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Tag: partnership

  • Gusto TV announces a new distribution deal with Disney+ Hotstar

    Gusto TV announces a new distribution deal with Disney+ Hotstar

    Mumbai: Gusto TV has announced its newest distribution deal in India with the online video streaming platform Disney+ Hotstar. With a slate of culinary content, viewers will soon be able to access Gusto TV’s titles via Disney+ Hotstar.

    Gusto TV is an international food channel. It offers hundreds of hours of proprietary content. Gusto TV’s titles can be viewed in English, Spanish and Mandarin across 160+ countries on 30+ different platforms.

    Gusto Worldwide Media president, CEO Chris Knight said, “Our ambition was always for Gusto TV to be a global brand, and it’s coming true. From our original programming to our chefs to the recipes we create, our content continues to resonate and inspire audiences globally.”

  • Network18’s Q1 consolidated revenue grows 10% to Rs 1,340 crore YoY

    Network18’s Q1 consolidated revenue grows 10% to Rs 1,340 crore YoY

    Mumbai: Network18 Media & Investments on Tuesday announced its financial results for the quarter ended 30 June, 2022. The company reported that its consolidated revenue from operations rose to Rs 1,340 crore year-on-year, amidst a challenging macro environment. It has witnessed 10 percent growth. During the same period, the company posted a 67.52 per cent decline in consolidated net profit at Rs 39.46 crore.

    According to a regulatory filing, Network18’s net profit stood at Rs 121.51 crore during the April-June period a year ago. However, its total expenses were Rs 1,349.78 crore, up 24.88 percent from Rs 1,080.79 crore during the same period last year.

    Network18’s entertainment business revenues grew 13 per cent in Q1 FY23 despite its free-to-air Hindi general entertainment channel (GEC) going off DD FreeDish.

    Digital News revenue continued to grow at a fast pace, said the report, but added that “TV News revenue was flat YoY despite multiple state elections in the base quarter.”

    TV18’s news channels established strong positions in key markets with CNBC TV18, CNN News18 ranked #2 and News18 India ranked #1, #2, and #3 (refer: source) in their genres, respectively.

    During the quarter, three dedicated sports broadcasting channels were launched by Viacom18- Sports18, Sports18 HD and Sports18 Khel.

    On digital media rights for IPL

    Viacom18 has acquired the non-exclusive rights to digitally streaming of 18 matches in every season of the Indian Premier League in the Indian sub-continent for the seasons starting from 2023 to 2027.

    “After announcing a deal with Bodhi Tree and Reliance, Viacom18 made a giant leap towards building a compelling digital consumer proposition by acquiring the Indian subcontinent exclusive digital rights of the Indian Premier League (IPL),” read the statement.

    Highlights for Q1 FY23:

    • Viacom18 has acquired the exclusive digital streaming rights of the Indian Premier League for the Indian sub-continent for the next five seasons (2023-2027) for Rs 23,757.5 crore. It also won the rights for three out of five international territories, which include major cricketing nations like South Africa, Australia, and the UK, for Rs 594.5 crore.
    • IPL is the highest-reaching sports property in the country and will provide a strong entry point for consumers to come to Viacom18’s digital platform. It will play a pivotal role in helping establish it as India’s leading digital media, entertainment, and sports destination.
    • With rights to a slew of diverse sports properties like football (FIFA World Cup, La Liga, Serie A, and Ligue1), basketball (NBA), badminton, and tennis already acquired, Viacom18 is building one of the largest sporting destinations in the country, offering a compelling proposition for both core and casual sports fans.
    • Viacom18, while continuing to strengthen its broadcasting vertical, is building a digital platform of the future to provide best-in-class products and user experience to the fast-growing Indian digital audience. The platform will utilise a combination of exciting sports action and captivating entertainment content across Hindi and regional languages to build a winning consumer value offering.

      Network18 chairman Adil Zainulbhai said, “First quarter of FY23 has set the tone for the journey that we have undertaken towards making Network18 as India’s leading destination for  content. The big development for us this quarter was the acquisition of exclusive digital rights of  IPL. With strong tailwinds favouring digital consumption, it gives us a perfect opportunity to scale-up  our OTT offering. Coupled with the partnership with Bodhi Tree and Reliance, it will enable our  entertainment business to grow to a multiple of what it is today. We are also working towards  creating a 360 degree news offering with depth and breadth, which not only gives the user seamless experience across platforms, but also optimises for relevance. We are laying down strong foundations on which our businesses can continue to grow for the foreseeable future.”
       

    Source: BARC, All India, News genre, TG:15+, Wk 23’22 to 26’22

    Source: BARC, All India, Non-news genre, TG: 2+, Wk 14’22 to 26’22

    Source: BARC, All India, TG: 2+, Wk 23’22 to 26’22

  • Josh partners with Germany’s international broadcaster Deutsche Welle TV to explore international content

    Josh partners with Germany’s international broadcaster Deutsche Welle TV to explore international content

    Mumbai: Josh, India’s fastest-growing and most engaged short-video app has entered into a one-year strategic partnership with Deutsche Welle, popularly known as DW, Germany’s leading international broadcaster to provide high-quality content to users on Josh in an engaging short-video format. Through this partnership, DW aims to bolster its reach across Bharat with news and informational content, leveraging the Bharat-centric platform that Josh is.

    Speaking on the partnership, Josh’s Head of Creator and Content Ecosystem Sunder Venketraman said, “We are looking forward to our partnership with DW TV, as we strive to leverage Josh’s reach and deep engagement with Bharat to bring to the users of Bharat news and infotainment from a global perspective. Through this partnership, we aim at empowering our users with the knowledge and global awareness using engaging formats and narratives while also ensuring to meet the local language content needs of our audience.”

    Commenting on the collaboration, DW’s Distribution Manager – DW in Asia Daniel Schulz and DW Distribution Representative for India, Sri Lanka, Afghanistan and Bangladesh, Jaya Oberoi said: “At Deutsche Welle, we aim to produce versatile content which is not only entertaining and educative but a conversation starter. Our partnership with Josh presents us with a unique opportunity to connect to a much younger and vibrant audience in India. The timing couldn’t be better as we are planning to expand our bouquet on regional languages with DW’s flagship programs in the coming months. We are excited to be joining hands with Josh, in our journey to distribute DW videos to the heart of India.

    As DW looks at significantly expanding its presence in India, the partnership with Josh enables DW to engage more meaningfully through their content thus making news more informative and engaging. The collaboration further elevates the objectives of both brands as they aim to cater to the demand for high-quality infotainment content in a format that is snackable and engaging while also meeting the local language needs of the users. The international content from DW will be available to users in English and Hindi.

    DW will be bringing information and content on diverse topics such as current affairs, climate change, history, health, and unique human interest among others, from around the world to users on Josh. 

  • Eros Now announces partnership with Fetch TV; expands in Australia

    Eros Now announces partnership with Fetch TV; expands in Australia

    Mumbai: South Asian OTT platform Eros Now owned by Eros Media World (a global entertainment company) on has announced that Eros Now has expanded its presence in Australia through a partnership with the leading Australian content aggregation platform Fetch TV. Fetch viewers will now have access to Eros Now’s rich content library across multiple languages & genres. 

    The collaboration is in line with Eros Now’s strategy to focus on growing direct-to-consumer relationships while strengthening and expanding key distribution partnerships.  This new distribution partnership with Fetch TV provides over 6,30,000 active Fetch subscribers with access to Eros Now’s rich content of over 12,000 Indian movies, originals, music, short-form content, and more across several languages and genres.

    Eros Now CEO Ali Hussein said, “Streaming platforms are gaining popularity worldwide and have emerged as a key driver for multilingual content across a wider audience segment. Fetch TV has been a leading aggregator of streaming services and other entertainment content in the Australian market for over 10 years. This collaboration will certainly help us enhance our horizons in terms of international audience and their preferences, and further strengthen our offering.”

    India enjoys a strong connection with Australia generated through its shared colonial history, growing Indian diaspora in the region, Bollywood, cricket, and tourism. According to the Australian Bureau of Statistics data, with over two per cent increase, Indians comprise the third largest population base in Australia. Additionally, Australia is among the most popular destinations for Indian students. With a good mix of young, old, and native South Asian population base, demand for Indian content has surged across the continent.

    Commenting on the collaboration, Fetch TV chief content and commercial officer Sam Hall said, “We are witnessing a huge demand for streaming services amongst our customers and have observed a shift in demand for multilingual content from traditional linear channels to streaming. We are thrilled to collaborate with a South Asian streaming leader like Eros Now to offer existing and future Fetch subscribers’ access to popular and high-quality South Asian content.”

    Fetch combines free-to-air TV channels, catch-up, premium linear channels, streaming apps, and movies all in one place. It offers an intuitive user experience (UX) and universal voice search to make it easy for users to find and view content. First time users of Eros Now will have access to a one month free trial on Fetch, allowing them to enjoy Eros Now’s premium content such as “Ram Leela,” “Go Goa Gone,” “Padmavaat,” “Manmarziyan,” “Tanu Weds Manu Returns,” “Raanjhana” and more.

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  • Havas Group India forays into Eastern India; collaborates with Kolkata-based agency QED

    Havas Group India forays into Eastern India; collaborates with Kolkata-based agency QED

    Mumbai: Paris-headquartered global advertising conglomerate Havas Group India has announced its foray into eastern India through a strategic tie-up between Havas Worldwide India and Kolkata-based digital marketing agency Quite Easily Done (QED).

    The new entity, Havas QED, will partner with Havas Creative Group India, which has agencies, including Havas Worldwide India (creative), Havas CX (customer experience), Think Design (UI/UX), Conran Design Group Mumbai (design) and Shobiz (experiential). The agency will be led by QED founder & CEO Anisha Singh Motwani who will report to Havas Worldwide India (Creative) managing director Manas Lahiri. This collaboration aims to further drive the creative and digital excellence of Havas Creative Group India, the group stated.   

    Havas Group India has been strengthening and expanding its core products over the last three years through acquisitions, joint ventures, and strategic alliances.  To add to this momentum, Havas Group India is now expanding its geographical footprint in India, with eastern India as the next stop to pursue potential opportunities.

    Talking about the expansion, Havas Group India Group CEO Rana Barua stated, “Over the previous two years, we went from three to 10 companies through acquisitions, joint ventures, and strategic alliances, adding agencies such as Conran Design Group, Havas CX, Think Design, and Shobiz Havas under the creative umbrella. Media saw the addition of verticals including Havas Content, Havas Sports and Entertainment, Havas Market, and a strategic alliance with Tribes. This has resulted in tremendous growth and has propelled our reputation in the industry. Eastern India, without a doubt, offers unexplored commercial potential. This strategic alliance, I believe, is the first resolute step in the market and opens the door to the possibility of our fourth village in India, in the future.”

    “We’ve been working with Anisha and the QED team for the past two years, and she’s one of the most promising entrepreneurs in India,” said Manas Lahiri. “This partnership is the best cultural fit for us, and I’m certain that our collaboration will help us add many new clients and write a new chapter in our growth journey,” he further added.

    Founded in 2015, QED specialises in crafting captivating brand stories through content, design, creative communication, social media marketing strategies, SMS and email business communication, digital advertising, SEO, and paid search advertisements. The agency handles a wide range of clients including Nicco Park, The Park Hotels, Flurys, Heritage Dining, Indo-British Scholars Association, and many others. With over 15 years of experience in marketing, Motwani’s strength and forte lies in brand-building. She has been featured by Entrepreneurs of India in their #StartupStories feature in 2019, and in the Leading Women Entrepreneurs of India 2020 by Insights Success. Recognised as one of the most influential businesswomen of the year 2022 by Innovative Zone, she was also awarded the Woman Entrepreneur Award in 2022 by Great Companies.

    QED CEO & founder Anisha Singh Motwani stated, “Our collaboration with Havas Worldwide India has been moving from strength to strength.  This strategic alliance is an organic step towards further strengthening our partnership with the agency. I am confident that we will continue to deliver ground-breaking work together.”

  • Mattel’s Masters of the Universe launched on NFT platform Cryptoys

    Mattel’s Masters of the Universe launched on NFT platform Cryptoys

    Mumbai: The non-fungible token (NFT) platform that combines toys, gaming and entertainment to create an expansive playable universe Cryptoys has announced the launch of Masters of the Universe in a multiyear and global partnership deal with Mattel. 

    A new way for fans to collect and play with toy brands, Cryptoys are animated, playable collectibles that come to life the moment they’re unwrapped. The upcoming launch, timed to He-Man’s 40th birthday celebration this fall, will be the first to bring Masters of the Universe digital toys into a collectible, interactive world through the Cryptoys universe.

    Masters of the Universe fans will have a first look at the Cryptoys and Mattel partnership at San Diego Comic-Con, where exclusive collectible lapel pins featuring iconic characters (including arch enemies He-Man and Skeletor along with Battle Cat) will be given away daily at the Mattel booth.

    OnChain Studios CEO & co-founder Will Weinraub said, “The Masters of the Universe franchise is full of iconic, nostalgic characters that fans have been watching, playing with, and collecting for decades. Many of us grew up with Masters of the Universe, which is why we felt it was the perfect property to launch first on the Cryptoys platform as we partner with Mattel to bring new life to these beloved characters.”

  • Publicis Groupe media agency Zenith wins Eureka Forbes biz

    Publicis Groupe media agency Zenith wins Eureka Forbes biz

    Mumbai: Consumer goods company Eureka Forbes has appointed Zenith India, the ROI agency of Publicis Groupe as its media AOR (agency of records). Zenith won this business in a competitive and comprehensive multi-agency pitch process which began in February this year and saw leading groups participate.

    Zenith won this business on the back of its integrated, differentiated approach to planning and powerful suite of proprietary multi-channel tools.

    Zenith will handle the entire gamut of integrated media-planning, buying and implementation, which includes performance marketing, digital, SEO, commerce, data, technology, analytics, and insight transformation (DTAI) initiatives for Eureka Forbes. The scope of work will focus on driving business growth and media engagement for the brand in a dynamic, ever-shifting technology landscape.

    Zenith India CEO Jai Lala said, “We are delighted to partner with Eureka Forbes, a consumer goods company that has carved a niche for itself and needs no introduction. Zenith through its strong integrated approach and data driven decision-making will help accelerate business growth and help them stay true to its brand mission and purpose. Zenith has an ROI-focused approach, delivering on real outcomes and measurable results and through our differentiated thinking, diverse capabilities and data and analytics skills, we look forward to partnering with the brand on its expansion plans and helping them lead and excel in an era of new consumer and market realities.”

    Eureka Forbes India CMO Sameer Wanchoo said, “Eureka Forbes leads its respective categories in water and cleaning, through brand and proposition differentiation, continuous innovation, digital enabled business process and its execution rigor, driving both effectiveness and efficiency. With dynamic consumer media habits and extensive multi-media fragmentation, our partnership with Zenith will help us maximize effective reach amongst relevant target audiences. We are confident that our partnership with Zenith will further fuel brand growth and drive business metrics.”

  • EaseMyTrip partners with Value 360 Communications; gives away its PR-related activities

    EaseMyTrip partners with Value 360 Communications; gives away its PR-related activities

    Mumbai: The leading travel tech company EaseMyTrip has entrusted the New Delhi-based PR firm Value 360 Communications as their public and media relations partner.  

    The agency will be responsible for strategic planning and meticulous management of all PR-related activities for EaseMyTrip.

    From FY’20 till FY’22, EaseMyTrip grew its profit at 78 per cent CAGR thus reflecting its impeccable track record of achieving sustainable growth in the travel sector. Consequently growing via word of mouth, the company undertook several technology-led innovations to increase its operational efficiency. Furthermore, EaseMyTrip achieved another milestone by joining the elite club of India’s first hundred unicorns while remaining bootstrapped and consistently profitable.

    The company remained profitable even during the pandemic times, highlighting the resilience of its highly efficient cost infrastructure and business model. After establishing a key foothold in the air ticket industry, EaseMyTrip started focusing on expanding its non-air verticals. The company strategically gained inorganic growth by acquiring innovative companies across diverse travel segments and evolving into a complete travel ecosystem.

    Speaking on the association, EaseMyTrip CEO and co-founder Nishant Pitti said, “Over the past 14 years, EaseMyTrip has taken pride in being a customer-centric company and has focused on efficiently catering to the rising needs of customers and offering a wide range of value-added services, a practice that has remained unhampered during the course of the pandemic as well. We are excited to have Value 360 Communications as our PR firm and confident to achieve new heights with their set of expertise in the field of PR. Together, we aim at creating focused and robust PR campaigns that will help in developing consumer-centric and engaging communications.”

    Excited about the partnership, Value 360 Communications founder and director Kunal Kishore said, “We are pleased to begin our alliance with EaseMyTrip for the mandate of Public Relations. EaseMyTrip is a self-made company which completely bootstrapped itself till IPO. They are the pioneers in the online travel industry and are directed to become the only trusted travel company backed with technology. We intend to collaborate for some amazing work together and creating campaigns that are resourceful, innovative, and stimulating and support them to achieve their communication objectives.’’

  • Leo Burnett wins PepsiCo India’s creative mandate

    Leo Burnett wins PepsiCo India’s creative mandate

    Mumbai: PepsiCo India has selected Publicis Groupe agency Leo Burnett India as its creative partner to drive long-term growth and momentum across its foods and beverages portfolio. 

    As part of the partnership, Leo Burnett will be responsible for the company’s creative and digital mandate across all brands in the country. The account has been won after an intense multi- agency pitch.  

    Speaking about the appointment, PepsiCo India senior vice president George Kovoor said, “At PepsiCo India, our aim is to create innovative and purposeful consumer campaigns that help us engage effectively with our consumers. With an intent to further accelerate our marketing efforts, we are delighted to welcome Leo Burnett as our new creative agency. Their strategic thinking along with robust creative & marketing capabilities make them the right partners for our next phase of growth.” 

    Leo Burnett CEO, South Asia & chairman BBH India Dheeraj Sinha said, “We are overwhelmed with the trust posed in us by PepsiCo India in aligning their portfolio with us. PepsiCo’s  business in India is witnessing  a tremendous growth journey and we are looking forward to being their partners in accelerating this momentum. The mandate offers us a wonderful  opportunity to further create groundbreaking work, and integrate culture, creativity, data and technology in campaigns, going forward.”

  • Tenovia Solutions bags Maharishi Ayurveda’s e-com mandate

    Tenovia Solutions bags Maharishi Ayurveda’s e-com mandate

    Mumbai: Tenovia Solutions on Thursday announced that it has signed up the e-commerce mandate of Maharishi Ayurveda. The mandate primarily includes the performance marketing and marketplace support for Maharishi Ayurveda and will focus on setting the strategy for Maharishi Ayurveda’s D2C and marketplace channel in India & the UK market.   

    Through this partnership, Tenovia will help Maharishi Ayurveda focus on organic growth through keyword analysis & cataloguing audits and drive revenues through digital marketing, marketplace marketing for Amazon India, Flipkart & Amazon UK, channel management, and analytics.  

    Speaking on the announcement, Tenovia Solutions co-founder Sonu Somapalan said, “We are thrilled to be playing a critical role in Maharishi Ayurveda’s eCommerce journey. We believe our partnership has a distinct advantage as we have the necessary experience concerning the product categories and strategic thinking. We are keen to achieve exponential growth with Maharishi Ayurveda in the Indian and International marketplaces.”

    Maharishi Ayurveda director Ram Shrivastava said, “We are delighted to collaborate with Tenovia Solutions as our mainline eCommerce partner in our mission to make Maharishi Ayurveda accessible to everyone in India through digital mediums. Their capabilities will allow us to reach our potential customers, and capitalise on the opportunities in the eCommerce landscape. We look forward to achieving our business goals through this partnership.”

    Tenovia specialises in eCommerce management and data-driven digital solutions. Tenovia partners with mid to large brands in driving the growth of their online business and focuses on increasing online revenues for its customers through multiple channels using centralised data analytics and insightful business recommendations. Tenovia has serviced a wide range of clients including MTR Foods, Aditya Birla, Raymonds, Tata International, Soch, Dixcy Textiles, Health and Glow, Landmark, Paragon Footwear, Luxor Writing Instruments, Emami Group, Starmark, Cottonworld, Atmosphere, Anita Dongre, Oriental Cuisines, Raymond’s to name a few.