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Tag: PAYBACK

  • Anuj Sahai exits Peak XV, sets sights on fresh ventures in AI and startups

    Anuj Sahai exits Peak XV, sets sights on fresh ventures in AI and startups

    BENGALURU: After a two-year stint as chief product officer at Peak XV Partners (formerly Sequoia India & SEA), Anuj Sahai is charting a new course. Sahai, who announced his exit this week, said the role offered him a ringside view of the startup ecosystem and hands-on experience with artificial intelligence.

    Sahai, who has held senior posts at Walmart Global Tech, Ola, Flipkart, Payback and Yahoo!, is now advising early-stage founders on tech stacks, workflows and agentic AI. “I’ll be recharging and reflecting over the next few months while exploring new opportunities,” he said, inviting connections from entrepreneurs and investors alike.

    Over a two-decade career, Sahai has built a track record of scaling digital businesses: he led Walmart’s US marketplace product team to a significant share of e-commerce revenues, launched Flipkart’s advertising platform into India’s No 2 ad business within 15 months, and forged landmark partnerships for Ola Play.

    For now, the industry will be watching which venture the product veteran picks as his next big play.

  • PAYBACK signs cricketer Yuvraj Singh with campaign ‘PAYBACK Chalao’

    PAYBACK signs cricketer Yuvraj Singh with campaign ‘PAYBACK Chalao’

    MUMBAI: PAYBACK India, the largest multi-brand loyalty programme launches an exciting consumer campaign – ‘#PAYBACK Chalao’. The campaign is aimed at building excitement around the ease of earning and redeeming PAYBACK points at over 100+ brands via the new PAYBACK mobile app. Currently, the PAYBACK network has brands across several categories and in-store as well as online channels. Moreover, PAYBACK partners are mostly market leaders in their segments and cover various high-frequency shopping categories ranging from food to shopping, fuel to travel and entertainment. With such a varied portfolio of partners, PAYBACK members can earn points faster and redeem them for attractive rewards, from a multitude of options.

    The company crossed a few impressive milestones recently like crossing a member base of 100 million, new brand additions to the network and the launch of an easy-to-use new mobile app. It has now decided to take the brand several notches higher. It has signed up ace cricketer, Yuvraj Singh, as their brand ambassador to promote its core values and build top-of-mind recall amongst its member base. It is launching a new positioning statement termed as #PAYBACK Chalao, which aims to make collecting and redeeming points as part of their daily lives and shopping choices. The campaign is being released in a staggered manner across 6 key markets and will run on radio and print, supported by a digital release.

    Speaking on the campaign, Payback CMO Ramakant Khandelwal said, “Our positioning statement ‘PAYBACK Chalao’ resonates well with our members. Our brand ambassador Yuvraj Singh is well known for effortless stroke play to score the maximum. Hence our core messaging reads ‘Score big like Yuvraj every time. IT’S PAYBACK TIME’. We also have a messaging in Hinglish which reads ‘Ab rewards kamana hai, baayein haath ka khel! Yuvraj ki tarah har baar kuch zyaada pao, PAYBACK CHALAO’

    A global icon like Yuvraj Singh – who embodies traits like winning, trust, reliability and has a cool and trendy persona, will get us a broader recognition and complement our brand positioning and future plans. We are thrilled with the collaboration and look forward to creating more engaging experiences for our members.”

    As a brand ambassador of PAYBACK, all-rounder cricketer, Yuvraj Singh said, “It has been an absolute pleasure to be associated with PAYBACK. The brand is a pioneer and an industry leader. They run a unique loyalty program and are singularly focused on making the lives of their members more rewarding and fun. I look forward to an engaging partnership as PAYBACK forges ahead with the growth of its consumer and partner base in India.”

    PAYBACK has plans to release the campaign with Print & Radio spread over 6 cities for a duration of 3 weeks amplified with the digital medium ahead of the festive season. PAYBACK is one of the largest and fastest-growing multi-brand loyalty programs in India. The program is growing rapidly every year with millions of active members in the PAYBACK network. Engagements with new partners are coming at a time when PAYBACK India is scaling its operations significantly to cement its position as the pioneer and leader in the loyalty category in India.

  • Payback launches offers for Raksha Bandhan

    Payback launches offers for Raksha Bandhan

    MUMBAI: Payback, Indian multi-brand rewards program, has enabled its members to make it special for their loved ones in the form of offers during Rakhi by redeeming points.

    Payback points collectors get access to the largest rewards catalogue offering an impressive collection of gift hampers for upcoming occasion and shop for free through redeeming or using points at the Payback rewards catalogue on the website and app.

    Rewards catalogue offers variety of hamper options including sweets, chocolates, dry fruits, cakes, combos in addition to a wide range of products from categories like apparels, travel, gadgets to appliances and more.

    Furthermore, Payback this year sweetens celebrations with the first anniversary sale of its popular instant voucher platform VoucherWorld, where Payback Members can get exciting offers with up to 50 per cent extra on vouchers of leading brands like Myntra, Woodland, Levi’s, Shoppers Stop and more. Members can also earn and redeem points on all their purchases.

    Payback is running a special shoppers’ contest, where every week one lucky winner wins 25,000 bonus points and by month-end, lucky winner wins 1 lakh bonus Payback points basis their shopping this August month.

    Payback members can also enjoy double savings this festive month when they shop for top and most popular brands available across 70+ online sites such as Amazon, Flipkart, Myntra, Paytm Mall by earning new rewards points on the entire shopping over and above the online discounts available when they shop via website or app.

    Sharing the excitement, Payback India CMO Ramakant Khandelwal says, “Raksha Bandhan is a beautiful festival of love and bonding and we have brought innumerable offerings for Payback Members to enrich their joy & happiness. At Payback , we believe in making peoples’ life more rewarding and always encourage members to accumulate points, so they can use them during such special occasions to make shopping with Payback partners worthwhile. Through our wide network of partners and platforms, we make sure our millions of members get access to best of deals & offers and enjoy a delightful shopping experience.”

  • Payback adopts new brand positioning with ‘Nothing is pointless’ campaign

    Payback adopts new brand positioning with ‘Nothing is pointless’ campaign

    MUMBAI: Indian multi-brand loyalty programme Payback has launched a series of strategic initiatives to up its game as a loyalty programme market.

     

    With its aim to revolutionise the way people shop in India, the programme has launched its new campaign with the tagline – Nothing is Pointless, through which shoppers will be rewarded for every transaction they make across categories.

     

    The campaign has been launched on the digital and radio platforms.

     

    Payback India CEO and MD Rahul Rana said, “With our new strategy and brand positioning we are aligning ourselves with the changing global marketplace and our customers’ evolving needs to drive payback program forward. We’re constantly making things better, faster, smarter and more rewarding.”

     

    In order to cater to growing trend of e-commerce and m-commerce, Payback’s new campaign highlights its revamped mobile app, which offers 24X7 marketing solutions to provide a hassle free shopping experience to its consumers at a click of a button.

     

    The brand has also revamped its portal by developing a more interactive interface. The portal enables easy shopping with over one lakh products to choose from. It gives an opportunity to its customers to browse through Payback Infinity, an extensive reward catalog and redeem points against products. It also gives an option to choose to partly pay by cash and points in case short of points.

     

    As part of their new brand position Payback Bingo, their price comparison engine enables its members to compare prices of the products of their choice across leading online shops and buy them at the best price while earning Payback points on every online purchase.

     

    “The new brand thought comes as a logical next step in Payback’s brand evolution journe,” said Payback India CMO Gaurav Khurana.

     

    “While we continue to be committed to making every customer interaction a rewarding experience; this brand thought marries the core Payback product proposition with the evolving customer need for getting more for every transaction. As a part of our strategy, social media has played and will continue to play a significant role for us. We unveiled this campaign with ‘Point Kya Hai’ as pre-launch and then transformed to Nothing is Pointless,” he added.

  • Oxigen Wallet partners Payback to maximise customer benefits

    Oxigen Wallet partners Payback to maximise customer benefits

    MUMBAI: Pre-paid service provider, Oxigen Wallet has partnered with Payback to bring a unique value merging loyalty and usage for the benefit of the users. The partnership allows Oxigen Wallet customers to earn and redeem Payback points.

     

    The most powerful feature of this partnership is that customers who have earned Payback points on any other platform can redeem them as cash into the wallet and use it for Oxigen’s service offerings, utility payments and online shopping.

     

    Oxigen Wallet CEO Ankur Saxena said, “Our partnership with Payback builds up inertia to load money into the wallet for transaction. Redeeming Payback points and converting them into cash automatically eases that process and enhances customer value. As a wallet player, we are cautious about discounts and cash backs as it erodes our bottom line. In order to be a long term & stable player we want to focus on strategic tie ups that drive customer value and rewards in a manner that meets business objectives and the Payback partnership is one such example.”

     

    Payback CEO and MD Rahul Rana added, “Our partners are mostly the forerunners of their sectors and we are proud to be associated with Oxigen Wallet. We are looking forward to a longstanding partnership as our focus coincides with each other, i.e. to maximize customer benefit.” 

     

    Using one single card, members earn loyalty points when they shop at a wide range of different merchants and brands – offline and online. This feature is currently enabled on Android and will be out on iOS in a month.

  • Payback inks strategic partnership with MobiKwik

    Payback inks strategic partnership with MobiKwik

    MUMBAI: India’s multi-brand loyalty program Payback has tied-up with mobile wallet MobiKwik to extend the strengths of the two platforms to more than 50 million consumers. This partnership will provide MobiKwik’s 15 million customers value from Payback-enabled loyalty benefits for their transactions at MobiKwik and all other Payback partners.

     

    The mobile industry in India is growing at an increasing rate and M-Wallets are the next big trend. The partnership between the two promises to reach out to the customers by offering them with loyalty points.

     

    Payback India CEO and MD Rahul Rana said, “Mobile wallets are a fast growing category as India embraces technology and witnesses strong growth of e-commerce. People prefer to store their cash digitally and use it seamlessly via mobile and online transactions. This partnership will allow MobiKwik customers to earn rewards when an online transaction is made. Further Payback customers also get access to a seamless payment experience with wide merchant coverage. Our endeavor is to continue to partner with newer categories in online and offline commerce such that Payback Customers can have greater choice in earning and redeeming their rewards at the click of a button.”

     

    MobiKwik provides a user friendly, app-based interface for recharges, bill payments, shopping, and money transfer to friends and family, through the MobiKwik wallet. MobiKwik’s wide merchant coverage ensures that existing Payback customers can redeem their points for MobiKwik wallet balance, and thus use MobiKwik at coffee shops, to make e-commerce purchases, buy bus, flight, and movie tickets, recharge mobile phones and DTH. MobiKwik is now enabled across more than 20,000 merchants including Café Coffee Day, Jabong, Snapdeal, BookMyShow, Domino’s Pizza, eBay, HomeShop18, Infibeam, Purplle, MakeMyTrip, Naaptol, Pepperfry, ShopClues, TastyKhana, and JustEat.

     

    MobiKwik CEO and founder Bipin Preet Singh added, “We are happy to be associated with Payback as it will benefit the MobiKwik users at large. The aim behind this partnership is to create loyalty for MobiKwik users and attract Payback users to adopt MobiKwik as their mobile wallet option. With this increase in our network strength we are confident of leveraging on economies of scale to deliver higher value to our customers.”