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Tag: partnership

  • Why Is A Startup Registration Consultant Required?

    Why Is A Startup Registration Consultant Required?

    If you own a startup then one of the important parts is the business incorporation/registration process. You will have to first decide the type of business structure before registering it. You can choose a business structure from a partnership, sole proprietorship, LLP, or a Pvt. Ltd. Company depending on the type of your business. 

    When you register your company you get limited liability, tax benefits, a legal existence for the company, and regulatory compliances. Company incorporation consultants can help you select the right business structure and help you register your company. Not registering your company can lead to legal issues and unnecessary delays. Depending on the tax implications and your business goals the consultant can help you decide the best business structure for your startup.

    The consultants are well-versed in the regulations, legal procedures, and documentation required for registering a company. The consultants can ensure that your company follows all the laws and rules and thus avoid any legal issues in the future. The consultants can handle all the registration-related tasks and this will give you time to focus on your company.

    Benefits of hiring a business registration consultant

    Hiring a registration consultant will bring many benefits to your startup. They can help you understand and follow the registration process and this will help you save time and effort. They can offer you a wealth of knowledge and experience about the laws and regulations. 

    The consultant will also be aware of the changes in the laws and they can help you ensure that your company is always compliant. They can help to manage your documentation and taxes and keep you organised from the beginning.

    If you try to handle the registration process yourself it can get complex and time-consuming. If you are not aware of the business laws and bureaucracy then it is best to hire a consultant. A business consultant will have the expertise to help you navigate through the process easily. They can ensure that all the paperwork is done accurately and submitted on time. It will also help to eliminate the risk of error.

    How to choose the right business registration consultant?

    When you choose a business registration consultant you should consider their knowledge of the local and international laws, experience and reputation. You should try to find consultants who have handled businesses like yours before as this will help them understand your unique needs. You should make sure that they communicate clearly and are willing to offer services depending on your requirements. You can verify their credentials and find the testimonials of past clients. 

    Many startups have benefited from hiring business registration services over the years. Hiring a consultant and getting your business registered can ensure that your business is protected legally and promotes growth.

    For startups, the main focus is on the products and the marketing strategies. But they should not overlook the registration process. This is where you should hire a business registration consultant to help you register your company. You should protect your inventions, trademarks and intellectual property assets to maintain competitive advantage.

    Right from deciding the business structure to the registration of the company consultants can help you. They can give you advice based on your business needs and help you select the best business structure. If you decide on an LLP then the consultant will help you to register it and get the benefits. The consultant will help you navigate the process of LLP registration in India. You will be able to get your LLP registered in a few days and avoid any legal issues.

    When you register your LLP it will get a legal existence. The documents that are required for registration are identification proof, address proof, name of the LLP, operational scope and others. However, this may differ as per the different business structures and local regulations. Failure to register your LLP can lead to penalties and legal issues. It may also affect your ability to conduct your business.

    Conclusion

    You may have built your startup which may have been challenging enough but you should not forget to select the right business structure and register your company. By hiring the right business registration consultants you can ensure you get a good start and become successful. 

  • DHL Express India extends Mumbai Indians partnership for fourth consecutive year

    DHL Express India extends Mumbai Indians partnership for fourth consecutive year

    Mumbai: DHL Express, an international express service provider, has announced the extension of its partnership with the Mumbai Indians. This marks the fourth consecutive year of this partnership. Continuing as the principal sponsor and official logistics service provider, DHL Express reaffirms its commitment to supporting the Mumbai Indians in their cricket endeavors.

    Emphasising the uniqueness of this longstanding cricket partnership, DHL Express Sr VP South Asia R.S. Subramanian stated, ”DHL Express is proud to continue the partnership with Mumbai Indians for the fourth year now. Mumbai Indians’ approach aligns well with DHL’s core values of delivering excellence with speed, passion, teamwork, and a can-do attitude. Our partnership  with the Mumbai Indians reflects our commitment to being the team behind the team, delivering success on the cricket field and in the business world.”

    In the fourth year of the partnership, DHL Express and Mumbai Indians reunited again for the Six for a Cause campaign. This season DHL Express will plant six trees for every six hit by the Mumbai Indians during the IPL season. DHL Express reaffirms its commitment to the environment by partnering with its GoGreen NGOs – SankalpTaru Foundation & Sashakt Foundation – for the cause.

    DHL Express India VP, sales and marketing Sandeep Juneja highlighted the convergence of sports and entertainment in T20 cricket in India. He said, “Globally, DHL Express sponsors a wide range of sports, showcasing our ability to connect with audiences and highlighting our commitment as the team behind the teams. In India, we’re excited to engage with fans through a sport that unites the nation – cricket. Being five-time winners with unrivaled popularity and with an eye for excellence, Mumbai Indians perfectly embody DHL’s commitment to delivering success. The extension of our partnership for the fourth year, is a testament to the ‘hat-trick’ we have achieved over the last three years.”

    Commenting on the partnership, a Mumbai Indians spokesperson said, ‘We are thrilled and honored with our partnership with DHL Express across our teams, underscoring the remarkable growth journey of both entities. This alliance is a testament to our brand’s mutual trust, shared values, and partnership. We are dedicated to harnessing our combined strengths to deliver unparalleled experiences for our fans and stakeholders worldwide.”

    Additionally, DHL Express has expanded its support to the Mumbai Indians family, by partnering MI Cape Town and the Mumbai Indians Women’s Team in 2024. This multi-faceted collaboration underlines DHL Express’s commitment to engaging with diverse segments of the cricketing community to amplify its brand presence.

    As part of the marketing initiatives, DHL Express will connect with customers and fans through high-octane campaigns such as ThatsMyGame, Thoda Love Thoda Roast, Ghar se Celebration as well as tri-city meet and greets in Ahmedabad, Chennai and Delhi.

    DHL Express, known for its support of global sports events, including the HSBC World Rugby Sevens Series, ESL One, MotoGP, Formula E, and Formula 1, continues to demonstrate its commitment to sports partnerships that resonate with a diverse and enthusiastic audience.

  • Castrol associates with KTM to enhance performance

    Castrol associates with KTM to enhance performance

    Mumbai: Castrol has teamed up with KTM, a premium motorcycle brand. Castrol POWER1, the company’s performance lubricant will be powering the upcoming second season of its much-awaited KTM Cup 2024 as the official performance partner. This association is strategically aligned with the brand’s increasing focus on driving and strengthening performance motorsports in India. KTM Cup is India’s largest Racing Championship that attracts participation from all over the country.

    On this energetic partnership, Castrol India Ltd VP and head of marketing Rohit Talwar said, “I am excited to unveil our dynamic collaboration with KTM as a performance partner. As a first we will be powering the electrifying KTM Cup Season 2. This collaboration epitomizes our dedication to excellence and innovation in performance engine oils. By joining forces, we’re not just sponsoring a race but unleashing the full potential of KTM riders and machines alike. Get ready to witness the fusion of speed, precision, and endurance as Castrol’s cutting-edge technology meets the challenge of the track. This tournament will redefine the limits of performance, showcasing the unrivalled capabilities of Castrol in powering the KTM champions to victory.”

    On this collaboration, Bajaj Auto Ltd president and BU head-probiking (KTM) Sumeet Narang said, “The second season of the KTM CUP represents KTM’s ongoing commitment to fostering a vibrant racing culture among enthusiasts. With over 1,000 proud KTM owners participating in the inaugural season, we’re excited to continue this journey with even greater fervor. As racing lies at the core of KTM’s DNA, boasting an impressive 341 plus world championship titles across various formats, our collaboration with Castrol engine oils as our Performance Partner further solidifies our dedication to excellence on the track. Together, we’re set to welcome women and amateur riders, fulfilling our promise of nurturing talent and turning ambitious enthusiasts into seasoned pro-bikers. As anticipation mounts for another adrenaline-fueled racing extravaganza, we invite fans across India to join us in the excitement of KTM CUP Season 2, where the thrill of racing awaits!”

    The on-ground selections for India’s largest racing championship will be held in four cities starting from Coimbatore on 22 to 24 March, Delhi on 13 and 14 April, Mumbai from 26 to 28 April, and Kolkata on 11 and 12 May 2024.

    Castrol’s long-standing legacy in moto-sports led to the development of Castrol’s POWER1 lubricants, designed specifically to enhance performance of motorcycles. The association with KTM Cup 2024 will substantially exhibit the power and prowess awarded by Castrol POWER1 range of lubricants. After rigorous pan-India selections and final race, the final winners of the KTM Cup 2024 will have a chance to be trained by MotoGP legends and champions at the Red Bull Ring in Spielberg, Austria.

  • Prisma AI partners with Jaipur Pink Panthers

    Prisma AI partners with Jaipur Pink Panthers

    Mumbai: Fusing the excitement of homegrown sports with the power of cutting-edge technology that is made in India, Prisma AI announced a partnership with the Jaipur Pink Panthers, the professional Pro-Kabaddi League team.

    The partnership aims to introduce a next-generation ticketing system powered by Prisma AI’s verification platform Veri5 that allows audiences to enter using facial recognition technology instead of a QR code, making the tedious task of entering the stadiums quick and hassle-free. It also adds a layer of AI-powered security enhancements for the fans and the organizers.

    By deploying Prisma AI’s unique visual AI algorithms, the system effectively helps minimize large crowds and wait times accompanying any sporting event, allowing for quick and efficient access and elevating the stadium experience for fans, teams, and organizers.

    A turning point in the Pro-Kabaddi League, this fusion of technology and sports will be the first time a global Indian AI company will collaborate with an Indian sporting team to deliver an unrivalled experience.

    As part of the partnership, Prisma AI is closely working with the Jaipur Pink Panthers team and paytm insider to bring the power of computer vision to drive fan engagement and access to the venues for a seamless and secure experience.

    Jaipur Pink Panthers owner Abhishek Bachchan said, “Our collaboration with Prisma AI marks a groundbreaking phase in sports technology. This partnership reflects Jaipur Pink Panthers’ dedication to adopting technological advancements for the betterment of our devoted fan base.”

    Prisma AI chairman and group CEO Dr Shreeram Iyer said, “As an Indian company, we take great pride in collaborating with the Jaipur Pink Panthers, representing a sport deeply embedded in our country’s culture. Our partnership aims to utilize computer vision for an improved in-stadium fan experience, streamlined venue access, and enhanced venue security.”

    The Gratitude Company founder and Prisma AI advisor Juspreet Singh Walia said, “We are thrilled to announce the exciting collaboration between Jaipur Pink Panthers and Prisma AI. This partnership signifies a strategic alliance between two innovative forces in sports and technology. Together, we aim to redefine the landscape of fan engagement and performance analytics.

  • Black White Orange (BWO) to partner with Playboy in India

    Black White Orange (BWO) to partner with Playboy in India

    Mumbai: BWO has announced it has entered into an arrangement with Playboy Enterprises International, Inc. (“Playboy”), part of PLBY Group, Inc. and one of the largest and most recognisable lifestyle brands in the world, to strategically develop and manage Playboy’s merchandise licensing and collaboration programs in India, across a variety of categories including fashion and accessories, beauty and grooming, home, innerwear and shopping experiences.

    “It was clear to all of us at Playboy that BWO’s entrepreneurial and creative approach to licensing coupled with their solid understanding of the cool Gen-Z and Millennial audience driving India’s shopping growth, made them the perfect fit for our future business expansion in the market,” said Playboy chief business development officer & licensing Allison Kopcha.

    The consumer landscape in India, like other markets, has shifted towards Millennial and Gen-Z audiences embracing a lifestyle that celebrates personal freedom, self-expression, and exploration – all values that align closely with the Playboy brand DNA. The Indian market today is dominated by consumers under the age of 35, who represent more than 65 per cent of the country’s total population and are driving significant online shopping growth.

    Black White Orange co-founder & COO Mitali Desai added, “Leveraging Playboy’s unique assets such as the iconic Rabbit Head logo and its vast heritage archive assets will enable us to deliver a diverse range of Playboy-branded lifestyle products and incredible shopping experiences with strategic partners to target today’s younger audience seeking bold yet playful style in a way that only the iconic Playboy brand can.”

    Playboy’s current portfolio of licensing partners in India includes Jay Jay & Kwality Restaurants, BluOrng, The Noble Sculptor, Balenzia, Daily Objects, and Bonker’s Corner. Consumers can look forward to exciting categories going live at retail very soon!

  • Naturals Now and Singapore Tourism Board partner for pandan-flavoured sundae

    Naturals Now and Singapore Tourism Board partner for pandan-flavoured sundae

    Mumbai: Singapore is home to a famously diverse dining culture and nightlife reflective of the city’s multicultural heritage and ceaseless innovation. Over the past year, the Singapore Tourism Board (STB) has been introducing Indian audiences to the island city’s food culture as part of a gastronomical series called ‘Taste Obsession.’ Adding another chapter to the series, STB has partnered with artisanal ice cream parlour, Naturals Now, to launch a limited-edition pandan-infused ice cream sundae from the soul of Singapore to the heart of Mumbai.

    The inspiration for the sundae came about as a result of a culinary journey to Singapore undertaken earlier this year by Siddhant Kamath, director, Naturals Ice Cream. Multiple visits to the city’s many fresh produce markets and Singapore’s most prominent ice cream institutions, like Apiary and Birds of Paradise, inspired Siddhant to bring the taste of Singapore’s unique flavours and food-obsessed spirit to India.

    Singapore’s culinary scene reflects the city’s culturally diverse roots. From Michelin-star restaurants to street eats, Singapore’s dining landscape offers something for every palate. Pandan is one of the unique and authentic Singaporean ingredients used in local cuisine. Known for its aromatic leaves, the iconic herb has a distinctively sweet fragrance that complements the dish it is infused with. The newly introduced sundae combines pandan with jaggery, a layer of coconut, and a sprinkling of thyme waffle crumbs. Additionally, a topping sauce infused with gula melaka, a particularly nutty, smoky Southeast Asian coconut palm jaggery, creates an iconic Singaporean taste experience for Mumbai foodies. This limited-edition ice cream sundae is available only at Naturals Now in Juhu from 7 November to 31 December 2023.

  • Callebaut partners with Chef Arvind for the second consecutive year in India

    Callebaut partners with Chef Arvind for the second consecutive year in India

    Mumbai: Callebaut, renowned for its authentic Belgian chocolates with a 100-year legacy, is thrilled to announce its continued collaboration with acclaimed chef Arvind Prasad as their brand ambassador in India for the second consecutive year. This partnership holds significant importance for Callebaut as it aims to fortify its connections with partners and showcase the diverse applications of its products.

    Over the past year, Chef Arvind has represented the brand across several platforms. Some key highlights of last year are representing Callebaut at prominent events like India’s largest trade show, Aahar in Delhi, engaging with the chef community and influencers in the food industry, and participating in the CIBUS Parma trade show in Italy representing India.

    Chef Arvind shared, reflecting on his collaboration with Callebaut, “In my culinary journey, I’ve worked with numerous renowned chocolate brands, but it’s with Callebaut that I’ve found a truly reliable partner. What excites me most about Callebaut chocolates is its workability, versatility, and unique Belgian Chocolate taste, enabling me to craft my best creations.”

    For Diwali this year, Chef Arvind has conceptualized an exciting entremet, ‘Diya,’ an egg-free creation that pairs the richness of dark chocolate with saffron and a blend of nuts. He noted, “For this creation, I really wanted to create an indulgent dessert, pairing Belgian Chocolate with ingredients synonymous with Indian festivities, in this case, a blend of pistachios, almonds, and cashews, which are used extensively for Diwali gifting.”

    Discussing the brand’s growth and the ongoing partnership with Chef Arvind, Barry Callebaut India MD Dhruva Sanyal the company that produces the Callebaut brand, stated, “Our focus is on expanding our reach among the chef’s community and promoting the Finest Belgian Chocolate across India. The collaboration with Chef Arvind has been incredibly fruitful, drawing attention to our Callebaut brand and integrating its products into well-known hospitality brands across India. We eagerly anticipate Chef Arvind’s extensive pastry expertise and reputation to elevate Callebaut’s brand awareness and market share.”

    This year, Chef Arvind is scheduled to conduct several masterclasses, with the first interaction scheduled at the Bakery Biz in Mumbai on 29 November 2023. He will also continue creating, sharing, and inspiring his best creations via Callebaut’s digital platforms and be involved in Callebaut’s pan-India competition, which is aimed at providing an opportunity for the chef community to showcase their talent and compete for the title of ‘Callebaut Patissier of the Year.’

  • Creative Newtech brings esteemed UK audio brand Ruark to India

    Creative Newtech brings esteemed UK audio brand Ruark to India

    Mumbai: Creative Newtech (NSE: Creative), India’s foremost brand licensee and market entry specialist, has announced its partnership with Ruark, UK’s premium audio brand, which will see them available in India. British High Commission deputy director, trade & UK exports, South Asia Ajita Hathlia and senior trade adviser, lead for Western India – technology, education, innovation & smart cities – Farhad Unavala were present alongside Creative Newtech CMD Ketan Patel, Ruark UK global marketing & sales director Richard Mckinney, at a press conference held to announce its India entry.

    In her remarks, British High Commission deputy director, trade & UK exports, South Asia Ajita Hathlia said,” The UK Government congratulates Ruark Audio and its partner Creative Newtech on their entry into the premium Indian Audio marketplace. Ruark’s arrival in India builds on its export successes in other markets and its strong reputation as a UK export champion”.

    Commenting on the India entry, Ruark UK global marketing & sales director Richard Mckinney, said,” We are delighted and happy to be here in one of the world’s fastest growing economies with a growing audience whose appetite for great music is apparent. The credit for us being here entirely goes to the team at Creative Newtech who helped plan the entire India entry meticulously. Their shared passion for quality and consumer delight combined with their in-depth understanding of the Indian market, the nuances of distribution and their large network both offline & online, am sure will help Ruark fins its audience of audio lovers across India.”

    In his comments, Creative Newtech CMD Ketan Patel said,” Ruark is a great addition to the ever-growing portfolio at Creative Newtech. Being a premium brand targeted at true music lovers and those with a design bent, it’s part of our strategy to bring more high-end brands into our portfolio. Indian market for high quality audio is still growing and the appetite has only grown post covid aided by the growing affluence particularly among millennials and GenZ. We thank the team at Ruark for believing in us and am sure it will be a mutually win-win partnership.”

    With this global launch, Ruark is introducing the below-mentioned range of products MR1 MK2, R2 MK4, R3S, R410, RS1 available in India. With starting range Rs 69,000/- upto Rs 4,99,000/-.

  • Onsitego & Hardik Pandya partner to expand device protection category in India

    Onsitego & Hardik Pandya partner to expand device protection category in India

    Mumbai: Onsitego, India’s leading device care company, has announced its partnership with Hardik Pandya, India’s cricketing sensation. Hardik Pandya will be the new face of the brand and will help Onsitego expand the device protection category in India.

    Onsitego has been the flag bearer of the device protection category for over a decade in India. The company has covered more than 1.5 crore devices through its extended warranty & damage protection plans. As per Onsitego, penetration of device protection plans is in low single digits in India v/s above 25 per cent in developed markets. This under-penetration shows a clear lack of consumer awareness and presents a huge opportunity for the category to grow.

    By joining hands with Hardik Pandya, Onsitego aims to improve consumer awareness about the benefits of device protection plans. The combined impact of Onsitego’s presence across over 10,000 retail stores & Hardik’s influence amongst consumers will fuel the next stage of growth in the device protection market.

    Commenting on the strategic partnership, Onsitego Founder & CEO Kunal Mahipal said, “We are thrilled to welcome Hardik Pandya to the Onsitego family. Just as Hardik exemplifies leadership & excellence in cricket, Onsitego embodies leadership & excellence in the device care category. With Hardik on board, we look forward to expanding the device care category and continuing to offer the best in class service experience to consumers across the country.”

    Hardik Pandya, vice captain of India’s white ball cricket team, said, “As a consumer, I understand the pain whenever a device does not work properly & we all need a reliable partner like Onsitego to take care of them.”

    “I look forward to being a part of this exciting journey & contributing towards Onsitego’s mission of delivering WOW experience to all customers.” added Hardik, who is exclusively managed by RISE Worldwide.

  • CleverTap partners with premium streaming service OSN+

    CleverTap partners with premium streaming service OSN+

    Mumbai: CleverTap, the all-in-one engagement platform, announced its partnership with the region’s leading premium streaming service, OSN+. This strategic alliance will enable OSN+ to deliver hyper-personalised communication across all touchpoints to its customers by leveraging CleverTap’s all-in-one platform.

    OSN+ director of engagement and retention marketing Ishan Singh said, “We believe in a customer-first approach and are confident that with CleverTap, we will be able to enhance our overall user experience. CleverTap’s remarkable expertise within the OTT space means they are well-versed with the unique challenges and opportunities the industry presents. Content is king, and personalisation is the key to capturing and retaining audiences. Leveraging CleverTap’s patented technology and comprehensive all-in-one solution, we will be able to provide tailored, hyper-personalised content and unmatched value to our customers.”

    “We are thrilled about partnering with OSN+, who have always been at the forefront of digital technological innovation – a principle that strongly resonates with our commitment to always push the boundaries of MarTech. Through our granular AI-powered segmentation, OSN+ will be able to not only group users into compact cohorts but also understand the best time and channel to engage with them, and the nature of content they prefer. This will streamline their marketing efforts and help direct attention to the high-value customers.” said CleverTap regional sales director for META region Samer Saad. “With over 120 customers in the META region, we continue to focus on scaling our local presence and are committed to helping brands maximise customer lifetime value.”