Tag: partnership

Amazon Prime Video, ZEE5 in talks for partnership

MUMBAI: Two strong players in the Indian over-the-top (OTT) ecosystem i.e, Amazon Prime Video and ZEE5 are in talks for a partnership. According to a report in the Economic times, the platforms are currently negotiating for a platform deal.

The report also added quoting an unnamed source that it may take a month for both the parties to reach an agreement. Moreover, the structure of the deal and different models are being explored currently.

Whether ZEE5 content should be made available as an in-app or app-in-app format that is also being discussed. ZEE5 which is now more reliant on AVOD revenue is looking to expand its subscription video-on-demand (SVOD) business with the deal.

While in the United States Amazon has an optional add-on service called Prime Video Channels, Amazon might launch Prime Video Channels in India too. If the deal works out, ZEE5 could be the first service on the platform.

“Acquiring and retaining a customer and running an app is a completely different ball game altogether. Many people are now discovering that it is good to focus on content and partner with other players for distribution. Also, it is not sustainable to have 30-40 OTT services in a market. Economically too, these kind of partnerships are better for the consumer,” a top executive form a leading streaming service said as quoted by ET.

July 15, 2019
Mutterfly partners Zoomcar to enhance rental marketplace offerings

MUMBAI: India’s only rental marketplace for lifestyle products, Mutterfly, has partnered with Zoomcar wherein all those who use the Zoomcar app can now rent products for their trips hassle-free and enhance their travel experience.

Through this tie up, all of Mutterfly products ranging from cameras to tents will be readily accessible for all Zoomcar customers. Mutterfly will also enable its customers to subscribe to cars through Zoomcar’s ZAP subscribe program.

Zoomcar will offer Mutterfly customers an added advantage by offering them Rs 10,000 cashback on their first month subscription period on Zap Subscribe.

Mutterfly CEO Akshay Bhatia says, “Both Zoomcar and Mutterfly have a common vision at helping users owning less and experiencing more. We are excited about this tie-up and I believe this is a great value-add for the rental ecosystem. We are happy to offer Zoomcar customers all that they need to enhance their travel experience and build memories.”

Kaushal Desai from Zoomcar adds, “We found an ideal fit with Mutterfly enabling us to enhance our client offerings. Now you can log on to Zoomcar app and book not just your next vehicle but also all your needs for the travel. In addition, we are happy to offer a 10,000 cashback to all Mutterfly users who enrol on our newly introduced Zap Subscribe program. We look forward to this mutually benefiting partnership.”

Mutterfly is a rental marketplace for aspirational products which also offers an easy access to a luxurious lifestyle. Their services let you rent high-end equipment like DSLRs, Playstations, hover-boards and more at affordable prices. It has created a sharing network through technology which allows people (customers) to earn anything between Rs 5,000 to 30,000 per month.

Mutterfly came into existence when ex-Morgan Stanley banker, Akshay Bhatia, began building a food-sharing platform and in the process discovered a larger market that allowed people to experience without buying. The platform launched in 2017 and has gathered over 70,000 registered users across its Mobile and web platforms. With a 15 per cent month on month growth, Mutterfly is targeting a $2 billion market that has largely remained fragmented and untapped. This evangelising equipment rental company is all set to "Say Bye to Buy”.

October 24, 2018
Ola partners with PhonePe for cab bookings

MUMBAI: Flipkart-owned UPI-based payment platform PhonePe has partnered with taxi aggregator Ola. With this tie-up, users will be able to book an Ola cab using the PhonePe app.

With both the companies already catering to a large user base, this also becomes the first large scale implementation of AutoPay (through standing instructions) for ride bookings in India.

Phone Pe co-founder and CTO Rahul Chari says, “With this partnership our users can enjoy the ease of using their preferred ride sharing app from within PhonePe while being assured of the reliability and integrity of their payments. Ola’s scale and reach, topped with our Auto-pay feature will enable greater convenience and control to our users while making payments seamless.”

Ola co-founder and CTO Ankit Bhati thinks that duch partnerships drive the vision of Digital India, getting more users to experience the benefits of online services.

The Ola micro-app is also a big technology milestone for PhonePe as it has been built ground-up by the PhonePe team using the Ola developer platform. It is the first of its kind mapping application using react native that provides not just location but navigation with directionality, matching the experience of native iOS and Android maps.

This partnership is part of PhonePe’s vision of being an open payments ecosystem, enabling businesses of all sizes to build and deploy apps on its platform with a unified login and payments experience for its users.

PhonePe is also adding partners in the travel, hospitality, ticketing and food segments to its micro-app platform.

June 15, 2018
Eros Now and Micromax form strategic partnership

MUMBAI: Eros International has announced a strategic partnership between its cutting edge OTT digital platform, Eros Now and Micromax Informatics Limited to bring endless entertainment to Micromax consumers.

The growth of fast and reliable internet, and access to affordable big screen smartphones and handheld devices, has led India to the cusp of a digital revolution.

Micromax says that it has been working towards building its services portfolio to offer convenience and exceptional digital experience to its consumers. With this partnership, the Eros Now app will be preinstalled into Micromax’s latest smartphones showcasing Eros Now’s extensive repository of Bollywood films, music, originals and regional content. Eros Now will leverage Micromax’s presence of over 150,000 retail outlets to distribute its content. For millions of Micromax users who look for great Bollywood and regional language content, this partnership simplifies the task of discovering great content anytime, anyplace, on a device of their choice.

Commenting on the association, Eros Digital CEO Rishika Lulla Singh said, “We are extremely pleased to partner with Micromax to offer our collection of movies, music and more. With this partnership we will be expanding our ability to provide entertainment on-the-go, anywhere and anytime to Micromax’s new acquisition of 3.5 million users every month and also their existing base of more than 30 million connected users. Joining forces with one of the world’s leading smartphone manufacturers provide us with another opportunity for exponential growth and customer reach.”

Micromax Informatics Limited co-founder Vikas Jain said, “We are extremely excited about this partnership, as it promises to make the digital content from cinema, movies and videos available to our urban and rural customers. Beyond urban cities in India, Micromax has found mobile internet to be one of the most favored connectivity options in rural cities. This tie up helps us to enhance the experience for our customers beyond hardware specifications. The rich content library of Eros Now promises to become a part of the daily digital consumption of our customers.”

Micromax smartphone users can choose their subscription package for a duration of their choice ranging from one month to a year. Users will have access to unique content on Eros Now, with subscriptions offering a range of exciting features, such as viewing content offline, full-length movies, thematic curated playlists, watch-lists, regional language filters, video progression and subtitles to offer the best video viewing experience to users. Music-lovers can also enjoy individual music tracks and music video playlists using the app.

June 27, 2016
Eros Now and Micromax form strategic partnership

MUMBAI: Eros International has announced a strategic partnership between its cutting edge OTT digital platform, Eros Now and Micromax Informatics Limited to bring endless entertainment to Micromax consumers.

The growth of fast and reliable internet, and access to affordable big screen smartphones and handheld devices, has led India to the cusp of a digital revolution.

Micromax says that it has been working towards building its services portfolio to offer convenience and exceptional digital experience to its consumers. With this partnership, the Eros Now app will be preinstalled into Micromax’s latest smartphones showcasing Eros Now’s extensive repository of Bollywood films, music, originals and regional content. Eros Now will leverage Micromax’s presence of over 150,000 retail outlets to distribute its content. For millions of Micromax users who look for great Bollywood and regional language content, this partnership simplifies the task of discovering great content anytime, anyplace, on a device of their choice.

Commenting on the association, Eros Digital CEO Rishika Lulla Singh said, “We are extremely pleased to partner with Micromax to offer our collection of movies, music and more. With this partnership we will be expanding our ability to provide entertainment on-the-go, anywhere and anytime to Micromax’s new acquisition of 3.5 million users every month and also their existing base of more than 30 million connected users. Joining forces with one of the world’s leading smartphone manufacturers provide us with another opportunity for exponential growth and customer reach.”

Micromax Informatics Limited co-founder Vikas Jain said, “We are extremely excited about this partnership, as it promises to make the digital content from cinema, movies and videos available to our urban and rural customers. Beyond urban cities in India, Micromax has found mobile internet to be one of the most favored connectivity options in rural cities. This tie up helps us to enhance the experience for our customers beyond hardware specifications. The rich content library of Eros Now promises to become a part of the daily digital consumption of our customers.”

Micromax smartphone users can choose their subscription package for a duration of their choice ranging from one month to a year. Users will have access to unique content on Eros Now, with subscriptions offering a range of exciting features, such as viewing content offline, full-length movies, thematic curated playlists, watch-lists, regional language filters, video progression and subtitles to offer the best video viewing experience to users. Music-lovers can also enjoy individual music tracks and music video playlists using the app.

June 27, 2016
NorthEast United FC partners Value 360 Communications

MUMBAI: While strengthening its claim to the upcoming third edition of Hero Indian Super League, NorthEast United Football Club, announced its partnership with the media agency, Value360 Communication. The association is poised to facilitate the football club’s communication of the entire array of developments, following the recent success of the Hero Indian Super League and beyond.

Representing the 8 North Eastern states, NEUFC is owned by John Abraham, who is a self-confessed football fan. The team is currently gearing up for the upcoming championship that will feature the 8 Indian Super League teams competing against each other for the ultimate moment of glory as the undisputed champions of Hero ISL 2016.

In the recent times, NEUFC has stepped up it’s momentum in roping in the most sought after players for the Hero ISL 2016. In addition to signing the seasoned Brazilian Football Manager, Sergio Farias, as the head coach, the club went on to enroll country’s top football talent, Jerry and Zuala, along with other key sport stars like Katsumi Yusa, Rowlin Burges, Subrato Paul and Nirmal Chettri. Value360 Communication, providing focused, pragmatic and measureable communications solutions to top brands, has been actively working to streamline and facilitate NEUFC’s communication with the top journalists and publications.

Commenting further on the partnership, NEUFC director of football Ardeshir Jeejeebhoy said, “Value360 Communications is a strategic media agency assisting us in enhancing our outreach to top publications and journalists. We are affirmative that associating with the brand will allow us to establish the true essence of NorthEast United Football Club and better put forth the passion, vision and intent driving the club.”

Echoing the same thought, Value360 Communications co-founder Kunal Kishore added, “We are glad to be partnering with NEUFC and looking after their media outreach. The club boosts an envious line-up of passionate footballers and we are humbled at given the opportunity to better promote the club’s vision and passion for football.”

June 8, 2016
NorthEast United FC partners Value 360 Communications

MUMBAI: While strengthening its claim to the upcoming third edition of Hero Indian Super League, NorthEast United Football Club, announced its partnership with the media agency, Value360 Communication. The association is poised to facilitate the football club’s communication of the entire array of developments, following the recent success of the Hero Indian Super League and beyond.

Representing the 8 North Eastern states, NEUFC is owned by John Abraham, who is a self-confessed football fan. The team is currently gearing up for the upcoming championship that will feature the 8 Indian Super League teams competing against each other for the ultimate moment of glory as the undisputed champions of Hero ISL 2016.

In the recent times, NEUFC has stepped up it’s momentum in roping in the most sought after players for the Hero ISL 2016. In addition to signing the seasoned Brazilian Football Manager, Sergio Farias, as the head coach, the club went on to enroll country’s top football talent, Jerry and Zuala, along with other key sport stars like Katsumi Yusa, Rowlin Burges, Subrato Paul and Nirmal Chettri. Value360 Communication, providing focused, pragmatic and measureable communications solutions to top brands, has been actively working to streamline and facilitate NEUFC’s communication with the top journalists and publications.

Commenting further on the partnership, NEUFC director of football Ardeshir Jeejeebhoy said, “Value360 Communications is a strategic media agency assisting us in enhancing our outreach to top publications and journalists. We are affirmative that associating with the brand will allow us to establish the true essence of NorthEast United Football Club and better put forth the passion, vision and intent driving the club.”

Echoing the same thought, Value360 Communications co-founder Kunal Kishore added, “We are glad to be partnering with NEUFC and looking after their media outreach. The club boosts an envious line-up of passionate footballers and we are humbled at given the opportunity to better promote the club’s vision and passion for football.”

June 8, 2016
Kings XI Punjab, 92.7 Big FM continue partnership

MUMBAI: With cricket fever soaring, 92.7 BIG FM, extended its support to Kings XI Punjab and announced its partnership with the team once again. By virtue of this association, 92.7 BIG FM will provide listeners with live match updates and exciting trivia, together with hosting innovative contests for cricket aficionados. The contests will run on 92.7 BIG FM every day, giving listeners a chance to win match tickets, exclusive merchandise and a grand opportunity to meet players and RJs. Furthermore, listeners will be treated to exclusive match analysis by former Indian opener and cricket expert Virender Sehwag.

On the association, 92.7 BIG FM spokesperson said, “We at 92.7 BIG FM wanted to be a part of this big cricket celebration by engaging our listeners and ardent cricket fans. With ace cricketer Virender Sehwag sharing in depth match analysis and interesting moments from his previous IPL stints, we hope to augment the experience for our listener like never before. We are glad to be associated with Kings XI Punjab, and extend our full support to the team. We wish them all the very best for the tournament.”

With the commencement of IPL 2016, 92.7 BIG FM will start on-ground, digital and on-air contests for cricket enthusiasts and listeners alike. With its on-ground activity ‘BIG Ticket Counter’, fans with the loudest cheer will be eligible for the contest, wherein one lucky winner will win match passes. For on-air participation, listeners can call and register themselves, following which they would be asked questions related to songs and matches. Listeners who provide correct answers will stand a chance to win exclusive Kings XI Punjab merchandise, meet and greet with players, and a grand opportunity to watch matches in VIP lounges with the RJs. Apart from the contests, audiences can tune-in to listen to cricket expert Virender Sehwag, who will share his experiences and memories of playing in the IPL, along with his own match analyses.

The new association will witness a robust multi-media promotional plan across key markets, which includes a 360-degree marketing campaign. The radio network aims to engage with viewers and trade partners locally and nationally through multiple platforms.

April 12, 2016
Kings XI Punjab, 92.7 Big FM continue partnership

MUMBAI: With cricket fever soaring, 92.7 BIG FM, extended its support to Kings XI Punjab and announced its partnership with the team once again. By virtue of this association, 92.7 BIG FM will provide listeners with live match updates and exciting trivia, together with hosting innovative contests for cricket aficionados. The contests will run on 92.7 BIG FM every day, giving listeners a chance to win match tickets, exclusive merchandise and a grand opportunity to meet players and RJs. Furthermore, listeners will be treated to exclusive match analysis by former Indian opener and cricket expert Virender Sehwag.

On the association, 92.7 BIG FM spokesperson said, “We at 92.7 BIG FM wanted to be a part of this big cricket celebration by engaging our listeners and ardent cricket fans. With ace cricketer Virender Sehwag sharing in depth match analysis and interesting moments from his previous IPL stints, we hope to augment the experience for our listener like never before. We are glad to be associated with Kings XI Punjab, and extend our full support to the team. We wish them all the very best for the tournament.”

With the commencement of IPL 2016, 92.7 BIG FM will start on-ground, digital and on-air contests for cricket enthusiasts and listeners alike. With its on-ground activity ‘BIG Ticket Counter’, fans with the loudest cheer will be eligible for the contest, wherein one lucky winner will win match passes. For on-air participation, listeners can call and register themselves, following which they would be asked questions related to songs and matches. Listeners who provide correct answers will stand a chance to win exclusive Kings XI Punjab merchandise, meet and greet with players, and a grand opportunity to watch matches in VIP lounges with the RJs. Apart from the contests, audiences can tune-in to listen to cricket expert Virender Sehwag, who will share his experiences and memories of playing in the IPL, along with his own match analyses.

The new association will witness a robust multi-media promotional plan across key markets, which includes a 360-degree marketing campaign. The radio network aims to engage with viewers and trade partners locally and nationally through multiple platforms.

April 12, 2016
Lookup partners with Twitter

MUMBAI: Lookup, a free service that connects local businesses with consumers, has launched @lookuplite based on Twitter’s platform for live, public conversations.

Users can tweet their requests starting from booking appointments, ordering food till enquiring about products to @lookuplite and Lookup will monitor it and send solutions within minutes. Up until now, Lookup was launched on Android, iPhone and SMS. Through this collaboration, Lookup is now just a tweet away.

“Our idea is to make Lookup ubiquitous. Being one of the most popular social media in the world, Twitter is a real-time communications platform for us that can’t be skipped for our on-demand local commerce service,” said Lookup co-founder and CEO Deepak Ravindran.

The technical integration will include a Twitter account @lookuplite to answer people’s queries. Whenever users tweet their request, they will get a reply through a mention on Twitter. If one wants to ask something in private, they can send a Direct Message to @lookuplite.

“We are always looking to provide better accessibility for our users and to help them be more productive with Twitter. With Lookup on board, millions of Indians in Bangalore, Mumbai, Delhi NCR and Pune can now order home delivery, make reservations, book appointments, get information on store deals, and much more done, one Tweet at a time,” added Twitter business development head for India and South Asia Ravi Bhaskaran.

December 17, 2015