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MUMBAI: The long tail gets an unfair deal – be it in television viewership ratings, print media readership surveys or radio audience research. The long tail,...
MUMBAI: This day fourteen years ago, the idea of Indiantelevision.com was born. It became the one-stop information resource for the blossoming television industry and also for...
MUMBAI: This day fourteen years ago, the idea of Indiantelevision.com was born. It became the one-stop information resource for the blossoming television industry and also for...
MUMBAI: A blueprint for India’s own architecture for measuring television viewership is likely to be ready by the end of next month. Broadcast Audience Research...
MUMBAI: The Broadcast Audience Research Council (BARC) appears to be reaching the final stretch of putting together its vendors for its TV ratings measurement system. Today,...
MUMBAI: Television ratings agencies seem to be the flavour of the season. On the one hand, Kantar Research, one of TAM Media’s major shareholders, has moved...
MUMBAI: The French audience measurement company Médiamétrie will be the ratings partner for the Broadcast Audience Research Council (BARC). Though multiple vendors, both Indian and international...
BENGALURU: In what was the first of four to five open houses that BARC intends to hold in India, the apex body shared details about the...
BENGALURU: In what was the first of four to five open houses that BARC intends to hold in India, the apex body shared details about the...
NEW DELHI: Even as the government-mandated Broadcast Audience Research Council (BARC) has been working on getting its act together, the Telecom Regulatory Authority of India (TRAI)...
At first appearance, Broadcast Audience Research Council (BARC) CEO Partho Dasgupta comes across as a pretty mild-mannered professional. But don‘t let that fool you: beneath the...
MUMBAI: For long, there has been a hue and cry about the progress of the Broadcast Audience Research Council (BARC) and the development of an alternative...
Mumbai: It has been in the making for around three years now. But the Broadcast Audience Research Council (BARC) – the Indian media sector‘s riposte to...
MUMBAI: News channels are increasingly adopting to interactive tool to amplify its brand recall amongst audience. Times Now and Media2win, a full service interactive agency have...
MUMBAI: Bollywood is increasingly turning to news channels for in-film placement. The latest in line is Times Now. The English news channel has joined hands with...
