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Tag: PayPal

  • Facebook hires its first CMO ever

    Facebook hires its first CMO ever

    MUMBAI: Facebook has hired Gary Briggs as its first chief marketing officer; most recently Briggs was an adviser to the head of Google (Motorola Mobility) division.

    Facebook VP and CMO Gary Briggs

     

    Briggs is officially replacing VP-product marketing Eric Antonow who used to handle company’s marketing efforts since last two years and now he will work with Facebook head of consumer marketing Rebecca Van Dyck.

     

    Briggs will be responsible for product marketing, platform marketing and events, communication design, brand marketing and content strategy for Facebook.

     

    In his earlier stints, Briggs was a CEO of Plastic Jungle (a gift company); he has also worked for EBay, PayPal and PepsiCo.

     

    In a statement given to adage, Briggs said “Facebook isn’t just a company. For more than a billion people, it’s their connection to the friends and things they care about most. Telling the story of such an important and still very young brand is an incredible opportunity, and I cannot wait to get started.”

  • WPP’s Wunderman acquires majority stake in Crossmedia

    MUMBAI: WPP‘s global digital and relationship marketing company Wunderman has acquired a majority stake in Mexico-based digital marketing agency CM Interactive S.A. -Crossmedia.

    According to WPP, Wunderman has revenues of approximately $1 billion. Crossmedia‘s unaudited revenues for the year ended 31 December 2011 were over $5 million with gross assets of over $5 million, the agency conglomerate said in a statement.

    Founded in 2004, Crossmedia is headquartered in Mexico City and provides consulting, digital marketing, creative and media buying services to their clients. It employs 86 people and key clients include Banamex, Bimbo, PayPal and Cerveceria Cuauhtemoc.

    This acquisition continues WPP‘s strategy of investing in fast growing markets and sectors and its commitment to developing its strategic networks throughout Latin America. Mexico is WPP‘s second largest market in the region with revenues, including associates, of approximately US $200 million and approximately 3,000 people employed, the agency said.