Tag: Patanjali

Airtel Cellular had highest TV ad insertions during ’16 Diwali

BENGALURU: Diwali week in 2016 was week 44 – between Saturday, 29 October 2016 and Friday 4 November 2016. Airtel Cellular Phone Service (Airtel Cellular) was the top advertiser on television as per Broadcast Audience Research Council (BARC) data of top 10 brands across genre: All India (U+R): 4+ Individuals with 9,370 insertions or spots. Further, Airtel Cellular also had the highest insertions in the week leading to and the after Diwali. For week 43, as per BARC data, Airtel Cellular topped the charts with 9,229 insertions and for week 45 with an even higher 10,387 insertions.

A total number of 83,178; 72,073; and 74,513 ad insertions were shared by the top ten brands in terms of number of insertions per weekin weeks 43, 44 and 45 respectively. Please refer to figure A below for the top 10 brands in terms of TV ad spots.

As is obvious, only FMCG, Mobile (including services) and online brands are in the top 10 list in terms of number of ad insertions in all the three weeks. Week 43 also saw a small presence from auto, jewellery and food brands while week 44 saw the exit of auto brands from the top 10 brands list in terms of number of ad insertions. Week 45 saw jewellery and food brands also exit from the list. Online brands tripled their presence in week 45 in number of brands to three from only one in weeks 43 and 44 as well as in terms of percentage of total number of insertions by the top 10 brands from 9.29 percent and 9.1 percent in weeks 43 and 44 to 28 percent in week 45. Of note is the fact that Patanjali, which was consistently among the top 10 brands in terms of insertions during weeks 40,41 and 42, was absent from the lists in week 43, 44 and 45.

November 18, 2016
Airtel Cellular had highest TV ad insertions during ’16 Diwali

BENGALURU: Diwali week in 2016 was week 44 – between Saturday, 29 October 2016 and Friday 4 November 2016. Airtel Cellular Phone Service (Airtel Cellular) was the top advertiser on television as per Broadcast Audience Research Council (BARC) data of top 10 brands across genre: All India (U+R): 4+ Individuals with 9,370 insertions or spots. Further, Airtel Cellular also had the highest insertions in the week leading to and the after Diwali. For week 43, as per BARC data, Airtel Cellular topped the charts with 9,229 insertions and for week 45 with an even higher 10,387 insertions.

A total number of 83,178; 72,073; and 74,513 ad insertions were shared by the top ten brands in terms of number of insertions per weekin weeks 43, 44 and 45 respectively. Please refer to figure A below for the top 10 brands in terms of TV ad spots.

As is obvious, only FMCG, Mobile (including services) and online brands are in the top 10 list in terms of number of ad insertions in all the three weeks. Week 43 also saw a small presence from auto, jewellery and food brands while week 44 saw the exit of auto brands from the top 10 brands list in terms of number of ad insertions. Week 45 saw jewellery and food brands also exit from the list. Online brands tripled their presence in week 45 in number of brands to three from only one in weeks 43 and 44 as well as in terms of percentage of total number of insertions by the top 10 brands from 9.29 percent and 9.1 percent in weeks 43 and 44 to 28 percent in week 45. Of note is the fact that Patanjali, which was consistently among the top 10 brands in terms of insertions during weeks 40,41 and 42, was absent from the lists in week 43, 44 and 45.

November 18, 2016
Bindass launches FBB Dance Anthem

MUMBAI: As an essential fashion item in the wardrobes of everyone, it is not a big surprise that jeans have inspired plenty of talk and opinions over the years. From several Indian and international brands to Patanjali’s plan to launch Indianised jeans, denima has always managed to grab much of our attention. Staying true to deliver to its viewers a fun, upbeat and engaging anthem is Disney India’s Bindass channel.

The Bindass team has conceptualized a denim dance with clothing brand FBB to reach out to the Indian youth in a unique and engaging way. The idea behind the campaign is to promote denim fits in a fun, engaging, entertaining manner that would appeal to the youngsters of this country.

“At the heart of it all, we tell great stories in a manner that our consumers prefer. Over the last few years, we have come to understand the lives, motivations and preferences of our audiences through our constant conversations with them. Our partners have come to recognize this as they come to us with their objective and we conceptualize and create a story that can bring in the desired impact,” said Disney India vice president – Revenues, Media Networks, Nikhil Gandhi.

Terrence Lewis has choreographed this anthem, featuring Lewis and Shantanu Maheshwari. The latter was associated with the channel since its reality series, Bindass Naach. The catchy upbeat music catalyses the soul of the campaign to the next level and is composed by Saurabh Kalsi.

The campaign rolled out on both the channels (Bindass and Bindass Play) and digital platforms in the evening of 5 October.

Through its television and digital reach, the campaign is targeted at all of the Bindass audiences between 15-21 spread across HSM markets. “The composition is peppy, upbeat, foot-tapping and will definitely see an appeal among youngsters; irrespective of the markets. The idea of the campaign is to be engaging and interactive and the digital platforms give us the ability to interact with our viewers,” added Gandhi.

It will see a playout on Bindass’ Facebook page which reaches out to around eight million fans along with a YouTube play. At the time of writing, it had got in excess of 170,000 views. It will also be taken on ground with a big culmination activity on 16 October 2016.

Lewis will also be visiting Mall of India in Noida and encourage everyone to join in the dance anthem. This will also be livestreamed on Facebook; reaching out to youngsters across. The radio channel, Radio City will also replicate the event across 15 cities with their RJs

A media consultant is all praise for the FBB denim dance song. “It is a good example of content marketing and native advertising,” says she. “Jeans are worn by youth, and Bindass’ tying in FBB in a very peppy song is going to work well for the brand. Bindass, FBB and fans all stand to benefit.”

October 8, 2016
Bindass launches FBB Dance Anthem

MUMBAI: As an essential fashion item in the wardrobes of everyone, it is not a big surprise that jeans have inspired plenty of talk and opinions over the years. From several Indian and international brands to Patanjali’s plan to launch Indianised jeans, denima has always managed to grab much of our attention. Staying true to deliver to its viewers a fun, upbeat and engaging anthem is Disney India’s Bindass channel.

The Bindass team has conceptualized a denim dance with clothing brand FBB to reach out to the Indian youth in a unique and engaging way. The idea behind the campaign is to promote denim fits in a fun, engaging, entertaining manner that would appeal to the youngsters of this country.

“At the heart of it all, we tell great stories in a manner that our consumers prefer. Over the last few years, we have come to understand the lives, motivations and preferences of our audiences through our constant conversations with them. Our partners have come to recognize this as they come to us with their objective and we conceptualize and create a story that can bring in the desired impact,” said Disney India vice president – Revenues, Media Networks, Nikhil Gandhi.

Terrence Lewis has choreographed this anthem, featuring Lewis and Shantanu Maheshwari. The latter was associated with the channel since its reality series, Bindass Naach. The catchy upbeat music catalyses the soul of the campaign to the next level and is composed by Saurabh Kalsi.

The campaign rolled out on both the channels (Bindass and Bindass Play) and digital platforms in the evening of 5 October.

Through its television and digital reach, the campaign is targeted at all of the Bindass audiences between 15-21 spread across HSM markets. “The composition is peppy, upbeat, foot-tapping and will definitely see an appeal among youngsters; irrespective of the markets. The idea of the campaign is to be engaging and interactive and the digital platforms give us the ability to interact with our viewers,” added Gandhi.

It will see a playout on Bindass’ Facebook page which reaches out to around eight million fans along with a YouTube play. At the time of writing, it had got in excess of 170,000 views. It will also be taken on ground with a big culmination activity on 16 October 2016.

Lewis will also be visiting Mall of India in Noida and encourage everyone to join in the dance anthem. This will also be livestreamed on Facebook; reaching out to youngsters across. The radio channel, Radio City will also replicate the event across 15 cities with their RJs

A media consultant is all praise for the FBB denim dance song. “It is a good example of content marketing and native advertising,” says she. “Jeans are worn by youth, and Bindass’ tying in FBB in a very peppy song is going to work well for the brand. Bindass, FBB and fans all stand to benefit.”

October 8, 2016
Epic TV ropes in Aditya Pittie as director tv

MUMBAI: It’s an epic move. Aditya Pittie of the Pittie Group as has hopped on board Epic TV as a director. He will lead the day-to-day operations of the linear television channel, focusing on all the commercial functions of revenues and costs.

He will be responsible for taking Epic to the next level with stronger monetisation and alliances with advertisers and MSOs.

Epic channel founder & MD Mahesh Samat said, “Aditya will bring in a fresh energy and a new impetus behind Epic. As the channel moves from the first phase of launch to the next phase of consolidation and monetisation, we need leadership that will take Epic to this next key step of its long-term journey. With his drive, focus and result-orientation, Aditya is uniquely qualified to lead the linear television business into the future.”

Samat will continue to be on the board of the company and will focus on the strategic and business development areas of the company with a focus on digital and non-linear opportunities.

Apart from spearheading the Pittie group, he has had extensive experience in real estate, media and FMCG. He has successfully turned around Sanskar TV in the past and recently launched a bouquet of channels under the Shubh brand. He has also been responsible in making Patanjali consumer products the success story they are today in modern retail, becoming their biggest distributor.

The channel has been well-received with viewers and met with critical acclaim for its distinctive content.

Pittie adds, “Epic is a strong brand in the television space and it’s an honour for me to lead the team and fulfill its legacy. In this phase of the company, we will focus on monetisation and work with our customers very closely to help brands and businesses achieve their goals through unique partnerships, while continuing to grow Epic’s viewership.”

Epic’s has close to 500 hours of unique and original content in Indian history, folklore and mythology using a very contemporary story-telling approach. The platform used to show case the content so far has been the linear television format. However, the landscape of video streaming is changing dramatically due to the increase in mobile Internet users which is expected to reach to 792 million users by 2018. This represents a huge opportunity to showcase great content to the urban viewer. The Indian diaspora of 27 million people also represent great potential for good quality content.

Adds Samat, “Digital is the most significant opportunity for content creators and EPIC is uniquely positioned to take advantage of this opportunity with its strong and distinctive content. With the app and other syndication opportunities, we expect this to be a strong part of the business model in the coming years.”

September 2, 2016
Epic TV ropes in Aditya Pittie as director tv

MUMBAI: It’s an epic move. Aditya Pittie of the Pittie Group as has hopped on board Epic TV as a director. He will lead the day-to-day operations of the linear television channel, focusing on all the commercial functions of revenues and costs.

He will be responsible for taking Epic to the next level with stronger monetisation and alliances with advertisers and MSOs.

Epic channel founder & MD Mahesh Samat said, “Aditya will bring in a fresh energy and a new impetus behind Epic. As the channel moves from the first phase of launch to the next phase of consolidation and monetisation, we need leadership that will take Epic to this next key step of its long-term journey. With his drive, focus and result-orientation, Aditya is uniquely qualified to lead the linear television business into the future.”

Samat will continue to be on the board of the company and will focus on the strategic and business development areas of the company with a focus on digital and non-linear opportunities.

Apart from spearheading the Pittie group, he has had extensive experience in real estate, media and FMCG. He has successfully turned around Sanskar TV in the past and recently launched a bouquet of channels under the Shubh brand. He has also been responsible in making Patanjali consumer products the success story they are today in modern retail, becoming their biggest distributor.

The channel has been well-received with viewers and met with critical acclaim for its distinctive content.

Pittie adds, “Epic is a strong brand in the television space and it’s an honour for me to lead the team and fulfill its legacy. In this phase of the company, we will focus on monetisation and work with our customers very closely to help brands and businesses achieve their goals through unique partnerships, while continuing to grow Epic’s viewership.”

Epic’s has close to 500 hours of unique and original content in Indian history, folklore and mythology using a very contemporary story-telling approach. The platform used to show case the content so far has been the linear television format. However, the landscape of video streaming is changing dramatically due to the increase in mobile Internet users which is expected to reach to 792 million users by 2018. This represents a huge opportunity to showcase great content to the urban viewer. The Indian diaspora of 27 million people also represent great potential for good quality content.

Adds Samat, “Digital is the most significant opportunity for content creators and EPIC is uniquely positioned to take advantage of this opportunity with its strong and distinctive content. With the app and other syndication opportunities, we expect this to be a strong part of the business model in the coming years.”

September 2, 2016
Patanjali gears up to battle ad regulator ASCI

MUMBAI: Patanjali Ayurveda is about to go head-to-head with The Advertising Standards Council of India (ASCI) – the self regulatory body constituting of advertisers, advertising agencies and media to address misleading and rogue advertising content issues. The Swami Ramdev promoted FMCG company has decided to drag ASCI to court for its ‘high handedness’ and ‘unfairness.’

Reason? ASCI’s Consumer Complaints Council (CCC) has called several advertisements of Patanjali Ayurveda products misleading and unfair, hampering other brands. Patanjali is amongst the biggest advertisers on Indian television.

“The claims in the advertisement (of Patanjali Dugdhamrut) in Hindi as translated into English states “Infertility is increasing in cattle,” “Cattle is being butchered,” “Other companies mix up 3 to 4% urea and other non-edible things in their cattle feed” and “Patanjali Gaushala’s cow that gives 25 Liters milk,” were not substantiated and were misleading,” reads one such upheld complaint from ASCI’s Consumer Complaints Council (CCC) report in April.

This decision is something that the top bosses at Patanjali cannot stomach and they see in it a possible conspiracy driven by competitors.

“We feel that these complaints and accusations are an intentional act to mar Patanjali’s name and is part of a conspiracy by certain multinational companies, who have a great deal of influence on ASCI,” shares Patanjali managing director Acharya Balkrishna.

And the brand has secured evidence to substantiate this, that it will present to the court against ASCI. “In order to expose ASCI’s underhanded behaviour for certain brands to the entire nation we want to take this matter to court. We have documental evidence that the complaints against our ads didn’t come from any individual consumer but from certain MNCs that have influence within ASCI.”

It may be noted that several leading FMCG brands are part of ASCI’s member list including Nestle, Mondelez, and P&G.

But suing ASCI wasn’t the first thing that Patanjali had decided upon after receiving the notices. The decision came after the brand failed to secure a satisfactory explanation from the self-regulatory body on each of those complaints. “We had replied to each and every one of the mails from ASCI on account of the complaints, but we got back one liners from them saying ‘We are not satisfied with your response,’ without any further explanation whatsoever,” shares an exasperated Balakrishna.

Citing Justice GS Patel’s ruling in the Teleshop Teleshopping case in the Bombay High Court that declined to recognise ASCI as a regulator, Balakrishna also added, “That particular Bombay High Court order clearly flayed ASCI for its high handedness despite not being a regulator. In fact, it can’t issue notices against brands that aren’t its members. Patanjali isn’t a member of ASCI so we are not answerable to them.” The company is currently abiding by its policies to take up this matter to court in due time.

To put matters into perspective, Balakrishnan reveals that the Patanjali has received at least more than forty such notices from ASCI within the past two to three months. “What is strange is that we have been making those products mentioned in the notices for almost 15 years now, and the ads have been going around for probably 10 years. Where was ASCI all these years?” asks Balakrishna incredulously.

Balakrishna isn’t against an idea of a government regulatory body that monitors all misleading or objectionable advertisements fairly, allowing a level playing field.

Meanwhile, ASCI has remained silent throughout the entire time. Current ASCI chairman Benoy Roychowdhury refused to comment on the issue when indiantelevision.com reached out to him before filing this story.

July 13, 2016
Patanjali gears up to battle ad regulator ASCI

MUMBAI: Patanjali Ayurveda is about to go head-to-head with The Advertising Standards Council of India (ASCI) – the self regulatory body constituting of advertisers, advertising agencies and media to address misleading and rogue advertising content issues. The Swami Ramdev promoted FMCG company has decided to drag ASCI to court for its ‘high handedness’ and ‘unfairness.’

Reason? ASCI’s Consumer Complaints Council (CCC) has called several advertisements of Patanjali Ayurveda products misleading and unfair, hampering other brands. Patanjali is amongst the biggest advertisers on Indian television.

“The claims in the advertisement (of Patanjali Dugdhamrut) in Hindi as translated into English states “Infertility is increasing in cattle,” “Cattle is being butchered,” “Other companies mix up 3 to 4% urea and other non-edible things in their cattle feed” and “Patanjali Gaushala’s cow that gives 25 Liters milk,” were not substantiated and were misleading,” reads one such upheld complaint from ASCI’s Consumer Complaints Council (CCC) report in April.

This decision is something that the top bosses at Patanjali cannot stomach and they see in it a possible conspiracy driven by competitors.

“We feel that these complaints and accusations are an intentional act to mar Patanjali’s name and is part of a conspiracy by certain multinational companies, who have a great deal of influence on ASCI,” shares Patanjali managing director Acharya Balkrishna.

And the brand has secured evidence to substantiate this, that it will present to the court against ASCI. “In order to expose ASCI’s underhanded behaviour for certain brands to the entire nation we want to take this matter to court. We have documental evidence that the complaints against our ads didn’t come from any individual consumer but from certain MNCs that have influence within ASCI.”

It may be noted that several leading FMCG brands are part of ASCI’s member list including Nestle, Mondelez, and P&G.

But suing ASCI wasn’t the first thing that Patanjali had decided upon after receiving the notices. The decision came after the brand failed to secure a satisfactory explanation from the self-regulatory body on each of those complaints. “We had replied to each and every one of the mails from ASCI on account of the complaints, but we got back one liners from them saying ‘We are not satisfied with your response,’ without any further explanation whatsoever,” shares an exasperated Balakrishna.

Citing Justice GS Patel’s ruling in the Teleshop Teleshopping case in the Bombay High Court that declined to recognise ASCI as a regulator, Balakrishna also added, “That particular Bombay High Court order clearly flayed ASCI for its high handedness despite not being a regulator. In fact, it can’t issue notices against brands that aren’t its members. Patanjali isn’t a member of ASCI so we are not answerable to them.” The company is currently abiding by its policies to take up this matter to court in due time.

To put matters into perspective, Balakrishnan reveals that the Patanjali has received at least more than forty such notices from ASCI within the past two to three months. “What is strange is that we have been making those products mentioned in the notices for almost 15 years now, and the ads have been going around for probably 10 years. Where was ASCI all these years?” asks Balakrishna incredulously.

Balakrishna isn’t against an idea of a government regulatory body that monitors all misleading or objectionable advertisements fairly, allowing a level playing field.

Meanwhile, ASCI has remained silent throughout the entire time. Current ASCI chairman Benoy Roychowdhury refused to comment on the issue when indiantelevision.com reached out to him before filing this story.

July 13, 2016
ASCI upholds complaints against Balaji Telefilms, Viacom 18, Patanjali, Coca Cola, Facebook, Amazon.in, TOI

MUMBAI: In January 2016, ASCI’s Consumer Complaints Council (CCC) upheld complaints against 51 out of 102 advertisements. Out of 51 advertisements against which complaints were upheld, 13 belonged to the education category, 12 to the food & beverages category, followed by 11 in the healthcare category, 6 in the eCommerce category and 9 advertisements from other categories.

Balaji Telefilms The suggestive scenes in the movie promo showing “two men and women on the beach” are indecent, vulgar and repulsive, which, in the light of generally prevailing standards of decency and proprietary, will cause grave and widespread offence to general public.

Viacom18 Media Private Limited (Bigg Boss 9) The TV promo advertisement, depicting the protagonists wearing shoes in a temple is likely to cause grave and widespread offence.

Patanjali Ayurved Limited (Youvan Gold Plus): The claims on pack of Youvan Gold Plus, ‘An authentic powder booster Ayurvedic Medicine useful in physical & sexual weakness which improves libido, vigour & vitality, sexual power. Keeps you always healthy, energetic & gives you total satisfaction of married life’, were not substantiated and imply that the product is meant for enhancement of sexual pleasure, which is in breach of the law as it violates the Drugs & Magic Remedies Act.

Patanjali Ayurved Ltd. (Patanjali Pure Cow’s Ghee): The reference to ‘Keratin’ content in Cow’s milk in the advertisement was found to be an error. The word Keratin was used instead of ‘Carotene’ and the claim ‘Scientific fact: Cow’s milk contains Keratin’ was incorrect.

Patanjali Ayurved Ltd. (Patanjali Atta Noodles): The claim in the advertisement, ‘Oil Free’ was not substantiated and is misleading by implication.

Coca-Cola India Pvt. Ltd. (Coca-Cola Zero): The disclaimer in the advertisement of Coca-Cola Zero was not as per the size stipulated in the ASCI Guidelines for Supers. It was concluded that disclaimer in the advertisement is not clearly legible. The advertisement contravened the ASCI Guidelines on Supers.

Facebook India (Facebook Free Basics): The claim in the advertisement, ‘Free Basics is at risk of being banned’ was considered to be misleading by exaggeration. Further, the claim in the advertisement, ‘Through a trial of Free Basics by Facebook, Ganesh learnt new farming techniques that doubled his crop yield’, the farmer’s interview / testimonial is not an adequate substantiation for the claim quantifying doubling of crop yield directly attributable to the Free Basics trial by the farmer. Also, it was not conclusively proven what the crop yields were prior to Ganesh using internet and post using Free Basics trial. Using an individual testimonial without any claim support data, while reaching out to consumers at large, was considered to be misleading by implication and exaggeration. Also, in the absence of any disclaimer to that effect, the reference to the claim in the advertisement, ‘benefits of Free Internet’ was misleading by ambiguity.

Amazon.in: The discrepancy between the specification declared on the Amazon.com web-site for AdraxxCrosman Roof Prism Binoculars, and the specification mentioned on the product visual led to the conclusion that the advertisement is misleading.

The Times of India: The claim in the advertisement, ‘Presenting India’s most challenging school quiz.’ was not substantiated by providing comparative data versus other contests of similar nature to support how this quiz is better in the challenge level and the claim of the ‘Most’ challenging quiz.

April 6, 2016
ASCI upholds complaints against Balaji Telefilms, Viacom 18, Patanjali, Coca Cola, Facebook, Amazon.in, TOI

MUMBAI: In January 2016, ASCI’s Consumer Complaints Council (CCC) upheld complaints against 51 out of 102 advertisements. Out of 51 advertisements against which complaints were upheld, 13 belonged to the education category, 12 to the food & beverages category, followed by 11 in the healthcare category, 6 in the eCommerce category and 9 advertisements from other categories.

Balaji Telefilms The suggestive scenes in the movie promo showing “two men and women on the beach” are indecent, vulgar and repulsive, which, in the light of generally prevailing standards of decency and proprietary, will cause grave and widespread offence to general public.

Viacom18 Media Private Limited (Bigg Boss 9) The TV promo advertisement, depicting the protagonists wearing shoes in a temple is likely to cause grave and widespread offence.

Patanjali Ayurved Limited (Youvan Gold Plus): The claims on pack of Youvan Gold Plus, ‘An authentic powder booster Ayurvedic Medicine useful in physical & sexual weakness which improves libido, vigour & vitality, sexual power. Keeps you always healthy, energetic & gives you total satisfaction of married life’, were not substantiated and imply that the product is meant for enhancement of sexual pleasure, which is in breach of the law as it violates the Drugs & Magic Remedies Act.

Patanjali Ayurved Ltd. (Patanjali Pure Cow’s Ghee): The reference to ‘Keratin’ content in Cow’s milk in the advertisement was found to be an error. The word Keratin was used instead of ‘Carotene’ and the claim ‘Scientific fact: Cow’s milk contains Keratin’ was incorrect.

Patanjali Ayurved Ltd. (Patanjali Atta Noodles): The claim in the advertisement, ‘Oil Free’ was not substantiated and is misleading by implication.

Coca-Cola India Pvt. Ltd. (Coca-Cola Zero): The disclaimer in the advertisement of Coca-Cola Zero was not as per the size stipulated in the ASCI Guidelines for Supers. It was concluded that disclaimer in the advertisement is not clearly legible. The advertisement contravened the ASCI Guidelines on Supers.

Facebook India (Facebook Free Basics): The claim in the advertisement, ‘Free Basics is at risk of being banned’ was considered to be misleading by exaggeration. Further, the claim in the advertisement, ‘Through a trial of Free Basics by Facebook, Ganesh learnt new farming techniques that doubled his crop yield’, the farmer’s interview / testimonial is not an adequate substantiation for the claim quantifying doubling of crop yield directly attributable to the Free Basics trial by the farmer. Also, it was not conclusively proven what the crop yields were prior to Ganesh using internet and post using Free Basics trial. Using an individual testimonial without any claim support data, while reaching out to consumers at large, was considered to be misleading by implication and exaggeration. Also, in the absence of any disclaimer to that effect, the reference to the claim in the advertisement, ‘benefits of Free Internet’ was misleading by ambiguity.

Amazon.in: The discrepancy between the specification declared on the Amazon.com web-site for AdraxxCrosman Roof Prism Binoculars, and the specification mentioned on the product visual led to the conclusion that the advertisement is misleading.

The Times of India: The claim in the advertisement, ‘Presenting India’s most challenging school quiz.’ was not substantiated by providing comparative data versus other contests of similar nature to support how this quiz is better in the challenge level and the claim of the ‘Most’ challenging quiz.

April 6, 2016