ITV

Tag: partnership

  • Eros Investments acquires ENT global, partners with L3COS

    Eros Investments acquires ENT global, partners with L3COS

    Mumbai: Eros Investments on Tuesday announced the acquisition of ENT Global to form a strategic partnership with L3COS for the mass adoption of the web3 creator ecosystem.

    Later this month, L3COS will launch the world’s first ever fiat-on-chain (FoC) with three initial currencies-EUR, GBP, and USD-all of which are fully one-to-one cash backed and safeguarded by central banks.

    FoC will be used for payments and transactions by launch partners AgriDex, the global supply chain marketplace for the agriculture and food industry, and ENT Global, the digital rights management company now owned by Eros Investments.

    Eros Investments said that this partnership with L3COS will pioneer technological disruption of two trillion dollars in the sports and entertainment industry

    The closed-loop native marketplace for celebrities and creators will be live soon, with an initial $500 million of FoC deposits. Every participant transacting on the L3COS platform will have a KYC/AML screened unique and verified digital identity, to enable individuals, businesses, and governments to interact and trade in a safe and regulated way on a global scale. This frictionless trade is facilitated using smart contracts and the currencies of the end user’s choice. Revolutionary FoC technology delivers real-time settlement (real-time gross settlement) of all transactions within the L3COS ecosystem.

    Eros Investments and ENT Global will power the entertainment and sports marketplace with digital rights management in partnership with L3COS. The collaboration allows the companies to collaborate to build the first web-based entertainment ecosystem, allowing creators and fans to interact directly for the purchase, sale, and trading of various digital assets.

    Eros Investments chairman Kishore Lulla said, “As we ready ourselves for this industry evolution, Eros is pleased to be able to create a first-of-its-kind worldwide marketplace that eradicates barriers to entry for consumers transacting on a blockchain ecosystem. With central bank safeguarding, consumers will be able to confidently, for the first time, transact in an entertainment digital marketplace with fiat on chain capability. This is the next stage of evolution in commerce, and we are excited to pioneer disruption with L3COS.”

    “We are extremely excited about our new partnership with Eros Investments and ENT Global to offer our web3 solution for the entertainment and sports industries, which brings together creators, athletes, and entertainers and allows them to develop and trade digital intellectual properties – from event tickets, art, games, and merchandise – directly with their fans worldwide, without any middlemen or risk of fraud,” added L3COS founder Zurab Ashvil.

  • GroupM India inks a strategic partnership with ShareChat and Moj

    GroupM India inks a strategic partnership with ShareChat and Moj

    Mumbai: Media investment company GroupM India and media aggregator ShareChat, with 400 million monthly active users (MAU) across ShareChat and Moj, has announced entering into a strategic partnership to power a new era of modern marketing.

    This partnership will focus on providing clients with both effectiveness and efficiencies across the pillars of the digital marketing ecosystem—reaching an uncharted Bharat audience and giving brands access to the exploding universe of short-format videos. It will also be translated into a suite of innovative products co-created by GroupM and ShareChat.

    GroupM India is looking forward to supporting the marketing solutions and allied communities to navigate through these challenges by offering privileged access to the ShareChat platforms.

    The partnership will look forward to effectively supplementing and delivering deeper engagement to GroupM India’s clientele through ShareChat’s diverse ecosystem that allows seamless integration of content to commerce and insight into Bharat’s consumption, behaviour, and digital journey. Furthermore, advertisers and brands will also be able to experience the convenience of its self-serve platform.

    The surge of short online videos creates a massive upside for growth. Businesses today need to be ready with a data-driven strategy to maximise engagement. Through ShareChat, GroupM India’s clients will gain access to a growing network of influencers and creators. As a result, brands benefit from unrivalled scale to create and promote content and drive brand engagement across digital platforms.  

    GroupM CEO-South Asia Prasanth Kumar said, “At GroupM, we have embraced the digital disruption and have instilled digital as one of the major cornerstones to drive change. The challenges thrown by digital transformation have immensely contributed to our learning and introduced us to newer consumer habits, in turn enabling us to add value to our clients by offering tailored marketing solutions. We see our partnership with ShareChat going a long way towards benefitting our clients as it effectively connects with a large population of the country.”

    The prospect of co-creating unique products with the help of innovation and technology is an added advantage. This partnership will allow brands to have greater opportunities to further harness new media and technological capabilities to effectively drive performance marketing.

    ShareChat and Moj chief commercial officer Ajit Varghese added, “Today, the consumer ecosystem is constantly evolving, however, the majority of the marketing spends continues to be parked for tried and tested platforms. It’s time for the marketing and advertising fraternity to realise the urgent need to adapt to this rapid change. We are glad to have partnered with GroupM in offering ShareChat’s expertise to enable brands to reach the Bharat and Gen Z consumers effectively and at scale.”

    The strategic partnership comes at the back of a successful association between ShareChat and GroupM India that happened earlier this year to launch the “Bharat Report.” The report classified users that prefer the Indian language on social media as “Bharat” users and “India” users as the ones that prefer using English, across all the regions of India. Since its launch, the insights from the report have introduced multiple brands to the uniqueness of Bharat and allowed them to seamlessly integrate Bharat into their overall media strategy.

  • Nykaa gets board approval to buy digital lifestyle platform Little Black Book

    Nykaa gets board approval to buy digital lifestyle platform Little Black Book

    Mumbai: Nykaa has confirmed its board’s approval for the acquisition of Iluminar Media’s Little Black Book (LBB), a millennial-focused lifestyle discovery platform. This is in line with Nykaa’s fundamental, content-first strategy for connecting with its devoted customer base.

    LBB is a popular content hub thanks to its sizable, discerning user base, content creation ability, curation mindset, and connections to up-and-coming brands. Nykaa believes that LBB’s emphasis on the fashion, home, and beauty categories will complement Nykaa’s strong points.  

    Nykaa spokesperson Nihir Parikh said, “At Nykaa, we are committed to offering the best to our consumers and making their shopping experience delightful. We are excited about the strong synergies we share with LBB, much like Nykaa, they have sharply focused on driving discovery and spotlighting promising homegrown brands across their channels since day one.”

    “We welcome their like-minded leadership into the Nykaa family and look forward to helping them scale, as together we better serve our audience base,” added Parikh.  

    According to Nykaa, its market leadership in beauty and lifestyle is a result of its core strengths, which include a content-first approach, curated offerings, and a discovery-led shopping experience. LBB’s strengths in these areas will complement Nykaa and Nykaa Fashion’s vision of constantly enriching their customers’ shopping experiences.  

    LBB co-founder and CEO Suchita Salwan said, “Through this partnership with Nykaa, we’re excited to scale to even greater heights. Together, we want to drive value to Nykaa and LBB’s shared goals to build discovery for India’s emerging brands through content, community, and a discovery-first approach.”  

    She further added, “LBB’s robust content creation capabilities and creator network will be leveraged within Nykaa’s platforms to drive consumer engagement and retention, further scaling reach and engagement for our brand partners.”

    Suchita Salwan and Dhruv Mathur co-founded LBB (Little Black Book) in 2015, and it has grown from a Tumblr blog to a popular online marketplace.  LBB has established a brand and an audience among India’s urban millennials, reaching over 70 million users through various channels. Their emphasis on audience engagement through content and discovery has made them a brand beloved by both users and brand partners.

  • Filmmaker duo Raj Nidimoru & Krishna DK collaborate with Netflix for creative partnership

    Filmmaker duo Raj Nidimoru & Krishna DK collaborate with Netflix for creative partnership

    Mumbai: Filmmaker duo Raj Nidimoru & Krishna DK on Thursday announced their collaboration with Netflix, in a multi-year creative partnership. Under their D2R Films banner, they will develop and produce their upcoming projects for Netflix.

    The filmmakers will also be the show-runners and directors of Netflix’s upcoming comedy crime thriller series, “Guns & Gulaabs,” a story of love and innocence in a world of crime, a nostalgic tale of all kinds of firsts, from first love to first kill.

    With an impressive slate of cult films, blockbusters, and premium shows, Raj & DK are undoubtedly one of India’s finest and most successful creators. The dynamic duo have mastered distinct genre mash-ups with their quirky style, creating extraordinary stories that have won both critical acclaim and commercial success.

    The duo also produced one of the most critically acclaimed and loved films of last year, the Telugu film “Cinema Bandi,” currently streaming on Netflix.

    Sharing details about the partnership, Netflix India VP-content Monika Shergill said, “Raj & DK are one of the most original creative voices in the country. Along with their unique and ingenious storytelling style, they are also a powerhouse studio. We are excited to continue our relationship with them for a multi-year creative partnership that will bring superlative entertainment to Netflix members around the world.”

    Raj & DK added, “Netflix is a pioneer in the streaming space backed by its unstinting, passionate support for filmmaking and filmmakers. We are looking forward to creating big, unique stories and challenging ourselves to push the storytelling into exciting and fresh spaces.”

  • Travelxp partners with MEO to air its shows in Portugal

    Travelxp partners with MEO to air its shows in Portugal

    Mumbai: Travelxp has partnered with Portugal’s telecommunications company, MEO, to expand its reach in European countries, after 11 years of success in television broadcasting.

    Its premium travel and lifestyle content will be available in high definition for MEO subscribers on channel 124 for MEO ADSL and MEO Fiber (with MEOBox), MEO Android and Apple TV and MEO Go and in 4K on position 400 on MEO Fiber (MEOBox 4k) and MEO Android and Apple TV.

    Its shows have been localised as part of the channel’s commitment to connecting with audiences in their native language. Travelxp is already available in 17 languages and in over 20 countries throughout Europe.

    This year, Travelxp will produce many more unique and interesting shows. Following the success of its previous shows, such as Off The Grid and Boarding Pass, Travelxp has raised the bar with new shows such as The Gypsies and The Savvy Nomad.

    The channel has established a strong foothold in many European countries over the years, and it now hopes to gain the love of viewers in Portugal in the same way it has in other countries.

    Travelxp managing director – Europe Sumant Bahl said, “Television is unequivocally the dominant medium in Portuguese society. According to a study I came across recently, the average daily television viewing per person in Portugal is four hours and 47 minutes. This has got us excited about launching the premium HDR content of Travelxp 4K in HLG HDR, 10-bit REC 2100 colour space and 50 frames on one of the main platforms in the country, MEO Altice. Not only will the resolution make it a more vivid and immersive experience for the audience in Portugal, but we are also confident that they will love our programmes that feature some of the world’s most beautiful destinations and the unforgettable experiences to be had when you visit them.”

    Travelxp is available in over 80 countries and has 1000+ hours of premium travel and lifestyle content. It is one of the world’s largest producers of travel content and a pioneer in 4K HDR technology.

    All Travelxp shows are original in-house productions filmed across 55+ countries with multi-cultural hosts from around the world. 

  • The Quint & ManoramaOnline partner with Ideabrew to distribute podcasts

    The Quint & ManoramaOnline partner with Ideabrew to distribute podcasts

    Mumbai: Ideabrew Studios has partnered with The Quint and ManoramaOnline to create, host, and distribute podcasts. As part of this partnership, Ideabrew studios will host, distribute, and monetize over 30 existing shows, including top shows like Urdunama, Qisse Kahaniyan, and The Big Story. Together, they will also work to create rich content through new brand-led shows that appease the listener as well as benefit the brand partner.

    The Quint executive editor Shelly Walia said, “The Quint has been a leader among digital news media companies in leveraging the power of sound through its episodic and serialised podcasts. Collaborating with Ideabrew Studios opens exciting prospects for us in terms of not only reaching out to our habitual listeners and finding a new audience – but also getting to know them better.”

    She further added, “The data provided by Ideabrew is helping us better measure user numbers, understand user behaviour, and study demography in a more systematic manner. This year, there’s been an uptick in listenership across podcasting channels as the world returns to post-pandemic normalcy – and for The Quint, the tie-up provides a timely opportunity to capitalise on this revival.”

    Ideabrew and ManoramaOnline launched a strategic podcast collaboration in early 2022, resulting in significant amplification and reach for their podcasts as well as scale for the business partnership.

    ManoramaOnline CEO Mariam Mammen Mathew said, “We are happy to start our relationship with podcast creators and hosting platform IdeaBrew. In a short time, our listeners have responded well to the interesting and rich content in English and Malayalam languages on different podcast platforms. Podcasting is disrupting the traditional radio space, making it an exciting time for the news industry. We are happy about creating rich news content that’s true to our brand and a refreshing cultural and technological change across our newsrooms.”

    With 23 popular shows across genres in Malayalam and English, this is already a head start. Mariam added, “This partnership is going to give us a fillip to push out the several projects in our pipeline.”

    Ideabrew CEO Aditya Kuber said, “Whether it’s Covid-19 updates, political discord, a new space launch, or the latest celebrity shenanigans, news channels carry 24-hour news, giving you something to constantly ponder or worry over. Through our medium of audio content, Ideabrew aims to disrupt the way the audience receives and responds to daily news. Our podcasts are designed to engage in healthier outlets that allow our audiences the flexibility to choose when they want to consume their news and also provide stimulating formats in the form of in-depth analysis, interviews, or opinions from experts on the subject to make the news informative, wholesome, and entertaining.”

    He further added, “We are excited about making steady inroads into the news category by partnering with the best news providers across the country to make audio the preferred medium to receive national, regional, and local news in different languages. Our premier association with the HW News Network has been phenomenal, attracting a new and far younger audience through podcasts, giving the brand a distinctive extension to get their content out.”

    Ideabrew Studios’ current partners for whom they create and host audio shows are Sakal News, HW News, and Reason.

  • Madison Media Ultra to handle the traditional and digital media mandate for 88Guru.com

    Madison Media Ultra to handle the traditional and digital media mandate for 88Guru.com

    Mumbai: Madison World’s unit, Madison Media Ultra, on Monday, has been appointed to handle the traditional and digital media mandate for the client, including TV, print, and digital for 88Guru.com as the media agency of record (AOR).

    A Singapore-based, socially conscious organisation, 88tuition was founded with a mission to “empower every student to achieve full potential.” 88tuition incorporated the world’s best pedagogy into a highly scalable, technology-driven product which aims to provide students with a high-quality learning experience. The company is now set to launch in India under the brand name 88guru.com.

    Madison Media, India’s largest homegrown media agency, which started media operations in 1995, handles media planning and buying for blue-chip clients like Godrej, Marico, Asian Paints, Titan, Blue Star, TVS, Raymond, CEAT, Pidilite, Bajaj Electricals, McDonald’s, Lodha, Shaadi.com and many others.

    Speaking of the association with Madison, 88Guru director Vinod Gupta said, “We are excited to partner with the team at Madison as we attempt to transform the ed-tech industry. Madison’s expertise across the media spectrum, from traditional to new age, will be critical in our rollout. Lastly, the chemistry with the team has been excellent, and we enjoy working with them.”

    Madison Media Ultra COO Jolene Fernandes Solanki added, “We are excited to partner with 88Guru, a Singapore-based edtech company. Education has radically changed its business model as a result of the pandemic. We, as a team, are confident and excited to launch 88Guru in India and are sure it will exceed industry growth with its digital-first and outcome-driven approach.”

  • Roposo appoints BBH India as creative agency partner

    Roposo appoints BBH India as creative agency partner

    Mumbai: Roposo, a leading creator-led live entertainment commerce platform, has selected Publicis Groupe’s BBH India as its agency on record (AOR) following a multi-agency competitive pitch.

    The partnership comes at a time when Roposo is enhancing its consumer experiences and expanding its marketing efforts for live shopping and entertainment.

    As Roposo’s AOR, BBH India will now develop both consumer-focused and business-driven marketing campaigns. Together, Roposo and BBH will develop integrated creative and strategic communications that will break through into the burgeoning Indian live commerce category in a meaningful and unique way.

    Commenting on the partnership, Roposo vice president Abhinav Jain said, “We are glad to have BBH India on board as our brand agency partner, crafting impactful brand campaigns. We look forward to continuing to build Roposo as the leading digital destination for live entertainment and commerce, with them.”

    Commenting on the win, BBH India CCO & CEO Russell Barrett said, “It’s the age of the creator economy and Roposo is front and centre of this exploding category. There’s incredible potential for Roposo to play a role in pop culture at the intersection of content, lifestyle and commerce. We are excited to partner with the talented team at Glance to help the brand reach its full potential.”

    Roposo is the country’s first creator-led live entertainment commerce platform, owned by consumer internet company Glance, a subsidiary of InMobi. BBH India, armed with 14 years of legacy in India, is a creative powerhouse with a repertoire of highly effective, consistent, and modern marketing solutions.

  • The Viral Fever (TVF) & Sunstone partner for the new show ‘NCR Days-Dreams, Dosti और MBA’

    The Viral Fever (TVF) & Sunstone partner for the new show ‘NCR Days-Dreams, Dosti और MBA’

    Mumbai: The Timeliners, an integral entertainment channel of The Viral Fever, popularly known as TVF, announced its collaboration with India’s leading higher education service provider, Sunstone, on Tuesday, for their upcoming show, NCR Days-Dreams, Dosti और MBA. The trailer for the show was released on TVF on 15 July.

    Written and directed by Ambrish Verma, the brand and the USP of Sunstone are embedded seamlessly in the story of the show, moulding the students and guiding them towards a bright future. Nikhil Vijay, who has been seen before in TVF’s Hostel Dayz, College Romance, and many other shows and properties, is the lead of the show.

    NCR Days-Dreams, Dosti और MBA is a concept well married to the brand positioning of Sunstone, spotlighting today’s motivation and intention for one’s success, that is not evaluated on the basis of their past records.

    The show is a coming-of-age story of a small-town boy, Monu, who moves to a metro city to acquire an MBA degree. During the course of his MBA, Monu becomes a better human being, learning through his surroundings and the people he befriends at his institute. It’s the story of selfish, conservative, frivolous Monu, who evolves into a more empathetic and considerate human being over the course of the show.

    The show stages the journey and lives of students in and out of their MBA college days, also exploring their personal lives along with the dynamics they share with each other.

    Speaking about the collaboration, TVF president Vijay Koshy said, “The show is an ode to life. It’s a new-age story of a small-town boy moving to a metro city and experiencing life with people from diverse backgrounds. Sunstone enables higher education aspirants from small cities to achieve their dreams through their benefits. The show captures the hustle Monu and his friends undertake in their MBA college and personal lives too. Their relationship dynamics and Sunstone itself are instrumental in shaping them at every step of their way, helping them grow to be better managers for their competitive future.”

    “The core thought of the show is that everyone should aspire to be in a better place in life by being a better human. It is set up in NCR because, having been brought up there, I’ve felt one thing about it-either it changes you or you constantly fight to stay who you are,” said Ambrish Verma.

    Speaking about the partnership, Sunstone co-founder and COO Piyush Nangru said, “We are excited to be associated with The Viral Fever for a brand-new show, NCR Days-Dreams, Dosti और MBA. We believe TVF to be a perfect fit given their deep understanding and connection with the youth of our country, our core TG. Through this association, we want to reach out to millions of students who dream of breaking their status quo and choose an MBA to realise the same. Our unique offering with industry-aligned courses, expert masterclasses, relevant internships, and training boot camps ensures that students are truly industry-ready from day one of their careers. And what’s better than conveying our ethos through a web series created by one of the country’s most loved storytellers online.”

    Founded by Arunabh Kumar in 2012, with innumerable shows in the realm of student life, like College Romance, Flames, Kota Factory and Hostel Dayz, TVF has pretty much completely dominated the entire category across platforms.

  • Social Panga to handle social media marketing mandate of Tally Solutions

    Social Panga to handle social media marketing mandate of Tally Solutions

    Mumbai: An integrated creative and digital marketing agency Social Panga on Monday announced the appointment of Tally Solutions, country’s leading business management software provider, as its social media marketing partner.

    This mandate will work towards fulfilling the brand’s objective of establishing greater connect, and engagement across all customer and segment profiles, as a smart and relevant, trustworthy and expert brand that already has millions of fans across the world. Apart from India, Social Panga will also manage Tally’s social media content and strategy across other geographies like – North America, Kenya, Indonesia, MENA, and Bangladesh.

    A pioneer in the software products industry, Tally Solutions has been assisting small and medium businesses in their journey towards automation, for over three decades. Tally’s marque product TallyPrime is a simple, flexible, and reliable business management software assisting entrepreneurs with all their business needs across accounting, inventory, payroll, and compliance. Tally caters to over seven  million users across industries in over 100 countries.

    Tally Solutions chief marketing officer Jayati Singh said, “We are glad to partner with Social Panga for our social media marketing activities and are positive that with its strong foothold in the digital segment, they will help us bring an outside in perspective and help communicate with our audience more effectively.”

    “We are delighted to partner with a visionary brand like Tally & are looking forward to making significant contributions towards strengthening Tally’s online presence by highlighting the smart and interesting side of the brand that is relevant for all age groups, and business segments alike, partnering with them in their growth,” said Social Panga co-founder Himanshu Arora.