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Tag: Partners

  • Lyxel&Flamingo promotes six leaders as partners amid business growth plans

    Lyxel&Flamingo promotes six leaders as partners amid business growth plans

    Mumbai: Lyxel&Flamingo (L&F), a Gurugram-headquartered digital-first marketing agency on Tuesday announced major restructuring of its leadership team. The company has elevated six homegrown leaders as new partners to further strengthen the focus on scaling its business pan-India.

    The company’s partner comprises of Nishant Singh (creative director – copy), Nishit Mohan (head of technology), Shivam Singh (team lead R&D), Hitanshu Gupta (solutions architect), Upesh Verma (head of e-commerce) and Ashish Sharma (delivery head). “The six newly-minted partners have already spent more than half a decade with the company and have risen through the ranks to now lead very important and profitable businesses within the L&F fold,” said the statement. 

    “We are incredibly proud to elevate six of ‘our own’ to partners as they represent what homegrown talent can do for the growth of any company. Having come up through the ranks, they embody & exemplify the strong cultural values our organisation is exceedingly proud of,” stated L&F co-founder and CEO Dev Batra. “A few of them began their professional careers with us and have soldiered on through thick & thin to have reached this pivotal point in their careers. They have demonstrated the same perseverance and other core values integral to L&F like any other partner has and hence, this elevation only makes natural sense.”

    The four original co-founders, Dev Batra (CEO), Yesh Miranda (CCO), Shreyansh Bhandari (COO) and Priya Batra (director – people strategy and growth), shall dilute as much as 20 per cent of their equity in order to help more than 30 leaders within their company become partners over the next three years in an industry-first restructuring and organisation building process, said the company in a statement.

    “As a team we have always had the unwavering belief that L&F has what it takes to grow into a globally relevant, multinational, marketing agency from India. To strengthen our mission of ‘Building For The Future’ and further build on our vision, the natural step was to groom the next generation of leadership within a structure where they hold more equity in the company & build on the momentum of growth & new competencies,” Batra further said.

    “The company’s growth culture is an integral part of our outlook. We focus on doing things passionately and always pushing the envelope – yet giving complete independence to our people to decide their own growth and enabling this in a decentralised manner,” commented Priya Batra. “This is where the six new partners are going to bring their expertise to the table – Building For The Future in the process- for brands & for the organisations alike.”

    In the last few years, L&F has established competencies across digital, social, analytics, tech, CRM and automation. The company has business spread across Gurugram, Mumbai, Bengaluru, Vancouver, Canada and Wyoming, US. 

  • Yash Raj Films partners Rentrak for worldwide box office collections

    Yash Raj Films partners Rentrak for worldwide box office collections

    MUMBAI: Yash Raj Films (YRF) has entered into an agreement with Rentrak, which offers real-time box office results.

     

    YRF has appointed Rentrak for e-grosses (real time collection of box office collections) from theatres worldwide. This association takes ahead the already relationship between the two companies, who have worked in the overseas market since 1998.

     

    Rentrak’s reporting includes data from clients in the USA, UK, UAE and GCC, China, Australia and New Zealand.

     

    This also paves the way for bringing the much needed transparency to the box office reporting system in the country. Earlier this year, Rentrak had also inked box office measurement deals with India multiplex chains Carnival Cinemas and Cinepolis.

  • Star India partners Accenture for Hotstar

    Star India partners Accenture for Hotstar

    MUMBAI: Intending to spark a billion imaginations, Star India roped in Accenture to help develop, launch and deliver its over-the-air programming through Hotstar. 

     

    The video on demand (VOD) platform, built on the Accenture Video Solution (AVS) software platform, is funded primarily through advertising, using the platform’s new digital advertising functions. Taking advantage of a fully cloud-based infrastructure, Hotstar is serving the entire country with a catalogue of more than 45,000 movies and television series.

     

    Accenture helped Star India develop and launch the online video service to establish an online entertainment destination by building on a “mobile first” strategy. Leveraging AVS, Star can deliver broadcast-quality content to consumers on a wide variety of devices over Wi-Fi, 4G, 3G and 2G networks, including those with limited bandwidth resources such as 2G feature phones.

     

    “With Hotstar, our ambition is nothing less than the establishment of a whole new model for on demand video consumption in the world,” said Star India COO Sanjay Gupta. 

     

    “We will drive dramatic innovation on this platform with benefits for both users and advertisers. Accenture has been a valuable partner in this effort. They are walking side by side with us in creating this compelling platform, bringing the best of their product and technology expertise to the table. Together, we will establish compelling new benchmarks in the Over the Top space,” he added.

     

    In addition to service delivery, Accenture is managing the Hotstar operations round the clock utilising the client’s on-site team in Hyderabad and Accenture’s Global Video Operations Center in the Philippines. The service supports more than 7,000 different digital devices with its mobile-friendly platform, which delivers video streaming and downloads in any of India’s urban and suburban areas. The powerful AVS analytics engine will also provide Star with the capability to predict and help drive user behaviors with personalized content recommendations.

     

    In February, Hotstar, along with starsports.com, its digital platform counterpart, served more than 25 million video views during an Indian-Pakistan cricket match to make it the most watched sports event online of all time.

     

    “By creating a digital video service available on multiple screens, Star has secured its status as India’s most advanced next-generation content provider,” said Accenture communications, media & technology managing director Ashish Khanna.

     

    “It is one of the first services globally to offer entertainment, movies and sports on a single platform for free while enabling new consumption models. This provides consumers access to a rich catalogue of content delivered online with interactive advertising formats that provide multiple opportunities for content monetization by Star’s advertisers and we’re excited to be Star’s delivery partner,” he added.

  • Lowe Lintas & Partners and Interactive Avenues set up exclusive partnership

    MUMBAI: IPG Mediabrands India has decided that Interactive Avenues, its new acquisition, will partner with creative agency network Lowe Lintas & Partners.

    The two entities will be engaged in an exclusive partnership intended to expand and strengthen Lowe Lintas & Partners‘ digital offering to its clients.

    The brand planners, brand creatives and digital/social media planners within Lowe Lintas & Partners will work closely with the specialist teams at Interactive Avenues to provide creative strategy, content, SEO, SEM, social media management, mobile, technical development, and online media planning and buying to their clients.

    The biggest advantage for the clients in this case will be that this partnership brings for them a completely integrated offering that their primary brand custodian, their creative agency, takes responsibility for.

    “We were on the lookout for a partner who could complement our brand teams and enhance our execution and delivery capabilities on the digital medium. And we found Interactive Avenues perfectly placed to do so. I am also acutely aware of the fact that clients are getting increasingly frustrated about having to deal with multiple partners who are operating at varying levels of brand familiarity and brand management skills to optimally manage their brands‘ various engagement needs,” commented Lowe Lintas & Partners CEO Joseph George.

    Interactive Avenues CEO Amar Deep Singh said, “We are delighted to partner with Lowe Lintas and Partners to help provide end to end digital solutions to their clients. Lowe Lintas & Partners is one of the most respected creative agencies in India and we hope to be able to improve our digital offering by working closely with them. Working with Lowe Lintas & Partners also presents a great opportunity for us to work with some of the best brands in the business.”

    Interactive Avenues is one of India‘s largest full service independent digital agencies with specialist teams in Search Marketing, SEO, Social Media, Mobile, Web-Development, Creative, Content Development, Media Planning / Buying / Optimisation. With a team of close to 200 people, Interactive Avenues caters to about 200 advertisers from its offices in Mumbai, Delhi and Bangalore.

  • Lowe Lintas and Partners conceptualises Fastrack’s Tee Virus campaign

    MUMBAI: Lowe Lintas and Partners has created the Tee Virus campaign for Titan‘s watch and youth accessories brand Fastrack.

    The brief given to the agency was to inform the consumers about the new product line based on the apparel piece – the T-shirt. The communication focuses on the fact that these accessories (bags, watches and sunglasses) are a result of Fastrack‘s signature of “quirkiness”.

    The campaign is called ‘Teevirus‘, implying a highly infectious T-shirt borne disease that infects bags, watches and sunglasses.
    The campaign consists of three television commercials (TVCs), each 15 – 20 seconds long. While two of these (promoting the sunglasses) take the tag-line ‘Infected by tee shirts‘, one for the watch ends with the tagline ‘Born from tee shirts‘.

    Concepts like measles and vomiting have been used to portray how the range of sunglasses has been infected by tee shirt designs. The commercial with the watch shows two tee shirts (white and green) getting cosy on the bed and ultimately giving birth to a watch, also green and white in colour, justifying the tagline ‘Born from tee shirts‘.

    These videos were created and posted on Facebook and Youtube and later, due to the “overwhelming” response received, were aired on mainstream television.