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Tag: Paul Dueman

  • Tilt onboards Gulshan Singh as chief strategy officer

    Tilt onboards Gulshan Singh as chief strategy officer

    Mumbai: Brand and communications consultancy Tilt Brand Solutions on Tuesday announced the appointment of Gulshan Singh as chief strategy officer, effective 23 August. Singh will work along with Paul Dueman, also a chief strategy officer, who was brought in a year back. Both Singh and Dueman will be reporting to Tilt Brand Solutions, founder chairman and managing director, Joseph George (Joe).

    “Gulshan’s competencies, experience, and interest are just right for what is needed to lead right-brained planning at Tilt,” said Joseph George. “With this appointment, Tilt Brand Solutions will be the first-ever brand and communications consultancy in the country that will have a two CSO structure – a tangible demonstration of our belief in full-brained thinking and the equal importance and criticality of both left and right-brained planning at Tilt. I am sure Paul and he will enjoy their tango.”

    Singh has almost 20 years of prior work experience across JWT, Publicis, Lowe Lintas, TNS, and IMRB and on clients like Britannia, General Motors, GSK, Mahindra & Mahindra, MakeMyTrip, Marico, Mondelez, Nestle, Nivea, P&G, Tanishq and Tata Tea. He has won Effies on almost all the clients he has worked on, especially so on Britannia, Tata Tea, and Tanishq. 

    Welcoming Singh to the team, Paul Dueman said, “Gulshan’s appointment reflects our belief and our conviction in how we want to drive the strategy function at Tilt. While this journey with him will now become a lot more interesting and a lot more enriching personally for me, our brands and clients of course are the ones who will benefit the most from this appointment.”

    On his new assignment, Singh said, “I have been following with admiration and interest, the way Tilt has gone about building itself the last three years, and I can’t be happier with this opportunity. The desire and insistence to get the strategy right at Tilt are palpable across functions and levels, and that is so motivating and spurring for me as a career planner. I am excitedly looking forward to partner and leverage Paul and his expert team of data analysts and solutions to jointly deliver superior brand and communication solutions.”

  • Tilt Brand Solutions appoints Paul Dueman as chief strategy officer

    Tilt Brand Solutions appoints Paul Dueman as chief strategy officer

    MUMBAI: Brand & communication consultancy, Tilt Brand Solutions has brought digital specialist Paul Dueman on board as chief strategy officer. He will replace Kedar Teny, who has moved on to pursue other opportunities.

    Dueman has been one of the Industry’s first digital evangelists, with a two-decade career spent entirely in technology and digital marketing. Over that period, he has helped shape the digital narratives on businesses like Dabur, HUL, Tata Group, Maruti, Arvind Mills, Cummins and eBay India.

    Tilt Brand Solutions founder chairman and MD  Joseph George (Joe) said,  “Full-Brained Thinking is the philosophy that drives our strategic approach; it is a seamless blend of left-brained expertise in digital and data and right brained competence in culture, behaviour and attitude. To take our strategic offering to the next level, we needed someone like Paul who is a technology and digital marketing native and specialist, and one who also understands and appreciates brands and the communication process.” 

    Paul Dueman said, I’m really excited to be a part of this crazily talented team. Tilt is the only brand and communications company that has appointed an out and out digital specialist as its CSO. This is reflective of Tilt’s belief and conviction in analytics and digital marketing being a core critical part of brand building and communications today. I’m looking forward to leveraging my experience in the digital space to drive and build on Tilt’s full-brained thinking philosophy and finding solutions for the challenges that our clients and brands face”.

    Teny concluded, “Tilt has been and will continue to be family. I am thankful to Joe for having given me the opportunity to play a critical role in shaping a new age brand and communication consultancy. It is deeply gratifying to see how Tilt has shaped up in its first 24 months. I sign off with immense confidence that the journey ahead for Tilt is only going to be bigger and better and will always be its loudest cheerleader.”

  • LinTeractive announces national leadership team

    LinTeractive announces national leadership team

    MUMBAI: The wheels were set in motion a few months ago when LinTeractive – fresh from its re-launch exercise – had made its intent clear about mainlining itself as an agency for the digitised world.

     

    With a few high-profile business wins and brand successes to its credit, the fast-growing digital division of Lowe Lintas + Partners has taken another major step as it named its leadership team in India.

     

    The three-member leadership team comprising a business, strategy and creative head each, will drive the digital business for the group and will be supported by the IPG agency Interactive Avenues as its fulfillment partner. The trio includes Paul Dueman, who’s been with the agency for some time now and features two new additions – Gauri Joshi and Sumanta Ganguly. The leadership team will report to Lowe Lintas + Partners CMO and LinTeractive country head Vikas Mehta.

     

    Mehta said, “Just a few months ago, LinTeractive was merely a plan on paper. We set out to build a digital agency that was different on two counts. First, we see ourselves as not just a digital agency, but an ‘agency for the digitised world’. And second, our belief that ideas are at their best, when they work seamlessly ‘on and offline’. Paul has been an excellent partner in driving this approach and we’ve seen great traction among clients. Both Sumanta and Gauri are exciting additions to the team bringing in serious depth on domain expertise. I am confident that this leadership-trio will step up the gas and further fuel the momentum we’re seeing with LinTeractive.”

     

    Dueman has been named as the head of strategic and engagement planning. His career spans over 18 years with 14 years in digital marketing and technology development. He has been a part of Lowe Lintas + Partners for nearly five years in two stints. Dueman said, “It continues to be a rewarding experience for me at LinTeractive. The go to market support of Interactive Avenues gives us a bigger canvas to shape our ideas and deliver far more value. Additionally, the synergised working with teams across the board internally – from PR, to healthcare, activation and advertising makes me feel like a kid in a candy store. It’s a digital glut-fest at Lowe Lintas + Partners and I’m definitely not on a diet.”

     

    Ganguly joins LinTeractive as senior vice president and will be taking on the role of business head. Ganguly’s responsibility would include partnering clients to craft out ‘digital first’ communication strategies and creating a digital roadmap for some of the top brands in the country. He said, “I am excited to join an agency that has a ‘seat at the table’ with some of the largest brands in the country. Coupled with creative, planning and content capabilities it is a potent mix to build great partnerships with brands who want to lead in today’s social and digital service offering.”

     

    As Unit Creative Director, Joshi will be heading LinTeractive’s creative function providing digitally driven creative solutions. Joshi added, “I am delighted to be a part of the team at LinTeractive. As a group, Lowe Lintas + Partners has etched out a truly robust and integrated vision for LinTeractive, which I believe is the best way forward for brands as well as digital on the whole.”