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Tag: Pawan Kumar Sharma

  • BHOJPURI STARS CELEBRATE HOLI WITH B4U BHOJPURI AT VARANASI GHAT

    BHOJPURI STARS CELEBRATE HOLI WITH B4U BHOJPURI AT VARANASI GHAT

    Mumbai: B4U is one of Bharat’s oldest & leading entertainment networks with bouquet of 5 popular channels across 3 genres (B4U Music, B4U Movies, B4U Kadak, Dhamaka Movies & B4U Bhojpuri). Spanning across 3 Decades the network is dedicated to deliver quality & entertaining content to its viewers.

    The network recently organized a mega Holi event at the pious & famous Assi ghat of Varanasi, which saw the presence of almost all popular Bhojpuri stars. Eminent personalities like Hon’ble MP Shri Manoj Tiwari, Hon’ble MP Shri Dinesh Lal Yadav, Shri Khesari graced the event with their presence. The event was one of its kind wherein a beautiful set was created on the theme of Bhojpuri Holi at the ghats of revered river Ganga.

    All Bhojpuri stars performed and created magic through their singing & dancing performances. The event also saw some Impromptu singing performances by stalwart of Bhojpuri industry Shri Manoj Tiwari ji, which he is famous for.  

    On this occasion, Pawan Kumar Sharma (Business Head-B4U Network) said “B4U brand has always believed in providing quality & entertaining content to its audience. We strongly believe that as content provider, we owe a great responsibility towards our viewers and society at large and that’s visible through the type of content we’ve been producing for our leading channel-B4U Bhojpuri. We won’t shy away to admit that we’ve been the initiator & flag bearer of producing family content for Bhojpuri Market, which has worked really well and we are happy to see other players also adding great value by contributing to this trend. We carry a vison of not only setting new benchmarks for our product (B4U Bhojpuri), but contributing to the lives of each and every member of Bhojpuri cinema industry too.” He further added, “talking of about this mega event, I can proudly say that this event will definitely reverberate as one of the biggest ever Holi event done on Bhojpuri Landscape. We intentionally chose Varanasi as a Venue, being a strong Bhojpuri stronghold (being epicenter of Purvanchal) and most importantly the cultural and spiritual relevance attached with the place too.

    Sandeep Singh (Head Programming; B4U Bhojpuri) said that “ We at  B4U Bhojpuri are always eager to explore new possibilities in Bhojpuri genre. We ventured into home Production of Movies  and the same has done phenomenally well, breaking all records. Movies such as Badki didi, Saas Anadi Bahu Khiladi, Bahu Rani Saas Maharani, are ruling the TRP Charts. We followed the same excellence while designing Holi event also, which saw participation from all mega stars of Bhojpuri Industry and certainly a unique event in this genre. Look forward to create more magic

    Johnson Jain (CR0-B4U) said that our Holi extravaganza in Varanasi serves as a testament to our commitment to connecting with our audience at the grassroots level, while simultaneously diversifying revenue streams. Through this initiative, we leverage our expertise not only for our own benefit but also to offer innovative solutions to our partners in pursuit of growth

    We want to thank our partners @ITC @Coca Cola @P&G and @Adani for being part of this celebrations and showing trust in the brand. We stand committed together to cater to our consumers and provide best quality products.

    The said event will be telecasted on the day of Holi on 24th March 2024 at 6Pm and on 25th March 2024 at 10am on leading Bhojpuri channel-B4U Bhojpuri. 

  • Manoj Tiwari inaugurates B4U’s new North office

    Manoj Tiwari inaugurates B4U’s new North office

    Mumbai: B4U Network comprises of popular Channels B4U Music B4U Movies B4U Kadak B4U Bhojpuri & recently launched Dhamaka Movies. The channels are entertaining millions of viewers on FTA platforms and are one of the eminent players on the said platform.

    B4U is an iconic brand and has been a significant player in Movies, Music and Regional genres. As a Mass Specialty Entertainment Network, the network has been entertaining viewers for over two decades with diverse high-quality content.

    Growing significantly the network has acquired a swanky new Office at Windsor Grande a prominent & upscaled commercial address in Noida.

    The office was inaugurated by the eminent personality Shri Manoj Tiwari.  BJP MP from Delhi who is also a renowned actor and singer. He was gracious enough to spend time with the team and made the inauguration a very special event.

    On this occasion, Pawan Kumar Sharma (CRO-B4U) commented that Manoj Tiwari ji apart from being an eminent political leader, is also a stalwart in Bhojpuri Cinema, his immense experience & insights will be extremely valuable for not only B4U Bhojpuri, but Industry as whole. We are extremely grateful to him for sharing his creative wisdom with us.

    B4U Bhojpuri launched in 2019 has seen robust growth and is currently amongst the top channels in the Bhojpuri Regional movie space.

  • Network 18’s Pawan Kumar Sharma joins Josh Talks as business head

    Network 18’s Pawan Kumar Sharma joins Josh Talks as business head

    Mumbai: Regional content and upskilling platform Josh Talks has appointed Pawan Kumar Sharma as business head. Sharma will be expanding the brand solutions vertical at Josh Talks, while driving strategic partnerships for the platform’s regional languages and new content category channels.

    Sharma brings 16 years of experience in branded content, revenue management, and strategic business planning. Prior to joining Josh Talks, he was at Network18 as national head of revenue. He has worked at The Walt Disney Company for 11 years, leading its youth vertical – Bindass. Other media brands that Sharma has been associated with include UTV Action & Movies, Star India, and Reliance Big Entertainment.  

    “Organisations today are socially conscious and are interested in partnering with platforms that are impactful. At Josh Talks, we are creating content that is inspirational and actionable in 10 regional languages,” said Josh Talks CEO and co-founder Supriya Paul. “In the last few years, we have collaborated with some of the largest organisations namely Google, Meta, and Amazon amongst others on 100+ campaigns to engage with the next billion users. We are excited to bring a seasoned leader like Pawan on board to establish our brand solutions vertical and drive strategic partnerships with like-minded organisations that are leveraging storytelling to create change at the grassroots.”

    “Josh Talks’ content reaches an audience that is increasingly relevant for all organisations today – 70 million+ youth from tier 2 and 3 cities who are seeking information and opportunities to do well in life. I am confident that we will be able to find synergies with leading organisations across industries to foster partnerships and also create exclusive content that is relevant and meaningful for the Indian audience,” shared Sharma. “Our larger goal is to give reasons to the youth of our country to be inspired, chase their dreams and contribute to nation-building at large,” he added.