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Tag: Pass Pass Pulse

  • Pulse Candy rewards loyalty with exclusive perks

    Pulse Candy rewards loyalty with exclusive perks

    Mumbai: Pass Pass Pulse, in partnership with White Rivers Media, launched the annual Loyalty Day campaign for Pulse Candy enthusiasts on Instagram. The campaign featured engaging contests, offering exclusive access and prizes to loyal fans. The campaign began with teasers about the event’s return and this year’s theme, promising spots on the brand’s Instagram Close Friends list for the most devoted Pulse lovers.

    Contest alerts followed, announcing fun challenges with the chance to win prizes and join the brand’s inner circle. The #ForTheLoveOfPulse contest asked participants to change their profile pictures to the Pulse Candy logo, showcasing their love for the brand. The #PulseDeewanaChallenge encouraged fans to answer quirky questions, sparking creativity and engagement.

    Social Media Dissect founder and CEO Aleena Gandhi shared her thoughts on the campaign, stating, “We found Pulse’s latest contest interesting. In a world where many campaigns feel similar, Pulse Candy’s approach is different and new. By talking with their audience and adding top users to their Close Friends list, Pulse Candy shows they’re willing to try new things to connect with their loyal fans. Their campaign has some fresh ideas, exciting rewards, and it’s worth dissecting.”

    The #UltimateDeewanaKaun contest challenged participants to share humorous responses about what they’d sacrifice for Pulse Candy. Top users were elevated to the brand’s Close Friends list, gaining exclusive access to upcoming flavour launches and receiving personalised Certificates of Loyalty and many more Pulse goodies. The campaign captured the hearts of audiences on a massive scale, confirming its memorable and entertaining impact. Pass Pass Pulse demonstrates an adeptness at fostering meaningful connections with customers by making them feel genuinely valued in distinctive ways.

     

  • DS Group’s Pulse Candy shines a light on local heroes this World Compliment Day

    DS Group’s Pulse Candy shines a light on local heroes this World Compliment Day

    Mumbai: In celebration of World Compliment Day, Pass Pass Pulse, a prominent hard-boiled candy brand from the DS Group, a multi-business corporation, and FMCG conglomerate, commemorated the occasion with a heartfelt campaign that paid tribute to the local heroes within the society. The ‘Pulse of Compliments’ campaign, this year, adopted a people-centric approach by extending compliments to individuals whose selfless actions serve as the foundation of communities.

    DS Group’s Pass Pass Pulse, in collaboration with White Rivers Media, is currently showcasing billboards that feature The Late Trilochan Singh Ji (Founder, Veerji Ka Dera), Raji Ashok Ji (Chennai’s beloved ‘Auto Akka’), Aditya Kumar Ji (aka ‘Cycle Wale Guruji’), Anoop Khanna Ji (Founder, Dadi Ki Rasoi), Prince Mehra Ji (aka ‘Birdman’), and Ravi Shankar Ji (Founder, Roti Bank) in their respective cities of Delhi, Chennai, Lucknow, Noida, Chandigarh, and Bihar. Although these names may not be universally recognized, the deeds of these individuals eloquently convey the essence of humanity. Through this distinctive campaign, the brand offers a heartfelt tribute to the indomitable spirit of these exceptional souls who went above and beyond for the greater good of society.

    Commenting on this collaboration, DS Group GM, marketing, DS Foods Arvind Kumar expressed, “Having celebrated World Compliment Day four years in a row, this time, Pass Pass Pulse approached it differently by directing focus towards individuals who exemplify selflessness. By harnessing the unique power of compliments, we aim to acknowledge the exceptional contributions of these remarkable individuals. It brings us immense joy to see them receiving the recognition they truly deserve.”

    White Rivers Media co-founder and CCO Mitesh Kothari stated, “Our partnership with Pulse for World Compliment Day transcends traditional advertising. It’s about celebrating welfare heroes and promoting social change through advertising, igniting appreciation for acts of kindness that extend beyond city limits.”

    The campaign was further amplified across social media platforms through compliment card templates on Instagram stories, encouraging users to participate and be the ‘Pulse of Compliments’ by tagging loved ones on their stories whom they wished to compliment. This user-generated content became an integral part of the campaign’s integrated approach, transforming it from a fleeting moment of recognition into a catalyst for change that ignited a ripple of compliments across digital communities.

    Renowned brands like boAt, Magicpin, Ixigo, Dominos, Spicejet Airlines, Book My Show, CultFit, Meesho and Infinix India joined in to extend the Pulse of Compliments to these heroes, deepening the warmth of appreciation, and paying tribute to their exceptional contributions to our society.

    If you happen to be in any of the cities mentioned, be sure to keep a lookout for these heartfelt billboards of our heroes. Let’s come together to honor their remarkable efforts by pausing to appreciate them. By keeping the compliments flowing, let’s continue to nurture a culture of positivity and kindness.

  • Pulse launches a celebratory digital campaign on the Candy Day

    Pulse launches a celebratory digital campaign on the Candy Day

    Mumbai: DS Group’s Pass Pass Pulse has launched a stimulating digital campaign, “Pulse Candy Hunt,” marking Candy Day on 4 November. Leveraging an augmented reality approach, Pulse Candy Hunt allows users to enjoy a fun candy treasure hunt on Snapchat and Instagram.

    By switching on their rear camera’s lens or filter, the users need to look and spot different flavours of Pulse candy in their own 360-degree real-time environment and then tap the candy to bag it.

    The final score of bagged candies in 20 seconds can be discovered by switching to their front camera. As a bonus, a prompt urges the users to open the mouth and a Pulse candy drops in, triggering a Chatkara Pop sound effect and a visual experience of the tangy burst of Pulse candy, triggering a change in the player’s facial expression on the screen, like the widening of eyes and arching of eyebrows, followed by a celebratory bursting animation sequence behind and the final score showing at the bottom centre of the screen.

    Speaking on the launch, Dharampal Satyapal Foods general manager of marketing Arvind Kumar said, “We are thankful to our consumers for making Pulse a leader in the hard boiled candy segment for the last five years, and therefore, Candy Day is very special to us. We celebrate it with Pulse lovers by playing innovative fun games in a digital world full of Pulse candy, amusement, and rewards. AR reality with vibrant graphics, sounds, and personal surroundings stimulates consumer interaction. This is a unique integrated digital campaign on the popular social media platforms that resonate with our target group (TG).”

    To further increase traction and engagement on Instagram, a contest will be organised around this campaign, inviting people to share their entries in the form of Instagram reels for a chance to win amazing prizes. Nano, micro, and macro influencers like Ashi Singh, Ashnoor Kaur, and other digital content creators have been looped in for further amplification of the campaign.

  • DS Group launches ‘Pulse Ka Pandal’ campaign on Dussehra

    DS Group launches ‘Pulse Ka Pandal’ campaign on Dussehra

    Mumbai: DS Group’s popular candy brand Pass Pass Pulse has launched an exciting campaign “Pulse Ka Pandal” to bring festivities from across the country on the digital platform this Navratri.

    The festive revellers can enjoy the Ram Leela in the North, the famous Dandiya in the West, and Durga Pujo in the East through virtual pandals set up on the online map to thoroughly enjoy the nine nights of festivities in a one-of-a-kind empirical bonanza.

    Using innovation to fuel their digital marketing campaigns, “Pulse Ka Pandal” is a content-tech integrated campaign that will stream live the virtual pandals of the Ram Leela from the Lav Kush Mela in Red Fort, New Delhi; Garba Raas from the Karnavati Club in Ahmedabad, Gujarat; and Durga Puja from the Samajh Sevi, Rasbihari, Kolkata. People from all over the country would be able to see the live feed of these locations on the online maps.

    The brand will amplify the online campaign by bringing in local influencers to promote and boost the campaign at a regional level. In order to involve the audience further, various fun engagement activities like contests, puzzles, quizzes, etc. will be active at each of these locations on the online maps. Audiences can participate in these contests and win amazing online gift vouchers.

    Speaking on the occasion, Dharampal Satyapal Foods general manager Arvind Kumar said, “India is a treasure trove of festivals and Sharad Navratri brings alive the festive spirits in the believers. The entire country celebrates Navratri and Dussehra in diverse traditions. “Pulse Ka Pandal” will converge the traditions from various states on a single platform, whilst creating an innovative social media campaign that is exciting, resonates with our audience and leaves a lasting impression. This campaign’s interesting and engaging content will surely add to the festive revelry.”