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Tag: partnership

  • YuppTV Scope enters strategic alliance with aha

    YuppTV Scope enters strategic alliance with aha

    Mumbai: OTT aggregator YuppTV Scope has announced its partnership with Telugu OTT platform aha. This strategic alliance will enable YuppTV Scope users to access the entire video content library of aha as a part of YuppTV Scope’s extensive content catalogue.

    Through this partnership, aha can further extend its reach through YuppTV Scope’s BSNL and other ISP partnerships catering to tier 2 and 3 segments, said the statement. 

    “YuppTV lets its users rediscover and connect with entertainment that resonates with their preferences,” said YuppTV founder and CEO Uday Reddy. “We are committed to giving our viewers the finest quality content in accordance with their comfort and this partnership brings us a step closer towards it. aha is known for its distinct brand of storytelling-driven format that engages viewers with its exclusive and original content. With the collaboration, YuppTV viewers will have access to the entire category of Telugu entertainment at their ease.”

    aha offers original Telugu content across various formats that include films, web series, and non-fiction shows.

    “The collaboration has brought a broader reach to the platform,” stated aha CEO Ajit Thakur. “We’re excited to work with YuppTV and we want to offer further shows on the platform in the future. Our business model is to generate unique content that is extremely engaging and can be delivered across a variety of platforms. YuppTV Scope’s large and highly engaged premium audience is an excellent fit for reaching, distributing, and promoting our platform.”

  • Indian superstar Diljit Dosanjh signs deal with Warner Music

    Indian superstar Diljit Dosanjh signs deal with Warner Music

    Mumbai: Diljit Dosanjh, widely known as the ‘Super Singh of Punjab,’ has announced a partnership with Warner Music, the first time he’s signed a deal with a major record company.  Dosanjh is one of India’s leading stars and has found fame as an actor, singer, songwriter, and television presenter. 

    Dosanjh will be working with Warner Music to amplify his global music career. He has forthcoming singles with Canadian rapper Tory Lanez and the Tanzanian star Diamond Platnumz, who announced his own partnership with Warner Music last year.

    He has starred in some of the most critically acclaimed and commercially successful Bollywood and Punjabi films of all time – appearing in the likes of “Honsla Rakh,” “Jatt & Juliet,” “Jatt & Juliet 2,” “Punjab 1984,” “Sardaar Ji,” “Super Singh,” “Sajjan Singh Rangroot,” “Shadaa” and “Udta Punjab.”

    Dosanjh also enjoys a parallel stellar music career. He has recorded 13 studio albums and established himself as one of Punjabi music’s biggest stars.  His 2020 album “GOAT” was featured on Billboard’sGlobal Chart and went Top 20 in Canada. His latest track “Lover” has already generated more than 68 million views on YouTube.

    “I’m delighted to be collaborating with Warner Music.  Together, we’ll take Indian music way beyond the usual diaspora audiences to the top of the global charts,” said  Diljit Dosanjh. “I’ve already started working with some of Warner Music’s artists from other countries and it’s proving an exhilarating creative process.  I’m just so proud to be playing my part in putting Indian music firmly on the global map.”

    Diljit Dosanjh’s manager Sonali Singh added, “Diljit Dosanjh is a cultural phenomenon.He has sold-out venues in the UK such as the SSE Arena, Wembley, the First Direct Arena in Leeds and the Birmingham Arena. Diljit’s growth as a global artist has been unprecedented and we’re hopeful that this partnership with Warner Music India will take us one step closer to making Diljit a global music star.”

    “Punjabi music has long been popular in India and it’s now igniting international interest. You don’t get many bigger names in the genre than Diljit Dosanjh and with our creative expertise and global marketing network, we can help him reach new audiences worldwide andbecome a truly global name,” stated Warner Recorded Music CEO Max Lousada.

    “Just signing this deal has been an exhilarating process.  From our first midnight meeting to pulling together two music videos in our first weekend of working together, Diljit brings a passion and creativity that draws you into his world,” commented Warner Recorded Music president – emerging markets Alfonso Perez-Soto. “We’ve already had our Indian, Canadian and Latin American teams working on his campaigns and our ambition for him is truly global.”

    Jay Mehta, Managing Director, Warner Music India, concludes: “We’re excited to partner with the versatile and supremely talented Diljit Dosanjh. He’s a true entertainer and has struck a chord with the audiences across the globe with both his acting and singing prowess – a true rarity.His songs are already a rage with anybody who enjoys Punjabi music across the globe.”

    The partnership is the latest landmark move from Warner Music India, which launched just two years ago in March 2020.  The company swiftly signed a licensing deal with Tips Music, which owns the rights to some of the most popular Bollywood films ever produced; founded the Maati label, dedicated to the fast-growing Indian folk music genre; signed several distribution deals focused on labels from India’s different cultural and linguistic traditions.  In the Punjabi music scene, Warner Music has signed partnerships with Ziiki Media and Sky Digital.  

    Warner Music India is growing its domestic roster of superstar and developing artists, hitting the headlines last month when it signed a partnership with Armaan Malik, setting up the Always Music Global label dedicated to homegrown talent, and arranging to release his non-film music.  The company has also had success with Warner Music’s international roster in India, helping the likes of Alec Benjamin, CKay, Dua Lipa and Masked Wolf storm the charts.

  • Inox and ESFI join hands to bring esports to the big screen

    Inox and ESFI join hands to bring esports to the big screen

    Mumbai: Inox Leisure and Esports Federation of India (ESFI) on Monday announced their partnership that will witness Inox providing a community viewing experience of esports tournaments on the big screen.

    As an exclusive cinema partner, Inox will host and promote ESFI tournaments across the country. “This will help in building awareness and popularising esports besides offering world-class cinemas as esports and video gaming venues in cities all over India,” said the statement.

    Inox has supported Indian sports through various collaborations, including its longstanding partnership with the Indian Olympic Association. Inox and ESFI together aim to take esports to the masses using Inox cinemas as venues for hosting esports tournaments, streaming of live tournaments, providing training opportunities, and offering a talent scouting platform for future global events.

    “We are thrilled to bring the action of esports to the cinemas of Inox in collaboration with Esports Federation of India who has been working relentlessly to grow Indian esports and together, make esports, a mainstream sporting activity in India,” said Inox Leisure’s chief executive officer Alok Tandon. “With this association, we will build more esports IPs and who knows with our initiatives we can unearth a Neeraj Chopra or Abhinav Bindra in esports for our country.”

    “The exclusive partnership comes at a very right time when Asian Games is scheduled in the month of September and ESFI will soon launch ‘AESF’s Road to Asian Games’ to select the national esports contingent of our country. This partnership will see both ESFI and Inox together nurturing and developing the Indian esports talent pool wherein ESFI will bring more partners to further strengthen this objective and create a robust and thriving esports ecosystem,” said ESFI president and Olympic Council of Asia – NOC and international relations director Vinod Tiwari.

    As per the E&Y report, India currently has more than 1,50,000 professional esports players that have generated a viewership of 17 million people across 14 broadcast platforms, and the forecast is to have 1.5 million professional players with 85 million viewership from 20+ broadcasters by FY2025.

    The association will enable Inox to engage and offer an enticing content proposition to the age bracket of 15-24 years by promoting this new age sport that has the potential to garner a huge fan base and is expected to reach Rs 11 billion by FY2025 as per industry data.

    Through this partnership, Inox and ESFI will be jointly hosting city tournaments and building various esports IPs in order to intensify its growth, not just at the elite, but also at the grassroots level. The objective will be to introduce the charm of gamers and gaming enthusiasts, across the country, to take part in online as well as in-cinema tournaments, said the statement.

  • IPL 2022: Ather Energy partners with Gujarat Titans

    IPL 2022: Ather Energy partners with Gujarat Titans

    Mumbai:  Ahead of the 15th season of the Indian Premier League (IPL), homegrown electric scooter manufacturer Ather Energy has announced a multi-year partnership with the newly formed IPL Ahmedabad franchise- Gujarat Titans, as the principal partner. The strategic partnership starting from this season will see the Ather Energy brand on the front of the Gujarat Titans’ official team jerseys.  

    This partnership with IPL’s Gujarat franchise will help the brand enhance its awareness, build credibility, and trust, it said in a statement.

    As one of the two newest teams to join the league, Gujarat Titans has been actively building the squad, coaching and managing the team. Hardik Pandya has been appointed as the team’s captain, with spin wizard Rashid Khan and young batting talent Shubman Gill also selected as squad members.

    “Being relative newcomers in our respective fields, what binds us are shared values of fearlessness and positivity, and a hunger to make a difference in our highly competitive environments,” said Ather Energy chief business officer Ravneet Singh Phokela. “The scale and reach of IPL provide a great platform for us to rapidly drive awareness and familiarity for the brand across the country, as we expand our geographic footprint. But beyond just reach numbers, the IPL has the unique advantage of being a sporting event whose appeal cuts across age and gender boundaries, engaging the entire household. This gives us the opportunity to introduce our scooters to a larger audience and accelerate the adoption of EVs across the country.”

    In the recently concluded IPL auction, the Gujarat Titans team have roped in leading cricketers such as Mohammed Shami, Jason Roy, Lockie Ferguson, David Miller and Vijay Shankar. The cricket team management will be led by Vikram Solanki, who will hold the position of director of cricket, with Ashish Nehra as the head coach. Gary Kirsten will act as the Titans’ mentor and batting coach.

    “The blend of youthfulness and strategic thinking that Ather Energy projects resonates with us as a team as we embark on a journey with youthful spirit and determination in mind to make our mark in the league. We hope to work together with great synergy to achieve our goals,” said Gujarat Titans chief operating officer Colonel Arvinder Singh.

    Ather Energy has registered a 20 per cent month-on-month sales growth over the past year, according to the company. To cater to the growing demand, the brand is expanding its retail presence across the country. Currently, the company has 30 experience centres (retail outlets) across India, and by March 2023, it plans to open 150 experience centres in 100 cities, it stated.

  • FCB Group India expands its footprint in South Asia with FCB KL.LK

    FCB Group India expands its footprint in South Asia with FCB KL.LK

    Mumbai: FCB Group India on Monday announced the expansion of its footprint in South Asia with the launch of FCB KL.LK. This new agency partnership in Sri Lanka will be led by chairman and CEO Santosh Menon.

    FCB KL.LK, a fully integrated marketing communications agency, is the newest affiliate office under the FCB Group India umbrella. The agency works with marquee clients and brands including Ceylon Biscuits Ltd, HNB credit cards, Fairfirst life Insurance, Ultratech Cement, and Godrej Consumer products.

    Speaking on the importance of this partnership, FCB Group India chairman & CEO Rohit Ohri said, “We are delighted to partner with KL.LK in Sri Lanka. They are a young, future-ready agency that is growing very rapidly with many global multi-national clients. With this association, we are hoping to offer seamless service to many of our clients who look at South Asia as a contiguous market.”

    FCB global partner, global chief marketing abd reputation officer Brandon Cooke talked about how thrilled he is to have a partner in Sri Lanka. “The creative passion and business momentum made KL.LK the perfect partner for us in the Sri Lankan market. As we continue on our global mission to unleash creativity fuelled by diversity, data and technology, we’re incredibly excited about the opportunities that lie ahead as we expand our footprint across this region to a new client base,” he further said.

    FCB KL.LK chairman and CEO Santosh Menon added, “I came to Sri Lanka first in 2003 as a team member of FCB for its clients here. Today, bringing FCB back in its latest avatar as part of KL.LK gives me special pleasure and happiness. It’s the wheel turning full circle.”

    The new agency partnership aims to bring forth the KL.LK expertise to brands, coupled with FCB’s Never Finished philosophy, said the agency.

  • Tips Music strikes multi-year licensing deal with ShareChat and Moj

    Tips Music strikes multi-year licensing deal with ShareChat and Moj

    Mumbai: Tips Music on Tuesday announced a multi-year licensing deal with social media platform ShareChat and short video app Moj. The deal is one of the largest music deals announced this year by the company.

    The partnership will allow the 340 million active users, on both ShareChat and Moj, access to not only Tip’s latest upcoming music content but its massive catalogue of Indian music to create their own short video content using the in-app library, said the statement. 

    The robust music library offers thousands of songs in diverse Indian languages like Hindi, Bengali, Tamil, Marathi, Telugu, Malayalam, Kannada, Punjabi, Gujarati, and Bhojpuri across genres like film or non-film songs, devotional music, ghazals, and indie-pop.

    “It’s been a pleasure continuing our collaboration with ShareChat and MoJ, they are an amazing team and really have established themselves in such a short time frame, with this partnership both companies will continue to grow side by side and open possibilities for creators and users to explore their creativity,” said Tips Industries chairman and managing director Kumar Taurani.

    “Our multi-year deal with Tips Music is a key part of our strategy to be an ally of the music industry and a signal of our increasing focus on ensuring music fans have the widest library of music available on a short video platform in India to create fan-powered videos,” ShareChat and Moj senior director music partnerships Berges Y Malu. “Tips Music’s large catalog of content spreading across languages and genres provides our users with access to amazing music to create immersive social experiences. These partnerships help artists grow their audiences and break songs across India.”

  • Cornerstone Sport signs exclusive streaming deal with Loco

    Cornerstone Sport signs exclusive streaming deal with Loco

    Mumbai: Esports team GodLike Esports has inked a deal with streaming and esports platform Loco.

    Cornerstone Sport, the management agency of GodLike Esports, facilitated the deal to provide live streaming rights for GodLike’s BGMI, Free Fire, and CODM rosters to Loco. “The two companies will join forces to develop new forms of creative live content that can be delivered to fans in a new and innovative way,” said the statement.

    “GodLike is one of the most popular teams in the Indian esports ecosystem and we’re happy to be building a long-term relationship with them,” said Loco co-founders Ashwin Suresh and Anirudh Pandita. “Cornerstone Sport has shown a great commitment towards building the gaming talent ecosystem and we look forward to doing more deals with them to grow the talent pool in India.”

    “As India’s top gaming streaming platform, Loco is the perfect partner for a team like GodLike to expand their footprint across the country,” said Cornerstone Sport COO Jogesh Lulla. “We are elated to have facilitated this collaboration which is definitely going to lead to a lot of exciting content and developments in the near future.”

    “For us, as a team, we’ve had an inclination towards Loco since the very beginning,” said GodLike Esports founder Chetan Chandgude. “This partnership is an exciting one for us as we now get the opportunity to work with Loco as collaborators, who are also content creators and thus can work towards building something even more engaging for gaming fans in India.”

  • LML partners with former Harley Davidson manufacturing facility in India

    LML partners with former Harley Davidson manufacturing facility in India

    MUMBAI : Laying the groundwork for a long-term future in the EV business in India, LML Electric on Thursday announced a strategic partnership with Saera Electric Auto, which formerly handled manufacturing for global major – Harley Davidson.

    The company will use Saera’s facility located in the auto hub of Bawal in Haryana to produce its disruptive range of upcoming electric vehicles. “The highly advanced and innovative infrastructure of Saera, backed by its historical competence in manufacturing will now be leveraged to develop the much talked about and anticipated EV range of products from the LML electric stable,” the company said in a statement.

    LML highlighted that it intends to build a future-ready manufacturing facility using Saera’s technology and processes. It termed the partnership as one of the first of many steps for LML to transition into a 100 per cent ‘Make in India’ company by end of 2025.

    “The manufacturing plant, which spans 2,17,800 square feet and has a capacity of 18,000 units per month, is equipped with state-of-the-art infrastructure. It’s prior excellence in manufacturing for global behemoths would offer a distinct edge in streamlining, scaling up, and providing world-class quality assurance to LML, making this a very promising collaboration,” it said in the statement

    LML CEO Yogesh Bhatia said Saera was the company’s first choice because it holds unparalleled expertise and reputation with some of the world’s premier auto brands. “With this alliance as we aspire to create a brand that is 100 per cent localised and has an impeccable quality assurance that is world-class. We foresee an immediate need for automakers to reduce their dependence on imports and build an infrastructure that is designed and capable to address the rapidly growing demand in India and the world over. We are confident that this partnership will be a stepping stone in our vision to redefine and reimagine the future of EV manufacturing in India to bring the country at par with global manufacturing standards.”

  • GTPL Hathway announces partnership with Aprecomm

    GTPL Hathway announces partnership with Aprecomm

    Mumbai: Cable TV distribution and broadband service provider GTPL Hathway Ltd on Monday announced the investment in innovative technology to remotely optimise its residential Wi-Fi connections through a partnership with Aprecomm.

    The technology will help GTPL bring down the customer issue resolution time and enhance customer experience on its network of 700K+ connected broadband households. Aprecomm’s AI engine allows GTPL to convert its household connections to AI-enabled smart Wi-Fi access points. Additionally, the technology offers proactive monitoring and measuring of the wireless experience of the connected devices and provides real-time insights to improve the reliability and performance of the network, said the statement.

    “GTPL believes in continuous investments in technology to keep innovating and enhance the consumers’ delight,” said GTPL Hathway managing director Anirudhsinh Jadeja. “The partnership with Aprecomm will aid us in our efforts to ensure the best experience for our broadband consumers with a faster and proactive resolution of potential issues.”

    “We are delighted to collaborate with GTPL and bring the latest technology into their network which can assist them with up to 50 per cent reduction in customer support handling time and phenomenal improvement to the customer experience,” said Aprecomm CEO Pramod Gummaraj. “We are looking forward to bringing more innovation in the Network Automation in the coming months.”

    The measurable improvements offered by the integration between GTPL and Aprecomm also lead to lower maintenance costs and improved customer satisfaction for the internet service provider.

    “With Aprecomm’s vendor-agnostic technology, GTPL is now able to manage and monitor ONUs through a unified interface, ensuring assured internet experience to their customers,” said Aprecomm CTO Guharajan Sivakumar.

    “We have already started deploying this technology and could measure the customer experience with ease and take proactive actions to improve it,” stated GTPL Hathway CTO Prasad V. “Aprecomm’s technology immensely helps us to achieve network automation.”

  • Sling TV partners with Eros Now as part of South Asia expansion

    Sling TV partners with Eros Now as part of South Asia expansion

    Mumbai: The app-based streaming service Sling TV has announced plans to continue expanding its South Asian offering with the addition of video streaming platform – Eros Now.

    Following the launch, Sling’s international subscribers will have access to Eros Now’s over 1,500 titles – including top web originals and films. The Eros Now library on Sling will continue to grow over the coming months to over 6,000 film titles and will be available in Hindi, Kannada, Marathi, Telugu, Tamil and other regional languages, said the statement.

    Sling TV is a provider of international and multicultural programming, with content from 27 countries in over 20 languages. “Sling TV is the leading American provider of South Asian content and continues to perfect our offering to connect consumers to the content they love,” Sling TV vice president of international Liz Riemersma. “Eros Now offers an expansive web originals and film collection for our South Asian customers, and will make a fantastic addition to our Desi Binge bundle.”

    Eros Now service will be available to customers with the ‘Desi Binge package,’ which includes other leading South Asian content like SonyLIV and Voot, as well as the Hindi pack and the Hindi mega pack at no additional cost to customers. Customers may also purchase Eros Now as a standalone service or as an add-on to another Sling TV service for $ five per month.

    “Indian content is hugely popular in North America. With Eros Now packaged and bundled on a popular service like Sling TV, the audiences will get access to the best catalogue of Indian films and original series,” said Eros Now chief executive officer Ali Hussein. “This partnership also dovetails nicely into Eros Now’s strategy of building audiences on the large screen in North America and further accentuates our strong distribution in the region.”