into agreements this month with major online retailers such as Amazon, Flipkart, Paytm Mall, 1MG, Big Basket, Grofers, Shopclues and Snapdeal, a step through which its range of products will be available on various online platforms.

Patanjali will be organising a function on 16 January where representatives of all the online companies are expected to attend it along with Ramdev and the company’s MD Acharya Balkrishna.

Patanjali spokesperson S K Tijarawala said, “We are now going into it in a massive way. Now, we would have an organised and systematic agreement with the players to place our all product online, so that it could reach to customers to the end point.”

These partnerships with e-tailers will be in addition to its own portal patanjaliayurved.net, wherein the company is already selling its products online. “This would change the scenario of whole FMCG trade through online. Through this arrangement, Patanjali’s product could be served across the globe,” he added.

However, he refused to share further details and arrangements with the online retailers.

Recently, Patanjali had forayed into kids and adult diapers and affordable sanitary napkins segments. Last month, it had also announced venturing into solar equipment manufacturing. Besides the FMCG segment, Patanjali is present in other sectors such as education and healthcare. In 2016-17, it had crossed a turnover of Rs 10,500 crore and aims a two-fold growth this fiscal.

January 8, 2018