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Tag: partnership

  • ICBC announces partnership with Vibrant Gujarat 2022

    ICBC announces partnership with Vibrant Gujarat 2022

    Mumbai: The Indo-Canadian Business Chamber (ICBC), the premiere organisation in India dedicated to promoting Indo-Canadian economic and bilateral relations, on Thursday announced a partnership with the Vibrant Gujarat Global Summit 2022, set to be held from 10-12 January 2022 in Gandhinagar, Gujarat. 

    This announcement of ICBC with the marquee event now in its 10th edition is indicative of growing closer ties between the two countries.

    The central theme of the summit this year – ‘From Aatmanirbhar Gujarat to Aatmanirbhar Bharat,’ presents a unique opportunity to address shared contemporary challenges as well as points of confluence, while charting a path forward for global sustainable development. It will also present a strong platform for augmenting international cooperation and partnerships, said the statement. “Gujarat offers great opportunities for collaboration in key economic industries such as agro & food processing, renewable energy, EV automotive and pharmaceuticals, all areas under the active focus of ICBC,” it added.

    “As the partner organisation at the 10th edition of Vibrant Gujarat, ICBC will be taking a business delegation to engage in conversations leading to fruitful collaborations between the State of Gujarat and Canada,” stated ICBC CEO Nadira Hamid. “It will be our endeavor to facilitate meaningful meetings to further the economic growth in the state, and strengthen ties between Gujarat and Canada.”

    With the intention of raising the level of engagement and joint partnerships, the chamber will be holding a business session on 11 January 2022, on the sidelines of the summit. Leading Canadian companies across industries, as well as key stakeholders from the government of Gujarat, are expected to be a part of this initiative, with an intention to boost trade between the two regions.

  • Zee5 inks multi-show partnership with Applause Entertainment

    Zee5 inks multi-show partnership with Applause Entertainment

    Mumbai: Streaming platform Zee5 has announced a strategic partnership with content and IP studio Applause Entertainment, a venture of Aditya Birla Group for a multi-show association. The two content companies will collaborate to create a robust original content slate of new Zee5 originals in Hindi across genres to entertain viewers across the globe.

    The first offering as part of the partnership is titled “Kaun Banegi Shikharwati’”– a dramedy series with a unique take on a dysfunctional royal family. The show will be produced by Applause Entertainment in association with Emmay Entertainment and directed by Gauravv Chawla and Ananya Banerjee. The original will premiere exclusively on Zee5 in January 2022.

    “Over the last four years, Applause has created a diverse slate of content and explored stories across genres, languages, and geographies. We are thrilled that our first outing with Zee5 is with Kaun Banegi Shikarwati, a light-hearted, heart-warming dramedy that is both quirky and delightful and boasts a stellar cast of actors. We look forward to a long and fruitful partnership with Zee5 and help contribute in a small way to their global ambition,” said Applause Entertainment CEO Sameer Nair.

    Zeel president-content and international markets Punit Misra said, “Zee5’s content design principles centre around intimately knowing our viewers and building a bouquet of engaging and entertaining offerings for our multiple consumer cohorts. While Consumer Intimacy is at the heart of our content creation philosophy, our Content Creator Partners are the other crucial pillar in our approach.”

    “In 2021, Zee5 has made a concerted effort to associate with premium content creators across languages and genres, a move that has enabled us to inch closer to our overall vision of ‘Entertainment inclusion’,” said Zee5 India chief business officer Manish Kalra. “Applause Entertainment has had a strong record of creating some of the most popular shows of recent times and with this association, Zee5 is confident of enriching our content slate even further.”

    The move is in line with Zee5’s content-first approach of forging more partnerships within the creative ecosystem to build a diverse slate of originals and movies. The platform had earlier sealed partnerships with TVF (The Viral Fever), Ashwiny Iyer Tiwari and Nitesh Tiwari, and Red Chillies Entertainment to deliver several new shows across the digital entertainment ecosystem.

    “Kaun Banegi Shikharwati’” features a spectacular cast of renowned Bollywood faces, including Naseeruddin Shah essaying the role of a King while Lara Dutta Bhupathi, Soha Ali Khan, Kritika Kamra, Anya Singh play his daughters, and Raghubir Yadav, Cyrus Sahukar, Varun Thakur and Anurag Sinha play key roles.

     

     
     
     

     
     
     
     
     

     
     

     
     
     

     
     

    A post shared by ZEE5 (@zee5)

     

    Elaborating on the new show, Emmay Entertainment producer Nikkhil Advani said, “Kaun Banegi Shikarwati offers a quintessential story of Indian families that’s replete with oddities and conflicts. But at the core of it, lies unfiltered emotions that are sure to resonate strongly with the masses.”

    Zee5 chief creative officer- Hindi Originals Nimisha Pandey said there is an increasing need for family-viewing content in a post-pandemic era and a multi-dimensional drama like “Kaun Banegi Shikharwati’” works beautifully in that aspect. “We hope that the audience enjoys the roller coaster of emotions with this series,” she added.

  • The Q partners with Mzaalo to target young audience

    The Q partners with Mzaalo to target young audience

    Mumbai: QYOU Media has announced that Hindi language channel The Q will become available on Mzaalo, a blockchain-based online video streaming app.

    The Q will offer Mzaalo users an array of content targeting young Indian audiences who can earn rewards based upon viewership that can be spent on merchandise, digital goods, games, and charitable giving, said the statement.

    “Mzaalo, in tandem with their underlying technology from Xfinite, has created a best-in-class next-gen platform that could not be more perfectly matched to the content and target audience for The Q,” said QYOU Media chief executive officer Curt Marvis. “We know that our digital and social media content creators design programming for young India that often relies on finding distribution platforms that leverage the technology that will drive content consumption in the future. Mzaalo and Xfinite provide exactly that kind of platform and we are thrilled to become a partner to develop and distribute innovative influencer and brand experiences on the blockchain for their communities and ecosystem.”

    The Q channel is available in over 122 million TV households and to over 676 million users via OTT, mobile, and app-based platforms in India. Mzaalo has over 25 content partners offering 12,000 films, which includes Bollywood films and regional cinema, original shows, music videos and more.

    “We are committed to providing Mzaalo users the most exciting and engaging content,” said Mzaalo chief operating officer Vikram Tanna. “Our content gamification engine coupled with 600+ rewards partners and celebrity experiences enable us to deliver real value for our users. The Q is establishing a new type of brand with interactive and fun content that engages the new generation of social viewers.   This collaboration brings together the best of content, interactivity, and gamification, and is perfectly suited for both.”

  • aha Studio and Applause Entertainment partner to produce four bi-lingual web series

    aha Studio and Applause Entertainment partner to produce four bi-lingual web series

    Mumbai: Telugu OTT platform aha on Monday launched an independent content and IP creation entity – aha Studio, which has also entered into a partnership with Applause Entertainment to co-produce four premium bi-lingual series.

    Their first offering- a web series titled ‘Half-Lion’ will tell the story of former prime minister P V Narsimha Rao. Based on the book with the same name written by Vinay Sitapati, the series will be released in Hindi, Telugu and Tamil, the streaming platform announced at an event held on Monday.

    aha Studio will work on projects at a Pan-India level and tell stories that have their origins in the South. The entity will self-finance these projects and license it to various platforms once the production is finished. “The studio is an initiative to create content at an arms-length from the platform. Doing this helps us work with the top talent in the country. We’re looking for projects that have a Pan-India appeal but have their origins in the South, that’s our USP,” said aha CEO Ajit Thakur.

    “For us, this partnership is about collaborating with a strong creative and production company,” said Applause Entertainment chief executive officer Sameer Nair. “Geetha Arts is one of the largest content creation companies in South India and have been making movies and series for many years, and they’ve launched the platform aha. In order for us to do bigger, better and brighter things, we will have to collaborate with other content studios. This is not the age of going solo. Lot of creative people should work together on projects.”

    Elaborating on the new web series, Nair said, “We enjoy telling stories of this kind. These stories are increasingly being told in the language that they deserve to be told. ‘Scam 1992’ was equal part Hindi and equal part Gujarati. Once we’ve made it, I’m sure there will be a lot of people interested in it because it is an important story to tell.”

    The series will be helmed by National Award-winning director Prakash Jha known for his socio-political films such as ‘Gangaajal’, ‘Apaharan’, ‘Rajneeti’ and ‘Aarakshan’ and web series ‘Ashram’. “Hardly a small percentage of today’s generation knows about Rao, the ”man who changed India”. He brought about changes, systems in our polity, economy, society and everyday life in our country which now is completely irreversible,” said Jha.

    aha Studio had acquired the rights to the book ‘Half-Lion’ and approached Applause Entertainment that has the expertise in telling layered narratives with an ensemble cast. The content studio headed by Nair recently bagged 12 Filmfare OTT awards for ‘Scam 1992’ their biopic on stockbroker Harshad Mehta.

    “It’s been a remarkable journey with aha in Telugu so far,” said Geetha Arts managing director and aha promoter Allu Aravind at the event. “We are overwhelmed with the love and support we’ve received globally from the audience, who’ve made aha one of the fastest growing apps in India within a span of two years.  In what is another pioneering effort from aha, we believe aha Studio will help us work with the best creative talent in the country to present world class entertainment to our global audience.”

    Telugu OTT platform aha is set to launch in Tamil language next year. The platform which has grown by 13+ million downloads in the last year and a half will increase its content investments in 2022 and launch new unscripted formats including ‘Indian Idol Telugu’.

  • Epic On partners with YuppTV to reach more audiences

    Epic On partners with YuppTV to reach more audiences

    Mumbai: IN10 Media Network’s super-app Epic On has announced its collaboration with Yupp TV, a B2B aggregator of live TV channels and VOD. The partnership will aid the app in expanding its footprint across metros as well as tier 2 and 3 cities. 

    YuppTV, which offers users a single subscription to all premium OTT apps, has a vast distribution network via its partnership with ISPs and broadband companies.

    “With an increase in smartphones, affordable data availability and varied taste clusters there has been unprecedented growth in content consumption in the country. Consumers now look beyond the traditional medium for entertainment. To reach a wider set audience across geographies at ease, Epic On has partnered with the B2B aggregator,” said the company in a media statement.

    “I am glad to partner with YuppTV Scope that enjoys an immensely penetrated network in the country,” said Epic On COO Sourjya Mohanty. “With this partnership, we look to provide our content to millions of more viewers who are still untapped from an OTT content perspective.”

    To be easily accessible to viewers across platforms, Epic On has partnered with multiple partners in the recent past with a presence across 45+ smart TVs and telcos both in domestic and international markets.

    “OTT consumption has been growing and through this partnership, we further look to increase the consumers base for YuppTV Scope,” said YuppTV founder and CEO Uday Reddy. “Users will be able to watch top-notch online video streams and enjoy a unique entertainment experience from a single platform.”

    YuppTV Scope, a tech-enabled single subscription video streaming platform. It is a one-stop destination that offers users a unified interface to all premium OTT apps using a single subscription while eliminating the task of accessing multiple apps, said the statement.

  • Deloitte India associates with News Broadcasters Federation

    Deloitte India associates with News Broadcasters Federation

    Mumbai: News Broadcasters Federation (NBF) has partnered with Deloitte India to launch an integrated performance and rewards forum for the news broadcasting industry. This is the first-ever such association in the media domain.

    The five-year partnership aims at building thought leadership in the human capital space. Apart from a total rewards report, and compensation and benchmarking studies, NBF’s members will have the opportunity to glean insights in the areas of productivity analysis, performance management, employee assessments, employee preference, and employee engagement. NBF members will also get access to Deloitte India Human Capital reports on Workforce and Increments Trends (WITS) and Campus Hiring Trends, amongst other industry-leading reports.

    “Employees, especially journalists and related executives involved in the public service of taking news and information to the doorsteps of crores of Indians, are the backbone of the sector,” said NBF founding president Arnab Goswami. “This much-needed study will identify the social, economic, and financial impact of the ongoing pandemic and the pause in audience measurement data for the TV news genre. The partnership will enable the news broadcasting sector to prepare news TV channels to be future-ready, in terms of skills and benchmarking of employee benefits.”

    “Employee costs are the single biggest expense for a news TV channel,” said NBF secretary-general R Jai Krishna. “The NBF-Deloitte India association aims to make the news TV sector more sustainable and successful, by preparing it to hire the best talent for a strong news media industry.”

    “This is a unique association to strengthen the human capital landscape of the media industry,” said Deloitte India partner Anubhav Gupta. “Deloitte India’s human capital team is excited to work alongside NBF to provide thought leadership in multiple pertinent issues in this sector.”

    “We look forward to associating with NBF and its member firms in the area of performance and rewards, and provide structured insights to enable data-backed decision-making throughout the year,” said Deloitte India director Neelesh Gupta. “Rewards and productivity are important areas for this industry, and we aim to fully support NBF members in this journey.”

    India has about 909 satellite television channels, of which, news television channels (being the single-largest genre) constitute 43 percent. The first phase of the survey will cover more than 300 organisations and commenced from December 2021. The results are expected by Q4 2021.

  • YuppTV Scope partners with ION broadband

    YuppTV Scope partners with ION broadband

    Mumbai: Single subscription video streaming platform YuppTV Scope has partnered with ION broadband to offer OTT services to its users.

    YuppTV Scope offers users a unified interface to all premium OTT apps such as SonyLIV, Zee5, Epic On, and YuppTV using a single subscription, while eliminating the task of accessing multiple apps. ION broadband has an audience base of four lakh customers and around 25,000 access points in more than 60 cities across the country and aims to provide a traditional TV-like experience for consumers in a seamless manner.

    “We are delighted to announce our partnership with ION broadband. This partnership further highlights the growing customer base for OTT platforms across genres,” said YuppTV founder and chief executive officer Uday Reddy. “Users will be able to enjoy YuppTV Scope’s unique and seamless video entertainment experience using a technologically advanced, all-encompassing platform and enjoy a traditional TV-like experience’’

    ION broadband provides cutting-edge internet solutions to suit its various segments like retail, hospitality, campus wi-fi, corporate, smart city, airports, and public wi-fi.

    “OTT consumption has been on the rise in India, owing to the pandemic. We are committed to keeping in touch with the changing trends and offering relevant services for our vast customer base and providing them with a traditional TV-like experience in a seamless manner,” said ION brand management business development Vielas Salunkke. “ION broadband is delighted to collaborate with YuppTV scope and believe that the platform will revolutionise the way content is consumed in the country.”

  • Rewind Networks, LYD launch Hits on South Korea’s LGU+ TV

    Rewind Networks, LYD launch Hits on South Korea’s LGU+ TV

    Mumbai: Rewind Networks and LYD on Thursday announced the launch of Hits on South Korea’s LGU+ IPTV platform on 16 November. Hits will be aired on Channel 147 in high definition as part of LGU+ TV’s premium package, said the statement.

    “Rewind Networks is excited to expand our HITS franchise in South Korea, where viewers love high-quality content, great storytelling, and iconic characters,” said Rewind Networks chief executive officer Avi Himatsinghani. “We are confident that LGU+ subscribers will love our curated selection of the greatest television drama and comedy series from the 1960s to the early 2000s.”

    The launch of Hits on LGU+ marks the second deal for the partnership between Rewind Networks and LYD in South Korea and brings the networks’ total reach in Asia to 24 million homes across 15 countries.

    “LYD is thrilled to notch up the game for Rewind Networks with LGU+ partnership that honors its second deal for them in the market,” said LYD founder Joon Lee. “This launch emphasizes our conviction and commitment towards our partners to consistently work towards their best interest and maximize their distribution in Korea.”

    LGU+ subscribers can catch up on iconic shows like “Little House on the Prairie, Murder,” “She Wrote,” “Law & Order,” “SVU,” “I Dream of Jeannie,” “The Lucy Show,” “MacGyver,” “Pride & Prejudice,” “Love Boat” to name few. Furthermore, from November onwards, the viewers can look forward to more TV shows premiering on the channel like the British sitcom “Are you Being Served?” American supernatural drama “Buffy, the Vampire Slayer,” and one of the most-watched mini-series of all time – “The Winds of War.”

  • MPL partners with hyper-casual game developer Voodoo

    MPL partners with hyper-casual game developer Voodoo

    Mumbai: E-sports and skill gaming platform Mobile Premier League has announced the launch of two new games Helix Jump and Color Road in partnership with Voodoo.

    Headquartered in Paris, Voodoo is one of the largest hyper-casual developers and publishers globally, with five billion+ total downloads. Helix Jump and Color Road are amongst their biggest titles with over 500 million downloads till date.

    This is the first time Voodoo has launched their game with a publisher in Asia. This collaboration has been made possible using the MPL developer SDK that offers a host of features. With this launch, the MPL users continue to experience the best of hyper-casual games with easy to play and engaging games.

    With the developer software development kit (SDK), any game developer can now publish and monetize their games as well as conduct e-sports events on the MPL app. The SDK also enables developers to enjoy a host of benefits like publishing games cross-continent with a single click, adding cash-rewards and also live stream gaming sessions for a larger audience. Multiple gaming formats like built-in tournament, battle and knockout are supported in the SDK to enable the users to engage in a format of their choice.

    “We are excited to partner with Voodoo and let our users enjoy some of their biggest gaming titles on the MPL app. With over 90 million users playing every day, we have built deep technology capabilities to enable seamless game-play at this scale,” said MPL vice president developer platform Vaibhav Viswanathan.  “We are thrilled to offer these capabilities to any game developers and help them deliver best in class games and enjoy optimised engagement and revenue.”  

    The SDK can be easily accessed by the game developers by logging on to the developer console from MPL. Developers can utilise the console to take advantage of the single build single integration of the SDK for seamless game publishing. Developers need to maintain only a single build across playstore/ Appstore and MPL app, reducing operational burden and providing for a consistent user experience across various platforms.

  • Trinity Gaming forays into South India, announces partnership with Blind Esports

    Trinity Gaming forays into South India, announces partnership with Blind Esports

    Mumbai: Homegrown gaming talent management company Trinity Gaming has strengthened its influencer’s management portfolio by signing Blind Esports, which is known to have the best e-sports rosters and content creators on board in the southern part of the country.

    With an aim to provide the best talent management services to the dynamic professional players of the team, the partnership will create opportunities to connect them with brands and support them in monetising their craft, said the statement.

    “We have always strived to provide the best of services to our content creators and helped them financially to stabilise their career in gaming,” stated Trinity Gaming co-founder and CEO Abhishek Aggarwal. “We are extremely delighted to have professional players of Blind Esports on board as it will open more opportunities not only for the esports team but also for Trinity Gaming as we will be able to explore deeper bonds in the southern part of India as an agency.”

    Blind Esports have emerged champions in some of the biggest esports tournaments including BGMI titles in Thug Invitational, Nimo TV Cup, KPL season 3, and were the finalists in PMCO Fall Split 2019 and, Free Fire titles in FFCO 2021 and Booyah Summer League 2021. The team also finished fourth in the India Cup Open in Call of Duty Mobile.

    Trinity Gaming will help Blind Esports creators to not only grow but also provide them with graphic assistance, PR, educate them about social media presence, outreach and engagement, and how to benefit from all such activities both monetarily as well as establishing themselves in the gaming industry, said the company in a statement. 

    The agency will educate the talents to develop the best content for audiences, facilitate brand deals for the influencers, and get notable attention for both brand and influencers, it added.

    “We have always been aiming to partner with an esports talent management sector to provide better opportunities to our players and we are delighted that Trinity Gaming would be helping us in carrying forward that vision for our team. We aim to create a national footprint for ourselves and our players and creators,” said Blind Esports owner Arjun Suresh, who is popularly known as ‘Blind Satan.’