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Tag: Paul Gils

  • Metro Brands Ltd partners with New Era Cap

    Metro Brands Ltd partners with New Era Cap

    Mumbai: New Era Cap, the New York-based brand in sports fashion has announced the signing of a long-term licensing agreement with Metro Brands Ltd (MBL), India’s footwear and accessories specialty. This partnership will expand the retail presence of New Era in India and deepen MBL’s retail expansion in the athleisure market.

    Under the terms of the agreement, MBL is granted exclusive rights for the distribution and sale of New Era products including headwear, apparel and accessories through retail stores and shopping kiosks. They will hold rights to channel online sales through their own websites, New Era sites and online marketplaces. New Era will also be present in the coming Foot Locker stores in India.

    New Era is a symbol of authenticity and individuality, appealing to a wide range of people from sports fans to fashion-forward individuals. Best known for being the official on-field cap for Major League Baseball and the National Football League, New Era’s signature headwear silhouettes include the 59FIFTY, fitted cap, the 9FIFTY snapback and the adjustable 9FORTY.

    The Indian headwear market has thrived through e-commerce. Recognizing the potential for retail expansion, Metro Brands Ltd plans to strategically penetrate the market by integrating sports culture into the cap industry with New Era.

    New Era VP Paul Gils said, “We are thrilled to be partnering with Metro Brands to create a robust growth plan for both headwear and apparel in India. Metro Brands has a deep understanding of the Indian consumer coupled with their expertise in retail and distribution. We look forward to significant brand expansion over the coming years.”

    Metro Brands Ltd CEO Nissan Joseph said, “At Metro Brands Ltd, our vision is to introduce the finest global brands to India and fulfill our customers’ complete athleisure wardrobe needs. This partnership marks a major milestone in that journey. It will allow us to revolutionize the cap market, elevate the retail experience, and address the evolving preferences of our customers. We are confident that, through this collaboration, caps are going to be the next statement accessory to watch out for.”

    Metro Brands Ltd, with over 800 stores across India, is gearing up to open the first Foot Locker store in the country. Within the Metro Brands Ltd family, an array of brands, including iconic Indian labels like Metro Shoes, Mochi and popular international choices like Crocs, FitFlop and Fila, have prospered.

  • New Era Cap collaborates with Rohit Sharma to launch exclusive line of signature caps

    New Era Cap collaborates with Rohit Sharma to launch exclusive line of signature caps

    MUMBAI: New Era, the international sports and lifestyle brand is set to continue its Indian expansion by teaming up with the vice-captain of the Indian cricket team Rohit Sharma, to unveil an exclusive line of caps designed by him.

    The collection will reflect Sharma's distinct style and unique aesthetic, designed in conjunction with New Era to launch soon across India. Sharma’s debut collection for New Era will be sold exclusively via D: FY stores in India and neweracap.eu in Europe from 30 April 2019. The much-anticipated collection marks Sharma’s first venture into design and New Era’s growing commitment to expanding within the Indian market.

    New Era Cap vice president EMEA Paul Gils said, “New Era Cap Co is thrilled to continue it’s growth in the Indian market with the announcement of our partnership with one of India’s most talented cricketers Rohit Sharma. Rohit Sharma defines style and commitment both on and off field. The signature line of caps will appeal to a wide range of fans, blending his style and persona. This line will be the start of many others that we intend to bring in with KAN D: FY sports as our exclusive distributer.”

    D: FY founder director Rajiv Mehta said, “It’s an absolute honour to have the opportunity to be the exclusive India partner for New Era Cap Co in India. At D: FY, we believe in offering experiences to our customers and with Rohit Sharma’s exclusive New Era signature line of caps, we are hoping to create quite a stir with his fans and followers. Rohit is a youth icon and to endorse something as iconic as New Era caps only brings two leaders together on one platform. We hope to have a great inning with Rohit Sharma and New Era Caps in India. The collection will soon be available across all 15 D: FY stores, several large format stores like Central and Brand Factory and through our online partners like Jabong, Myntra, Amazon, AJIO, and Koovs.”

    “I have been a huge fan of New Era Cap Co. It’s a great feeling to partner with the worldwide leader in caps to launch my own signature line for my fans. It’s no secret that I’m a cap lover and I’m partnering with the best to bring my fans the best in terms of style and quality. What makes New Era caps a must have is that it is fashionable and sporty at the same time. I look forward to this association with the brand in India,” said Sharma.

    New Era caps will be retailed exclusively through KAN D: FY sports’ distribution in India. KAN D: FY sports is a sports lifestyle brand that is founded by Prashant Desai in partnership with Ex Puma M.D Rajiv Mehta. D: FY is also exclusive India partner to Brooks Sports Inc, to India. Brooks is the number one performance running company and a subsidiary of Warren Buffet’s Berkshire Hathaway.