ITV

Tag: Pawan Gupta

  • Betterhalf rolls out its ‘Shaadi Apki, Taiyari Humari’ campaign

    Betterhalf rolls out its ‘Shaadi Apki, Taiyari Humari’ campaign

    Mumbai: Betterhalf, a matrimony app and premier tech-enabled end-to-end wedding planning platform has rolled out its another captivating campaign – ‘Weddings by Betterhalf’ which demonstrates the platform’s commitment to deliver a hassle-free wedding planning experience. Building upon the PM’s ‘Wed in India’ initiative, the campaign endeavours to establish India as a top-notch wedding destination, with a network of sought-after wedding planning and services platforms.

    Driven by real-life hassles faced by families and urban couples while planning their weddings, the campaign features three distinct advertisements to strike a chord with Indian urban couples who seek a seamless planning and execution experience. Despite setting the campaign in diverse scenarios, the essence of the same remains to exemplify Betterhalf’s position as a comprehensive wedding planning and services platform, by reinforcing the notion of ‘Shaadi Aapki, Taiyari Humari’.

    Taking on a humorous take on the chaotic wedding planning space, the first segment of the campaign sets the tone for wedding planning as an unpredictable cricket match with all the responsibility being shouldered by the bride’s family. In a move to let everyone indulge in the festivities without being burdened by organisation hassles, Betterhalf comes into the playground as the all-rounder provider of complete wedding services from venue, and decorators to caterers, allowing all to plan and enjoy the celebrations effortlessly.

    “As India’s leading wedding planning and fulfillment company, we are committed to offering millennials and their families the ultimate solutions at the tap of a button. Having recognized the challenges faced by Indian urban couples and their families during the process of wedding planning, this campaign reflects our dedication to offer a convenient wedding planning experience. Leveraging our 360-degree approach we’re more than ready to execute every moment from the first hello to the final ‘I do’ with absolute perfection,” said Betterhalf CEO Pawan Gupta.

    Invoking a sense of relatability and shared togetherness, the second segment of the campaign walks through the struggles of finding the right wedding venue amidst India’s rich culture and stunning locations. Since wedding venue plays a critical role in the entire planning process, Betterhalf taps into this emotion and saves couples from the trouble of extensive visits by allowing them to browse through over 30,000 options across the country from the comfort of their homes.

    In the final leg of the campaign, Betterhalf forays into the space of destination weddings, capturing the essence of India’s beauty and grandeur. It highlights the problems faced during the planning of destination weddings from venue selection to dealing with multiple vendors. In tandem, Betterhalf takes charge of planning destination weddings with its network of trusted vendors, managing every detail to ensure every couple’s big day is flawless.

    With ‘Weddings by Betterhalf’, the company aims to establish itself as a one-stop platform for organizing a superlative wedding experience, by delivering exquisite venues, top-notch decor, end-to-end catering, and in-house photographers, at the best prices across the country. The campaign is continuing to receive an incredible response and is being featured across social media platforms like Instagram and Youtube.

  • 48 per cent urban couples influenced by cost-affordability for destination weddings: Betterhalf survey

    48 per cent urban couples influenced by cost-affordability for destination weddings: Betterhalf survey

    Mumbai: Indian weddings are renowned for their elaborate ceremonies, exquisite decor, picturesque venues, and culinary creations. All of these have contributed to making the Indian wedding market the second-largest in the world. In fact, weddings in India have truly evolved as brides and grooms today are more than ready to have their dream destination weddings instead of fitting them into the little traditional box.

    Given the burgeoning trend of destination weddings, Betterhalf- India’s leading matrimony super-app and premier tech-enabled end-to-end wedding planning company recently conducted a survey to unveil a new perspective on Indian destination weddings, breaking them away from the connotations of being exorbitant affairs. With more than 47 per cent of eligible bachelors and to-be-wed couples opting for destination weddings, Betterhalf’s survey also debunks the myths associated with the trend.

    The majority of around 48 per cent of urban professionals preferring to have a destination wedding are significantly influenced by the affordable cost associated with them. This majority underpins that destination weddings have departed from being costly celebrations to becoming more customizable as per the couple’s wedding budget. In addition, 25 per cent of urban professionals value location while 23 per cent consider experience as the key influential factor to choose a destination wedding.

    “Destination weddings have evolved so much over the years, that they have emerged as the most favorable wedding option for India’s diverse populace. That being said, destination weddings are elaborate ceremonies and people tend to think of them as over-the-top expensive affairs. With our survey insights, we are hoping to break away from this persona of the Big-Fat destination Weddings, making it a dream come true for all by making budget-friendly destination weddings more accessible,” said Betterhalf co-founder and CEO Pawan Gupta.

    For all to-be-wed couples, budget plays a significant role, which was highlighted by Betterhalf’s survey as 72 per cent of urban professionals considered it significant when planning a destination wedding. As a result, the secret ingredient to having the most surreal yet economical destination wedding that perfectly aligns with your budget is to engage the services of online wedding planning platforms, as preferred by 38 per cent of couples in contrast to traditional planners.

    With an online wedding planning platform, one can be guaranteed to have a fairytale wedding come true, in perfect accordance with the budget set. These online wedding platforms create a synergy between affordability and top-notch quality, and their network of multiple vendors further helps them offer the best services within the decided budget. While destination wedding planners can certainly help in allocating the budget effectively, over 54 per cent of urban professionals want them to offer additional services like travel arrangements. Apart from this, over 30 per cent of them look for assistance in on-site coordination respectively.  

    Thus, amidst all the pomp and circumstance, destination weddings can truly be economical. By choosing to engage the services of online wedding planning platforms, you stand a chance to save big bucks on your big day. Having said that, destination wedding or not, the most important element is cherishing the future that awaits you and your partner on this incredible journey.