Tag: Patanjali

Ramdev wants telecast fees waived off for devotional channels

MUMBAI: Baba Ramdev today took a shot at the government for imposing high tax on telecasting devotional TV channels.

The Patanjali founder said that “it would be really shameful, if we would have to give money even in the name of faith and I never expected such kind of behaviour from this government.”

“The government was demanding 1 lakh rupees from all us. To which, we said that please don’t impose tax on sadhus and saints. You are religious people, you love your country, you follow religion but we hope to get free from it, because then if people want to hear or see any baba’s discourse live, baba would have to give One Lakh Rupees per day from his own pocket. A baba can’t afford so much of money. The government wants Rs 32 crore in total to show all the channels like Aastha and Vedic,” he added.

Ramdev was speaking at an event to mark the launch of Aastha mobile app in New Delhi. The app is claimed to be the first of its kind, which will help users in getting their desired spiritual content. It will include programmes from spiritual TV channels such as Aastha and Arihant.

“This is an iconic moment for India, when it comes to publicise about spirituality. People would be able to see all the live programmes of all the four channels on the app. They can also see the repeat telecasts of all the programmes that came in nine days back,” said the yoga guru.

Aastha plans to soon to launch its Tamil, Telugu and Malaylam channels. Ramdev said that the infrastructure is ready for the channels to go live.

Also Read:

Aastha TV to launch OTT, VOD service

January 17, 2018
Top television advertisers in 2017 based on BARC’s Top 10 lists

BENGALURU: The biggest advertiser on television in terms of number of television ad insertions in 2017 was a cliché–Hindustan Lever Limited (HLL). Analysis of Broadcast Audience Research Council of India (BARC) weekly data of top-10 television advertisers across genre: All India (U+R): 2+ Individuals shows that the company was ranked number one during all the 52 weeks of 2017 (Friday, 30 December 2016 to Friday 29 December 2017). HLL had a phenomenal number of 6,845,761 television insertions as compared to the total 18,505,146 or about 37 percent of the total television ads released by the top-10 advertisers during 2017.

Besides HLL by itself, three other HLL group companies/brands–Brooke Bond Lipton, Ponds India and Lakme Lever were also among the top-10 advertisers for 50, 20 and 3 of the 52 weeks of 2017, respectively, bringing the total ads by HLL and these three HLL group companies to 8,301,365 or 44.93 percent of the total insertions according to BARC’s top 10 advertisers weekly lists for 2017. The actual total number of HLL and its associated companies were much higher given the fact that only BARC data for the top-10 advertisers in a week has been considered in this report.

The only other advertiser that was present during all the 52 weeks of 2017 in BARC’s list of top-10 advertisers was FMCG personal care and homecare products company Reckitt Benckiser, which released 2,953,290 (16 percent of the total ads released by the top-10 television advertisers) television ad insertions in 2017. Please refer to the figure below for the combined total of TV insertions by the top 10 advertisers per week for 2017.

The FMCG genre was the biggest advertising genre in 2017 by far accounting for 91.81 percent or 16,989,349 of the combined 18,505,406 total ad insertions by the top 10 advertisers during the 52 weeks of 2017.

In all, 32 companies made it at least once to BARC’s top-10 advertisers’ weekly list during the 52 weeks of 2017. Of these, besides HLL and Reckitt, six made it to the lists for at least 46 weeks, two each were present in the top-10 advertisers weekly lists for 30 to 40 weeks and 10 to 20 weeks, four were present for 20 to 30 weeks and 18 were present for one to five weeks of 2017 in BARC’s lists.

The eight biggest advertisers on television were FMCG companies. Of these, only two were present in BARC’s weekly lists for all the 52 weeks of 2017. Confectionary major Cadbury’s India was present in the weekly top-10 lists for 51 of 52 weeks of 2017 with 1,252,931 insertions followed by Brooke Bond Lipton with 1,130,404 insertions. Brooke Bond was present in BARC’s top-10 lists for 50 of the 52 weeks of 2017. Family, personal and household care and FMCG player Procter and Gamble (P&G) was next with 1,077,124 insertions as it was present for 46 of the 52 weeks of 2017. Baba Ramdev’s Patanjali Ayurved was present in the lists for 47 of the 52 weeks in 2017. Though it was present for one week more in the lists than P&G, its total insertions were fewer.

It should be noted that the actual number of insertions by Cadbury, Brooke Bond, P&G and Patanjali as well as the players mentioned in the list below may be much higher–the numbers mentioned above are limited to the sum of numbers in BARC’s weekly lists of top-10 advertisers in 2017.

The 32 companies that made it to BARC’s weekly list of top-10 advertisers at least once have been broadly classified into genres according to the table below:

The online genre represented by two players–Amazon Online India and Flipkart–was the next largest advertiser in 2017 based on BARC’s list. Amazon was present in BARC’s top-10 advertisers across genre list for 20 weeks with 427,049 insertions and Flipkart was present in the lists for one week during 2017 with 18,116 insertions.

Also Read :

FMCGs were top TV advertisers in week 9

Advertisers target rural north & south zone on serials & film-based content: BARC

Top television advertisers in first quarter of 2017

January 13, 2018
Patanjali to partner e-tailers to boost sales

MUMBAI: In its most recent move to provide a fillip to sales, Baba Ramdev-led Patanjali Ayurved is likely to partner with eight leading e-tailers and aggregators to give a big push to online sales of its swadeshi range of fast-moving consumer goods (FMCG) products. Some of Patanjali’s products are already available on several online platforms through various other sellers but this would allow the Haridwar-based firm to systematically place its range of products, said a company official.

The Haridwar-based company is expected to enter into agreements this month with major online retailers such as Amazon, Flipkart, Paytm Mall, 1MG, Big Basket, Grofers, Shopclues and Snapdeal, a step through which its range of products will be available on various online platforms.

Patanjali will be organising a function on 16 January where representatives of all the online companies are expected to attend it along with Ramdev and the company’s MD Acharya Balkrishna.

Patanjali spokesperson S K Tijarawala said, “We are now going into it in a massive way. Now, we would have an organised and systematic agreement with the players to place our all product online, so that it could reach to customers to the end point.”

These partnerships with e-tailers will be in addition to its own portal patanjaliayurved.net, wherein the company is already selling its products online. “This would change the scenario of whole FMCG trade through online. Through this arrangement, Patanjali’s product could be served across the globe,” he added.

However, he refused to share further details and arrangements with the online retailers.

Recently, Patanjali had forayed into kids and adult diapers and affordable sanitary napkins segments. Last month, it had also announced venturing into solar equipment manufacturing. Besides the FMCG segment, Patanjali is present in other sectors such as education and healthcare. In 2016-17, it had crossed a turnover of Rs 10,500 crore and aims a two-fold growth this fiscal.

January 8, 2018
Samsung becomes India’s most attractive brand in 2017

MUMBAI: The crown for India’s most attractive brand has yet again gone to a South Korea-based company. Smartphone company Samsung dethroned LG as India’s most preferred brand.

LG has slipped to second position followed by Sony in the top 3. Tata, after falling by almost three ranks in 2016 has come back to hold its position to rank 4th in 2017. Honda ranks 5th after ranking 4th in 2016 and 6th in 2015. The 6th most attractive brand in 2017 is Apple, which has jumped 12 places after ranking 18th in 2016 and 15th in 2015.

The survey for the 4th edition of India’s Most Attractive Brands was conducted among 2,456 consumer influencers across 16 cities and generated nearly 5 million data points and 5,000 unique brand mentions, out of which the top 1000 brands have been listed in this year’s report.

TRA Research CEO N Chandramouli mentioned, “The one aspect that has somehow stayed constant is the fight for the top 3 ranks between Samsung, LG and Sony. Will this be the case even next year? Well it may be difficult to predict as the rankings this year have seen some major rank climbs and falls, making a few of the former new category leaders and the latter resigning from their coveted spot.”

One of the list’s major brand rank climbs is Patanjali; from ranking 371 in 2015 to ranking 87 in 2016 to making it to rank 12 in 2017.

Chinese mobile phone maker Oppo has claimed the 20th position by taking a major jump from its position at 341 in 2015.

In the Media-TV segment, NDTV has emerged as the numero uno channel followed by Aaj Tak and Sony Entertainment at number 2 and number 3 positions respectively. In Hindi GEC, Zee TV slipped to number 2 position with an overall ranking of 226 which is a major slip from its last year’s position of 93.

Baba Ramdev’s Patanjali emerged at number 1 position in the Fast Moving Consumer Goods (FMCG) category with an overall position of 12 which is 75 ranks up than its last year’s position at number 87. Colgate followed at number 2 position and saw a slip in its overall ranking by retaining its position at 43.

In food and beverage category, Brooke Bond tea saw a major slip in its ranking. The tea brand ranked at 120 in the category but slipped by 776 points in its overall ranking this year with 941 as compared to last year’s 165.

In the branded fashion category, homegrown brand Fastback emerged as a clear winner at number 1 spot beating international luxury brands Gucci at number 2 spot, Tommy Hilfiger at number 3 respectively.

In DTH sector, Tata Sky was the most attractive brand with an overall ranking of 315. Reliance DTH was among the worst losers as it ranks at 888. Cadbury Perk joined the bandwagon of losers with its rank at 949 as compared to the previous year’s 499, a difference of 450 ranks.

“This year we have incorporated the theme of diversity in the report. Diversity is something that our study radiates,” concluded Chandramouli.

October 25, 2017
Star Bharat viewership skews to rural India: BARC and Chrome data analyses

BENGALURU: Star India’s free-to-air (FTA) Hindi GEC Star Bharat was launched on 28 August 2017. Star Bharat is the new avatar of Star India’s Life OK that went off air. The channel has been rocking ratings tables since the very first week of launch under its new moniker.

The second rebranding and identity change of the youth oriented Star One, which was the earlier name for Life OK /Star Bharat seems to have worked. Star Bharat programs are mainly focused on the day to day entertainment. In the very first week (week 35 of 2017 – Saturday 26 August 2017 to Friday, 1 September 2017) of its launch, the channel moved up to fifth place in Broadcast Audience Research Council of India (BARC) weekly list of top 10 Hindi GEC channels in the Hindi Speaking Market (Urban+ Rural) NCCS All 2+ Individuals with 519.743 million weekly impressions from tenth and ninth places obtained by Life OK in weeks 34 and 33 of 2017 with 328.527 million weekly impressions and 336.765 million weekly impressions respectively.

In week 36 of 2017, Star Bharat was ranked second in the Hindi GEC HSM (U+R) market with 669.588 million weekly impressions and in week 37 of 2017 (Saturday, 9 September 2017 to Friday, 15 September 2017) it was ranked third with 607.820 million weekly impressions.

As per BARC data, Life OK’s had viewership that was skewed towards urban audiences. Star Bharat has higher rural viewership as compared to urban. Please refer to the figure below:

A Chrome Data and Analytics (Chrome) survey study reveals interesting data about Star Bharat viewership’s swinging from urban to rural India.

The sample size used by Chrome for its study was 12,097 HSM urban and 7,414 HSM rural respondents. The ratio between males and females was 69:31 approximately for both markets. Demographics for both urban and rural HSM markets were 21 percent 15 to 21 years; 44 percent 22 to 30 years; 23 percent 31 to 40 years; 10 percent 41 to 50 years and 2 percent 51 to 60 years.

96.8 percent of rural respondents and 97.2 percent urban respondents were aware of the launch of Star Bharat while the rest were not aware of the launch. 62 percent of rural and 74 percent of the respondents were aware that Life OK had gone off-air. 72 percent of rural and 79 percent of urban respondents were aware that Life OK had been replaced by Star Bharat.

More rural respondents had watched Star Bharat than urban respondents according to the Chrome survey study. 56 percent rural and 41 percent of the urban respondents had watched Star Bharat. 22 percent rural and 20 percent of the urban respondents watched the channel daily; 10 percent rural and 7 percent urban respondents watched it two to three times a week; 3 percent rural and 10 percent urban respondents watched Star Bharat once a week, 21 percent rural and 4 percent urban respondents had no fixed routines in watching the channel; while 44 percent rural and 59 percent urban respondents had not watched the channel at all.

Among the popular programmes on Star Bharat, 41 percent rural and 26 percent urban respondents said that they have watched Savdhaan India. The reasons for watching the Savdhaan India were: 27 percent rural and 24 percent urban respondents liked Crime shows; 18 percent rural and 9 percent urban respondents watched it for knowledge; 24 percent rural and 29 percent urban respondents felt Savdhaan India had an interesting story; 15 rural and 18 percent urban respondents felt that the programme showed reality and 15 percent rural and 21 percent urban respondents liked the format of the show.

Nimki Mukhiya is a serial that started airing on the channel on 28 August 2017. In rural India, 38 percent respondents said that they have watched Nimki Mukhiya as compared to 21 percent in urban India. 95 percent rural and 38 percent urban respondents watched the show because of the story, while 5 percent of rural and 62 percent of urban respondents watched the show because of the character.

Saam Daam Dand Bhed is a political drama show on the channel. According to the Chrome survey study, 36 percent rural and 22 percent urban and respondents watched the program. Both rural and urban India watched the show because of the story. 57 percent rural and 52 percent urban respondents said that they watched the show because of the story while 43 percent rural and 48 percent urban respondents said that they watched it because of the character.Kya Haal Mr. Panchaal is a family comedy show on Star Bharat. 33 percent of rural India watched the show as compared to 14 percent in urban India. Both rural and urban India have watched this show because of its comedy content with support from 62 percent of rural and 51 percent or the urban respondents.

Indian Hindi musical television series Om Shanti Om with Baba Ramdev of the Patanjali fame as the overhead judge started airing on Star Bharat on its launch day. 29 percent of rural and 20 percent of urban respondents have watched this show. 26 percent rural and 29 percent urban respondents said that they watched the show for entertainment; 23 percent rural and 34 percent urban respondents said that they watched the show for music; while 51 percent rural and 37 percent urban respondents said that they watched Om Shanti Om because it was a reality show.

The drama revenge thriller featuring an eight year old boy Ayushman Bhav airs on the channel. Only 28 percent respondents in rural India and 20 percent respondents in urban India have watched the show. 52 percent rural and 43 percent urban respondents said that they watched the show because of its story, while the remaining in each market said that they watched it because of the character.

It is early weeks as yet. Only time will tell how Star Bharat will fare.

September 26, 2017
Patanjali Ayurved reappears in weekly top 10 advertisers’ list

BENGALURU: Baba Ramdev has been taking on the might of the existing biggies in the Indian FMCG and related spaces right from the launch of his company Patanjali Ayurved Limited. He has been the face of many of the communications of his company cautioning Indians about the second East India Company, speaking of the benefits of his products, conveying messages by featuring as a brand ambassador of his company through television and other advertisements.

Until weeks 1 to 25 of 2017 (Saturday, 31 December 2016 – Friday 6 January 2017 until Saturday, 17 June 2017 to Friday, 23 June 2017) Patanajli was amongst the Top 10 Advertisers Across Genre : All India (U+R) : 2+ Individuals as per Broadcast Research Audience Council of India (BARC). Though never the top advertiser in any week, for that this the bastion of Hindustan Unilever Limited (HUL), Patanjali Ayurved did manage an astounding 589,971 television ad insertions until 23 June 2017, or the last day of week 25 of 2017.

After week 25 of 207, the company was missing from the top 10 advertisers list in weeks 26 and 27, it re-appeared in the top 10 weekly lists in weeks 29, 30,31 and 32 before missing out in weeks 33 and 34 of 2017. The company has again reappeared in the top 10 advertisers lists in week 35 of 2017 at seventh rank with 19,121 insertions.

Despite missing from the lists for four of the 35 weeks of 2017 that have gone by until now, going by the BARC’s weekly data when Patanjali Ayurved was present in the top 10 advertisers list, it is still the fifth biggest advertiser in terms of insertions in 2017 until week 35. Since BARC’s list in the public domain is limited to data for the top 10 advertisers, Patanjali Ayurved’s insertions will be more than the total of 703,706 insertions if one were to add its insertions for weeks 26, 27, 33 and 34 of 2017. This puts the company ahead of multinational FMCG players like Procter and Gamble, Colgate Palmolive (India) and Smithkline Beecham and even the Indian FMCG and tobacco giant ITC Limited.

Please refer to the list of top advertisers in 2017 until week 35 compiled from BARC’s weekly lists of top 10 advertisers. Please note that the actual insertions could be more, or there could be other players that have advertised more, but have not appeared in the BARC weekly lists:

Has Patanjali Ayurved met with expectations of industry pundits in terms of revenues? Going by industry reports, yes and more! A Wikipedia listing of the company says that Patanjali is the fastest growing FMCG company in India. It is valued at Rs 30 billion (US$ 470 million) and some predict revenues of Rs. 50 billion (US$780 million) for the fiscal 2015–16. A Business Standard (BS) article says that Patanjali Ayurved’s revenues more than doubled for fiscal 2016-17 to Rs 105.61 billion. The BS article quotes Yoga Guru Ramdev: “We would grow more than double this year… By next year, Patanjali would be in the leading position and in most of the product categories, it would be number one.”

September 13, 2017
Telecast of Patanjali’s two ads stopped by high court

MUMBAI: It was a bit of a marketing blasphemy. And, Patanjali Ayurved’s advertisements have hit a legal hurdle.

Telecast of Patanjali’s two product ads which allegedly disparaged HUL and Dabur’s brands have been stopped by high courts in India.

The Delhi court ordered Patanjali to stop telecasting TV ads for its soaps. The decision came after Reckitt Benckiser complained it had allegedly disparaged Dettol brand.

After the Bombay High Court restrained the baba’s company from advertising its soap brand, which allegedly disparaged competitor Hindustan Unilever’s brands, the Delhi High Court passed an injunction against Patanjali’s chyawanprash commercial. Patanjali ad had made direct attacks on Lux and Pears: “Filmstars ke chemical bhare sabun na lagao.”

This advertisement was allegedly disparaging Dabur India’s chyawanprash brand. The division bench of Delhi HC has restrained the telecast and circulation of Patanjali’s said advertisement.

A Patanjali Ayurved spokesperson said that it would file its reply to the court after seeking the details of the order. Its communication strategy is simple — to convey to the consumers the benefits of using healthy and natural products as against other products which may be harmful.

Patanjali Ayurved is not alien to rows. The West Bengal Public Health Laboratory found a batch of the Patanjali Amla Juice ‘unfit’ for consumption. Outlook had reported that Nepal’s Drug Administration had asked Patanjali to recall six ‘substandard products.’

It remains to be seen if questionable advertising methods prove to be good publicity for the baba’s products in the long run.

September 8, 2017
Patanjali most advertised brand on television in week 33

BENGALURU: Baba Ramdev’s Patanajali Ayurved Limited has generally been among the top 10 television advertisers according to Broadcast Audience Research Council of India (BARC) weekly list of Top 10 Advertiser *Across Genre : All India (U+R) : 2+ Individuals during the first 33 weeks of 2017. It’s brand of products were the most advertised brands on television in week 33 (Saturday, 12 August 2017 to Friday, 18 August 2017) of 2013 as per Top 10 Brands *Across Genre: All India (U+R) : 2+ Individuals. The Patanjali range of products were present on television 13,626 times (insertions) in week 33 of 2017.

It must be noted that FMCG giant Hindustan Unilever Limited (HUL) is by far the biggest advertiser on television in India– period. Its television ad insertions far exceed ad insertions by any other company. Four of its brands were present in BARC’s weekly list of top 10 most advertised brands in week 33 with combined ad insertions of 37,846.

HUL’s beauty care brand Dove’s Dove Cream Bathing Bar was the second most advertised brand on television in week 33 with 10,324 insertions, followed by GlaxoSmithKline’s malted milk drink brand Horlicks with 10,248 insertions at third place. HUL’s toiletry and personal care brand Lux’s Lux Toilet Soap was the fourth most advertised brand in week 33 with 9,569 insertions followed by another HUL brand – toothpaste brand Closeup Ever Fresh with 9,431 insertions at fifth place.

Bharti Airtel has been pushing its Airtel Postpoid Promise a lot over the few weeks on television. This Airtel product had the second highest insertions in the previous week (week 32) – 11,364 insertions. In week 33, Airtel Postpoid Promise was the sixth most advertised product with 9,187 followed by a product from banking and financial services – the Axis Bank Credit/Debit Card with 8,993 ad insertions at seventh place.

HUL’s detergent brand Surf Excel Easy Wash was the eight most advertised brand in on television week 33 of 2017 with 8,522 insertions followed by television DTH brand Videocon D2h with 8,146 insertions. Reckitt Benckiser’s toilet cleaner brand Harpic 10X completed the list of top 10 brands on television with 8,092 insertions.

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Truecaller claims 3X ad growth, VP cites Patanjali’s unprecedented rise

Biggest advertisers on television during first eleven weeks of 2017

Hindustan Lever, Patanjali had largest TV ad insertions

August 26, 2017
Truecaller claims 3X ad growth, VP cites Patanjali’s unprecedented rise

MUMBAI: Truecaller claims to have reached a new milestone as a mobile in-app publisher, achieving a record 200 million impressions in a single day.

The daily impression rate on Truecaller’s in-app advertising platform has grown by over 300 per cent in the past year. The monumental traction is a product of Truecaller’s innovation as a one-stop solution for communication, payments, and now, brand engagement. Real estate on Truecaller has appreciated to the extent that over 70% of existing advertisers have decided to continue to invest in Truecaller’s mobile advertising inventory. Truecaller’s direct-to-consumer connect has attracted new interest of brands across the spectrum of FMCG, consumer electronics, and automobiles from brands like Mondelēz, Samsung, Himalayan and Maruti among many more.

Truecaller VP sales and head of India operations Tejinder Gill said, “This shows that the mobile ad eco-system has an incredible potential in India. At Truecaller, we are constantly looking for innovative ways to add value to the lives of not only our customers, but our partners’ as well. With Patanjali, we saw a cult favorite brand that has witnessed unprecedented growth by offering a differentiated product.”

Patanjali, India’s homegrown leader in Ayurveda, leveraged Truecaller in a one-day app inventory takeover, resulting in a new benchmark for both Patanjali and Truecaller.

Patanjali’s digital agency MangoData co-founder and CEO Santosh Kumar said “What began as crafting an innovative campaign for Patanjali has surpassed our expectations in terms of both impressions delivered, which were upwards of 200 million and click-based engagement of over 430,000 in a single day. Leveraging the strong association customers have with Truecaller and supported by a 100 per cent share of voice on the platform, has helped us target the right customer with the right offering and narrative from our portfolio.”

August 24, 2017
mCube: Star, Zee, Filmfare, NDTV, WATConsult, AdLift & Patanjali win awards

MUMBAI: AdLift, a global digital marketing agency with offices in the US and India, has won two gold awards at Master of Modern Marketing Awards and Conference at New Delhi. YouTube sensation Pammi Aunty entertained and educated the audience when he joined the session on influencer marketing with AdLift CEO Prashant Puri.

Inkspell had announced the mCube Awards – Masters of Modern Marketing 2017 in a much awaited programme. Other speakers included IIFL Wealth Management CMO Deepali Naair, Angel Broking CMO Gagan Singla, DoubleClick by Google programmatic evangelist Rahul Ramchandani, Unlimit by Reliance VP marketing & business development Matthias Wurster, Max Life Insurance SVP Amit Sharma, Sociomantic VP – sales Avinash Tharani, Gameloft Head-Marketing Ridhima Kapoor, Kenscio Digital VP Avinash Pant, Reebok director – brand marketing and communications Kanika Mittal, Reliance Mutual Funds CMO Sandeep Walunj, Portea VP Kavita Chowkimane, Aviva India VP Ambrash Kapoor, Philips Home Care country sales manager Sandeep Oberoi, and Dabur India Head – Digital Marketing Archan Banerjee.

AdLift won the awards in two categories i.e. Content Marketing and Digital Marketing Awards. For Aakash Institute, AdLift was awarded for the “Best Engagement in a Social Media Campaign” and the “Most Engaging Content in an Integrated Campaign” for Kent RO.

Kent RO chief information officer Saurabh Gupta said, “At Kent RO, our mission is to educate people about healthy living and the benefits of a disease-free life. AdLift helped bring this idea to life via targeted content marketing campaigns that worked well!”

Individuals, agencies, corporates, and/or communities which were awarded at the ceremony are enlisted below:

Media Specific Awards:
1. Best Marketing Campaign in Print-Mission 1000 Tonnes by Jagran
2. Best Marketing Campaign in Radio-Sapnon Ki Tasveerein by Canara HSBC OBC Life Insurance
3. Best OOH Marketing Campaign-Freshsales’ Frustimonials Campaign by Freshdesk
4. Best Direct Marketing Campaign-Dell EMC CIO Club by CIO Association of India
5. Best Marketing Campaign through Events/BTL Channels-UTI Mastershare by UTI Mutual Fund
6. Best B-2-B Marketing Campaign-Gamification of Advertising Sales by Jagran
7. Best Low-Budget Marketing Campaign-The Sunday Brunch Campaign by Marriott
8. Best PR Campaign-Lung Cancer Awareness Campaign by Boehringer Ingelheim
9. Best Innovation in a Tech-enabled Marketing Campaign -HP Pavilion X360 – Head Over Heels by SapientRazorfish

Content Marketing Awards:
1. Best Content in a Direct Marketing Campaign-CFO Insights Magazine Campaign by Yes Bank
2. Best Content in a Digital Marketing Campaign-Sabse Tez Nateeje for Aajtak.in by India Today
3. Best Content in a Digital Marketing Campaign-More to Give Campaign by NDTV
4. Best Content in an ATL Marketing Campaign-Zidd karo Duniya Badlo by D.B. Corp. Ltd.
5. Best Content in a BTL Marketing Campaign-Let’s Hunt for Our Lost Lakes by Jagran
6. Most Engaging Content in an Integrated Campaign-Kent RO by AdLift

Sector Specific Awards:
1. Best Multi Channel Campaign by/for an Automobile Company-Tata Zest Record Run Campaign by Inextis
2. Best Multi Channel Campaign by/for an FMCG/CPG Company-Patanjali Kesh Kanti Jug Jug Jiyo Campaign by Vermillion
3. Best Multi Channel Campaign by/for a Real Estate Company-Kanakia Paris at BKC by NetBiz Systems. Pvt Ltd.
4. Best Multi Channel Campaign by/for a Healthcare Company-Portea Heal at Home Campaign by Portea Medical
5. Best Multi Channel Campaign by/for a Financial Services/Banking Company-ARQ Launch Campaign by Angel Broking
6. Best Multi Channel Campaign by/for a Media/Entertainment Company-62nd Filmfare Awards 2017 Campaign by Worldwide Media
7. Best Multi Channel Campaign for a Cause/NPO/NGO-Muskaan Initiative for Himalaya by Motivator World
8. Best Experiential Marketing Campaign in BFSI-Mutual Fund Day – by Reliance Mutual Funds

Digital Marketing Awards:
1. Best Digital Integrated Marketing-Digital Innovation – Croma by Infiniti Retail
2. Best Display Marketing in Digital-Crompton Greaves’s Avancer E-Sense Campaign by Logicserve
3. Best Engagement through Digital Marketing-P.O.W. – Bandi Yuddh Ke by Star TV
4. Best Engagement through Mobile Marketing-Nissan’s GT-R Car Campaign by mCanvas
5. Best Gamification Marketing-Nexa Baleno Buddy Pack by Gameloft
6. Best Innovation/Creativity in a Digital Campaign-HDFC Bank’s 360 Video Campaign by WATConsult
7. Best Email Marketing Campaign-Fullerton India’s Instant e-Approval Campaign by Logicserve
8. Best Innovation/Creativity in a Mobile Campaign-Zee Cine Awards Scratch Mobile Innovation by Zee
9. Best Marketing through a Website/Blog -Merck’s Parents of Fertility Campaign by WATConsult
10. Best Marketing through an App-Mitra Campaign by KSRTC
11. Best Mobile Marketing – Overall -Godrej’s Flaunt to Feed Campaign by WATConsult
12. Best performance-driven Digital Campaign-Recruiting CIOs through the Social Network by HCL
13. Best performance-driven Digital Campaign-Myntra Sneaker Club
14. Best performance-driven Mobile Campaign-UTI MF Mobile App Campaign by UTI Mutual Fund
15. Best Search Marketing Campaign-Only’s Deminise the World Campaign by WAT Consult
16. Best Social Media Marketing Campaign-Dance+2 by Star TV
17. Best Video Marketing Campaign-The Watchable Ads for DBS by WAT Consult
18. Best Viral Marketing Campaign-Nayi Soch by Star TV
19. Best Engagement in Social Media Campaign-Aakash Institute by AdLift

Special Awards:
1. Digital Marketer of the Year-Nikhil Rastogi (Citi Bank)
2. Digital Marketer of the Year-Archan Banerjee (Dabur India)
3. Marketing Influencer of the Year-Deepali Nair (IIFL Wealth Management)
4. Best Digital Entertainer-Ssumier Pasricha
5. Best Marketing Startup-Inextis Events
6. Marketing Agency of the Year-WATConsult

June 4, 2017