ITV

Tag: pay TV subscribers

  • DTH expands even as pay TV market saturates

    DTH expands even as pay TV market saturates

    Mumbai: Pay TV subscription revenue is expected to reach $7.6 billion by 2026 over $6.4 billion in 2021, stated Media Partners Asia in its latest report on India’s online video market, which also highlights the increasing market share of Direct-to-home (DTH) even as cable TV remains in structural decline.

    There are 127 million pay TV subscribers in India and DTH has been winning share from cable TV since 2019. While DTH grew its subscriber share from 42 per cent in 2019 to 47 per cent in 2021, the share of cable TV declined from 56 per cent to 52 per cent in the same period.

    According to the report, there will be one billion video screens in India by the end of 2024. There will be 47 million FTA households and 121 million pay TV homes. As many as 13 million homes will have hybrid set-top-boxes, 744 million users will have 4G connections and 155 million users will have 5G connections. In the long run pay TV homes will decline while FTA homes will continue to grow, the report indicated.

    By 2026, two-third of Indians will have access to high-speed mobile broadband reaching 899 million subscribers, out of which 34 million homes will be serviced by fibre, and three million homes will have wireline (digital subscriber line) connections. The report estimates that ~90 per cent of fixed broadband homes will be serviced through fibre.

    In terms of revenues, the video market scale will grow to reach $18 billion in 2026 over $11.6 billion in 2021. Pay TV subscription revenues may reach 7.6 billion, pay TV advertising revenues at $6.1 billion, OTT advertising-video-on-demand (AVOD) to reach $2.8 billion and OTT subscription-video-on-demand to reach $1.8 billion.

    D2C SVOD subscribers to reach 193 million by 2026

    Despite content supply bottlenecks, India’s OTT SVOD subscriptions continue to grow at a robust rate. This year OTT subscribers are expected to grow by 1.6 times over the previous year to reach 88.7 million. Most of these subscribers are expected to come through Disney+ Hotstar in Q4. As per the MPA’s estimate, Disney+ Hotstar subscribers is likely to reach 46 million, Prime Video to reach 21.8 million and Netflix to reach 5.5 million at the end of the year. These platforms will continue to account for 83 per cent of total direct-to-consumer subscribers in India.

    The OTT industry is also expected to invest $1 billion in content in 2021, according to the report. Their share of acquired and local content is 30 per cent and is expected to grow to 40-45 per cent in the near future. New D2C SVOD entrants are going to enter the market by 2022 including services from HBO and Comcast.

    The content strategy of the leading OTT players is diverse and has led to subscriber growth. For Disney+ Hotstar, the combination of sports and local originals has been increasing subscriber growth. It hiked its base plan by 25 per cent “which is justified given the value of its upcoming slate of premium sport and local original content”, said the company.

    Disney+ Hotstar, which is currently at the lower end of ARPUs (<$2), will see its pricing power improve after 2022, according to the report. Prime Video has benefitted from its regional content push and Netflix has invested heavily in original content with 41 original releases in 2021.  

    In 2022, the Indian Premier League (IPL) media rights will be up for grabs once again with TV and digital rights being sold separately. The report estimates that top bidders will include Disney, Amazon, Facebook, Jio and Sony.

  • Comcast, TWC likely to close acquisition deal

    Comcast, TWC likely to close acquisition deal

    MUMBAI: Time Warner Cable and Comcast Corp are likely to close an acquisition deal that could be worth $58 billion. It is learnt that the duo are in informal discussion for the same.

     

    Several pay TV operators have showed interest in acquiring Time Warner Cable. While so far it was Charter Communications that was eyeing the operator, now several media reports are hinting towards a possible acquisition by Comcast.

     

    Charter has been on the hunt for an acquisition, as John Malone, who controls 27 per cent in the company through Liberty Global, looks to bootstrap Charter’s growth. With 4.3 million subscribers, mergers and acquisitions has become an ongoing strategy for Charter. It should be noted that earlier in the year, Charter bought Optimum West from Cablevision for $1.6 billion.

     

    Media reports suggest that Comcast and Charter could, however, buy Time Warner Cable together, and divide its holdings, as they did with Adelphia Communications back in 2006. Comcast could take the New York City operation and gain a more valuable presence there, while Charter could gain dominance in LA.

     

    Consolidation in the cable industry is likely as MSOs look to gain enough size to have a card to play against content owners regarding programming costs considering that no media company could be economically viable if they lose 33 per cent of the country’s pay-TV subscribers.

     

    One way or another, TWC will likely be bought by someone. It lost 306,000 video subscribers in the third quarter after a month-long blackout of CBS and Showtime in a retransmission dispute.

     

    TWC currently has 11 million customers, and Comcast has 21 million; together, they would serve about a third of the nation’s pay-TV subscribers.

  • lost 2.5 mn viewers between 2010 and 2012: FCC

    lost 2.5 mn viewers between 2010 and 2012: FCC

    MUMBAI: According to recently released FCC data from their annual report on cable industry competition, the cable industry lost roughly 2.5 million video subscribers between 2010 and 2012. According to the FCC, cable operators laid claim to 57.3 million pay TV subscribers at the end of 2012, down from 59.8 million in 2010. 

    Most of these customers flocked to telcoTV, with AT&T U-Verse increasing their subscriber total from three million to 4.1 million between 2010 and 2012, and Verizon FiOS’s total subscriber total going from 3.5 million to 4.5 million during the same stretch. Verizon and AT&T recently announced they’ve both passed the five million cable TV subscriber mark, giving them more TV customers than all but the nation’s two largest traditional cable companies: Comcast and Time Warner Cable.

    Cord cutters make up a very small but growing part of the equation as well, with even the industry’s biggest cord cutting deniers now acknowledging the glacial but inevitable trend toward less expensive internet options for many users.

    Meanwhile, the FCC report also pointed out that the soaring costs of programming is slowly but surely driving many of the nation’s smaller cable operators out of business. “800 cable systems serving over 35,000 subscribers have closed mostly in small and rural communities, leaving those communities without any wireline MVPD (cable video) service,” claims the report.