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Tag: partnership

  • adidas pledges 1% of global net sales from football to Common Goal charity

    adidas pledges 1% of global net sales from football to Common Goal charity

    MUMBAI: Global Sportswear brand adidas announced a long-term partnership with the charity, Common Goal to help drive lasting social change for under-served communities, creating a better and more inclusive future through football. Based on a shared ambition to maximise the sport’s contribution towards a more equitable and inclusive world, adidas has pledged one per cent of its global net sales from footballs to the charity until 2023.

    Common Goal was launched in 2017 when a single player, Juan Mata of Manchester United and Spain, committed to pledge one per cent of his salary to a collective fund that invests in high-impact community organizations that use football to empower young people. The collective has grown to almost 200 players and managers, including Serge Gnabry, Pernille Harder, Paulo Dybala, Timo Werner, Casey Stoney MBE and Jurgen Klopp. To date, over €3M has been generated by the movement and invested in football-based charities that support the United Nations Global Goals.

    The organisation will then work with adidas Football Collective – the brand’s purpose platform in football. Together they will use the game to support and grow football communities around the world to accelerate and measure a promise to fight racism and discrimination, power gender equality, foster mental well-being, and promote LGBTQ+ inclusion.

    Common Goal CEO and co-founder Jürgen Griesbeck said: “This partnership with adidas represents a shift in the football industry. Social impact has moved to a high priority for football stakeholders. adidas has shown its leadership by investing in Common Goal and together we can scale and accelerate football’s contribution towards the Global Goals. We believe that anything is possible if we work together as one team.”

    In the initial three-year period of the partnership, adidas and Common Goal will support grassroots community organizations across the globe, via a network of 140 high-impact football NGO’s in 90 countries. The aim is to directly impact 90,000 lives through a series of projects and strategic focuses on removing inequality, improving access, and working towards greater gender parity.

    adidas director for Communities and Culture Gonzalo Calvo said: “At adidas, we are committed to creating change through football. We cannot do this alone, however, and therefore look to individuals and organizations with a shared commitment to action, such as Common Goal. This is a team effort, and it was important to announce this partnership and our ambitions for it during the most collaborative and inclusive football tournament in European history. This is just the start.”

    Manchester United player and adidas athlete, Juan Mata, co-founded Common Goal in 2017, helping to mobilise a movement that has grown to now include well over 200 members and fellow professionals. He said of today’s announcement: “I’ve been a part of the adidas family for many years and with Common Goal from the very beginning, so this collaboration is very special. This partnership will help us to use football as a force for good and come together to try and tackle social issues as one. This is really only the start. For me, team play is the most important thing and through solidarity, empathy and effort, I believe that anyone can reach their goals. Our ambition is to make Common Goal the biggest football club in the world, where everyone is welcome.”

    This partnership announcement is the final chapter in adidas’ UEFA EURO 2020 campaign and long-term commitment to inspiring a movement of people to see – and push towards – a more positive and inclusive world through sport.

    To join adidas and Common Goal at the starting line, fans can purchase a football at www.adidas.co.uk/balls for their one per cent to be contributed toward social change causes.

  • WORK Microwave inks multimillion-dollar deal with Eutelsat

    WORK Microwave inks multimillion-dollar deal with Eutelsat

    Mumbai: Germany-based WORK Microwave, a manufacturer of advanced satellite communications equipment, announced that it has signed a new multimillion-dollar agreement with Eutelsat, a satellite operator.

    Eutelsat is using WORK Microwave’s Ka- and Q-/V-band converters on its ground segment equipment during the next phase of its connectivity strategy, offering ultra-high data throughput via its KONNECT VHTS satellite, the company said in a statement on Wednesday.

    With 230 spot beams and an overall capacity of about 500 Gbps, KONNECT VHTS will provide two-way broadband connectivity across Europe and beyond. KONNECT VHTS will enable Eutelsat to provide fiber-like connectivity to end-users at fiber-like pricing, it added.

    “Data consumption is skyrocketing around the world, and the goal of our KONNECT VHTS satellite is to enable easy, affordable, and fast internet delivery,” said Eutelsat’s broadband system and connectivity manager Guillaume Benoît. “Following the selection of WORK Microwave’s solution on Eutelsat KONNECT infrastructure for our broadband services in Europe and in Africa, we are pleased to confirm its use for our KONNECT VHTS ground infrastructure. With WORK Microwave’s well-engineered converter solutions, we can improve the reliability and performance of our ground infrastructure.”

    “We’re thrilled to be awarded this new contract with Eutelsat, one of our longtime customers and an operator that is well-known for driving technology innovation,” said WORK Microwave CEO Dr Thomas Fröhlich. “Our converters offer a multichannel architecture that allows wider coverage of each frequency band for broadband applications, which is a real technological breakthrough for Eutelsat. Overall, this deployment reinforces our strong partnership with Eutelsat and validates their trust in WORK Microwave’s technology and the unmatched quality we provide for the Q- and V-band. This contract confirms the globally recognized leadership of WORK Microwave for state-of-the-art frequency converters in Q- and V-Band.”

  • ICC announces Upstox as Official Partner

    Mumbai: The International Cricket Council (ICC) on Thursday announced a major long-term partnership with the homegrown investment platform Upstox.

    The association, which runs to the end of the ICC’s current commercial rights cycle, begins with the inaugural ICC World Test Championship Final between India and New Zealand at Southampton, UK from 18 June to 23 June. The partnership will encompass all ICC events until the end of 2023.

    Established as RKSV securities in 2009, Upstox has grown rapidly over the years to become one of the largest online investment platforms in India. With four million+ customers onboard, this collaboration with ICC will be pivotal in taking Upstox to the next phase of growth. Engaging with millennials has been the focus of Upstox’s strategy, and the brand said it continues to execute its vision of making financial investing easy, equitable, and affordable for all.

    ICC chief commercial officer Anurag Dahiya said: “We are extremely pleased to welcome Upstox as an Official Partner of the ICC. As our marquee events around the world continue to attract a wide and passionate fanbase, this association provides Upstox with an unrivalled platform to educate and engage both existing and new customers. We look forward to supporting Upstox’s next phase of growth throughout 2021-23, a period in which the ICC will host no fewer than five senior-level World Cups across Men’s and Women’s cricket.”

    Commenting on the partnership, Upstox co-founder & CEO Ravi Kumar said: “There are parallels that can be drawn between various facets of cricket and investing. Just like a consistent and determined performance in cricket gets the team winning, the same attributes in investing can help to build a stronger investment portfolio. Upstox’s collaboration with the ICC will play a significant role in spreading financial awareness and building an equity investment culture in India. We want to empower our customers by helping them maximize the potential of their investments with our tech-enabled and intuitive platform.”

    Besides the ICC World Test Championship Final 2021, the events covered under the partnership are: ICC Men’s T20 World Cup for 2021 & 2022, ICC U19 Men’s Cricket World Cup 2022, ICC Women’s Cricket World Cup 2022 & T20 World Cup 2023, followed by the ICC World Test Championship Final 2023. It also includes the ICC Men’s Cricket World Cup Qualifier 2023 and the World Cup 2023 matches.

  • Top 4 trends in advertising for the year 2021

    Top 4 trends in advertising for the year 2021

    MUMBAI: 2020 is passing in the blink of an eye, but we are curious to see what 2021 will bring to the digital world. While there have been several memes that went on to amusingly take pot shots on the eventful year 2020, those were dark humour that really went on to portray how the year panned into appalling uncertainty. Many of these memes have actually been used by advertisers to engage with consumers. Does this go on to signify that as dream merchants, we have always made the best use of adversity, confronted challenging situations and stood as shining examples to the society? If it were not for us, the whole of India would not have connected in virtual concerts, stood in solidarity with frontline workers through our remote habitats, portrayed how complex problems might be resolved in spite of social distancing and in particular made everyone within the country conscious of the safety measures that one needed to undertake during the pandemic.

    We as a community are not any strangers to disruption and turmoil. We have overcome economic pressures, political tensions and even natural disasters. With the outbreak and therefore the global spread of the pandemic resulting into an entire shut-down, mega events, gatherings and such platforms that engage with brands and consumers, advertising agencies had to rejig their strategies and work doubly hard to make things happen in shoe-string budgets and remotely placed production equipment & operational teams. The world of advertising is heavily hooked in to interpersonal and human connects, but we are rethinking the way we are operating. Some of the trends that might not just dot 2021 but a replacement era, since there'll be no going back so as to fortify the longer term of the planet in the first place. These could be listed as below:

    Building partnerships with data and tech platforms:

    The pandemic and the ensuing lock-downs in various phases have not just impacted the manufacturing sector & supply chain of companies but also impacted the consumer demand. Consumers have become very stringent and most of the buying patterns are seen only in essential goods. Brands have and would within the future check out lowering their offline budgets and invest in online which has become essentially the market place across sectors. That apart the digital space is also a veritable consumer touch point for news & entertainment consumption. So a digital explosion is on the cards before later.

    Hyper-engagement model:

    Agencies would need to offer more to its clients and create Intellectual properties on the digital platforms that would enhance the relevant consumer touch points. These would be engagement tools that will have to focus on creating long-term relationships with the sharply targeted audience groups instead of making ads and hard-sell. A case-in-point is “Tattva” – a platform that is being created as a ‘centre of excellence’ for the BFSI segment audiences; IFAs and buyers simultaneously. A property like this is often a boon to the myriad financial brand that's trying to find a market place!

    B2B2C models through e-commerce solutions:

    One specific surge which we'll notice as a trend is that the B2B2C models of companies with specialize in e-commerce. Agencies would need to actively work with advisors and data driven firms to make be-spoke solutions for buyers. With an eye fixed on efficiency in cost-savings, value-driven approach and gains within the short-term and sustainable growth within the mid to long-term

    Focus on the experience:

    Interaction and engagement on the virtual platforms would be key to everything. From brand launches to sporting events, the entire ecosystem is moving online and consumers are going to engage with the brands from the comforts of their homes. Experiences therefore and a virtual transportation to another world would be important for advertisers. Fantasy games, virtual concerts or for that matter retailing of fashion & food would all need to give the relevant experience for the consumers to buy into that experience and thereby the product.

    Although one might not make certain, whether of these innovations would find out how to negate the large accumulated losses the industries faced this year but it's surely the right time for advertisers and advertising agencies to create capabilities in areas that might be primary within the new era. The agency of the future would need to be futuristic!

    (The author is CEO, Hotstuff Media Group. Indiantelevision.com may not subscribe to his views.)

  • Indians are spending more time on smartphones since lockdown: Vivo report

    Indians are spending more time on smartphones since lockdown: Vivo report

    NEW DELHI: Mobile manufacturer Vivo has shared the findings of the second edition of ‘Smartphones and their impact on human relationships 2020’, a study that showcases the impact of mobile devices on consumers in this year of social distancing.

    As the smartphone becomes the centre of universe in our lives, its impact on society, on behaviours and every day human connections is significant. The study evaluates and sheds light on the various dimensions of increasing smartphone usage – extent of usage, impact of lockdown on usage patterns, impact on personal health and social relationships.

    The study revealed that 66 per cent Indians believe that their smartphone improves their quality of life. Still, a shocking 70 per cent feel that if their smartphone usage continues increasing, it is likely to impact their mental/physical health. Additionally, 74 per cent of respondents said that periodically switching off their mobile phone can help them spend more time with family. However, only 18 per cent of users have actually switched off their phone on their own.

    Vivo India director – brand strategy Nipun Marya said, “The year 2020 was unusual – a year that nobody had imagined. Amidst the socially distant lives that the pandemic pushed us to lead, the smartphone emerged as the central nervous system for everything – be it working or learning from home or staying connected with friends and family. However, while smartphones have given much-needed flexibility to people, its excessive use has led to addiction among users, and that in turn is impacting human relationships and behaviour.”

    Here are the key takeaways from the report on smartphone usage and the impact of Covid2019 on it:

    •        25 per cent increase in average daily time spent on smartphone has increased in the post-Covid era

    •        Indians are spending more time on smartphone since lockdown (April 2020) – OTT (59 per cent), social media (55 per cent) and gaming (45 per cent)

    •        The smartphone is the central nervous system for everything that consumers do.

    o   79 per cent users agree that a smartphone helps them stay connected with their loved ones

    o   66 per cent users agree that smartphones improve overall quality of life

    Addiction – While smartphone emerged as a necessity and had given much-needed flexibility to people, its excessive usage has triggered addiction:

    •   88 per cent users said that people point them out for using the phone when they are with them

    •   46 per cent people pick up the phone at least five times in an hour-long conversation

    •   70 per cent users feel excessive use of smartphones is impacting their mental and physical health

    •    84 per cent users check their phones within 15 minutes of waking up

    Relationships – The smartphone addiction resulting from excessive usage of smartphone is impacting human behaviour and relationships:

    •    89 per cent respondents agree that excessive use of smartphone is having an impact on the quality of time spent with their loved ones

    •    74 per cent said that it is important to have a life separate from your smartphones

    •    70 per cent users feel that mindless usage of smartphones is adversely impacting their relationships 

    Empathy – Let’s #SwitchOff for a while for a healthy mind and a healthier life

    •    73 per cent would be happier if they spent less time on smartphones

    •    74 per cent of respondents feel that periodically switching off their mobile phone can actually help one spend more time with family 

    The study was commissioned by Vivo and executed by CyberMedia Research (CMR), conducted across top eight cities in India – Delhi, Mumbai, Kolkata, Bengaluru, Chennai, Hyderabad, Ahmedabad and Pune. The report cuts across age-groups and demographics: youth, working professionals and housewives spanning the age groups of 15 to 45. The total number of respondents were 2,000 out of which 30 per cent were females and 70 per cent were males. 

  • Meru partners with loyalty & rewards programme, InterMiles

    Meru partners with loyalty & rewards programme, InterMiles

    Mumbai: Meru Mobility has partnered with loyalty and rewards programme, InterMiles. The tie-up will provide access to a host of Meru services including airport transfers, car rentals and point-to-point transfers on the InterMiles platform.

    InterMiles programme members will be able to book these services at the click of a button. The collaboration will guarantee them a safe, sanitised and hassle-free overall point-to-point travel experience. Additionally, they will be eligible to earn 10 miles on every Rs 100 spent on top of the base fare and a special offer of 50 per cent off for their first ever booking.

    Meru Mobility Tech founder and MD Neeraj Gupta said, “Safe end-to-end transport solutions have assumed new importance amid the COVID-19 pandemic. The tie-up with InterMiles means any programme member can now book flights, hotels and surface transport all in one place and as a part of one overall trip. Further, the credibility of our two brands will inspire trust among programme members and reassure them at a stressful time for travel. Moreover, it will expand Meru’s footprint and potentially open the company up to a much wider customer base.” 

    InterMiles MD & CEO Manish Dureja said, “InterMiles, today, is a valuable new digital currency that unlocks exciting, meaningful and relevant experiences – both essential and aspirational – for our members. Our members can now earn Miles, accelerate their growth of tier status and gain from new tier benefits of the programme through their daily commute. Through our association with Meru, we reiterate our commitment towards broadening our programme partner portfolio to make our members’ experiences with us more rewarding and meaningful.

    InterMiles will showcase the Meru services on the Intermiles app and website. The cabs provided by Meru will all be thoroughly sanitised and will come with further safety guidelines issued by the company. Meru Mobility Tech is accredited to be the only Indian cab company providing seven-tier safety measures during Covid2019 pandemic and is the first to introduce ozone treatment of its cabs.

  • MediBuddy is the official digital healthcare partner for Royal Challengers Bangalore

    MediBuddy is the official digital healthcare partner for Royal Challengers Bangalore

    NEW DELHI: MediBuddy, India’s largest digital healthcare platform, is now the official digital healthcare partner for Royal Challengers Bangalore, for the thirteenth season of T20. 

    “We are delighted to be the digital healthcare partner for Royal Challengers Bangalore. Through this partnership, we hope to spread the message of being & staying healthy. This is consistent with our endeavour to make healthcare accessible to each individual in this country. We wish the team good luck and abundant good health”, MediBuddy-DocsApp co-founder & CEO MediBuddy-DocsApp said.

    RCB Chairman Sanjeev Churiwala said, “We are delighted to have MediBuddy as digital healthcare partner with Royal Challengers Bangalore, with this partnership we aim to drive the message of the importance of health in these current times.”

    The T20 tournament will be played in the UAE this year and is scheduled to start on 19 September and will conclude on 10 November 10.

  • ZEE and Helo App crafts in partnership

    ZEE and Helo App crafts in partnership

    MUMBAI: Delivering on its promise of meeting brand objectives by  providing solutions with exceptional incremental value to its clients through a platform agnostic approach, the Content & Partnerships vertical of Zee Entertainment Enterprises  Ltd (ZEEL) has taken brand solutions to newer avenues. By keeping the platform with the single largest reach – Television at the core along with other mediums to further amplify  the message, an integrated campaign was curated with the social media app Helo on Zee TV’s dance reality show- Dance India Dance Season 7 that secured an exceptional reach of 35 M+.

    Keeping the key purpose of providing innovative brand solutions on Television at its core, this pioneering initiative aims to offer exclusive multi-platform content programming running parallel to on-air content. The initiative will thereby enable its viewers to have an  immersive experience and generate personalized content.

    A 360-degree promotional strategy was formulated by bringing exclusive and engaging  content from Dance India Dance’s latest season to Helo’s 50 M monthly active users. The campaign secured a cumulative reach of 35 M+ for its content from Dance India Dance. The show’s social media engagement increased to 725 M+ views, increasing the follower base  by 1.3 M+ followers. 

    With 9.2 M+ interactions, Helo provided a platform for exclusive Dance India Dance  content to drive social native content and build better brand connect through 925M+ Hashtag views, 96M+ Video views, 9.2M+ interactions & 723K+ likes.

     Advertisement Revenue, ZEEL, Chief Growth Officer, Ashish Sehgal, commented “While Television remains a strong platform to  deliver value to our clients, ZEE aims to build an ecosystem wherein brands leverage multiple mediums to create content with us for audiences across platforms. Through this  partnership, we are highlighting our expertise of helping brands achieve an incremental reach with social-first native content, using our mediums for content marketing to amplify  their presence across platforms. We will continue to innovate and develop customized  platform-agnostic solutions for brands, which will achieve specific campaign objectives  focusing on organic engagement and delivering maximum reach, amplification and  community impact.”

  • Dailythanthi and Outbrain sign native ad partnership deal

    Dailythanthi and Outbrain sign native ad partnership deal

    MUMBAI: Outbrain, the world's leading discovery and native advertising platform on the open web, announced that it has signed a partnership agreement with Dailythanthi, the leading Tamil media portal with 9.47 Million Unique visitors a day and 42 million Page views a month.

    The new partnership will allow DailyThanti to fully leverage Engage suite of tools offered by Outbrain, and enable them to marry editorial curation with personalization, drive audience growth and engagement, and increase revenue opportunities. The Outbrain Discovery Platform will power organic content, driving further recirculation of the publishers own content, but also the amplification of personalized sponsored recommendations.

    “We are delighted to collaborate with DailyThanthi and help enhance their digital strategy. Regional publishers are an essential part of Outbrain’s strategy in India, and this new deal reinforces the quality of our network and opens up new audiences to our advertisers. We look to the future with confidence and, therefore, we are very proud to start this collaboration and work with one of the leading regional publishers,” said Outbrain India Head Sandeep Balani.

    “Partnering with a smart and innovative company like DailyThanthi, who are open to new formats and technologies is a key to our strategy. This openness to innovation enables sustainable growth. We look forward to giving them the opportunity to rethink their audience experience, and to roll out many new formats over the coming months.” said Outbrain India Director of Business Development Anand Makhija. 

    Furthermore, this partnership with Dailythanthi increases Outbrain's reach, allowing it to tap into a key regional audience as reaches over a 9.47 million users every month.