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Tag: partner

  • Kaushik Moitra elevated to partner & practice lead for regulatory, IP &TMT at Bharucha & Partners

    Kaushik Moitra elevated to partner & practice lead for regulatory, IP &TMT at Bharucha & Partners

    MUMBAI: Kaushik Moitra, a seasoned legal practitioner with over 15 years in the technology, media and telecommunications sphere, has been promoted to partner and practice lead for regulatory, intellectual property and TMT at Bharucha & Partners.

    The Delhi-based lawyer, who cut his teeth at Bennett, Coleman & Co. Ltd before sharpening his legal claws at B.A.G Films & Media, has been with Bharucha since the firm’s 2017 merger with Arthe Law—itself a fresh-faced amalgamation at the time.

    Moitra’s ascension up the legal ladder comes as no surprise to industry watchers. Having spent nearly eight years at the firm, his expertise spans beyond mere regulatory matters to include private equity, mergers and acquisitions, and the ever-burgeoning start-up landscape.

    Before joining Bharucha, Moitra helped establish TMT Law Practice, India’s first boutique firm focused exclusively on technology, media and telecommunications—a legal niche that has since become a necessity in the digital age.

    The appointment reflects Bharucha’s continued commitment to strengthening its regulatory and technology practices as Indian businesses navigate increasingly complex digital waters. For Moitra, it’s simply another feather in an already well-decorated cap.

  • Private equity firm Kedaara Capital announces two elevations

    Private equity firm Kedaara Capital announces two elevations

    MUMBAI: 14 year old private equity firm founded by  Manish Kejriwal, Sunish Sharma and Nishant Sharma, Kedaara Capital, announced two promotions just as 2024 was ending.

    First, Anant Gupta.  A  managing director at the firm, he has been elevated to the position of partner. Anant has been with Kedaara Capital for the past 12 years and was a board member or observer of many of the companies it had invested in.

    Among them: LensKart.com, Dairy Day, Vishal Megamart, Purplle.com, Vedant Fashions, Manjushree Technopack, Owndays Co.

    The firm said that he has been instrumental in driving investments, value creation and fostering long-term growth and successful exits.

    Next the PE firm announced the advancement of managing director Rishiraj Khajanchi  as partner &  chief operating officer.  Rishiraj has been with Kedaara for a decade plus and the firm said that “he has been a cornerstone of Kedaara’s fund operations, investor relations and has actively supported the investment team in complex situations.”

  • Hitachi onboards BBH as creative partner

    Hitachi onboards BBH as creative partner

    Mumbai: Johnson Controls-Hitachi Air Conditioning India Ltd, India’s premium air-conditioner brand Hitachi, has appointed BBH India as its creative strategy and advertising agency partner. With this appointment, Hitachi aims to create a high decibel brand awareness and strengthen its brand leadership amongst the new informed world consumer.

    The agency won the business as part of a contested multi-agency pitch and will manage full-service responsibilities for strategic creative design and advertising. As Hitachi’s agency of record, BBH India will now spearhead the development of both consumer-focused and business-driven marketing campaigns for Hitachi’s HVAC and refrigeration solutions.

    Hitachi senior vice president – business planning & marketing Nilesh Shah said, “At Hitachi, our brand communication is always focused towards the changing needs and preferences of the new-age consumers who aspire for innovative product offerings. We wanted a strategic creative partner who can help us in strengthening our brand positioning as an Aspirational Premium brand by bringing in a fresh perspective to our brand proposition.  We look forward to this creative partnership with BBH and further building on our track record of memorable, creative campaigns across the target audience.”

    Commenting on the win, Leo Burnett – South Asia CEO & BBH India chairman Dheeraj Sinha said, “Air conditioning has become a crucial part of modern life, and, Johnson Controls-Hitachi Air Conditioning India Limited is an undisputed leader in creating world-class air conditioning products. As a team, we are very proud and humbled to be chosen as a creative partner of India’s most aspirational and premium air conditioning brand. We have a big task in front of us, as the brand is known for its stunning consumer campaigns and has consistently rolled out great pieces of creative work over the years. We are excited to co-create the next chapter of the brand story and level up the brand salience.”

    With over 35 years of legacy in India, Johnson Controls-Hitachi Air Conditioning India Limited manufactures a wide range of products under the Hitachi brand, such as room air-conditioners (split & window ACs) to commercial air-conditioners including chiller, cassette air conditioners, ductable air-conditioners & VRF systems. A part of Publicis Groupe, BBH is a full-service global creative agency network offering strategic brand ideas, integrated communications, pure-play digital solutions, and much more to some of the world’s best-loved brands.

  • Lexar on-boards Advent PR as its strategic brand communication partner

    Lexar on-boards Advent PR as its strategic brand communication partner

    Mumbai: The global brand name in flash memory solutions, Lexar has announced the appointment of Advent Public Relations, an award-winning research-based PR Consultancy, as its strategic brand and digital communication partner.

    In its role, Advent PR shall be responsible for formulating and adopting an integrated communication channel route, aimed at enhancing and reinforcing the corporate leadership position in India as well as driving the consumer engagement through digital and influencer marketing, in a phased manner.

    Lexar has been a trusted global brand name in flash memory solutions for over 25 years, with its award-winning line-up of products including memory cards, USB flash drives, card readers, solid-state drives, and DRAM, committed to providing the right solution to fit everyone’s needs. All Lexar product designs undergo extensive testing in their quality labs with more than 1,100 digital devices, to ensure performance, quality, compatibility, and reliability.

    Talking about the development, Lexar’s Director Gaurav Mathur said, “The rising demand for the low-cost storage solution across various applications is emerging as one of the key factors for the growth of flash memory solution industry in India and this is where we see a huge potential for Lexar to grow in the Indian market.”

    “To meet our vision and required goal, it is imperative to on-board an expert consultancy in the field of Tech Communication, who with their expertise could devise and implement the right brand strategy to enhance our presence across print, electronic, online, and social media. Advent PR met our criteria and we are elated to have them on board as our prospective communications partner,” he added.

    Advent Public Relations Director Kheman Kumar said “We are happy to announce as the recognized communications and digital partners for Lexar for the Indian market. Advent Public Relations as an agency is committed to understanding the client’s needs and delivering the best. We look forward to working closely with the brand’s marketing team and designing result-driven strategies for the brand which shall boost & achieve brand objectives.”

  • Unacademy elevates Karan Shroff to partner

    Unacademy elevates Karan Shroff to partner

    Mumbai: Learning platform Unacademy has elevated its chief marketing officer (CMO) Karan Shroff to the position of partner at the company. Shroff is the first partner named by Unacademy in recognition of his exemplary contribution in helping build Unacademy into an iconic brand, stated the company.

    Making the announcement in an internal note, Unacademy Group, co-founder and CEO, Gaurav Munjal said a partner is a leader who emulates all the characteristics of a co-founder, and in that essence a partner is a co-founder of today.

    In his most recent role, Shroff held the position of CMO since September 2020 at Unacademy. He was responsible for all marketing efforts including performance marketing, digital marketing, creative marketing, brand management, ATL campaigns, brand partnerships, media buying, consumer insights, and overall brand positioning. Shroff joined Unacademy in 2019 as vice president, marketing.

    Prior to Unacademy, Shroff led brand marketing at Xiaomi India. He has won numerous accolades and has regularly been featured as a top marketer, including being named ‘CMO of the Year’ by World Asia Retail Congress in 2021.

  • Comic & Con is on with Star Gold’s ‘Sab Jhol Hai’ movie festival

    Comic & Con is on with Star Gold’s ‘Sab Jhol Hai’ movie festival

    MUMBAI: Star Gold kick-starts July with an entertaining and engaging movie festival – Sab Jhol Hai that will showcase the choicest con and comic films. Starting 6 July, the festival will air some of the biggest super hits of the genres along with the premiere of the recent blockbuster Dolly Ki Doli on 12 July 2015.

     

    Setting the mood of the festival will be Rohit Shetty’s runaway hit Golmaal 3 on 6 July, followed by Sajid Khan’s Housefull 2 on 7 July. Rohit Shetty comes back with his magic in Golmaal on 8 July, followed by David Dhawan’s Partner on 9 July and Priyadarshan’s Hungama on 10 July.

     

    Adding an unmatched dash of drama and comedy will be the super hit con-film Dolly Ki Doli starring the fashionable superstar Sonam Kapoor essaying the central character. In the film, Dolly cons men into marrying her and on the marriage night steals their wealth and runs away. Will Dolly be successful in all her conning adventures or will she ever be caught make the crux of this entertaining film. Dolly Ki Doli promises to have audiences glued to their television sets with its 3 hours of non-stop entertainment

     

    About Star

     

    STAR India has defined India’s broadcast media for over two decades and is today one of the country’s leading media and entertainment companies. It broadcasts more than 40 channels in 7 languages, reaching more than 720 million viewers every week across India and 100 countries. The network’s entertainment channel portfolio includes Star Gold, Channel V, Star World, Star Movies, Star Utsav, Life OK, Movies OK and Star Plus, India’s No. 1 General Entertainment Channel. It has a leading presence in regional broadcasting as well, through a bouquet of affiliate channels which includes Star Jalsha, Jalsha Movies, Star Pravah, Asianet, Asianet Plus, Suvarna, Suvarna Plus and Vijay.

     

    STAR India is making quantum leaps in transforming sports in the country by leveraging the group’s strengths in superior content and audience engagement. STAR’s sports business has grown rapidly to 8 channel properties (STAR Sports 1, 2, 3, 4 and STAR Sports HD1, HD2, HD3 and HD4), making it the leading sports network in the country.

     

    With our viewers on the move, Star is set to drive the agenda on digital content consumption in the country. Starsports.com has redefined the future of sports consumption in India and now hotstar.com brings your favorite TV shows, movies and sports in one destination.

     

    Star India is a fully owned subsidiary of 21st Century Fox.

     

    For more information please log into www.startv.com

     

    For further information, please contact:

     

    Riddhi Gathani

    Mobile: 098191 10195

    Email: Riddhi@thinkink-communications.com

     

    Nishi Mulchandani

    Mobile: 09819095274

    Email id: nishi@thinkink-communications.com

  • Best Deal TV ties up with Amazon.in

    Best Deal TV ties up with Amazon.in

    MUMBAI: The newly launched home shopping channel Best Deal TV has partnered with e-commerce giant Amazon.in. Through this, customers will get an opportunity to buy a variety of celebrity backed fashion and lifestyle products on Amazon.in platform too.

     

    Amazon Fashion, India head Vikas Purohit said, “Our exclusive tie-up with India’s first celebrity home shopping channel, Best Deal TV reinforces our vision of transforming the way India sells and buys. We believe that tele-shopping and online shopping will work in synergy for Indian consumers, giving them more and varied selection of products and purchase options. We look forward to delighting our customers across the country with our offering of wide and unique selection at low prices and fast delivery experience.”

     

    Best Deal TV CEO Raj Kundra added, “We are delighted to launch our products exclusively on India’s largest online store, Amazon.in and help consumers buy not just celebrity endorsed products but also affordable quality products from Best Deal TV selection on Amazon India. Reaching out to the consumers in every nook and corner of the country with exclusive brands especially endorsed by celebrities is now possible with Amazon India.”

     

    The fashion and jewellery collection includes Shilpa Shetty’s designer Slim Shape Jeans, her very own line of sarees, Satyug Mangalsutra bracelet, Neeta Lulla’s sarees and Anushka Dandekar’s line of jeggings. The platform will soon launch Akshay Kumar’s exclusive AK clothing range and many more just a click away. The beauty and lifestyle selection includes products from other Bollywood and famous celebrities like Akshay Kumar’s Twist Head-phones, Neha Dhupia’s hair extensions, Farah Khan’s air loc containers, Bipasha Basu’s suggested air fryers, celebrity endorsed and owned mobile phone brands, TV’s and many more such exciting and innovative products. 

  • Bee7, Vserv join forces to solve games monetization challenges in India, SE Asia

    Bee7, Vserv join forces to solve games monetization challenges in India, SE Asia

    MUMBAI: Bee7, the android games monetization and user engagement platform, has formed a partnership with Vserv, the smart data platform for mobile marketing in India & Southeast Asia, to help solve mobile games monetization in these markets.

     

    Until now, monetization in India and Southeast Asia has been notoriously difficult due to weak payment infrastructure and low credit card usage, which makes paying for games or in app purchases practically impossible.

     

    The partnership creates a genuine avenue for developers across the globe to monetize their titles in these markets without disrupting the user experience, or charging for games and in-app bonuses. It combines Bee7’s unique game wall tool and Vserv’s app monetization solution – VMAX, thereby enabling developers to pull in demand from multiple channels using one single solution. This combined with Vserv’s large developer ecosystem of 150,000 apps and mobile sites from publishers such as Disney, EA, Games2Win, Reliance Games, ZeptoLab etc. gives developers a proven tool to increase user retention and yield optimization in a fragmented android dominated market.

     

    Through this partnership, Bee7 and Vserv have unlocked a lucrative new market for developers. India’s smartphone adoption is growing rapidly and will be the world’s second largest smartphone market. It also ranked third for total downloads in Google Play for 2014, while mobile games revenue in Southeast Asia exceeded $1.1 billion last year.

     

    Bee7 managing director John Rankin said, “As global CPI costs continue to soar, developers look to emerging markets as a new revenue opportunity to help make their games profitable. It’s been incredibly tough for developers to make money in these markets, until now. The Bee7 and Vserv partnership unlocks these markets for developers – arming them with a proven method to make money from games and improve player retention without disrupting the all important user experience.”

     

    Vserv VP – global data and supply partnerships Prashant Dixit added, “Vserv’s latest offering, VMAX, is a trusted friend to game developers as it helps them maximize their yield. VMAX enables these incredible results by providing developers complete control, maximum demand channels and wide range of ad formats. Our partnership with Bee7 is a step further towards our commitment in solving monetization challenges for developers in India & Southeast Asia. By combining Bee7’s unique game wall tool with VMAX™, we are providing a powerful app monetization solution to our developer friends.”

     

    Vserv and Bee7 will host events together to help grow the mobile games ecosystem and to share their knowledge of emerging markets, advertising tech, user acquisition, retention and monetization with developers.

  • Streann Media & Level 3 joins hands to enable worldwide streaming OTT-TV services

    Streann Media & Level 3 joins hands to enable worldwide streaming OTT-TV services

    MUMBAI: Streann Media, a media streaming service provider headquartered in Miami, has selected Level 3 Communications, a global communications provider, to provide content delivery network (CDN) services to Streann’s global media streaming solution. With this new global CDN platform, Streann Media can now offer a full streaming solution to customers worldwide. 

     

    “TV, video, and audio are a necessity, but how we consume them is changing. While the market for traditional TV platforms is shrinking, the market for OTT-TV is growing exponentially. The millennial generation wants TV on its tablets, smart TVs and smart phones. Consumers want TV everywhere, and they’re cutting the cord from traditional cable operators that continue to offer the same entertainment without new interactive or innovative development,” said Streann Media chief operating officer and co-founder Antonio Calderon.

     

    Streann’s collaboration with Level 3 enables the streaming service company to offer its social media integration, push notification, live content recording, advertising roll back, and play out over IP streaming services to a global market.

     

    “Over the last six months, we expanded our footprint through valued-added resellers in Europe, Argentina, Brazil, Colombia, Central America and the Caribbean, as well as grew our white label customer base. The collaboration with Level 3 will enable us to guarantee bandwidth quality to our global resellers for streaming and OTT-TV. Streann is also working on two exciting streaming patents that will increase social media Television engagement and improve bandwidth optimization,” added Calderon.