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Tag: Patralika Agrawal

  • Technosport powers everyday champions with Dabang Delhi

    Technosport powers everyday champions with Dabang Delhi

    MUMBAI: From the kabaddi mat to the morning jog, Technosport is championing movement everywhere. The homegrown activewear brand has teamed up with Dabang Delhi K.C., the Pro Kabaddi League Season 12 franchise, to launch a dynamic campaign celebrating everyday athletes across India.

    Titled Made in India. Made for Champions., the film draws parallels between the high-intensity moves of professional kabaddi players and the small yet powerful movements of daily life, whether it’s a sunrise push-up, a sprint to catch the bus, or the final gym rep that beats yesterday’s record. Every lunge, dive, and sprint tells a story of perseverance, discipline, and champion energy that doesn’t stop off the mat.

    Technosport head of marketing Patralika Agrawal said, “Performance isn’t the privilege of a few. Our collaboration with Dabang Delhi brings to life the spirit that drives everyday champions across India. From arena to street, we empower every movement with innovation, comfort, and durability.”

    As official kit partner and powered by sponsor, Technosport outfits the team with performance wear featuring UPF50 plus sun protection, antibacterial finishes, moisture-wicking tech, and four-way stretch. Every stitch, jersey, and fabric innovation embodies the brand’s belief: greatness is forged in daily motion. 
     

  • Technosport flexes festive fit with Durga Pujo film and Bengal expansion

    Technosport flexes festive fit with Durga Pujo film and Bengal expansion

    MUMBAI: Pujo just got a wardrobe workout. Technosport, India’s fastest-growing activewear brand, has draped itself in festive spirit with the launch of its Durga Pujo campaign, ‘Fit for Pujo’, while simultaneously flexing its retail muscle in Bengal.

    The campaign, unveiled on Mahalaya, stars acclaimed Bengali actor Bhaswar Chatterjee, whose presence adds a homegrown touch of authenticity. Through poetic visuals and a lyrical voiceover, the film celebrates autumn’s first whispers, the joy of new clothes, and the season of light and renewal. It ties these cultural cues neatly with Technosport’s promise of stylish, performance-driven activewear.

    “Pujo is not just about new clothes, it’s about preparing for a season of energy, joy, and fresh beginnings,” said Technosport, head of marketing, Patralika Agrawal. “With ‘Fit for Pujo,’ we wanted to capture that spirit, making activewear feel as festive as it is functional.”

    The campaign launch coincides with two new exclusive brand outlets opening in Kolkata’s Mani Square Mall and Asansol’s Sentrum Mall, bringing Technosport’s nationwide tally to 21 stores. With Exclusive Brand Outlets (EBO) revenues doubling year-on-year and an 83 per cent conversion rate on footfalls, the brand is confidently striding towards its Rs 600 crore revenue goal for FY 2025–26.

    By weaving Bhaswar Chatterjee’s cultural resonance into the narrative and making a strategic push in the East, Technosport is betting big on Pujo as more than just a festival. It’s the season to dress, renew and move.