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Tag: Patrick Wachsberger

  • Lionsgate launches new specialty distribution label

    Lionsgate launches new specialty distribution label

    MUMBAI: As part of the continued diversification of its portfolio of films, Lionsgate has launched a new specialty film distribution label called Lionsgate Premiere.

     

    Marketing initiatives for the new label will be headed by Lionsgate senior vice president of marketing and research Jean McDowell under the supervision of Lionsgate chief marketing officer Tim Palen. Adam Sorensen, currently manager of western sales at Lionsgate, will oversee Lionsgate Premiere’s distribution operations.

     

    Lionsgate Premiere, which will release films from both the Lionsgate and Summit Entertainment labels, will extend the reach of the company’s motion picture group to new audiences and platforms. It will encompass a diverse slate of up to 15 films annually that will be released in theatres as well as across a broad spectrum of digital platforms.

     

    Lionsgate Premiere will focus on customizing innovative multiplatform and other release strategies for its slate of films in order to capitalize on the fast-changing motion picture environment, reach affinity audiences with branded content and targeted marketing and enhance the profitability of individual films.

     

    Lionsgate Premiere’s slate will kick off this fall with the Chinese hit Dragon Blade, whose all-star cast includes Jackie Chan, Adrien Brody and John Cusack. Next up will be the offbeat zom-com and Sundance Film Festival sensation Cooties, starring Rainn Wilson and Elijah Wood and written by Saw franchise co-creator Leigh Whannell. Other Premiere titles will include the comedy Don Verdean, starring Sam Rockwell, Danny McBride and Will Forte; horror/thriller Knock Knock, from Cabin Fever and Hostelwriter/director Eli Roth, starring John Wick’sKeanu Reeves, and the action thriller Extraction, featuring Bruce Willis, Kellen Lutz and MMA fighter-turned-actress Gina Carano.

     

    “Lionsgate Premiere embodies the unique attributes of our motion picture business – our diversity, our focus on audiences in our sweet spot and ability to create release strategies attuned to next generation moviegoers. We’re thrilled to launch our newest label with a wide-ranging slate that features films from horror maestros, star-driven action thrillers as well as a blockbuster that has already conquered the Chinese box office,” said Lionsgate Motion Picture Group co-chairs Rob Friedman and Patrick Wachsberger.

     

    “Our new Lionsgate Premiere brand positions us to further expand our portfolio of releases and capitalize on opportunities to deliver an exciting slate of films to next generation audiences. We have put in place a dynamic marketing and distribution team that will ensure that the Lionsgate Premiere brand is distinguished by provocative and original storytelling, innovative marketing campaigns and forward-looking multiplatform and other release strategies that maintain our leadership at the cutting edge of industry innovation,” said Lionsgate co-chief operating officer and Motion Picture Group president Steve Beeks.

     

    Before his recent promotion, McDowell served as vice president of research for the studio.

  • Lionsgate partners Buena Vista for ‘The Hunger Games’ release in Russia

    Lionsgate partners Buena Vista for ‘The Hunger Games’ release in Russia

    MUMBAI: Lionsgate and Buena Vista International (BVI) have joined hands on the theatrical release of The Hunger Games: Mockingjay – Part 2, the fourth installment of the global blockbuster Hunger Games franchise, in Russia and the rest of the Commonwealth of Independent States (CIS) later this year.

     

    BVI will launch Mockingjay 2 on 19 November in all available formats including Imax 3D as part of the film’s day-and-date global rollout.

     

    “Mockingjay 2 is the next thrilling chapter of an incredible global franchise, and we look forward to creating a singular motion picture event for Russian audiences. We’re delighted to extend our partnership with our friends at Lionsgate on one of the most highly anticipated films of the year,” said BVI international distribution executive David Kornblum.

     

    “We’re thrilled to capitalize on the opportunity to extend our long and successful relationship with the BVI team around the world. Their prestige, performance and consistency speak for themselves.  We look forward to creating an epic and memorable Mockingjay 2 launch for our Russian fans, and BVI is the perfect partner to help us bring The Hunger Games franchise to the next level of performance,” added Lionsgate Motion Picture Group co-chair Patrick Wachsberger

     

    Lionsgate’s Summit Entertainment label has previously partnered with BVI on the Japanese release of the action thriller Red, the release of the Step Up franchise in Japan and Spain and the Japanese releases of Source Code and Tree of Life.

     

    The first three installments of The Hunger Games franchise have already grossed more than $2.3 billion at the global box office, and The Hunger Games: Catching Fire is the tenth highest-grossing domestic release of all time. The Hunger Games trilogy of books has already sold more than 82 million copies around the world.

     

    The Lionsgate and Summit labels will continue their theatrical output deals with West Company and Central Partnership, respectively, for the rest of their theatrical slates in Russia and the CIS.

  • Lionsgate consolidates media biz with Mindshare

    MUMBAI: Hollywood studio Lionsgate which acquired Summit Entertainment last year, has consolidated the media business for the combined entity with WPP’s Mindshare. The move has been made to generate significant cost savings.

    The spends by the combined entity are in the range of $275 to 300 million.

    The announcement came after Lionsgate held a multi-agency review for its media buy and planning business. Horizon, Mindshare and Initiative were the participating agencies.

    Initiative was the media agency on record for Lionsgate while Mindshare handled the media duties for Summit before it was taken over.

    Mindshare’s office in Santa Monica, California will handle media planning and buying activities for theatrical features as well as all home entertainment releases by Lionsgate, Summit, Roadside Attractions and Pantelion Films.

    Lionsgate Motion Picture Group co-chairmen Rob Friedman and Patrick Wachsberger said, “By combining our media related services in one company, Lionsgate will immediately see significant savings which will impact the studio’s bottom line, achieve economies of scale that can be leveraged across our feature film entities and allow us additional resources to market and distribute our films in North America. In addition to significant cost savings, this move reflects a fresh strategic approach to media buying for our feature film and home entertainment slates. Mindshare has a great track record in its field and we look forward to ramping up our efforts with them in support of our 2013 slate and beyond. It was a tough decision as all of the candidates in the mix presented great opportunity for us, but in the end Mindshare met the needs of the studio in a manner that we believe will best serve our interests.”

    Mindshare North America CEO Anthony Young said, “We’re delighted to partner with Lionsgate and Summit on one of the most commercially exciting feature film slates in the world. Lionsgate has established a worldwide reputation as an innovator in the kinds of films it releases and the strategies it uses to market and distribute them, and we look forward to developing visionary and cost-effective media planning and buying strategies that reflect the Company’s entrepreneurial and game-changing spirit.”