ITV

Tag: Pawan Singh

  • Rise and Fall rises to the top on Amazon MX Player

    Rise and Fall rises to the top on Amazon MX Player

    MUMBAI: Talk about a reality check! Rise and Fall, Amazon MX Player’s latest digital blockbuster, has done everything but fall. The show has stormed into the record books as the most-watched series ever on the platform, amassing over half a billion views and holding its ground in India’s top OTT reality charts for six straight weeks.

    Produced by Banijay Asia, Rise and Fall threw 15 familiar faces including Pawan Singh, Dhanashree Verma, Kubbra Sait, and Kiku Sharda into a 42-day showdown of power, ambition, and strategy. Hosted by Ashneer Grover, the series saw audiences cast more than 11 million votes before crowning Arjun Bijlani as the ultimate winner.

    But the show’s real victory played out online, sparking over 10 billion social media views and a flood of memes, reactions, and fan edits. Hindi cinema and cricket stars from John Abraham to Ishan Kishan jumped on the bandwagon, amplifying the frenzy and turning the series into a cultural talking point.

    In a first-of-its-kind partnership, Rise and Fall aired daily on both Amazon MX Player and Sony Entertainment Television, bridging the gap between traditional TV and digital fandom. The result? Record-breaking engagement and a prime showcase for brands like Lux Cozi, Haier, and McDowell’s, which integrated into the narrative through clever placements and sponsorships.

    “The success and cultural impact of Rise and Fall have been phenomenal,” said Amazon MX Player director and head Karan Bedi. “It’s proof that entertainment and brand storytelling can converge powerfully to capture the nation’s imagination.”

    Banijay Asia founder and group CEO Deepak Dhar added, “This show redefined the scale and storytelling potential of Indian reality television. We wanted to blend ambition, strategy, and emotion in a format that feels fresh and globally resonant, and audiences have embraced it wholeheartedly.”

    Licensed through All3Media International and originally created by Studio Lambert in the UK, Rise and Fall has cemented itself as more than just another reality show, it’s a pop-culture phenomenon and a symbol of India’s evolving entertainment landscape.

  • Health care services provider LifeCell opts for Kapture CX customer service tool

    Health care services provider LifeCell opts for Kapture CX customer service tool

    MUMBAI: Health care services provider LifeCell International has signed up with Kapture CX, a provider of customer experience solutions to enhance its customer support operations across all channels and optimise its omnichannel ticketing management system. As a part of the implementation, a single, unified platform for all customer tickets has been built, eliminating the need to toggle between multiple systems.

    Kapture CX has also melded with LifeCell’s order management systems and logistics providers to ensure seamless access to critical customer data for faster, more accurate resolutions. Additionally, Kapture CX enables proactive customer support, such as addressing abandoned carts to improve revenue generation, lead conversions, apart from  including outbound call support to empower agents to initiate conversations when necessary, enhancing customer outreach and engagement.

    LifeCell found it imperative to integrate all its customer support systems as it offers several  services and it reasoned that  centralising all of these under one customer response system would improve response time.

    Among the services LifeCell offers include: a community banking program  which has the world’s largest repository of ready-to-use access to over 70,000+ matching stem cell and tissue units for Indian origin patients seeking a transplant; skincare brand AreoVeda targeted at  pregnant women, new moms, and new borns and finally, health investigations for patients seeking discreet self-service offerings from the comfort of their homes through mail-order test kits. 

    “Integrating Kapture CX into our customer support system will significantly contribute to LifeCell’s journey in providing seamless, efficient, and proactive service,” said LifeCell CTO Pawan Singh. “We look forward to centralising our customer data and improved agent productivity whilst emphasising consumers’ responsiveness and the high-quality care they deserve. We look forward to its positive impact on both our customer relationships and business growth.”

    Added Kapture CX CRO Gaurav Juneja: “This collaboration exemplifies how our tech-first approach and AI-driven systems can transform customer engagement, ensuring that LifeCell continues to lead the way in innovation while enhancing overall customer satisfaction.”

  • Zee Biskope announces programming lineup for New Year

    Zee Biskope announces programming lineup for New Year

    Mumbai: Known for being the viewers’ first choice in Bhojpuri entertainment, Zee Biskope continues its unstoppable entertainment journey and welcomes the New Year with a slew of new blockbusters, world television premiers and film festivals especially curated to bring non-stop Bhojpuriya entertainment to the viewers throughout the month of January.

    Starting the new year with superstar Pawan Singh’s birthday on 5 January, Makar Sakranti on 14 January, the special lineup of films will continue till Republic Day. Going forward the quarter will also see original non-fiction and award IPs keeping the viewers hooked fair & square throughout.

    As an ode to the ardent Pawan Singh fans, the channel will showcase some of his biggest blockbusters on 5 January marking the birthday celebration of Bhojpuri power star and youth icon Pawan Singh throughout the day. The film marathon will include big titles such as “Tere Jaisa Yaar Kahan,” “Challenge,” “Mera Watan,” “Maa Tujhe Salam,” and “Pawan Raja.”

    Continuing with the festivities, next in the line is Makar Sakranti, a festival that holds immense value in the Bihar, Jharkhand and Purvanchal region. Marking the festival of love and hope, Zee Biskope brings a five-day film festival ‘Pyaar Ki Patang’ between 10-14 January. The festival will wrap up with the world television premiere of “Babul” starring Awdhesh Mishra and Neelam Giri with a storyline that is a complete family entertainer. All the films will be premiered under the primetime band at 6 p.m.

    The festivities will be followed by the biggest celebration of the month, Republic Day. The channel rejoices the day by saluting the brave hearts of Mother India– the veer Bhojpuriya jawans who uphold the nation and its sanctity as a republic. The audience can indulge in the day-long patriotic ride with the biggest superstars’ biggest films like “Dabang Sarkar,” “Border,” and “Commando Arjun.” 

    To top it up many folds, the channel brings a world television premiere of superhit film “Diler” that features superstar Nirahua and Akshara Singh in Jila Top band at 6 p.m rejoicing the day on a perfect note.

    That’s only for January. Going ahead, February will see a Valentine’s Day celebration with the world television premiere of “Balamji Love You” featuring Bhojiwood’s heartthrob, the hyperbolic romantic hero Khesari Lal Yadav with his leading ladies Kajal Raghwani and Akshara Singh. The blockbuster will be featured on 14 February at 6 p.m. The brand will also launch its V-Day special viewer engagement drive. If you think that’s the entertainment story for the quarter, you’re up for a surprise. Zee Biskope will bring to its viewers an original non-fiction and even the ever-popular international Bhojpuri Film Awards. All within March 2022. The channel will definitely grab viewer eyeballs with such a strong and clutter-breaking package including WTPs, film festivals, originals, award IPs and engagement drives.

    “We have always believed in entertaining our viewers as per their content preferences. This premise of curation extends to our esteemed partners as well,” said  ZEEL chief cluster officer – East Samrat Ghosh. “Brands now look forward to establishing strong value proposition for acceptance and through the curated innovative offerings, Zee Biskope creates opportunities for customized solutions for brands to help them establish their value parameters sharply amongst their target audience.”

    “With a greatly successful 2021, we are delighted to bring an exotic bouquet of content in the new year that not only caters to cinephiles but also celebrate Bhojpuriyat through and through,” stated ZEEL chief channel officer – Bhojpuri cluster Amarpreet Singh Saini. “Every special day, festival or occasions are reason for us to rejoice. The new year will see us serving hyperbolic yet delightful Bhojpuri family entertainment of varied kinds with novelty and innovation at every step. Wishing all of you a Very Happy New Year.”

    Touted as the go-to destination for every Bhojpuri film lover, Zee Biskope is available on Airtel (channel no 663), Tata Sky (channel no 1120), DEN Bihar (channel no 840), DEN Jharkhand (channel no 839), DD Free Dish (channel no 31), d2h (channel no 859), Dish TV (channel no 1555), Siti Cable (channel no 214) and Darsh Digital (channel no 189). It will soon be available on all other major cable platforms.

  • ZEE Biskope raises the bar with its unique content offering in jubilant June

    ZEE Biskope raises the bar with its unique content offering in jubilant June

    If there’s one thing that’s engraved in ZEE Biskope’s alma, it’s the 24-hour dedicated Bhojpuri movie channel’s promise to offer its viewers with novel yet authentic Bhojpuri entertainment.  Culminating the month of June in a manner full of fun and gusto, the channel presents not one, not two, but three fresh offerings regaling its viewers in Bihar, Jharkhand and East UP. The first is a celeb talk show – Chat Bhojpuriya Loota Lahariya, a 30-min show scheduled every Saturday and Sunday at 12 noon. The same has commenced from 20 June and is spread across 8 episodes over 4 weeks. Being in the arena of entertainment, ZEE Biskope finds no better occasion than 29 June – Camera Day to rejoice how cameras have made telling our stories easier than ever. A double delight awaits the audience as the channel will draw a finale to its virtual talent hunt –Talent Camera Action on a resounding note by revealing the winners and featuring their performances on the channel throughout the day. Adding to the galore, the channel will present a Camera Day special movie line-up, Chala Camera Nikla Hero, between 9:30 AM to 6:30 PM.

    The celebrity chat show, ‘Chat Bhojpuriya Loota Lahariya’ gives viewers a sneak peek into the lives of their favourite celebrities bringing them up-close and candid with them. Hosted by celeb anchor – Manoj Tiger aka BatashaChacha, the show will feature some of the biggest names in the industry like Yash Kumar, Akshara Singh, Kallu, Gunjan Pant, Parvesh Lal Yadav, Aditya Ojha and many more on the hot seat. Adding to the abundance of excitement and frolic, the show will house a playlist of Bhojiwood chartbusters related to the celeb.

    RejoicingBhojpuri talent through the lens of a camera, ZEE Biskope recently launched its first ever digital talent hunt -‘Talent Camera Action’with an objective to identify and acknowledge the unsung talents in the region. Enthused by the overwhelming response of the viewers who showered entries in thousands, the contest shall culminate on Camera Day- June 29. The best of the performances will be showcased in their authentic form on the channel throughout the day packaged in 2-minute video capsules. All eyes will be tuned into ZEE Biskope to catch a glimpse of their performance on TV screens.

    Extending the Camera Day celebrations, ZEE Biskope also brings to its viewers a special movie lineup called ‘Chala Camera Nikla Hero’ with movies of Bhojpuri superstars portraying stories of how they as the protagonists became stars by the power of camera. The line-up will start with blockbuster film Pawan Raja at 9:30 am featuring Pawan Singh, Monalisa and Akshara Singh. This would be followed by SaajanChaleSasural 2at 12:30 PM starring Khesari Lal Yadav and Smriti Sinha in lead roles. The third movie in line is Nirahua Satal Rahe at 3:30 PM featuring popular Jodi Dinesh Lal Yadav and Amrapali Dubey.

    Speaking on the offerings, Amarpreet Singh Saini, Business Head – ZEE Biskope and BIG Ganga said, “ZEE Biskope is a movie++ channel where experimental programming and viewer engagement opportunities are prime. Chat BhojpuriyaLootaLahariya is strategized to go beyond just movies and cater to the viewers with an offering that establishes better celebrity connect. On the other hand, Talent Camera Action was launched with an objective to address the rising ambition of the youth in the region by giving them a platform to showcase their talent. We are pretty thrilled by the humongous response we’ve received on the contest. It was a challenging journey to select participants as each one of them exuberated immense potential and admirable talent. As we culminate the digital talent hunt, we intend to raise the Camera Day celebrations a notch higher with a special movie line-up –Chala Camera Nikla Hero. Hope these new properties stir the entertainment quotient of our viewers as they rejoice Bhojpuriyat on their television screens.”

    Touted as the go-to destination for every Bhojpuri movie lover, Zee Biskopeis available on Airtel (channel no 663), Tata Sky (channel no 1120), DEN Bihar(channel no 840), DEN Jharkhand (channel no 839), DD Free Dish (channel no 31), d2h (channel no 859), Dish TV (channel no 1555), Siti Cable (channel no 214) and Darsh Digital (channel no 189). It’ll soon be available on all other major cable platforms.

    Stay tuned and make the most of the month-end only with Zee Biskope. 

  • Publicis India rolls out integrated campaign for Zee Biskope

    Publicis India rolls out integrated campaign for Zee Biskope

    MUMBAI: For the first time ever, recently launched Zee Biskope has got on-board all three superstars of Bhojiwood – Nirahua, Pawan Singh, and Khesari Lal Yadav as its brand ambassadors. It also rolled out a high-decibel integrated ad campaign that celebrates the channel’s unique offerings. The campaign spanned across mediums like television, print, outdoor, digital, and radio with the aim to create awareness and build sampling momentum.

    Publicis India conceptualised a unique campaign that epitomises the three main genres of Bhojpuri movies: Action, Romance, and Drama which are essayed by Zee Biskope’s brand ambassadors Pawan Singh, Khesari Lal Yadav, and Niruaha, respectively. All three films were written and directed keeping the Bhojpuri audience and nuances in mind. The creative idea was to rejoice every moment of your Bhojpuriya life to its unabashed best just like Bhojpuri movies do.

    Highlighting the marketing idea behind the campaign, Zee Biskope and Big Ganga business head Amarpreet Singh Saini said, “The idea behind the campaign was to capture the essence of Bhojpuri movies albeit with a clutter breaking rendition. The films were meant to connect with the audience and at the same time establish the brand as a unique offering in the category. Each film takes a distinct and stand out route to introduction of the conflict, revealing the mega star and culmination into celebration of brand promise in three distinct styles. The high uniqueness score’ in brand survey corroborates the efficacy of this well thought out campaign. The collaboration with Publicis ensured authenticity and finesse across films, given their keen eye for detail and high thrust on sophistication in execution.”

    Adding his views, Ajay Gahlaut, MD & CCO, Publicis India MD and CCO Ajay

    Gahlaut said, “We wanted to appeal to the sensibilities of the delightful people of Bhojpuri belt – witty, funny and unapologetically over-the-top. We are giving the people what they want with this campaign – unlimited entertainment at all hours of the day. We are happy to see our messaging having a great impact with the audience it is intended towards.”

    ZEE BISKOPE aims to be the ultimate destination of authentic Bhojpuri entertainment. The brand signifies a space which enables viewers to rejoice their Bhojpuriyat at their unabashed best. Touted as the go-to destination for Bhojpuri movies; ZEE BISKOPE offers a slew of robust content spread across an array of genres highly popular amongst Bhojpuri audience, such as romance, drama, action and comedy. With a strong library of 300+ movies, ZEE BISKOPE boasts biggest blockbuster movies of last 5 years and the biggest hits of the top 3 superstars of Bhojiwood – Nirahua, Pawan and Khesari. The channel’s library enjoys movies across eras – region’s legends (Manoj Tiwari, Ravi Kishan), current superstars (Nirahua, Pawan & Khesari) and upcoming favourites (Chintu Pandey & Yash Mishra). With chartbuster movies, exclusive titles, movie-based programming throughout the day the channel is geared up to aggressively deliver its core proposition “Aathon Pahariya Loota Lahariya” (enjoy Bhojpuri entertainment throughout the day).

  • Likee and Jjust Music join hands to promote Pawan Singh’s chartbuster Holi song #KamariyaHilaRahiHai

    Likee and Jjust Music join hands to promote Pawan Singh’s chartbuster Holi song #KamariyaHilaRahiHai

    MUMBAI: Likee, the pioneering short video creation platform from Singapore-based BIGO Technology PTE Ltd, has collaborated with Jackky Bhagnani’s Jjust Music to promote the newly-launched music video ‘Kamariya Hila Rahi Hai’. Biggest Bhojpuri star Pawan Singh has sung and acted in the song, which has become the Holi anthem of the year, and features acclaimed dancer Lauren Gottlieb. This is Pawan Singh’s first-ever Hindi mainstream track. The song has been composed by Payal Dev and the music video has been directed by Mudassar Khan.

    As part of the collaboration, Likeers are invited to perform on the song and share their colourful videos with #KamariyaHilaRahiHai, tagging superstar Pawan Singh, Lauren Gottlieb and Jjust Music. They can make their videos interesting by using video stickers and features such as ‘superme’ and ‘face magic’. The videos liked by the artists will be shared on their Instagram accounts. So far, #KamariyaHilaRahiHai has clocked millions of views. It has also been mentioned as the number one trending song on YouTube.

    Pawan Singh shot to fame with immensely popular ‘Lollypop Laagelu’ song and is currently one of the biggest names in the Bhojpuri film industry. The multi-talented singer-actor is well known across the country. His co-star Lauren Gottlieb, an accomplished dancer, first appeared on the Indian television screens with the sixth season of Jhalak Dikhhla Jaa. Following it, Lauren appeared in Bollywood film ABCD: Any Body Can Dance and several music videos, with popular artists such as Badshah and Harrdy Sandhu.

    This collaboration substantiates Likee’s commitment to provide valuable and entertaining content as per the taste of Indian youth. It is a special gift for Likee’s regional users on the occasion of Holi. Likee’s growing popularity has drawn the focus of many brands and celebrities in India to promote themselves among millennials in the most effective way.

    Speaking about the association, Pawan Singh said, “Likee is a platform that has pan-India reach. The platform is particularly popular in the region where most of my fans reside. Every year I come up with a new song for my fans and this time we thought of leveraging the platform for the promotion of my latest song. I am sure that Likee will help the song reach a broader audience.”

    Jjust Music spokesperson attributed the selection of Likee for the song promotion to the platform’s popularity in tier II and tier III cities, along with metros, saying, “Pawan Singh is one of the biggest regional stars and his stature is completely in sync with the increasing popularity of Likee in India. Likee’s nation-wide popularity made it our essential choice for the song’s promotion.”

    Likee is available in more than 15 Indian languages, including Hindi, Tamil, Marathi, Gujarati and Bengali. The app provides the most extensive and innovative features to help users create dynamic and engaging videos. As per the latest ranking released by Sensor Tower, Likee featured among the top 6 most downloaded apps globally. In 2019, Likee won the Guinness World Record for creating the largest online video album of people waving a flag in India during the #IAmIndian campaign, which witnessed participation of more than 1 lakh Indians as the country celebrated the 73rd Independence Day.