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Tag: : Parx

  • Parx wins the ‘Best Use of Social media in Marketing Award’

    Parx wins the ‘Best Use of Social media in Marketing Award’

    MUMBAI: Casual lifestyle apparel brand Parx has bagged the title of ‘Best Use of Social media in Marketing Award’, at the recently concluded Asia Retail Congress 2015.

     

    The award was conferred to them in recognition of its innovative and engaging twitter content during the FIFA World Cup 2014. Asia Retail Congress 2015 is one of the most prestigious single most important global platform to promote world-class retail practices. The focus of award ceremony was to identify and recognize the retail excellences.

     

    Parx’s ground breaking twitter based engagement and contest was divided in to three different phases, to sustain interest and ensure constant follower participation. One of the key objectives was to increase relevant follower base and give them an extra reason to stay awake to watch the match, and simultaneously contribute to the Parx led social media campaign.

     

    Parx brand director Sharad Walia said, “Social Media is indeed a critical platform to directly engage with consumer, however the challenge is immense as every brand is trying their best to grab their attention. This award speaks highly about the team, who not only broke the competition clutter, but also succeeded to achieve the brand’s objective. It’s great to see Asia Retail Congress celebrate excellence in this area and I’m particularly elated to see our brand Parx achieve great success.”

     

    Spanned over one month the insight based, yet creatively developed Soccer ka siddhu contest urged fans to move away from just commenting, and give commentary in the typical Siddhu style.  In the exciting Semis ke Breakers contest, followers were encouraged to tweet breaking news from the semi-final matches. The final leg of the competition was named Soccer ka Mahabharat, wherein the participants had to name a star player resembling a prominent Mahabharat character. This innovative twitter competition not only held the attention of Parx followers, but helped the brand to increase its follower base by a whopping 35 per cent, just within a span of 30 days.

  • MSLGroup appointed as strategic communications advisors for the Raymond Group

    MSLGroup appointed as strategic communications advisors for the Raymond Group

    MUMBAI: MSLGROUP, the strategic communications and engagement consultancy of Publicis Groupe, and the largest brand and reputation advisory network in Asia and Europe, today announced a recent new business win for August 2014.  The Raymond Group – India’s leading Textile and Apparel Company and a global conglomerate has appointed MSLGROUP as their partner for strategic advisory, creative unbound communications and engagement solutions in the country.

     

    Commenting on the new business win, Jaideep Shergill, CEO India, MSLGROUP, said, “Partnering with The Raymond Group is a very exciting opportunity for us to lead the next level of engagement and innovation in this ever-changing consumer landscape. With the emergence of new media tools, we are committed towards adding value that provides real impact on business and helps brands stay ahead and stay relevant against the competitive backdrop. For Raymond, our attempt is to create channel agnostic programs that excite and inspire.”

     

    The mandate with the Raymond Group includes brand building, reputation management, influencer outreach, and crisis and issues management.

     

    “The strength of MSLGROUP pan India network coupled with the team’s ability to understand our business and recommend creative ideas were pivotal in our decision to appoint them as our communications partner. In this cluttered marketplace, it is essential not just to connect with our consumers but also to engage them in a meaningful dialogue. We look forward to working with MSLGROUP to reach out to our ever growing consumer base spread across product categories, thus reinforcing our strong brand equity,” said Rohit Khanna, Head – Corporate Communications, Raymond Limited.

     

    The Raymond Group offers end-to-end solutions for fabrics and garmenting in India. Some of the leading brands within its portfolio include Raymond, Park Avenue, Color Plus, Parx and Raymond Premium Apparel amongst others. Raymond also has one of the largest exclusive retail networks in the textile and fashion space in India through its exclusive chain of outlets – ‘The Raymond Shop’.

     

    As part of the diversified group, Raymond also has business interests in men’s accessories, personal grooming & toiletries (Park Avenue Deos, Beer Shampoo, Speed Shower and KS Deos), prophylactics (KamaSutra Condoms), energy drinks (KS Energy Drinks), files & tools and auto components.