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Tag: Paytm India

  • Star Sports unveils #BattleofSixes campaign for the upcoming PAYTM India- West Indies ODI and T20 series

    Star Sports unveils #BattleofSixes campaign for the upcoming PAYTM India- West Indies ODI and T20 series

    MUMBAI: This festive season is set to take cricket fans by storm as the battle of sixes begins with India taking on West Indies in the PAYTM ODI and T20 series, starting Oct 21st and November 4th, 2018 respectively. Heralding the explosive action between these two cricketing powerhouses, Star Sports has unveiled a new film called #BattleofSixes. Starring Jitendra Joshi, this film celebrates the action-packed cricket that is in store for cricket fans across the country.

    The TVC, conceptualized by Taproot, directed by Karan Shetty and produced by BubbleWrap Productions is a mix of realism and electric cricketing action. It blends the thrill of cricket with the many emotions, a cricket fan encounters, as countless sixes rain down on the stands when India takes on the Windies. Jab India aur West Indies bhidengay toh Sixes barsenge. #BattleofSixes will be rolled out across out of home, digital and social.

    The magnificent men in maroon – West Indies, known as fearless stroke makers, have demolished attacks with skill and power in ODI’s and T20’s against India. The Caribbean cricketers are both winners and entertainers, playing with a flair and freedom, pushing boundaries, feared by opponents and loved by fans. The current ICC World T20 champions, the West Indies team came with a plan, bettering their Indian counterparts in the semi-finals of the T20 World Cup, and is sure to bring new tactics to the table in the upcoming ODI and T20 series against India.

    The nature of a limited overs series between India and West Indies is that it constantly moves in different directions, and that too at a rapid, almost breathtaking pace. Twists and exciting turns keep happening every few overs and this campaign showcases some of the reasons why – a non-stop downpour of heroic knocks when these two teams clash.

    Ready yourself for an intense festive season as India and West Indies battle it out in the upcoming PayTM ODI series starting on the 21st of October 2018 followed by the T20 series on the 4th of November 2018. Fans can catch all the cricketing action live on the Star Sports Network and Hotstar.

  • Paytm Mall targets $10 bn annualised gross sales by 2019

    Paytm Mall targets $10 bn annualised gross sales by 2019

    MUMBAI With the aim to garner a bigger slice of India’s growing online retail market, Paytm Mall, owned by Paytm e-commerce, has ramped-up its efforts to expand the business. The company is aiming for a three-fold rise in annualised gross sales and aims to achieve the $10 billion mark by March 2019.

    Paytm e-commerce, which runs the online marketplace, achieved $3.5 billion in annualised gross sales in June 2018. This robust performance has made it a strong No. 3 contender in the local e-commerce market within a year of its launch. By March’19, Paytm Mall expects unit orders to jump to 1-1.5 million orders per day, from about 625,000 currently.

    Paytm Mall has raised about $650 million since its inception in April 2017. During its latest fundraise the company raised about $450 million from Japan’s SoftBank Group, and it is currently valued at about $2 billion. Shareholders in Paytm e-commerce include Alibaba Group, Ant Financial, SAIF Partners and founder Vijay Shekhar Sharma.

    For Paytm Mall, the largest categories by value include appliances, laptops, and mobiles with the daily needs category generating the maximum number of orders. The company plans to expand its fashion and home business this year. Paytm Mall plans to create differentiation in the market by not having an inventory-led business model. Instead, it aims to promote the O2O (offline to online) model in India.

    It currently offers same-day delivery and O2O deliveries in the top 15 cities including New Delhi, Mumbai, Bengaluru, Chennai, Hyderabad. The company plans to further expand its services to 25 cities including Kota, Jabalpur, Dehradun, and Indore, among others by Diwali.

    Paytm Mall COO Amit Sinha says, “We are excited to witness the growth of the Indian retail market and we have ramped up our efforts to expand our business to meet its ever-growing demands. We are building an O2O model offering same day deliveries to top 15 cities and will be further expanding our services to 25 cities across the country. Our partnership with brands/merchants and their offline retail stores is driving an important opportunity for them to increase their business while building engagement with their customers.”

    Paytm Mall’s O2O operating model is aiming to leverage India’s 15 million offline retail shops to participate in India’s e-commerce boom. The company currently works with offline stores in partnership with brands such as Samsung, LG, Lenovo, Intel, Red Tape, Canon, HP, Godrej, and Hitachi.