Connect with us
Year ends are always a good a time to reflect on the past, take stock of the present and plan for the future. So let me...
MUMBAI: Country’s TV audience ratings agency Broadcast Audience Research Council of India (BARC), in deference to Bombay High Court, has decided to renew audience measurement and...
MUMBAI: Country’s TV audience ratings agency Broadcast Audience Research Council of India (BARC), in deference to Bombay High Court, has decided to renew audience measurement and...
MUMBAI: BARC India board has elected Viacom 18 group CEO Sudhanshu Vats as its new chairman. The move comes after Zee Entertainment MD & CEO Punit...
MUMBAI: BARC India board has elected Viacom 18 group CEO Sudhanshu Vats as its new chairman. The move comes after Zee Entertainment MD & CEO Punit...
MUMBAI: V6 News, from the stable of the Telugu channel popular across Telangana and Andhra Pradesh, also wants to challenge Broadcast Audience Research Council India (BARC...
MUMBAI: V6 News, from the stable of the Telugu channel popular across Telangana and Andhra Pradesh, also wants to challenge Broadcast Audience Research Council India (BARC...
MUMBAI: BARC India has called Request for Proposals (RFPs) from professional consultancy service providers who would provide strategic consultancy to BARC India subscribers. MIB guidelines prohibit...
MUMBAI: BARC India has called Request for Proposals (RFPs) from professional consultancy service providers who would provide strategic consultancy to BARC India subscribers. MIB guidelines prohibit...
MUMBAI: Amagi Media Labs has entered into a partnership agreement with India’s apex television viewership monitoring body BARC India to help advertisers monitor geo-targeted ad-campaigns of...
MUMBAI: Amagi Media Labs has entered into a partnership agreement with India’s apex television viewership monitoring body BARC India to help advertisers monitor geo-targeted ad-campaigns of...
MUMBAI: Can businesses and industries practise their art of selling fairly although they have ‘Fair Practices’ training during academic courses, workshops and several ISO and other...
MUMBAI: Can businesses and industries practise their art of selling fairly although they have ‘Fair Practices’ training during academic courses, workshops and several ISO and other...
MUMBAI: BARC India has appointed Jamie Kenney as the business head of its digital arm. The move is a part of BARC India’s plan of launching...
MUMBAI: BARC India has appointed Jamie Kenney as the business head of its digital arm. The move is a part of BARC India’s plan of launching...
NEW DELHI: Who is afraid of the yardstick, and an authentic one? The digital media has been a victim of many a misnomers. “Easily measurable” media,...
NEW DELHI: Who is afraid of the yardstick, and an authentic one? The digital media has been a victim of many a misnomers. “Easily measurable” media,...
MUMBAI: The TV audience measurement service BARC India has announced an online certification BARC India Media workstation (BMW), starting from 20 July. Its been more than...
MUMBAI: The TV audience measurement service BARC India has announced an online certification BARC India Media workstation (BMW), starting from 20 July. Its been more than...
MUMBAI: Broadcast Audience Research Council (BARC) India has been beefing up its services ever since it launched last year. Adding another feather to its cap, the...
MUMBAI: Broadcast Audience Research Council (BARC) India has been beefing up its services ever since it launched last year. Adding another feather to its cap, the...
MUMBAI: The joint venture inked last year between television viewership ratings bodies Broadcast Audience Research Council (BARC) India and TAM Media for a meter management company...
MUMBAI: The joint venture inked last year between television viewership ratings bodies Broadcast Audience Research Council (BARC) India and TAM Media for a meter management company...
MUMBAI: The Broadcast Audience Research Council (BARC) India has renamed its viewership measurement metric – Rat’000 as Impressions’000 with effect from 14 January. The data...
The launch of Broadcast Audience Research Council (BARC) India, a joint industry body, in 2015 was one of the biggest developments of the year in the...
MUMBAI: Broadcast Audience Research Council (BARC) India has achieved another significant milestone within the very first year of its operations: the subscriber base of TV channels,...
MUMBAI: The Broadcast Audience Research Council (BARC) India has issued a global Request For Information (RFI) as it readies itself to expand audience measurement to the...
MUMBAI: Broadcast Audience Research Council (BARC) India plans to roll out all Indian audience measurement data with new monthly communique called Alpha Club. Alpha Club...
MUMBAI: “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” Thus said John Wanamaker, who lived in the...
MUMBAI: Indian television ratings measurement body Broadcast Audience Research Council (BARC) India will be releasing the much awaited rural viewership data, starting next week (week 41)....
MUMBAI: In a bid offer international clients an in-depth analysis of the Indian television market, BARC India has joined hands with Médiamétrie’s subsidiary company Eurodata TV Worldwide...
MUMBAI: The Broadcast Audience Research Council (BARC) India has assigned Nielsen to conduct India’s largest universe estimation study on television ownership and viewing habits. The...
MUMBAI: After three months of operations, the Broadcast Audience Research Council (BARC) India has received the registration for operating as a television rating agency under the...
MUMBAI: Continuing the evolution television ratings measurement body Broadcast Audience Research Council (BARC) India has launched its latest innovation – #BARCTweet. In partnership with Twitter, this...
MUMBAI: William Shakespeare once said, “What’s in a name,” but when he said that little did he know that even an acronym could become a cause...
MUMBAI: The board of directors of the Broadcast Audience Research Council (BARC) India have taken a step ahead and have decided to roll out Individual Ratings Data...
MUMBAI: The newly launched television audience measurement Broadcast Audience Research Council (BARC) India has been asked to stop releasing ratings by the Ministry of Information &...
MUMBAI: The seeds for a new television measurement body were sown in 2008 and after a good seven years, on 29 April 2015, the Broadcast Audience...
MUMBAI: English business news channel Bloomberg TV is looking at launching as many as 20 new shows in 2015. Speaking about the line-up for 2015,...
MUMBAI: Speculation and anxiety over the new television rating system will come to rest by the end of April. Yes! That’s when the Broadcast Audience Research...
MUMBAI: Broadcast Audience Research Council (BARC) India has appointed former Reliance Jio Infocomm president Dr. Sumit Chowdhury as technical advisor. This is a move to align...
MUMBAI: The Broadcast Audience Research Council (BARC) is all set for 2015, as it will hold roadshows in February on the GUI (Graphical User Interface) in...
MUMBAI: The Broadcast Audience Research Council India (BARC India) is ensuring that it accurately captures ‘what India watches’ and hence is putting in resources to cover...
MUMBAI: Even as signs of a delay from Broadcast Audience Measurement Council’s (BARC) side are doing the rounds, the audience measurement company has already got on...
MUMBAI: Broadcast Audience Research Council (BARC) India has appointed Romil Ramgarhia as its chief business officer. This is a move to strengthen its core management team...
MUMBAI: The industry led TV ratings agency BARC India has announced its new logo and brand visual identity that has a tinge of inspiration from the...
MUMBAI: Prime Focus Technologies (PFT), the technology subsidiary of Prime Focus, has announced that the Broadcast Audience Research Council (BARC) has contracted it to offer play-out...
MUMBAI: The silver lining in the TV rating system in India might see dark clouds if Broadcast Audience Research Council’s (BARC) chairman Punit Goenka is to...
MUMBAI: Social media played an important role in this election season. With the country buzzing with the election results today and Narendra Modi ready to take...
MUMBAI: With only a few months left for Broadcast Audience Research Council (BARC) to start operations full-swing, BARC conducted technical workshops for broadcast engineers to enable...
