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Tag: Paul Newman

  • Patrick Dempsey: Racing le mans on discovery turbo

    Patrick Dempsey: Racing le mans on discovery turbo

    MUMBAI: The list of legendary actors-turned-racers is as short as it is iconic: Paul Newman, Steve McQueen and James Garner. Discovery Turbo follows Patrick Dempsey’s attempt to join this elite group when he tackles the world’s oldest – and most grueling – automotive endurance race, France’s 24 Hours of Le Mans. The premiere television seriesPATRICK DEMPSEY: RACING LE MANS follows Dempsey as he and his team, co-owned with Italian soccer superstar Alessandro Del Piero, prepare for the vehicular equivalent of climbing Mt. Everest. From sponsor recruitment, to time trials, to juggling his family and Hollywood career, the four-part miniseries offers unlimited access to Dempsey and his Porsche 911 GT3 RSR team as they prepare to risk everything on Europe’s most historic track. PATRICK DEMPSEY: RACING LE MANS premieres on Discovery Turbo on Thursday, November 07 at 9 pm.

    “Racing is my true passion, and taking on Le Mans will be the biggest challenge of my life so far. Le Mans pushes both driver and machine to the absolute brink, testing focus, skill and endurance unlike any other event in the world,” said Dempsey. “Just getting to Le Mans is almost as challenging as the race itself. This project reflects a 360-degree-view of the entire race process – including all the ups and downs along the way.”

    Rahul Johri, Senior Vice President and General Manager – South Asia and Head of Revenue, Pan-Regional Ad Sales and Southeast Asia, Discovery Networks Asia-Pacific, “Discovery Turbo will give viewers an exclusive window into one of the most renowned sporting events–Racing at Le Mans. Le Mans,a 24-hour grueling endurance race,is a pinnacle of motorsports and the ultimate melding of man and machine. The thrilling action will keep Discovery Turbo viewers on the edge of their seats as they watch their favourite actor-turned-racer Patrick Dempseypushing his skills to the limits.”

    Patrick will take his turn at the wheel, alongside Porsche racing partners Patrick Long and Joe Foster at the 24 Hours of Le Mans on June 22 and 23. Since its inception in 1923, the race has tested the strength and stamina of both drivers and their vehicles. When the flag drops, racers compete against each other for a full day, as they must manage their vehicle’s maintenance and resources as they work through their own hunger and exhaustion. 

    FULL EPISODE DESCRIPTIONS BELOW

    PATRICK DEMPSEY: RACING LE MANS

    Episode 1

    Premieres Thursday, November 07 at 9 pm

    Hollywood leading man Patrick Dempsey has set himself an enormous goal – to compete at the most prestigious race in motorsports – the 24 Hours of Le Mans. Following in the footsteps of legendary idols Paul Newman, Steve McQueen and James Garner, Dempsey’s passion and commitment to racing has earned him respect within the racing community. But the road to Le Mans isn’t without sacrifice, as Patrick must strike a balance between his day job on set and his desire to secure time in the driver’s seat. Alongside demanding sponsorship commitments and a challenged car manufacturer, Patrick and partner Joe Foster navigate the minefield that lies before them as they struggle to keep their team on the road to Le Mans.

    Episode 2

    Premieres Thursday, November 14 at 9 pm

    Not only is actor Patrick Dempsey a race car driver, he’s a race team owner – and with that title comes the stress of raising money to keep his car on the track. Like Paul Newman and James Garner before him, Patrick is balancing his time behind the wheel with the demands of finding financing. With delinquent sponsors consistently coming up short, Patrick and partner Joe Foster are scrambling to keep their team solvent.

    Episode 3

    Premieres Thursday, November 21 at 9 pm

    An 11th hour deal allows Patrick Dempsey to keep his race team alive, but organizational restructuring brings in a wave of new players. Constant tweaking of the driver line-up causes some unrest among the team, and after a much-anticipated invitation to participate in the 24 Hours of Le Mans, it becomes imperative to field the most competitive team possible. Strong showings at Sebring and Laguna Seca, coupled with the addition of veteran racer Patrick Long to the Le Mans driver line-up, give the team the jolt of energy it’s been seeking for months.

    Episode 4

    Premieres Thursday, November 28 at 9 pm

    For leading man Patrick Dempsey, this is the moment of truth. After nursing his team through two tumultuous seasons with partner Joe Foster, they arrive in France to tackle the near-impossible goal they set for themselves a year ago – to compete in motorsport’s most grueling event – the 24 Hours of Le Mans. With veteran driver Patrick Long as their teammate, a podium finish in their class is within reach. But like Paul Newman and Steve McQueen before him, Patrick Dempsey must navigate the media circus that surrounds Le Mans, and stay focused on the task at hand. When the checkered flag drops, he has 24 hours to realize his dream.

  • GroupMs Dialogue Factory Initiates a Dialogue with Safe Water Network at World Water Week in Stockholm

    GroupMs Dialogue Factory Initiates a Dialogue with Safe Water Network at World Water Week in Stockholm

    MUMBAI: Dialogue Factory, GroupM’s experiential marketing arm, was a participant in the recently concluded World Water Week in Stockholm. Dialogue Factory shared the lessons and opportunities for using experiential marketing to increase the number of low-income consumers purchasing safe water. Dialogue Factory has been working on the brand mandate of US-based NGO Safe Water Network to build a communication model that helped create awareness and market safe drinking water in Andhra Pradesh, India.

    Safe Water Network works in the field of providing safe drinking water to low-income consumers in India and Ghana. Co-founded in 2006 by actor and philanthropist Paul Newman, along with prominent civic and business leaders, it brings together diverse capabilities form the public and private sectors.


    “The challenge was to create a self-sustainable model for the rural audience that would not just ensure trials but also adoption addressing all the key stakeholders,” says Dalveer Singh – Head – Experiential Marketing Asia Pacific, Dialogue Factory.

    Modus Operandi

    · Safe Water Network faced a challenge in generating enough revenue from water sales to cover the costs of operating a safe water plant in rural India. As the model followed the principle of affordability and inclusion to serve the bottom of pyramid communities. Without that revenue to pay for operator’s salaries, power, consumables, etc., the plant would fail soon after it launched.

    · The solution lay in accelerating household demand for safe water by convincing more people to purchase water through a consumer activation program.

    · The agency started with understanding the key stakeholders through a field survey in Warangal district of Andhra Pradesh and picked up a key insight that ‘The water that’s visibly clean is good enough, my forefathers have been surviving on this and so will I’.

    · Insight – although the district was bearing the ill effects of high fluoride in the ground water (which causes fluorosis, a very painful and debilitating skeletal disorder) a minority of them related it to the water they drank.

    · This was the insight basis on which Dialogue Factory built the complete behavior change program of ‘Ijal Swathya Abhiyan’.

    “Lack of awareness and knowledge made it difficult to start a conversation with the community; the need was to have a communication package that was convincing”, says Ravi Sewak, Country Manager Safe Water Network.

    The first step in creating a brand traction was to build a brand identity for iJal, the strategy team worked on the platform of water that leads to health (after Research by IMRB indicated that communities understood health messaging better than prosperity messages) and positioned the brand as ‘iJal Swasthya Kal’ .As part of the brand identity completely new brand logo, branding and local communication material was developed.

    The next step was to get the local community on board, but to do so it was important to engage with the key opinion leaders so for the first time in the rural context computer tablets as a tool of communication were used with customized message in local language for the stakeholders.

    “The tablet platform is cost effective and also brought standardization and ease of replication for scale to what has historically been a challenging communication” says Ravi Sewak, Country Manager Safe Water Network.

    “A water health card that measured the water quality of each household not only shocked communities but also created conversations around it. One of the key pillars to the success of this program was the use of marketing principles in a social sector campaign that led to adoption” adds Dalveer Singh, – Head – Experiential Marketing Asia Pacific, Dialogue Factory.

    The result of this innovative work was a 50% increase in the amount of water sold. This means that not only are more people getting healthy, but that water plant that provides the water will be functioning for a long time.

  • Worldwide rights of Martin Luther King doc with Kino Lorber Inc

    Worldwide rights of Martin Luther King doc with Kino Lorber Inc

    MUMBAI: Kino Lorber Inc. has acquired the entire worldwide rights of the acclaimed and seminal documentary King: A Filmed Record … Montgomery To Memphis.

    Produced for the Martin Luther King, Jr. Foundation by Ely Landau (The American Film Theater collection), King is an epic document of the life and work of Martin Luther King, Jr., from the 1955 Montgomery bus boycott to his assassination in 1968.

    Without any voice-over narration, King uses contemporary film/newsreel and video/television footage to convey the boiling indignation of oppressed people and their revolutionary organizing.

    Put side by side in the footage are dramatic readings by actors Harry Belafonte, Ruby Dee, Ben Gazzara, Charlton Heston, James Earl Jones, Burt Lancaster, Paul Newman, Anthony Quinn, Clarence Williams III and Joanne Woodward. These sections were co-directed by Sydney Lumet and Joseph L. Mankiewicz.

    King was nominated for the an Academy Award (in the Best Documentary category) in 1970and selected for preservation in the National Film Registry.

  • Pix lines up an array of movies in June

    Pix lines up an array of movies in June

    MUMBAI: From romance to comedies, action to mysteries, and horror to dramas, Pix has it all in June. The channel will air blockbuster movies under the brands Perfect 10, Cheap Thrills Friday, Damn Good Drama and Pix of the week.

    Perfect 10 will have a John Travolta special from 12 – 14 June and a Barbara Streisand fest from 28 – 29 June.

    Action, thriller and adventure style movies will take over on Friday nights in Cheap Thrills Friday with movies like Thank God its Friday and I Know What You Did Last Summer, which will air at 8 pm and The Blue Lagoon and Texas Chainsaw Massacre: The Next Generation, which will air at 10 pm.

    Dramas will dominate the screen on Saturday nights in Damn Good Drama with back to back movies of stars like Paul Newman amd Al Pacino in Absence of Malice and And Justice For All, which will air 24 June at 8 pm and 10 pm respectively.

    Jack Nicholson’s Easy Rider will also be premiered in June apart from other premieres every Sunday at 8 pm.