ITV

Tag: Paytm

  • Cdsl Ipf slams scams with witty investor awareness drive this Diwali

    Cdsl Ipf slams scams with witty investor awareness drive this Diwali

    MUMBAI: Marking world investor week 2025, the CDSL Investor Protection Fund (CDSL IPF) has launched a spirited awareness campaign titled ‘Sawaal karo, scams ko slam karo’, urging Indians to take a stand against financial frauds by doing one simple thing, ask questions before investing.

    Organised under the aegis of Sebi and the International organisation of securities commissions (Iosco), the week-long initiative (October 6–12) rolled out across multiple platforms, from digital films and Paytm sound boxes to railway announcements, turning everyday moments into gentle reminders to stay alert.

    Two specially produced awareness videos anchor the campaign, spotlighting how curiosity can be a powerful safeguard against scams. The message is clear: when in doubt, pause, verify, and question before you click, share, or invest.

    Adding an artistic flourish, a 20,000-square-foot rangoli by artist Shikha Sharma brought the campaign’s spirit to life, transforming a symbol of celebration into one of caution and empowerment.

    “Through our ‘Sawaal karo, scams ko slam karo’ campaign, we aim to inspire investors to question, verify, and invest wisely,” said Cdsl Ipf secretariat head Sudhish Pillai. “Awareness is your strongest defence, before you invest, pause and verify.”

    Cdsl Ipf has long championed financial literacy and investor empowerment through its nationwide Investor Awareness Programmes (IAPs). In FY 2024–25 alone, it conducted 2,526 sessions across 34 states and union territories, reaching over 1.47 lakh participants in 15 languages, a testament to its commitment to building an informed investor base.

     

  • Bobcard bowls a Mother’s Day googly with Shreyanka and her mum

    Bobcard bowls a Mother’s Day googly with Shreyanka and her mum

    MUMBAI: Some deliveries aren’t bowled on the pitch, they come from the heart. In a touching ode to mothers everywhere, Bobcard Limited, the credit card arm of Bank of Baroda, has launched a poignant brand film featuring Indian cricketer Shreyanka Patil and her parents. Timed with Mother’s Day, the film quietly celebrates the small sacrifices and everyday dreams mums put aside and what it means when their children turn around and say, “Now it’s your turn.”

    The narrative is refreshingly candid. No flashy sets, no dramatic voiceovers, just a warm exchange between Shreyanka and her parents, revealing how her mother once gave up a long-awaited trip. With her Bobcard Tiara in hand, Shreyanka decides to give it back, not as a grand gesture, but as a heartfelt tribute.

    The Tiara, Bobcard’s women-centric offering, is designed for exactly these moments. With perks across travel, wellness, dining, and more, it’s a credit card that doubles as a thoughtful sidekick perfect for those looking to celebrate the women who raised them with grace and grit.

    “We grow up with moms who quietly give up so much. This film is a small reminder – it’s our turn to give back. Whether through planning a trip or gifting them their long-deserved ‘me time’, Bobcard is here to help make it unforgettable,” says Bobcard Limited MD & CEO Ravindra Rai.

    Beyond the film, Bobcard has sweetened the occasion with special Mother’s Day offers across MakemyTrip, Paytm, Amazon, Zomato, and more proving that when it comes to celebrating mum, the little things (like a trip or a dinner) can mean the world. Because sometimes, the best gift isn’t just a vacation, it’s validation.

  • Amit Balwani joins Authbridge as SVP – tech to boost innovation drive

    Amit Balwani joins Authbridge as SVP – tech to boost innovation drive

    MUMBAI: Authbridge, has appointed Amit Balwani as senior vice president technology, as the company sets its sights on deeper innovation and next-gen tech adoption.

    With over two decades of experience, Balwani brings rich expertise in AI integration, data engineering, event-driven systems, and API-first ecosystems. He has previously worked with well-known firms including Ecom Express, Paytm, Expedia Group, Nagarro, and TCS.

    At Paytm, he played a vital role in building conversational platforms, while at Ecom Express, he drove large-scale technology modernisation efforts across the board.

    “We are thrilled to welcome Balwani to the Authbridge family,” said Authbridge founder & CEO Ajay Trehan. “His deep understanding of emerging technologies and strategic approach to innovation will help us accelerate our mission to redefine identity management and authentication solutions.”

    An alumnus of Jamia Millia Islamia, Balwani holds a Bachelor’s in Technology. Outside the office, he enjoys travelling, music, tech podcasts, and playing table tennis with his child.

    Sharing his excitement about the new role, he said, “Authbridge is at the forefront of technology-driven authentication solutions. I look forward to contributing to its growth and driving technological excellence.”
     

  • Sponsorships yielding better results during IPL – CrispInsight’s eDART-IPL24 study

    Sponsorships yielding better results during IPL – CrispInsight’s eDART-IPL24 study

    MUMBAI: A new research report has revealed that throwing cash at just traditional TV spots during the IPL might not be the most effective way to go if an advertiser wants to hop onto this high impact property.

    The eye-opening study from CrispInsight’s eDART-IPL24, in partnership with Kadence International, suggests brands would be better off plumping for sponsorships and stadium branding rather than just splurging on conventional commercials  alone without any connect with what’s going on in the game or or in the studio.

    “Sponsorships and strategic brand placements are proving to be just as powerful, if not more, than traditional advertising in high-impact events like IPL,” declared CrispInsight founder Ritesh Ghosal, who’s clearly not one to mince words.

    Despite over 100 brands scrapping for eyeballs during last year’s tournament, only a handful – Jio, Tata Group, Slice, BKT, and Paytm – aced it with top-of-mind recall. The kicker? None relied on just traditional telly commercials to make their mark.

    The report exposed a gaping disconnect between GRP (gross rating points) spend and actual brand recall. While Dream11 led the pack with a 37.7 per cent recall from 1,730 GRPs, some big spenders found themselves caught behind – gutka brand Vimal splashed out on 3,016 GRPs but limped home with a measly 2.4 per cent recall.

    “IPL is one of the most competitive advertising platforms,” noted Aman Makkar of Kadence International. “Standing out requires more than just high ad spends.”

    With IPL ad rates now requiring the GDP of a small nation, savvy marketers are discovering that non-FCT strategies – team sponsorships, on-screen placements, and stadium branding – keep brands in the spotlight long after the commercials fade to black.

    As the 2025 season looms large, the message is crystal clear: it’s not about how much money you throw at the IPL – it’s about where you pitch it.

  • Waayu delivers 1,10,000 Mahakumbh prasad boxes across India

    Waayu delivers 1,10,000 Mahakumbh prasad boxes across India

    Mumbai: Waayu, India’s first 0 per cent commission food delivery platform in partnership with ONDC, has successfully delivered over 1,10,000 Mahakumbh prasad boxes and Sangam Jal orders by the conclusion of Mahakumbh 2025. This initiative allowed devotees across the country to experience the spiritual essence of the event from their homes.

    Launched on 13 January, Waayu’s campaign distributed Mahaprasad across 19,000 pin codes in India. The shuddh desi ghee besan laddoos, freshly prepared in Prayagraj, Ayodhya, and Varanasi using traditional methods, met strict hygiene standards. The initiative also aligned with Mahakumbh’s sustainability goals by using eco-friendly, plastic-free packaging.

    As Mahakumbh concluded on 26 February, 40 per cent of orders came from tier-1 cities such as Bangalore, Delhi, Pune, Mumbai, and Hyderabad, 35 per cent from tier-3 cities including Telangana, Uttar Pradesh, Odisha, Andhra Pradesh, and Tamil Nadu, and 20 per cent from tier-2 cities such as Maharashtra, Gujarat, and West Bengal. Approximately 23,000 boxes were delivered to travellers in Prayagraj.

    Waayu co-founder & CEO, Mandar Lande credited partnerships with major logistics providers, including delivery, blue dart, shiprocket, amazon shipping, and India post, for ensuring timely deliveries nationwide. He also highlighted the company’s commitment to sustainability through plastic-free packaging.

    Waayu collaborated with ONDC and many platforms such as Paytm, Snapdeal, Bajaj Finserv, Digihaat, Mystore, and Rubaru, streamlining Mahakumbh prasad orders. ONDC’s open network enabled swift nationwide delivery within seven days, making prasad accessible to devotees regardless of their location.

    Waayu MD & co-founder, Anirudha Kotgire stated, “We are extending prasad delivery beyond Mahakumbh 2025 to build a broader spiritual commerce ecosystem. We plan to replicate this model for festivals such as Ram Navami, Krishna Janmashtami, Navratri, Ganesh Chaturthi, Diwali, regional Kumbh Melas, and Makar Sankranti.”

    Following the success of this initiative, Waayu is expanding its reach in tier-1 and tier-2 cities, offering local restaurants a cost-effective alternative through its ONDC partnership. By addressing gaps in food delivery across smaller cities, Waayu aims to establish itself as a sustainable and restaurant-friendly market competitor.

  • Paytm and RBL Bank band together to supercharge merchant payments

    Paytm and RBL Bank band together to supercharge merchant payments

    MUMBAI: Cash? So last decade. Paytm has joined forces with RBL Bank to make digital payments even smoother, smarter, and—dare we say—unavoidable. With this powerhouse partnership, RBL Bank’s merchant network will now have access to Paytm’s pioneering soundbox and advanced card machines, making transactions faster, easier, and, most importantly, 100 per cent cashless.

    Paytm’s soundbox has already revolutionised in-store payments by offering instant audio confirmations for every transaction. But the innovation doesn’t stop there. The NFC Card Soundbox takes it a step further, allowing tap and pay transactions using debit and credit cards—yes, even for international tourists. Say goodbye to the days of customers fumbling for exact change.

    The Paytm Card Machines (EDC devices) give merchants even more flexibility by accepting UPI, Rupay credit card on UPI, UPI lite, debit cards, credit cards, and even EMI options from leading banks. And in case you were wondering, the soundbox supports 11 languages because, let’s face it, digital payments should be accessible in every tongue.

    Merchants using Paytm’s technology get access to the Paytm for Business Dashboard, a game-changer that allows them to track transactions in real-time and enjoy instant settlements. More transparency. More control. Less waiting around.

    “Our goal is to simplify payments for merchants by providing cutting-edge solutions that enhance efficiency and trust. Partnering with RBL Bank allows us to expand the reach of our pioneering Soundbox and card machines, ensuring businesses of all sizes can accept digital payments with ease. With instant settlements, EMI options, and diverse payment methods, we continue to innovate and support businesses in their digital growth journey,” said Paytm CBO – offline payments Ripunjai Gaur.

    From L to R: Paytm CBO – offline payments Ripunjai Gaur; RBL Bank president & head - branch banking & retail liabilities Narendra Agrawal

    “We are pleased to collaborate with Paytm to offer merchants on our network with advanced and innovative online payment solutions. This partnership aligns with our vision of enabling seamless, secure, and efficient transactions. With innovative offerings like Tap and Pay-enabled NFC Card Soundbox and feature-rich Paytm Card Machines, we are committed to supporting businesses in their digital transformation journey,” said RBL Bank president & head – branch banking & retail liabilities Narendra Agrawal.

    This isn’t just a partnership—it’s a digital revolution for businesses looking to ditch cash and embrace the future of payments. With secure, seamless, and instant payment solutions, merchants across the country can streamline transactions and scale their businesses with confidence.

    So, is cash finally dead? Not yet. But with Paytm and RBL Bank leading the charge, it might just become an endangered species.

  • Paytm to provide RBL & its partners digital payment solutions

    Paytm to provide RBL & its partners digital payment solutions

    MUMBAI: Indian fintech giant Paytm has struck a partnership with RBL Bank to provide its signature Soundbox devices and card machines to the bank’s merchant partners, the companies announced today.

    The collaboration aims to boost digital payment adoption across RBL Bank’s merchant network by leveraging Paytm’s technology infrastructure. Merchants will gain access to the Paytm for Business dashboard, enabling real-time transaction monitoring and instant settlement services.

    Paytm’s payment solutions support multiple transaction methods, including UPI, RuPay credit card on UPI, UPI Lite, and traditional debit and credit cards. The systems also offer EMI options from leading banks, providing flexibility for both merchants and customers.

    The company’s Soundbox devices, which revolutionised in-store digital payments with instant audio confirmations, have been expanded to include NFC Card Soundbox technology. This allows customers to make ‘Tap and Pay’ transactions at small shops and supports payments from international tourists using global cards.
    “Our goal is to simplify payments for merchants by providing cutting-edge solutions that enhance efficiency and trust,” said Paytm chief business officer for offline payments Ripunjai Gaur.

    RBL Bank head of branch banking and retail liabilities Narendra Agrawal added: “This partnership aligns with our vision of enabling seamless, secure, and efficient transactions. We are committed to supporting businesses in their digital transformation journey.”

    Paytm has been expanding its service offerings with user-centric innovations, including UPI Lite for small-value transactions and international UPI payments in countries where UPI is accepted, such as the UAE, Singapore, France, and several neighbouring nations.

  • Fintech POP appoints Navi’s Pancholi to head engineering

    Fintech POP appoints Navi’s Pancholi to head engineering

    MUMBAI: POP, the fintech startup targeting young Indian consumers, has appointed Chandresh Pancholi as its new head of engineering and product.

    Pancholi joins from Navi, where he served as director of engineering, leading a 90-person team that helped propel the company’s UPI payment application from 12th to 4th position in India’s competitive digital payments market.

    During his tenure at Navi, he oversaw several key initiatives including the development of a credit line on UPI with Karnataka Bank and a central abuse detection platform for UPI reward systems.

    Prior to Navi, Pancholi held technical leadership positions at Paytm and Flipkart, building considerable experience in India’s e-commerce and financial technology sectors.

    POP, founded in 2023 by former Flipkart executives, offers a rewards-based payment ecosystem where users earn “POPcoins” worth Rs 1 each for transactions made through its platform. The company is backed by India Quotient and several angel investors from the consumer internet sector.

    At POP, Pancholi will be responsible for scaling the company’s technical infrastructure and developing new product features as the startup attempts to challenge established players in India’s increasingly crowded digital payments market.

  • Paytm powers up with AI with Perplexity

    Paytm powers up with AI with Perplexity

    MUMBAI: In a move that puts AI in your pocket, Paytm has joined forces with Perplexity, the world’s first answer engine, to revolutionise how millions of Indians access real-time information. Whether it’s managing finances, tracking market trends, or making everyday decisions, Paytm users can now ask, explore, and act smarter all within the app.

    “AI is changing how people access information and make decisions. With Perplexity, we are bringing AI-driven knowledge to millions, making financial services more seamless and accessible,” said Paytm founder & CEO Vijay Shekhar Sharma.

    Perplexity’s AI-driven technology promises clear, fast, and reliable answers, enhancing digital literacy and empowering consumers to make informed choices. Perplexity CEO & co-founder Aravind Srinivas added, “We are thrilled to partner with Paytm, a leader in India’s mobile payment revolution. Our AI-powered search will help millions get real-time, trusted insights effortlessly.”

    As India’s digital economy surges, so does the demand for instant, reliable insights. Paytm, known for pioneering QR codes, soundbox, and mobile payments, is now embedding AI-powered search into its platform—helping users navigate their financial world with trusted, real-time answers in multiple languages.

     

  • Paytm travels further with Agoda for seamless hotel bookings

    Paytm travels further with Agoda for seamless hotel bookings

    MUMBAI: Booking a dream stay is now just a tap away, as Paytm Travel has partnered with Agoda to offer seamless hotel bookings directly through the Paytm app. This collaboration marks a major expansion for Paytm Travel, which already provides flight, bus, and train bookings, now giving users access to Agoda’s extensive portfolio of accommodations across India and international destinations.

    By integrating Agoda’s vast selection of hotels, resorts, and budget stays, Paytm Travel is positioning itself as a one-stop solution for travel needs, offering exclusive deals, seamless itinerary management, and cost-effective travel options. Frequent travellers and businesses looking for a streamlined experience will benefit from this partnership, which simplifies both booking and payment processes.

    Paytm Travel, CEO, Vikash Jalan stated, “This partnership strengthens Paytm Travel’s position as a comprehensive travel platform, ensuring users have access to quality accommodations with affordability and convenience at the core. Our goal is to make travel planning seamless, and Agoda’s expertise allows us to enhance that experience for millions of users.”

    Agoda, chief commercial officer, Damien Pfirsch said, “By joining forces with Paytm Travel, we’re making it easier for Indian travellers to explore the world at the best prices, with a hassle-free booking and payment experience.”

    With Paytm Travel’s IATA accreditation, customers can expect a trusted, secure, and reliable booking experience, complemented by perks like free cancellations, instant refunds, travel insurance, and exclusive discounts through Paytm’s banking partnerships.